---
title: 'Sr Business Development Director (HoldCo) at The Trade Desk'
canonical: 'https://feeny.ai/job/sr-business-development-director-holdco-the-trade-desk-london-qy0x7fv5tpsr'
type: 'job'
last_seen: '2026-11-02'
---

# Sr Business Development Director (HoldCo) at The Trade Desk

- **Company:** The Trade Desk
- **Location:** London, United Kingdom
- **Posted:** 2026-10-26
- **Last confirmed live:** 2026-11-02
- **Apply:** https://job-boards.greenhouse.io/thetradedesk/jobs/5275299007

## Job description

The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with over 3,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more.

Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly.

The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

What you'll do:

- Develop a vision and strategy for TTD’s business within the Business Development team.
- Oversee and build upon relationships with senior leadership at Holding Companies.
- Work cross-functionally with global client services and trading teams to cultivate accounts.
- Participate in product road map build out discussions based on client needs with senior leadership, product, and engineering.
- Take the lead in structuring and negotiating large client spend endeavors and JBPs.
- Work closely with product, marketing, and revenue teams to constantly optimize efforts relating to company-wide goals.
- Identify and close strategic up-selling opportunities by understanding core client business needs.
- Using knowledge of the market and competitors, identify and develop the company’s unrivaled selling propositions and differentiators.
- Make a positive contribution to The Trade Desk company culture.

Who you are:

- Bachelor’s Degree preferred
- 15-20+ years of experience in digital advertising in outbound sales, preferably in programmatic.
- Outstanding sales leadership experience, with a track record of up-selling and winning net new accounts.
- Experience working with media agencies and brands.
- Experience building longstanding, consultative client relationships.
- Strong quantitative skills and ability to manage commercial negotiations.
- Proven track record of exceeding revenue expectations.
- Strong communication skills with the ability to speak with C-level clients.
- High EQ, with strong executive presence.
- Proven ability to manage within a matrix environment, and collaborate across multiple departments.
- Experience at an online publisher, ad network, ad exchange, ad server, SEM platform, DSP, or other online advertising roles preferred.
- This role follows a hybrid work model, with in-office expectations Tuesday through Thursday in our London office.

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.

Please reach out to us at accommodations@​thetradedesk.​com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.

When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.

## About The Trade Desk

## Company Overview
- **One-liner**: The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, empowering brands and agencies to plan, launch, and optimize programmatic campaigns across all channels with precision and transparency.
- **Entity Type**: Public (NYSE: TTD)
- **Headquarters**: Ventura, California, USA
- **Founded**: Not publicly available (commonly 2009, but not verified in provided sources)
- **Founders**: Jeff Green (Chairman, CEO, and Founder)

## Core Business
- **Primary industry**: Programmatic digital advertising technology (AdTech)
- **Target customers**: B2B – advertising agencies, trading desks, brands, and marketers
- **Mission**: To power relevant advertising by providing an independent, transparent media buying platform for the open internet, fostering a healthier global advertising ecosystem.

## Products & Services
- **Demand-Side Platform (DSP)**: The core self-service, cloud-based platform for creating, activating, optimizing, and analyzing programmatic campaigns across display, video, connected TV (CTV), audio, and native formats.  
- **Koa™**: Proprietary artificial intelligence that enhances decisioning, extends audience reach, and improves spend efficiency.  
- **Planner**: A comprehensive tool for developing data-driven media plans using audience insights to accelerate campaign performance from the start.  
- **Data Management Platform (DMP)**: A unified solution for onboarding and managing advertiser data, purchasing third-party data, and customizing audience models for activation.  
- **Enterprise APIs**: A complete toolkit for building customized omnichannel bidding platforms.  
- **Publisher Management Platform**: Flexible, centralized solution for managing first-party direct deals and accessing a robust third-party deal library.  
- **OpenPath**: A direct supply path that gives advertisers access to inventory with fewer intermediaries and publishers transparency into advertiser willingness to pay.  
- **Unified ID 2.0 (UID2)**: An open-source, privacy-centric identity framework designed to provide holistic targeting and measurement without reliance on third-party cookies.

## Market Standing
- **Valuation/Market Cap**: Not disclosed in sources (publicly traded; latest figures available on investors.thetradedesk.com)
- **Key Metric**: Nearly 4,000 employees across more than 30 offices worldwide; 95% client retention rate for the past 12 years.
- **Notable Investors/Partners**: Public company with institutional and retail investors; partners include hundreds of data, inventory, and publisher partners (specific names not listed in sources).
- **Growth Signals**: Consistently named to Fortune 100 Fastest-Growing Companies (2021, 2025), TIME America’s Growth Leaders (2026), Forbes America’s Most Successful Mid-Cap Companies (2026); expanded to over 30 offices across Americas, EMEA, and APAC; continuous innovation in identity (UID2) and AI (Koa).

## Competitive Advantages
- **Independence**: Not owned or controlled by a walled-garden platform (e.g., Google, Amazon), giving clients objective, transparent media buying.
- **Open Internet Focus**: Committed to supporting quality journalism and premium content outside of social media and search.
- **Identity Solutions**: Pioneered Unified ID 2.0, a privacy-centric alternative to third-party cookies that is widely adopted across the ecosystem.
- **AI-Powered Optimization**: Koa AI leverages real-time data and machine learning to improve campaign outcomes.
- **Best-in-Class Brand Safety**: Comprehensive fraud detection, safety partnerships, and a dedicated Marketplace Quality team ensure ad placements are secure.

## Strategic Focus
- Continuing to lead the shift of advertising budgets from walled gardens to the open internet, especially in Connected TV and audio.
- Advancing privacy-compliant identity and measurement frameworks (UID2, OpenPath) to replace third-party cookies.
- Expanding global footprint and deepening partnerships with data, inventory, and publisher partners.
- Investing in AI and automation (Koa) to deliver more efficient and effective campaign performance.

## Why Work Here
- **Culture & Values**: The company emphasizes an entrepreneurial spirit, growth mindset, and inclusion and belonging. Curiosity is rewarded, and employees are encouraged to own their work and learn from mistakes.  
- **Impact**: Employees work with the world’s biggest brands and have the opportunity to shape the future of advertising. With a 95% client retention rate, the platform is industry-defining.  
- **Perks & Benefits**: Wide range of perks and benefits offered globally (details available on careers page); recognized as a Great Place to Work in multiple countries (USA, UK, Canada, Germany, etc.).  
- **Awards**: Listed on Newsweek’s America’s Greatest Workplaces (2025), Fortune Best Workplaces in Technology (2023), and U.S. News & World Report Best Company to Work For (2024).  
- **Work Environment**: Offices in over 30 locations across the Americas, EMEA, and APAC; roles span engineering, data science, product management, sales, and more. (Remote/hybrid policy not explicitly stated in sources.)

## Sources
1. [thetradedesk.com](https://www.thetradedesk.com/about-us)
2. [careers.thetradedesk.com](https://careers.thetradedesk.com/)
3. [careers.thetradedesk.com (jobs)](https://careers.thetradedesk.com/jobs)
4. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/thetradedesk)
5. [TTD Corporate Fact Sheet (PDF)](https://assets.thetradedesk.com/assets/documents/TTD-Corporate-Fact-Sheet.pdf)

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