---
title: 'Sr. Content Marketing Manager - Industrial (B2B) at Mendix'
canonical: 'https://feeny.ai/job/sr-content-marketing-manager-industrial-b2b-mendix-united-states-e7qw8jzejwwa'
type: 'job'
last_seen: '2026-09-12'
---

# Sr. Content Marketing Manager - Industrial (B2B) at Mendix

- **Company:** Mendix
- **Location:** United States
- **Compensation:** $103k–$185k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-18
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/mendix/36733383-ed64-4023-b5d3-9ac0bd853c8d

## Job description

Intelligence Center X is Siemens Digital Industries Software's agentic enterprise system, empowering companies to embed agents alongside people with the context, intelligence, orchestration and governance they need to deliver AI-driven business impact. Siemens Digital Industries Software helps organizations of all sizes digitally transform using software, hardware and services from the Siemens Xcelerator business platform. Siemens' software and the comprehensive digital twin enable companies to optimize their design, engineering and manufacturing processes to turn today's ideas into the sustainable products of the future. From chips to entire systems, from product to process, across all industries.

Senior Content Marketing Manager – Industrial B2B Siemens Digital Industries Software is looking for a Senior Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors – and lives at the intersection of technical depth and compelling storytelling. We’re looking for someone who has built content programs that speak to these industries’ buyers. You will lead and manage the production of content that earns the trust of an executive level audience, that translates complex concepts into narratives that drive awareness, pipeline, and product adoption. You'll be building category-defining content: SME-driven insight pieces, research-backed reports, practitioner guides, webinars, and executive thought leadership. To be successful in this role, you should be curious, resourceful, process and outcome oriented, and eager to stay ahead of the market to make sure what we publish resonates and leads.

## What You'll Do

Content Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities, use cases, pipeline goals, and audience segments, including how-to guides, reports, solution briefs and white papers Manage relationships with freelance writers and agencies, ensuring quality and consistency across contributors Develop thought leadership programs for company executives, including ghostwriting, podcast prep, and byline articles for industry publications Partner with cross-functional marketing teams to translate positioning into always-on content programs that span the full buyer journey Collaborate with subject matter experts (customers, product managers, data scientists, developers, etc.) to produce accurate, credible, practitioner-grade content Identify content gaps by analyzing search intent, competitive coverage, analyst reports, and field feedback from sales Lead a scalable content framework that can support multiple technical personas Own the content repurposing motion: adapting high-performing assets across formats and channels to maximize the reach and shelf-life of every content piece produced

SEO & Distribution Support the development of organic content strategy: keyword research, topic clustering, and on-page optimization, with a focus on high-intent, bottom-of-funnel terms Partner with demand gen to integrate content into nurture tracks, paid amplification, and ABM programs Lead content distribution across owned channels (blog, newsletter, developer hub) and earned channels (syndication, guest posts, community forums) Ensure content is discoverable and well-positioned across both traditional search and AI-driven search/answer engines, adapting strategy as the discovery landscape evolves Measurement & Optimization Track content KPIs: organic traffic, engagement, MQL contribution, pipeline influence, and content-assisted revenue Contribute to regular content audits; prune, update, and consolidate underperforming assets to protect domain authority A/B test headlines, CTAs, and formats; use data to iterate quickly and scale what works Cross-Functional Collaboration Serve as the content partner for product launches: owning the blog post, the launch email, the release notes narrative, and the sales one-pager Enable the sales team with content that maps to objection-handling moments, competitive comparisons, and proof points Coordinate with developer relations and community teams to amplify practitioner-generated content and surface customer stories

## What We're Looking For

Required 7+ years of B2B content marketing experience, with at least 2 years Exceptional writing and editing skills. You can go deep on a technical topic and still make it readable for a VP Demonstrated ability to translate complex, highly technical concepts (data pipelines, cloud architecture, observability, security posture) into clear, compelling narratives Strong grasp of SEO fundamentals and experience driving measurable organic growth Proven track record collaborating with product marketing, PMMs, and engineers to ship accurate content on time Familiarity with the modern data stack or cloud security landscape (e.g. you know what a data lakehouse is)

## Preferred

Experience marketing to developer, practitioner, or highly technical audiences at scale Hands-on experience with tools like Salesforce, Marketo, Ahrefs/SEMrush, and CMS platforms (WordPress) Portfolio of published technical content (e.g. long-form guides, whitepapers, or bylines in industry publications) Strongly process-oriented; comfortable both following established workflows and building new ones; fluent with AI writing and research tools, and experience using AI to automate workflows

## About Mendix

## Company Overview
- **One-liner**: Mendix provides a leading low-code application development platform that enables enterprises to build and deploy custom software applications rapidly, bridging the gap between business and IT.
- **Entity Type**: Private (subsidiary of Siemens AG)
- **Headquarters**: Rotterdam, Netherlands (Global HQ) & Boston, Massachusetts, USA (US HQ)
- **Founded**: 2005
- **Founders**: Derek Roos, Roald Kruit, Arno Burggraaf

## Core Business
- **Primary Industry**: Enterprise Software / Low-Code Application Development Platform
- **Target Customers**: Large enterprises, Independent Software Vendors (ISVs), and SMBs across various sectors (manufacturing, logistics, finance, etc.). Primarily B2B.
- **Mission**: To continuously evolve and empower companies to take control of their digital journey by providing the tools, resources, and services necessary for faster and better software development. As part of Siemens' Intelligence Center X, the goal is to enable a hybrid workforce where people and AI agents work together.

## Products & Services
- **Mendix Platform (Low-Code)**: The core product; a visual, model-driven development environment that allows users to build web and mobile applications with drag-and-drop functionality, pre-built components, and full-stack capabilities. Includes features for collaboration, AI-assisted development (AI Studio), and lifecycle management.
- **Mendix for Private Cloud**: A dedicated, single-tenant deployment option for customers with strict security, compliance, or data residency requirements.
- **Mendix Cloud**: The public cloud offering, providing a resilient, scalable, and secure hosting environment managed by Mendix.
- **Marketplace**: A curated library of pre-built connectors, modules, widgets, and templates to accelerate development.
- **Mendix Academy**: A comprehensive suite of training materials, learning paths, and certification programs to upskill developers and business users.
- **Graph Studio**: A tool for modeling and managing business domain models, data, and knowledge graphs, enabling a shared context for applications and AI agents.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (Subsidiary of Siemens AG; acquisition price was ~$700M in 2018).
- **Key Metric (Funding & Revenue)**: Acquired by Siemens in 2018 for approximately €600 million ($700 million). Annual revenue is not publicly disclosed, but the company operates as a key growth engine within Siemens' Digital Industries software division.
- **Notable Investors/Partners**: Siemens AG (parent company); Strategic partners include Amazon Web Services (AWS).
- **Growth Signals**:
    - **Headcount**: Grew to over 1,100 employees in 2020 and now has over 1,400 employees globally, indicating strong post-acquisition growth.
    - **Industry Recognition**: Named a 9x leader in the Gartner® Magic Quadrant™ for Low-Code Application Development (2025).
    - **Product & Market Expansion**: Expanded into India, Australia, Singapore, and China in the last few years.
    - **Siemens Integration**: Became a core component of Siemens' new "Intelligence Center X" in 2026, positioning it at the center of Siemens' industrial AI and agentic software strategy.

## Competitive Advantages
- **Enterprise Focus & Backing**: Unlike many low-code platforms, Mendix is built for complex enterprise needs (security, scalability, governance) and is backed by the financial and industrial clout of Siemens (a $100B+ technology conglomerate).
- **“Two-Speed IT” / Citizen Developer Enablement**: Allows professional developers to build at high speed while enabling "citizen developers" (business users) to co-create applications, bridging the IT-business gap effectively.
- **Platform Maturity & Ecosystem**: 20 years of development have resulted in a mature, feature-rich platform with a large marketplace and strong partner network.
- **Integration with Siemens Xcelerator**: Deep integration with Siemens' industrial software portfolio (digital twins, PLM, MES) provides a unique value proposition in the manufacturing and engineering space.

## Strategic Focus
- **Agentic Enterprise**: The primary focus is on enabling the "agentic enterprise" through Siemens' Intelligence Center X. Mendix is being used to build applications where AI agents and human workers collaborate with shared context and orchestration.
- **AI-Powered Development**: Deepening the integration of AI/ML into the development platform itself (e.g., AI Studio) to automate testing, code generation, and data modeling.
- **Low-Code for Everything**: Expanding the use of low-code into new domains like engineering, manufacturing, supply chain, and quality management, not just traditional business apps.
- **Global Expansion**: Continuing to grow its presence, particularly in the Asia-Pacific region.

## Why Work Here
- **Innovation & Impact**: Work on a cutting-edge, industry-leading platform that is central to Siemens' digitalization strategy. Employees have a direct impact on how enterprises of all sizes solve real-world problems.
- **Career Growth**: As a growing subsidiary of a global powerhouse, there are ample opportunities for internal mobility, skill development, and career progression across both Mendix and Siemens.
- **Hybrid & Flexible Culture**: Mendix offers a hybrid working model where employees can choose to work remotely, from one of their offices, or a mix of both. Flexible paid time off is also a standard benefit.
- **Global Team**: Join a diverse team of over 1,400 people across offices in Rotterdam, Boston, London, Frankfurt, Singapore, and more.
- **Generous Benefits Package**: Includes competitive benefits such as medical, dental, vision coverage, 401k matching (US), wellness benefits, and Siemens employee discounts.
- **Inclusivity**: The company is explicitly focused on hiring from diverse backgrounds to create products that serve a global audience.

## Sources
1. [mendix.com (Company Page)](https://www.mendix.com/company/)
2. [mendix.com (Careers Page)](https://www.mendix.com/careers/)
3. [jobs.lever.co (Mendix Careers)](https://jobs.lever.co/mendix)
4. [siemens.com (Application Development Platform)](https://www.siemens.com/en-us/solutions/application-development-platform/)

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