--- title: 'Sr. Context Planner at UnitedMasters | Translation' canonical: 'https://feeny.ai/job/sr-context-planner-unitedmasters-translation-brooklyn-5ambwy4jat3q' type: 'job' last_seen: '2026-10-18' --- # Sr. Context Planner at UnitedMasters | Translation - **Company:** UnitedMasters | Translation - **Location:** Brooklyn, NY - **Posted:** 2026-10-05 - **Last confirmed live:** 2026-10-18 - **Apply:** https://job-boards.greenhouse.io/unitedmasterstranslation/jobs/8868519002 ## Job description ## Who We Are We are a well-established independent agency and thriving music business, built to help ambitious brands harness the power of culture to solve their biggest challenges. As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do. We are an entrepreneurial business – not a traditional “ad agency.” That means we value resourcefulness and tenacity just as much as we value creativity and intelligence. In 2022, Translation was awarded the number three spot in Ad Age’s Agency A-List and AdWeek’s Multicultural Agency of the Year. One year before, Translation was awarded Ad Age’s Small Agency of the Year. We’re unapologetically ambitious, but we’re also a tight-knit crew. We are looking for a Senior Context Planner to join Translation! Please note that this role is a Hybrid role: three days in office and two days remote. Summary The Senior Context Planner leads integrated communications and go-to-market planning that turns brand strategy and creative ideas into audience participation. As a strategic partner to clients and colleagues across disciplines, you define where, when, with whom and why a brand should show up, giving every channel a clear role. You move quickly and independently, form and defend a clear point of view, and translate complex thinking into compelling stories, thoughtfully designed decks and actionable plans. You pair that planning craft with cultural fluency across sports, music, entertainment and the worlds they intersect with, from creators and fandom to fashion, gaming and internet behavior. With strong social instincts and a sharp creative eye, you understand how ideas come to life in-feed, spot emerging behaviors and formats, and turn those insights into meaningful opportunities for brands. ## What You'll Do Comms Planning. - Translate cultural insights and creative platforms into campaign architecture, defining the role of messaging, channels, moments and partners. - Build phasing and sequencing that shows how the idea unfolds over time. - Communicate the approach clearly and visually, making complex ecosystems simple and actionable Cultural Insights - Identify meaningful cultural shifts, behaviors and communities relevant to the audience and brand. - Frame those signals into clear implications and opportunities for strategy and creative. - Use research and cultural inputs to sharpen the comms approach, not just report what’s happening, and contribute insights to company thought leadership (e.g. newsletters, social, etc.) beyond client work. Creative world-building - Maintain a clear narrative throughline as the idea extends across the campaign ecosystem. - Shape how the idea is expressed across different touchpoints while preserving what makes it distinctive. - Identify opportunities for participation and amplification that help the idea travel further. Campaign casting - Synthesize best practices across the talent x brand landscape into clear POVs - Develop talent filters and casting recommendations for creators, artists and partners who credibly bring the idea to life. Collaboration & Communication - Build trust through clear and persuasive presentations - Collaborate across departments including strategy, creative, business leadership and production, including risk assessments, case studies and awards. - Mentor associate and mid level Context Planners, delegating clearly and providing feedback that strengthens their craft. - Actively connect with the UnitedMasters team for an understanding of upcoming milestones and priority artists for casting consideration in Translation brand campaigns. Knowledge, Skills and Abilities - Comfortable working quickly and independently, owning deliverables with light oversight and adapting as priorities shift. - Able to form and defend a clear POV, using cultural insights and research to make actionable recommendations. - Strong comms planning instincts, connecting audience behavior, brand opportunity and campaign choreography. - Sharp information design and visual taste: build strong decks, shape a clear story and make complex ideas simple and actionable. - Cultural fluency across sports, music, entertainment and pop culture, including their intersections with creators, fandom, fashion, gaming and internet behavior. - A social-first thinker with a strong creative eye for how ideas work in-feed and an instinct for emerging behaviors and formats. - Strong collaborator across disciplines, receptive to feedback and confident presenting to internal teams and clients. - Resourceful in research, curious about new platforms and media opportunities, and committed to refining the work. ## Minimum Qualifications - Possess excellent time management, organization and prioritization skills. - Have the proven ability to work under tight deadlines and handle pressure, while consistently paying attention to accuracy and quality of work. - Exercise the ability to quickly and effectively adapt to changing needs and expectations. ## Preferred Qualifications - Minimum 4-7 years experience in a strategic position in an agency or brand environment - 4-year college degree in Marketing, Advertising or Business preferred. - Digitally savvy; MUST be proficient in Google Suite and Keynote (Mac preferred). About UnitedMasters Inc. UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward. Salary Hiring Range: $93,000 - $110,000 Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.) Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.  We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.  If that ends up being the case, the updated salary range will be communicated with you as a candidate. The salary range above is for the NY/CA.  As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location. #Translation ## About UnitedMasters | Translation ## Company Overview - **One-liner**: UnitedMasters is a digital music distribution and artist services platform that empowers independent artists to own their music and connect with brands, while Translation is a creative agency under the same parent company, Translation Enterprises, Inc. - **Entity Type**: Private (Series C, total funding $240M) - **Headquarters**: Brooklyn, New York, United States - **Founded**: 2017 - **Founders**: Steve Stoute ## Core Business - **Primary industry**: Music distribution, artist services, and creative advertising (Translation). - **Target customers**: Independent artists, musicians, producers, and brands seeking culturally relevant marketing campaigns. - **Mission or purpose**: To give artists control over their own careers and enable them to distribute music to major streaming platforms while maintaining ownership and independence. ## Products & Services - **UnitedMasters Distribution**: A platform that allows artists to distribute their music to over 35+ streaming services (Spotify, Apple Music, etc.) while retaining 100% ownership of their masters. - **UnitedMasters SELECT**: A premium tier offering additional promotional tools, analytics, and faster payouts. - **Translation (Agency)**: A full-service creative agency that connects brands with independent artists for authentic marketing campaigns, including brand strategy, sync licensing, and content production. - **Artist Services**: Includes A&R, sync licensing, label services, and brand partnerships to help artists grow their careers. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed. - **Key Metric**: Total funding of $240M across three rounds (Series A, Series B, Series C) and annual revenue estimated at $11.1M. - **Notable Investors/Partners**: Apple (lead in Series B), Alphabet (lead in Series A), Andreessen Horowitz (lead in Series C), and other investors. - **Growth Signals**: Headcount of 324 employees (+8.1% YoY), active job postings (21+), recent artist successes (e.g., Brent Faiyaz hitting #6 on Billboard 200), and expansion into UK and Latin markets. ## Competitive Advantages - **Artist-first model**: Artists retain 100% ownership of their music, unlike traditional label deals. - **Integrated brand agency**: The sibling agency Translation provides a unique pipeline for artists to secure high-value brand partnerships and sync licensing deals. - **Backing from tech giants**: Investment from Apple, Alphabet, and Andreessen Horowitz provides credibility and resources. - **Data-driven insights**: Direct access to streaming data and audience analytics for artists to optimize their careers. ## Strategic Focus - **Independent artist empowerment**: Continue to build tools and services that help artists bypass traditional gatekeepers. - **Brand synergy**: Leverage Translation’s creative capabilities to create more artist-brand collaborations. - **Global expansion**: Growing presence in international markets (UK, Brazil, Nigeria, South Africa) and targeting Latin music. - **Technology integration**: Enhancing the platform with AI-driven recommendation, marketing automation, and deeper analytics. ## Why Work Here - **Culture and work environment**: Hybrid/office-based roles primarily in Brooklyn, NY (HQ) and San Francisco, CA. Employer rating of 3.2/5 (70 reviews) with compensation rated 3.9/5. - **Notable perks**: Opportunity to work at the intersection of music, technology, and culture; exposure to top artists and brands; “Come Up Intern Program” for emerging talent. - **Engineering culture**: Open roles in product, UX, engineering, and data strategy indicate a focus on building internal tools and platforms. - **Departments hiring**: Creative, Brand Partnerships, Artist Services, Product, Legal, Finance, and more. Recent roles include VP of Legal, Director of Label Services, and Senior Accountant. ## Sources 1. [greenhouse.io](https://job-boards.greenhouse.io/unitedmasterstranslation) – Careers page listing open positions 2. [linkedin.com](https://www.linkedin.com/company/unitedmasters) – Company profile, employee data, funding, and revenue 3. [unitedmasters.com](https://unitedmasters.com/) – Official website 4. [unitedmasters.com/about](https://unitedmasters.com/en/about) – About page ## Other roles at UnitedMasters | Translation - [Lead Site Reliability Engineer](https://feeny.ai/job/lead-site-reliability-engineer-unitedmasters-translation-san-francisco-ss98wy84b2k6) — San Francisco, CA - [Jr. Producer](https://feeny.ai/job/jr-producer-unitedmasters-translation-brooklyn-mzy92y6t7413) — Brooklyn, NY - [Executive Producer](https://feeny.ai/job/executive-producer-unitedmasters-translation-brooklyn-k2jtdvha0q0k) — Brooklyn, NY - [Temporary Copywriter](https://feeny.ai/job/temporary-copywriter-unitedmasters-translation-brooklyn-5dyrgh3zbw55) — Brooklyn, NY - [Sr. Program Manager](https://feeny.ai/job/sr-program-manager-unitedmasters-translation-brooklyn-3k92ryfr2evn) — Brooklyn, NY - [Sr. Program Manager](https://feeny.ai/job/sr-program-manager-unitedmasters-translation-brooklyn-dd2r1n2g7xc0) — Brooklyn, NY - [Business Supervisor](https://feeny.ai/job/business-supervisor-unitedmasters-translation-brooklyn-q1dxe03yfnpt) — Brooklyn, NY - [Business Director](https://feeny.ai/job/business-director-unitedmasters-translation-brooklyn-3tew4jty38a5) — Brooklyn, NY - [Commerce & Artist Marketing Coordinator](https://feeny.ai/job/commerce-artist-marketing-coordinator-unitedmasters-translation-brooklyn-f4xf0jr4drsy) — Brooklyn, NY - [Program Manager](https://feeny.ai/job/program-manager-unitedmasters-translation-brooklyn-r0r994kxp9sc) — Brooklyn, NY