--- title: 'Sr. Creative Director, Brand Experience, Toys & Games at Hasbro' canonical: 'https://feeny.ai/job/sr-creative-director-brand-experience-toys-games-hasbro-boston-massachusetts-9qpc9w7y06nj' type: 'job' last_seen: '2026-09-24' --- # Sr. Creative Director, Brand Experience, Toys & Games at Hasbro - **Company:** Hasbro - **Location:** Boston Massachusetts, United States - **Compensation:** $158k–$237k - **Posted:** 2026-09-22 - **Last confirmed live:** 2026-09-24 - **Apply:** https://job-boards.greenhouse.io/hasbro/jobs/4411045009 ## Job description We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. ## THE GLOBAL CREATIVE TEAM In a world where every interaction matters, we craft brand experiences that resonate across audiences and channels, fueling a lifetime of play. We turn every touchpoint, physical or digital, into a chance to spark wonder, build desire and drive business outcomes for our portfolio of iconic brands. We operate as one global creative team, united by a shared vision, diverse perspectives and a belief that the best ideas can’t be confined by org charts or geographic borders. Our multi-disciplinary creative teams are driven by unbridled curiosity, bravery and an innate drive to FITFO. About the role: We are seeking a Sr. Creative Director, Brand Experience to lead the creative vision, development and stewardship of Hasbro’s iconic portfolio of toy and game brands across Action, Fashion, Preschool, Nerf, Play-Doh and Board Games. This leader will shape how our brands show up in the world; building distinctive creative platforms and identities that connect with consumers, stand out in culture and drive commercial impact. Leading our front-end Brand Experience organization, you will set the creative vision for the portfolio and build the teams, standards and tools needed to bring that vision to life globally. You’ll partner closely with Brand Marketing, Product Design & Development, Commercial, Licensing and our Global Creative Studio to connect brand strategy to execution across every consumer touchpoint. The mandate is simple: build brands that cut through the noise and move with culture. A day in the life: - Set the creative vision for our toys and board games portfolio. Translating business, brand and commercial strategies into distinctive creative platforms that can scale globally. - Own brand creative strategy across Action, Fashion, Preschool, Nerf, Play-Doh and Board Games, ensuring each brand has a differentiated and culturally relevant expression. - Lead the front-end of brand development, including brand creative strategy, creative direction, visual and verbal identity, brand guidelines and creative toolkits. - Build brands, not just campaigns. Establish enduring creative systems that strengthen brand equity while creating the flexibility to stay relevant across audiences and channels. - Champion consumer and cultural insight as a creative catalyst. Ensure our creative work starts with a deep understanding of the audiences we serve. - Partner with cross-functional partners to ensure brand vision translates with excellence across packaging, retail, digital, social, licensing and entertainment. - Raise the creative bar. Establish clear standards for creative excellence and continually challenge our teams and partners to push beyond category conventions and the expected. - Lead, inspire and develop a high-performing brand creative team with a culture of ambition, curiosity, collaboration and accountability. - Influence at the highest levels of the organization, advocating for creative vision with senior leaders and bringing stakeholders along through clear, persuasive storytelling. - Shape the future of creative at Hasbro, embracing emerging technology, AI and new modes of storytelling to evolve how we build brands and connect with consumers. What you'll bring: - 15+ years of progressive creative leadership experience within world-class consumer brands, creative agencies or similarly complex brand environments. - Experience leading multi-brand portfolios and building distinctive brands that live across both commerce and culture. - A body of work that demonstrates strategic thinking and measurable brand impact, not just great execution. - Deep expertise in brand building, creative strategy, creative direction, visual and verbal identity and integrated brand systems. - Fluency across channels, with a strong understanding of how brand ideas translate across physical, digital, social, retail, experiential and emerging consumer experiences. - Proven experience building, leading and developing senior creative talent and multidisciplinary teams. - Exceptional ability to influence senior executives and cross-functional partners while protecting the integrity and ambition of the creative vision. - The ability to balance big creative ambition with commercial reality, knowing where to push, where to simplify and how to turn strategy into action. - A strong point of view on culture, consumers, technology and the changing creative landscape, including the opportunities presented by AI and new forms of creative expression. - Experience in toys, games, entertainment, CPG or brands that live at the intersection of retail, fandom and culture is a major plus. - A positive, low-ego leadership style with a bias toward action and a genuine desire to make both the work and the people around you better. The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package. Pay Range $157,700—$236,500 USD Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include: - Health & Wellness - Time Off to Recharge - Financial Well-being - Life & Family Support - Volunteer and Community Initiatives - Learning & Development - Exclusive Perks Please review our [Applicant Privacy Notice](https://nam11.safelinks.protection.outlook.com/?url=http%3A%2F%2Fdocs.hasbro.com%2Fprivacy%2Fjob-applicant&data=05%7C02%7CMaria.Hughes%40wizards.com%7C73f450b2476e4441be3308dec7006d14%7C701edd3ec7a84789b1ce8a243620d68f%7C0%7C0%7C639167001791388387%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=QzsYnPcynaB0OC2yYMSHab2TyW8jOlZQWyr87FBwDt8%3D&reserved=0) to learn how we collect, use, and protect your personal information in connection with the application process. ## About Hasbro ## Company Overview - **One-liner**: Hasbro is a leading game, intellectual property, and toy company that delivers play experiences through physical and digital games, toys, licensed products, and entertainment. - **Entity Type**: Public (NYSE: HAS) - **Headquarters**: Pawtucket, Rhode Island, USA - **Founded**: 1923 (incorporated in 1926) - **Founders**: Henry Hassenfeld, Hillel Hassenfeld ## Core Business - **Primary Industries**: Toys, Games, Intellectual Property (IP) Licensing, Digital Gaming, Entertainment - **Target Customers**: B2C (kids, families, fans of all ages); B2B (retail partners, licensors, entertainment studios) - **Mission Statement**: "Create joy and community through the magic of play." ## Products & Services - **MAGIC: THE GATHERING**: Collectible card game and digital platform (Magic: The Gathering Arena) — both physical and digital. - **DUNGEONS & DRAGONS**: Tabletop roleplaying game with digital tools (D&D Beyond). - **MONOPOLY & HASBRO GAMES**: Classic board games and family game night staples. - **NERF**: Blaster toys and active play products. - **TRANSFORMERS**: Action figures, media franchise, and licensed merchandise. - **PLAY-DOH**: Modeling compound and creative play sets. - **PEPPA PIG**: Preschool toy line and media brand. - **BEYBLADE**: Spinning top toys and competitive play system. - **Hasbro Pulse & Secret Lair**: Direct-to-consumer platforms for exclusive collectibles and fan-focused drops. - **Digital Licensing**: Partnerships for mobile games like *Monopoly Go!* (Scopely) and other video game adaptations. ## Market Standing - **Valuation/Market Cap**: Not disclosed in provided sources – check financial sites for current market cap. - **Key Metric**: Annual revenue of $5.0 billion (FY 2023); record performance in Wizards of the Coast segment in FY 2025. - **Notable Partners**: Scopely (*Monopoly Go!*), Marvel, and other major IP licensors. - **Growth Signals**: Record year for MAGIC: THE GATHERING (Final Fantasy set was best-selling of all time); operational excellence program delivered ~$800M in gross cost savings; continued expansion in digital licensing and aging-up consumer strategy. ## Competitive Advantages - **Iconic Brand Portfolio**: Owns and controls deeply loved brands like MAGIC, D&D, MONOPOLY, NERF, TRANSFORMERS, PLAY-DOH, and PEPPA PIG – spanning multiple generations and play categories. - **Franchise-First Approach**: Unlocks value across physical toys, digital games, licensed consumer products, location-based entertainment, film, and TV. - **Wizards of the Coast**: High-margin, high-growth segment with dedicated fan communities and recurring digital revenue (Magic: The Gathering Arena, D&D Beyond). - **100+ Year Legacy**: Deep retail relationships, supply chain excellence, and trusted brand equity worldwide. - **Diversified Revenue Streams**: Balanced between owned brands, partner brands, direct-to-consumer, and licensing – reducing reliance on any single product category. ## Strategic Focus - **"Playing to Win" Strategy** (launched 2025): - **Anytime is Playtime**: Expand play occasions and distribution points. - **Aging Up**: Target consumers aged 13+ who are gaining purchase share. - **Everyone Plays**: Capture new demographics and under-indexed markets. - **Digital and Direct**: Invest in video games, digital technology, and direct-to-consumer channels. - **Partner Scale**: Leverage partners’ investments to extend brand reach. - **Operational Excellence**: Ongoing cost-savings program targeting $1.0 billion in gross savings; process modernization across IT, supply chain, and HR. - **AI & Emerging Tech**: Embracing AI-enabled entertainment and product innovation. - **Sustainability & CSR**: Recognized as a JUST Capital Industry Leader (2025), 100 Best Corporate Citizens (3BL Media), and Civic 50 honoree. ## Why Work Here - **Culture**: Creative, innovative, and inclusive – described as "legendary play starts with bold ideas." Emphasis on curiosity, lifelong learning, and "playing with purpose." - **Work-Life Balance**: Half-day Fridays all year round; generous paid vacation and holidays. - **Benefits**: - Medical, Dental, and Prescription coverage - Health Savings Account (HSA) - Retirement Savings Plan with generous company match and annual company contribution - Paid Parental Leave - Tuition Reimbursement - Life, Accident, and Disability Insurance - Pet Insurance and Identity Theft Protection - Onsite Fitness Center (at headquarters) - Learning & Development opportunities, clear goal-setting - **Remote/Hybrid Policy**: Flexible work arrangements are part of the total rewards package (exact policy not detailed in provided sources; likely hybrid for most roles). - **Global Presence**: Offices in Pawtucket (HQ), Providence, Los Angeles, Miami, Renton (Wizards of the Coast), plus 40+ countries – opportunities for domestic and international mobility. - **Early Career**: Robust student programs and internship opportunities to shape the next generation of talent. - **Impact**: Work on beloved brands that create joy and community; CSR programs embedded in the business. ## Sources 1. [Hasbro About Page (Corporate)](https://jobs.hasbro.com/content/About-Hasbro/) 2. [Hasbro 10-K FY2025 (SEC Filing)](https://newsroom.hasbro.com/static-files/30601d9c-1e19-47af-a62e-0de43d437ba9) 3. [Hasbro 2025 Corporate Fact Sheet](https://assets-us-01.kc-usercontent.com/500e0a65-283d-00ef-33b2-7f1f20488fe2/d66b7984-a04c-4f8c-aa86-d1c7854654aa/2025%20Corp%20Fact%20Sheet%2002.17.2025.pdf) 4. [Hasbro Careers Page](https://jobs.hasbro.com/) 5. 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