---
title: 'Sr. Creative Strategist (B2B) - Donut Studios at New Engen, Inc.'
canonical: 'https://feeny.ai/job/sr-creative-strategist-b2b-donut-studios-new-engen-inc-remote-6881rjp159tq'
type: 'job'
last_seen: '2026-09-08'
---

# Sr. Creative Strategist (B2B) - Donut Studios at New Engen, Inc.

- **Company:** New Engen, Inc.
- **Location:** Remote
- **Work type:** remote
- **Posted:** 2026-07-16
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/newengeninc/jobs/4294551009

## Job description

WHY DONUT STUDIOS?

At New Engen, we help brands grow, not just bigger, but smarter. We’re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns. Donut Studios is our in-house creative studio, purpose-built to craft high-performing, platform-native, and digital content for the world’s most ambitious brands. As a key part of New Engen’s suite of specialized solutions, alongside offerings like the Acorn Creator Suite -  Donut Studios helps unlock breakthrough creative that drives results, fast.

We’re a collaborative group of strategists, content creators, copywriters, editors, designers, account strategists, and more who are all in on helping brands, and each other,  thrive. We work hard, stay humble, and build with purpose.

## WHAT YOU'LL DO

Own Creative Strategy for Enterprise B2B Campaigns Lead the creative strategy for Amazon Web Services, translating complex business priorities into clear, insight-driven creative direction across paid social, display, video, and other digital channels. Develop scalable concepts that align with business objectives while engaging technical and executive audiences.

Lead and Develop the Creative Strategy Team Manage and mentor the account's Creative Strategists, providing direction, coaching, and thoughtful feedback to ensure consistently high-quality work. Foster a collaborative environment that elevates creative thinking and execution across the team.

Shape Creative Direction from Brief to Execution Develop and refine creative briefs that provide clear strategic direction for design, motion, video, and copy teams. Ensure every concept aligns with AWS brand standards while supporting campaign goals across the full B2B customer journey.

Partner Cross-Functionally to Deliver Integrated Campaigns Collaborate closely with Content Strategists, copywriters, designers, motion artists, and production teams to create cohesive campaigns across awareness, consideration, and conversion. Ensure messaging and creative remain aligned across channels, formats, and audience segments.

Drive Creative Testing and Performance Optimization Develop testing frameworks tailored to technical and executive buyer audiences, using campaign performance insights to refine messaging, creative approaches, and content strategies over time. Continuously identify opportunities to improve campaign effectiveness through experimentation and iteration.

Maintain Creative Excellence at Scale Oversee the creative quality and consistency of a high volume of assets across multiple formats, markets, and languages. Leverage AI-enabled creative workflows and quality control processes to deliver efficient, scalable production without compromising craft.

Represent Creative Strategy with Clients Serve as a senior creative voice in client meetings, presenting strategic recommendations, communicating creative rationale, and building trusted relationships with marketing and design stakeholders. Navigate feedback confidently while maintaining alignment with business goals.

Identify Opportunities for Innovation and Growth Continuously assess creative performance, emerging trends, and evolving business needs to identify new opportunities for testing and innovation. Stay current on AWS brand standards, enterprise technology trends, and platform best practices to keep creative fresh, relevant, and impactful.

## WHAT YOU BRING

- 5+ years of experience in creative strategy, ideally with B2B, enterprise tech, SaaS, or cloud accounts.
- Proven ability to write strong creative briefs and translate audience/performance data into clear creative direction for design, motion, and video teams.
- Experience managing or mentoring creative strategists, with a track record of elevating the work of the people you lead.
- Comfort operating at high production volume with tight QC standards; experience contributing to or running production workflows/systems is a plus.
- Strong understanding of paid social and display platforms (LinkedIn, Meta, DV360) and their format and spec requirements.
- Experience presenting creative recommendations directly to senior client stakeholders.
- Familiarity with B2B and technical buyer audiences, including developers, IT decision-makers, and enterprise executives.
- Comfort working within brand systems that carry strict guardrails (e.g., no AI-generated talent, voice, or music).
- Bonus: direct experience on AWS, Azure, GCP, or another enterprise cloud/tech brand.

## PERKS & BENEFITS

- Remote or hybrid work environment with flexible hours
- Unlimited PTO + company holidays
- Comprehensive medical, dental, vision, and disability coverage
- Life & AD&D insurance
- 401(k) with company match
- Paid parental leave & family support
- Pet care perks & insurance
- Learning & career development programs
- Commuter & transit benefits
- Exclusive employee discounts

Salary Range: $70,000 - $80,000 annually

Compensation for each opportunity is determined based on the applicable labor market, the scope and structure of the role or engagement, and the individual’s qualifications and experience.

New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.

We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin

Let’s Build What’s Next Together — If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you.

Important Notice About Job Openings:

Please be aware of fraudulent job postings, consulting engagements, solicitations, or employment offers from suspicious sources. These attempts are often designed to steal your personal information or trick you into paying fees for recruitment or training services.

New Engen does NOT charge any application, processing, or training fees at any stage of the recruitment or hiring process.

All legitimate job openings will be posted directly on our careers page. Communication about these roles will come exclusively from New Engen Recruitment through our ATS, Greenhouse. We will never conduct recruiting outreach through unsolicited text messages or from the @newengen.online domain.

If you have any concerns about the authenticity of any message claiming to be from New Engen, please contact us immediately at peopleteam@newengen.com before taking any further action.

We take your security seriously and are here to support you, ensuring your job search is a safe, positive experience.

## About New Engen, Inc.

## Company Overview
- **One-liner**: New Engen is a full-funnel digital marketing agency that combines performance media, scalable content, influencer marketing, affiliate management, and cross-channel measurement to drive growth for consumer brands.
- **Entity Type**: Private (funding stage: Private Equity; total funding $10.6M)
- **Headquarters**: Seattle, WA, United States (837 N 34th St, Seattle, WA 98103)
- **Founded**: 2016
- **Founders**: Justin Hayashi (CEO & Founder)

## Core Business
- **Primary industries**: Advertising Services, Digital Marketing, Performance Marketing, Influencer Marketing, Affiliate Marketing
- **Target customers**: B2B (brands, marketing leaders, investors) across fashion/apparel, beauty, health/wellness, food & beverage, CPG, entertainment, ecommerce, and financial services
- **Mission/purpose**: To help brands grow “not just bigger, but smarter” by pairing media strategy with scalable content infrastructure, measured by outcomes and refined through iteration.

## Products & Services
- **Media**: Performance media planning and buying across paid social (Meta, TikTok), search, and display; focused on CAC reduction, ROAS, and incremental revenue.
- **Creative (Donut Studios)**: In-house studio producing platform-native, high-performance creative assets; integrated with media to test and refine based on engagement/conversion data.
- **Influencer & Creator Marketing**: Management of creator-led campaigns from sourcing to performance tracking; expanded via Grapevine acquisition; open creator network (New Engen Creators).
- **Affiliate Marketing**: Channel strategy, publisher recruitment, commission design, fraud mitigation, and reporting; led by Ashley Hill (VP, Affiliate) and Steve Tazic (VP, Technology & Affiliate Ops).
- **Measurement (LIFT Platform)**: Cross-channel attribution, marketing mix modeling, incrementality testing, and AI-driven insights; aggregates data to guide budget allocation.
- **Strategic Consulting**: Standalone offering for CEOs and investors – quantitative competitive analysis, audience research, media planning audits, and growth opportunity identification.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company)
- **Key Metric – Annual Revenue**: $34.2M (as of most recent data) [LinkedIn]
- **Total Funding**: $10.6M across 3 rounds:
  - Seed (Sep 2016): $2.5M – 1 investor
  - Series A (May 2017): $8.1M – 4 investors
  - Private Equity (Dec 2021): led by Insignia Capital Group [LinkedIn]
- **Notable Acquisitions**: Acorn (Jan 2022), LT Partners (Jun 2023), Grapevine (creator-led paid social) [LinkedIn]
- **Growth Signals**: 2.7% YoY headcount growth (276 employees); operates in 8 countries (US, India, South Africa, Brazil, Mexico, UK, Portugal, Argentina); LinkedIn followers up 47.2% YoY; 18 active job postings (as of recent data) [LinkedIn]

## Competitive Advantages
- **Integrated full-funnel model**: Media, creative, influencer, affiliate, and measurement are interconnected, not siloed – creative is informed by media performance, creator content is repurposed as paid ads.
- **Proprietary measurement platform (LIFT)**: Provides multi-method attribution and ROI quantification, helping clients avoid reliance on single-touch models.
- **Deep vertical expertise**: Proven results across 100+ consumer brands with case studies showing 44% CAC reduction (Altra), 629% TikTok ROAS (Zazzle), and 15.2M impressions (Ocean Spray).
- **In-house creative studio + influencer network**: Donut Studios and the Grapevine acquisition create a content supply chain that’s both scalable and data-driven.

## Strategic Focus
- **Expanding creator-led paid social**: The Grapevine acquisition signals a push to integrate influencer content more tightly with paid media.
- **AI-powered measurement**: LIFT AI is being developed to provide incremental impact quantification and smarter investment decisions.
- **Scalable consulting practice**: Offering strategic services to C-level leaders and investors, leveraging proprietary data from hundreds of brand engagements.
- **International growth**: Offices in Seattle, Northwest Arkansas, Brooklyn, and Manhattan Beach, with employees in 8 countries – indicating a distributed, global reach.

## Why Work Here
- **Culture & values**: Described as “collaborative group of strategists, creatives, analysts, and makers” who “work hard, stay humble, and build with purpose.”
- **Remote/hybrid policy**: Not explicitly stated; multiple office locations suggest a hybrid or in-office preference, but global team presence implies flexibility.
- **Employee rating**: 3.7/5.0 on LinkedIn (145 reviews) – with strengths in Career (3.9) and Culture (3.7), but lower in Compensation (3.2) and Work-Life (3.1).
- **Salary examples**: Digital Marketing Manager ~$98k/yr; Associate ~$51k/yr (LinkedIn estimates).
- **Engineering/analyst roles**: Active postings include Senior Data Engineer, Senior Analyst (Measurement Strategy), and Creative Strategy Analyst – pointing to a data-driven, tech-enabled environment.
- **Career page note**: The official careers page (newengen.applytojob.com) showed no open positions at the time of the search, but LinkedIn listed 18 active openings; candidates should check both.

## Sources
1. [newengen.com – Company page](https://newengen.com/company/)
2. [newengen.com – Services](https://newengen.com/services/)
3. [LinkedIn – New Engen Company Profile](https://www.linkedin.com/company/new-engen)
4. [New Engen Career Page (ApplyToJob)](http://newengen.applytojob.com/)

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