---
title: 'Sr. CRM Analyst – Lifecycle Marketing & Retention at CookUnity'
canonical: 'https://feeny.ai/job/sr-crm-analyst-lifecycle-marketing-retention-cookunity-argentina-latam-lima-tfxfmhf014mh'
type: 'job'
last_seen: '2026-09-05'
---

# Sr. CRM Analyst – Lifecycle Marketing & Retention at CookUnity

- **Company:** CookUnity
- **Location:** Argentina / Latam / Lima, Peru / São Paulo, Brazil
- **Work type:** remote
- **Posted:** 2026-09-01
- **Last confirmed live:** 2026-09-05
- **Apply:** https://careers.cookunity.com/open-roles?gh_jid=7982574003

## Job description

About CookUnity:

Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.

If that mission has you hungry in more ways than one, you’ve found the right job posting.

About the Team:

This is a unique opportunity to join a collaborative, growing CRM team that has real impact on business performance. You will be working alongside our CRM team, comprised of Sr Director of CRM, Lifecycle Marketing Manager, Lifecycle Marketing Lead, and other CRM associates and coordinators. You will report directly to the Director of CRM. We are DO’ers! Every member of the CRM team embodies a strong bias toward action.

The role:

The Senior CRM Analyst – Lifecycle Marketing & Retention will help support the CRM team to plan, implement, schedule, and execute timely email, SMS, push notification, and in-app messages to our Churned users, while collaborating with the CRM team on communication strategies, accurate execution of campaigns, and follow-up analysis.

Responsibilities:

- Own implementation of emails, SMS, push notifications (both ad hoc and automated), and building of customer segments in our CRM platform (Braze) for Churned User efforts
- Maintain the CRM marketing calendar and Roadmap.
- Support upkeep of weekly performance reporting
- Assist in cross-functional (engineering, product, data teams) communication between the CRM team and internal stakeholders/dependencies, including but not limited to:
- writing briefs for emails, push notifications, SMS, and in-app messages
- collaboration with data/analytics team to classify/categorize campaigns for lifecycle dashboards/reports
- coordinating copy and design work to ensure deadlines are met
- collaborating with other internal teams to help support their initiatives
- facilitate internal sign-off of communications from internal stakeholders

Qualifications:

- 4+ years of working experience in D2C email marketing
- Experience with building and deploying emails from scratch
- Experience working cross-functionally with creative partners (designers & copywriters)
- Experience operating a CRM platform (i.e, Braze, Iterable, Klaviyo, [customer.io](http://customer.io), etc.)
- Very strong written and verbal skills in English
- Attention to detail, good communication skills and an ability to juggle multiple tasks on often short deadlines

Preferred requirements:

- Experience with [Braze](https://www.braze.com/) platform
- Experience with SMS marketing in a D2C environment
- General understanding of HTML
- General understanding of personalization in CRM

Learn More About CookUnity

We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore: [CookUnity's Leadership Principles](https://docs.google.com/presentation/d/1mGIRBDJLi0K908bKJtP24QNVMo6QmrsPrDeYCu4dAts/edit?usp=sharing) – The values and behaviors that guide how we operate, collaborate, and scale.

We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect!

## Benefits

💸 Get paid in USD.

🗺 Work remotely: design the life that you want

⛱ Enjoy 15 days of vacation each year from the start date

🎄 16 fully paid Argentinean holidays

🩺 Healthcare Benefit: Monthly stipend to use in your preferred healthcare provider

🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical

🐣 Paid Family leave

🕯 Compassionate Leave: 3-5 days each time the need arises

🧘🏽‍♀️ Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform

🤖 AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.

🧑‍🏫 Personalized English coach

If you’re interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you. Thank you for your time!

CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.

A quick note for all candidates We’ve recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data) stay safe while applying to CookUnity. We also want you to know that we take this seriously — sometimes, as part of our process, we may ask for a brief “proof of humanity” to confirm that we’re connecting with a real person, not an impersonator. Here are a few tips to help you protect yourself and know what to expect from us:

- Apply only through our official channels. All open roles are listed on our official careers page: [careers.cookunity.com](http://careers.cookunity.com/)
- Our recruiters are real people — and easy to verify. You can always find them on LinkedIn with verified profiles. If you’re unsure, feel free to reach out to us on our official [LinkedIn Company Page](https://www.linkedin.com/company/cookunity/).
- We only communicate through official CookUnity channels. That means emails ending in @cookunity.com and interviews held through official company platforms (Google Meet or Zoom) — never WhatsApp, Telegram, or SMS.
- We’ll never ask for payment or personal financial details. If anyone does, please don’t share any information and let us know right away.

If something ever feels off or you’re unsure about a message, we’d much rather you double-check with us. You can always contact us directly through any of our social media channels. We appreciate your interest in joining CookUnity — and we care about keeping your experience (and safety) as genuine as possible.

## About CookUnity

## Company Overview
- **One-liner**: CookUnity is a chef-to-consumer meal delivery marketplace that connects award-winning chefs with food lovers nationwide, delivering restaurant-quality, ready-to-eat meals.
- **Entity Type**: Private (Series C)
- **Headquarters**: Brooklyn, New York, United States
- **Founded**: 2015 (operations began in 2018)
- **Founders**: Mateo Marietti (Co-Founder & CEO), Clara F. Quiroga (Co-Founder & Chief Business Officer), Lucia Cisilotto (Co-Founder)

## Core Business
- **Primary industry/industries**: Food and Beverage Manufacturing, Meal Delivery, Food Technology
- **Target customers**: B2C (individual consumers seeking convenient, high-quality meals) and B2B (corporate, healthcare, and education organizations via a business subscription program)
- **Mission or purpose statement**: "We empower chefs everywhere to nourish the world through our shared love of great food." [careers.cookunity.com](https://careers.cookunity.com/)

## Products & Services
- **CookUnity Meal Subscription (B2C)**: A flexible, weekly subscription service offering 4, 6, 8, 12, or 16 meals per week. Customers choose from a rotating menu of 300+ dishes crafted by 150+ chefs, with options for various dietary needs. Meals are delivered fresh (chilled) and require simple heating. [cookunity.com](https://www.cookunity.com/)
- **CookUnity Business Subscription Program (B2B)**: A service bringing chef-made meals to organizations in healthcare, corporate, and education settings, delivered directly to facilities, offices, or homes. [cookunity.com](https://www.cookunity.com/)
- **Ingredients Club**: An account executive role listed on LinkedIn suggests a new offering focused on selling ingredients or pantry items to consumers or chefs. [linkedin.com](https://www.linkedin.com/company/cookunity)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Annual Revenue of **$350.0M** (latest data available). Total Funding of **$408.5M** across 13 rounds. [linkedin.com](https://www.linkedin.com/company/cookunity)
- **Notable Investors/Partners**: Insight Partners, AngelPad, Fuel Venture Capital. [tracxn.com](https://tracxn.com/d/companies/cookunity/__P543_MzuCoszYwzR-JZBLWWdl5JTaKWaKDdJTbQ3U_U)
- **Growth Signals**:
    - **Headcount growth**: 1,700+ team members, with a **55.9% year-over-year increase** in employees. [linkedin.com](https://www.linkedin.com/company/cookunity) | [careers.cookunity.com](https://careers.cookunity.com/)
    - **Scale**: Over **50 million meals delivered** to date. [careers.cookunity.com](https://careers.cookunity.com/)
    - **Geographic expansion**: 8 kitchen locations across the US (New York, Los Angeles, Chicago, Austin, Atlanta, Miami, Seattle) and Toronto, Canada. [cookunity.com](https://www.cookunity.com/)
    - **Acquisitions**: Acquired three companies: flavrs, Cookin (Dec 2024), and Fraiche (May 2025), indicating aggressive market consolidation. [tracxn.com](https://tracxn.com/d/companies/cookunity/__P543_MzuCoszYwzR-JZBLWWdl5JTaKWaKDdJTbQ3U_U)
    - **Employee confidence**: 91% of team members believe in CookUnity's future success (Engagement Survey, May '25). [careers.cookunity.com](https://careers.cookunity.com/)

## Competitive Advantages
- **Chef-Direct Model**: A unique marketplace that directly connects independent chefs with consumers, allowing chefs to build their own businesses and reach a national audience. This creates a differentiated value proposition vs. traditional meal kits or prepared meal services.
- **Unmatched Variety**: A rotating menu of 300+ dishes from over 150 chefs, offering a breadth of cuisines and dietary options that competitors struggle to match.
- **Sustainability Focus**: Operates a Returnable Packaging Program (2.3M+ reused bags) and prioritizes responsible sourcing, differentiating on environmental impact. [careers.cookunity.com](https://careers.cookunity.com/)
- **B2B Channel**: Expanding beyond direct-to-consumer into corporate and healthcare wellness, opening a new, high-growth revenue stream.

## Strategic Focus
- **Geographic Expansion**: Continuing to open new kitchen locations across the US and Canada.
- **B2B Growth**: Scaling the business subscription program to serve more organizations.
- **Vertical Integration & Acquisitions**: Integrating recent acquisitions (flavrs, Cookin, Fraiche) to expand technology, talent, and market share.
- **Chef Empowerment**: Deepening the platform's value for chefs to attract and retain top culinary talent.

## Why Work Here
- **Culture & Mission**: The company is driven by a mission to "make quality food accessible to everyone" and "improve our food system's fairness and sustainability." The culture is described as collaborative and focused on empowering chefs. [careers.cookunity.com](https://careers.cookunity.com/)
- **Flexibility**: 30% of employees embrace flex work, suggesting a hybrid or remote-friendly policy for many roles. [careers.cookunity.com](https://careers.cookunity.com/)
- **Benefits**: Comprehensive health, dental, and vision insurance; 401(k) plan; paid parental leave; and a wellness benefit. [careers.cookunity.com](https://careers.cookunity.com/)
- **Growth Trajectory**: With 55.9% YoY headcount growth and active acquisitions, the company is in a high-growth phase, offering significant career advancement opportunities.
- **Global Team**: A diverse workforce spanning 17+ countries (including the US, Argentina, Peru, Canada, Spain, and Brazil), providing an international work environment. [linkedin.com](https://www.linkedin.com/company/cookunity)
- **Engineering & Product**: A strong technical team (101 people in technical roles) with talent sourced from companies like Amazon, Mercado Libre, and PedidosYa, suggesting a sophisticated tech culture. [linkedin.com](https://www.linkedin.com/company/cookunity)

## Sources
1. [CookUnity Careers Page](https://careers.cookunity.com/)
2. [CookUnity LinkedIn Profile](https://www.linkedin.com/company/cookunity)
3. [CookUnity Official Website](https://www.cookunity.com/)
4. [Tracxn Company Profile](https://tracxn.com/d/companies/cookunity/__P543_MzuCoszYwzR-JZBLWWdl5JTaKWaKDdJTbQ3U_U)

## Other roles at CookUnity

- [Talent Coordinator, Ops (Contract)](https://feeny.ai/job/talent-coordinator-ops-contract-cookunity-los-angeles-california-tkc9f4s876sa) — Los Angeles California, United States
- [Sanitation Supervisor](https://feeny.ai/job/sanitation-supervisor-cookunity-seattle-washington-7hz887vze1t5) — Seattle Washington, United States
- [Warehouse Supervisor](https://feeny.ai/job/warehouse-supervisor-cookunity-chicago-illinois-cac0ky6ztex4) — Chicago Illinois, United States
- [Dishwasher/Steward](https://feeny.ai/job/dishwasher-steward-cookunity-seattle-washington-6f39hahr2nva) — Seattle Washington, United States
- [Fulfillment Associate](https://feeny.ai/job/fulfillment-associate-cookunity-seattle-washington-z60znhtnb8gr) — Seattle Washington, United States
- [Senior Product Designer, OpsUnity  <Freelance>](https://feeny.ai/job/senior-product-designer-opsunity-freelance-cookunity-argentina-n1m57nv490as) — Argentina
- [Sanitation Supervisor](https://feeny.ai/job/sanitation-supervisor-cookunity-los-angeles-california-fevx6ffntt4g) — Los Angeles California, United States
- [Senior Full Stack Engineer, Revenue Engine](https://feeny.ai/job/senior-full-stack-engineer-revenue-engine-cookunity-latin-america-p3s4sbvmyjn0) — Latin America
- [Senior Data Analyst, B2B](https://feeny.ai/job/senior-data-analyst-b2b-cookunity-argentina-d2vgjbmdx8kb) — Argentina
- [Staff Product Manager, ChefTech](https://feeny.ai/job/staff-product-manager-cheftech-cookunity-argentina-yx3db96q4vak) — Argentina