---
title: 'Sr. Demand Generation Specialist (Remote) at RainFocus'
canonical: 'https://feeny.ai/job/sr-demand-generation-specialist-remote-rainfocus-any-state-ds8jcjssg324'
type: 'job'
last_seen: '2026-09-14'
---

# Sr. Demand Generation Specialist (Remote) at RainFocus

- **Company:** RainFocus
- **Location:** Any State
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-08
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.lever.co/rainfocus/25f5b498-0859-4c4a-aac3-2b450bccc9be

## Job description

RainFocus, one of the most innovative software companies, is in search of an exceptional Sr. Demand Generation Specialist.

## About RainFocus

RainFocus cares about its employees, customers, and the world in which we live. Our rapidly growing team serves Fortune 500 companies like Adobe, Cisco, IBM, Oracle, VMware, and others to prepare and execute in-person, virtual, and hybrid events, across the world. Those events are delivered through our industry-disrupting software platform, with groundbreaking business intelligence, to elevate the attendee experience, streamline event operations, and accelerate marketing results. We are well-funded, growing fast, and building a company that is changing the market — it will be challenging, fun and exciting.

## About the Role

Our demand generation team at RainFocus plans, executes, and optimizes omnichannel campaigns that build brand awareness, nurture interest, and drive pipeline. We collaborate with all other marketing functions to execute multi-channel tactics and own the email channel end to end. As a Senior Demand Generation Specialist, you will own the execution of email programs, turn approved campaign briefs into real production plans, and maintain data scorecards to help our team make informed decisions. This role also owns sponsorship operations for our annual user conference, INSIGHT. Working closely with the Senior Marketing Manager, you will influence campaign strategy, email schedules, and team priorities. This is a senior individual contributor role for someone who wants to own execution.

Essential Responsibilities

- Understand RainFocus’ competitive landscape and customer needs, as well as event industry trends

- Own the build, testing, and optimization of email programs, including campaign emails, newsletters, nurture emails, and event promotion

- Draft email copy as needed, and coordinate copy and creative requests with other marketing functions

- Champion brand consistency across all marketing channels and materials, ensuring messaging and visuals reflect the company's values and market positioning

- Own the execution plan, timeline, and dependency management of approved campaigns

- Support 1:1 and 1:many campaigns targeting named enterprise accounts, including target list development, email build, and account team coordination

- Pull and validate outbound email, nurture, and other channel metrics monthly

- Contribute account, industry, and persona-based campaign ideas and channel recommendations grounded in performance data

- Own the development of internal resources that help drive alignment across departments, including process documentation

- Run the sponsor experience for our annual INSIGHT conference, including pre- and post-event comms, deadline management, and branding

- Own all sponsorship logistics: contracting, deliverable fulfillment, and payment coordination in partnership with the finance team

- Identify opportunities to introduce innovative marketing tactics and new strategies that drive growth

- Utilize AI tools to build, simplify, and monitor automated workflows that eliminate overly manual processes and increase efficiency

- Own your own priorities within agreed upon timelines

Required Skills and Experience

- Bachelor's degree in marketing, communications, or a related field

- 4+ years of experience in B2B marketing (experience in account-based marketing or demand generation is a plus)

- Strong understanding of marketing automation tools and CRM platforms (hands-on experience in Marketo, Demandbase, and Salesforce is a plus)

- Deep marketing automation fluency — building, segmenting, testing, and deploying email programs at volume without supervision

- Ability to analyze campaign metrics to drive improvements in marketing tactics

- Strong organizational skills, including driving multiple projects simultaneously with attention to detail

- Data-driven, with a commitment to experimenting for measurable results

- Excellent written and verbal communication skills

- Ability to work independently and as part of a team

- Curiosity about AI and automation to reduce manual workloads

Why work at RainFocus? At RainFocus we delight millions of attendees at large-scale events by delivering better insights, experiences, and marketing. We were able to pivot our product and services offering in 2020 to continue growing and serving new clients and events.

As a member of the RainFocus team, you will have the opportunity to experience first-hand the impact of our platform at events around the world. Additionally, RainFocus offers competitive salaries, competitive benefits, 401k, generous PTO, and countless other team building activities.

What are you waiting for? Apply today! We need more talented, hard-working, fun-loving team members just like yourself!

## About RainFocus

## Company Overview
- **One-liner**: RainFocus provides a next-generation event marketing platform that captures and analyzes first-party data to optimize virtual, in-person, and hybrid events throughout the customer journey.
- **Entity Type**: Private (Series C, total funding $44M)
- **Headquarters**: Lehi, Utah, United States
- **Founded**: 2013
- **Founders**: Doug Baird

## Core Business
- **Primary industry**: Event marketing technology (SaaS)
- **Target customers**: B2B, primarily Fortune 1000 enterprises and large-scale event organizers
- **Mission or purpose statement**: To simplify event success and accelerate business relationships by using event data to boost business performance.

## Products & Services
- **[RainFocus Platform]**: A single, cloud-based SaaS platform that manages the entire event lifecycle – registration, content management, exhibitor activation, virtual delivery, and on-site experiences. It integrates with sales and marketing technologies (e.g., Adobe) and provides real-time data for personalization, lead qualification, and omnichannel marketing.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Annual Revenue of $33M (latest estimate); Total Funding of $44M (Series C led by KKR in September 2021, with prior rounds from JMI Equity)
- **Notable Investors/Partners**: KKR, JMI Equity, Adobe (Certified Platinum Partner)
- **Growth Signals**: Headcount of 371 (+7.7% YoY, +32 people); named a Leader in The Forrester Wave™ B2B Event Management Technology report; recognized on the 2023 Inc. 5000 list of fastest-growing private companies; acquired WebEvents Global in September 2024; serves major clients like Oracle CloudWorld, VMworld, and Cisco Live.

## Competitive Advantages
- **First-party data focus**: The platform is built to capture and analyze unprecedented amounts of event data, enabling personalized experiences and measurable ROI.
- **Real-time integration**: Seamless integration with existing sales and marketing stacks (e.g., Adobe, Salesforce) for omnichannel targeting.
- **Scalability and reliability**: Proven to power some of the world’s largest and most complex events.
- **Leader in analyst reports**: Recognized as a Leader in the Forrester Wave for B2B Event Management Technology.

## Strategic Focus
- **Growth through acquisition and product expansion**: Acquisition of WebEvents Global signals expansion into broader event services.
- **Accessibility and compliance**: Actively working toward WCAG 2.2 conformance and has an internal accessibility specialist team.
- **Remote-first talent acquisition**: Hiring globally for remote roles to scale the team while maintaining a strong HQ presence in Lehi, Utah.

## Why Work Here
- **Culture**: Consistently recognized as a Utah Top Workplace (2022, 2023) and Top Workplace USA (2021); values include innovation, customer-centricity, teamwork, and work-life balance.
- **Remote/Hybrid policy**: Fully remote roles available (e.g., Project Manager, Full Stack Developer, Client Care Analyst) with a physical HQ in Lehi, Utah.
- **Benefits**: Comprehensive health insurance, paid time off, wellness benefits, and a focus on supporting family and private lives.
- **Engineering culture**: Emphasis on challenging the status quo, continuous improvement, and open communication; opportunities to work on cutting-edge event technology at scale.

## Sources
1. [rainfocus.com](https://www.rainfocus.com/company/about-us/)
2. [rainfocus.com](https://www.rainfocus.com/company/careers/)
3. [linkedin.com](https://linkedin.com/company/rainfocus)
4. [builtin.com](https://builtin.com/company/rainfocus)
5. [jobs.lever.co](https://jobs.lever.co/rainfocus)

## Other roles at RainFocus

- [Client Success Manager (Remote)](https://feeny.ai/job/client-success-manager-remote-rainfocus-lehi-br091z33mb40) — Lehi, UT
- [Client Care Analyst (Remote)](https://feeny.ai/job/client-care-analyst-remote-rainfocus-orem-asddc8p9hdfj) — Orem, UT
- [Sr. Product Marketing Manager - Audience Engagement (Remote)](https://feeny.ai/job/sr-product-marketing-manager-audience-engagement-remote-rainfocus-orem-80z147xj2e7e) — Orem, UT
- [Full Stack Developer (Remote)](https://feeny.ai/job/full-stack-developer-remote-rainfocus-orem-rqa049wdg31r) — Orem, UT
- [Product Manager, API Integrations (Remote)](https://feeny.ai/job/product-manager-api-integrations-remote-rainfocus-orem-qze851yjxxcs) — Orem, UT
- [Technical Project Manager (Remote)](https://feeny.ai/job/technical-project-manager-remote-rainfocus-lehi-9f8vp3shgmcd) — Lehi, UT
- [Sr. Product Marketing Manager - Events (Remote)](https://feeny.ai/job/sr-product-marketing-manager-events-remote-rainfocus-lehi-qfp4p7wzwhmv) — Lehi, UT
- [Sales Engineer (Remote)](https://feeny.ai/job/sales-engineer-remote-rainfocus-any-state-pnx9n06a3595) — Any State
- [Integration Specialist (Remote)](https://feeny.ai/job/integration-specialist-remote-rainfocus-lehi-7hadr5tj1xb5) — Lehi, UT
- [International Project Manager (Remote)](https://feeny.ai/job/international-project-manager-remote-rainfocus-london-gyw4n4tehpdz) — London, United Kingdom