---
title: 'Sr. Demand Marketer - Review Sites at BambooHR'
canonical: 'https://feeny.ai/job/sr-demand-marketer-review-sites-bamboohr-utah-6yd49b8x9ft5'
type: 'job'
last_seen: '2026-09-10'
---

# Sr. Demand Marketer - Review Sites at BambooHR

- **Company:** BambooHR
- **Location:** Utah
- **Work type:** remote
- **Posted:** 2026-08-18
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/bamboohr17/jobs/6133201004

## Job description

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.

Essential Job Duties

The Sr. Demand Marketer  is responsible for defining and leading the strategy, execution, optimization, and long-term growth of BambooHR's Review Sites marketing program. This role serves as the subject matter expert for the channel, independently developing strategic plans, managing investments, evaluating performance, and identifying new opportunities that drive qualified pipeline and support company growth objectives.

As the owner of the Review Sites strategy, this individual influences cross-functional priorities by partnering with Performance Marketing, Product Marketing, Customer Marketing, Marketing Operations, Revenue Operations, FP&A, Procurement, Legal, Sales, and Customer Experience to improve channel performance, customer advocacy, and business outcomes. Success requires strong business acumen, strategic thinking, analytical expertise, and the ability to independently translate company goals into scalable marketing initiatives while continuously evolving the channel through experimentation and data-driven decision making

You will:

- Own the long-term strategy, roadmap, execution, and optimization of BambooHR's Review Sites marketing program.
- Develop annual and quarterly channel strategies that align with departmental priorities, revenue objectives, and company OKRs.
- Independently evaluate channel performance and identify strategic opportunities to increase pipeline, improve lead quality, and maximize marketing investment.
- Manage channel budget, investment strategy, forecasting, and resource allocation, making recommendations based on business performance and expected return.
- Serve as BambooHR's subject matter expert for Review Sites, identifying emerging trends, competitive opportunities, and evolving best practices that influence marketing strategy.
- Build and manage executive-level relationships with third-party review platform partners, leading business reviews, contract discussions, and long-term partnership planning.
- Design and lead experimentation strategies that improve conversion rates, customer engagement, pipeline contribution, and overall channel efficiency.
- Analyze performance across Salesforce, Marketo, Power BI, GA4, Integrate, platform reporting, and other marketing systems to uncover actionable insights and strategic recommendations.
- Influence cross-functional initiatives by partnering with Product Marketing, Marketing Operations, Revenue Operations, Sales, Customer Marketing, Customer Experience, FP&A, Procurement, and Legal to improve customer advocacy programs, attribution, campaign execution, and operational effectiveness.
- Present strategic recommendations, investment decisions, business cases, and performance insights to marketing leadership and cross-functional stakeholders.
- Establish scalable processes, documentation, reporting frameworks, and governance that improve operational efficiency and enable future channel growth.

What You Need to Get the Job Done

- 4+ years of experience in demand generation, performance marketing, digital marketing, channel marketing, lifecycle marketing, or a related B2B SaaS marketing discipline.
- Demonstrated experience developing channel strategies that support business objectives and deliver measurable pipeline or revenue impact.
- Experience independently owning a marketing program or channel with responsibility for strategy, planning, execution, optimization, and business results.
- Strong analytical skills with the ability to synthesize data from multiple systems and translate insights into strategic recommendations.
- Experience managing marketing budgets, forecasting investments, and optimizing spend based on performance and business priorities.
- Demonstrated ability to influence cross-functional stakeholders and drive alignment across multiple departments without direct authority.
- Experience managing external vendors and strategic partnerships, including business reviews and contract discussions.
- Advanced project management skills with the ability to prioritize competing initiatives while independently managing long-term strategic work.
- Excellent written, verbal, and presentation communication skills, including experience presenting recommendations to senior leadership.
- Strong business judgment, strategic thinking, and problem-solving skills with the ability to make sound decisions in ambiguous environments.
- Experience using Salesforce, Marketo, GA4, Power BI, or comparable CRM, marketing automation, and analytics platforms.

What Will Make Us REALLY Love You

- Experience owning review site strategy for platforms such as G2, TrustRadius, Gartner Digital Markets, Capterra, or similar.
- Experience influencing go-to-market strategy through customer advocacy, Voice of Customer, or product feedback initiatives.
- Experience managing six-figure marketing budgets and vendor relationships.Experience building attribution frameworks and measurement strategies for demand generation programs.
- Experience leading strategic experimentation programs and developing testing roadmaps.
- Experience mentoring peers or serving as the functional expert within a marketing organization.

## What You'll Love About Us

- A [Great Company Culture](https://www.greatplacetowork.com/certified-company/5003334) that has been recognized by multiple organizations like [Inc](https://www.inc.com/profile/bamboohr), and [Salt Lake Tribune](https://topworkplaces.com/company/bamboohr-llc/saltlake/)
- Comprehensive health, life, and disability insurance
- Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
- 401k plans with up to 6% company match
- $2000 Paid-Paid Vacation bonus
- EAP through Headspace
- Check out all our [benefits that benefit you](https://www.bamboohr.com/careers/benefits)

## About Us

At BambooHR, we're building something different: we're building a people intelligence platform that transforms HR and sets people free to do great work! We're a proven market leader driving innovation while building lasting success through thoughtful, sustainable growth. Here, you'll find a place that champions growth: both professional and personal, both individual and collective.

We invest in potential, giving you the space to stretch your capabilities and turn good ideas into reality while providing the safety net of a supportive, values-driven culture. Our approach combines meaningful work with meaningful lives, offering competitive benefits, professional development, and the flexibility to thrive both in and outside the office.

What sets us apart isn't just what we do, but how we do it: with openness, integrity, and a shared commitment to doing the right thing. Join us in creating HR software that makes work better for everyone, while we make work better for you.

http://www.greatplacetowork.com/certified-company/5003334

BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process.  If you would like to request accommodations, please let your recruiter know.

BambooHR is An Equal Opportunity Employer--M/F/D/V Because our team members are trusted to handle sensitive information, we require all candidates that receive and accept employment offers to complete a background check before being hired.

For information on California Privacy Policy, [click here](https://www.bamboohr.com/legal/california-privacy-notice).

Our process utilizes AI as an assistant to efficiently process and analyze candidate data. Recruiters and hiring managers maintain full oversight and accountability, ensuring that all final selection and rejection decisions are human-made and based solely on objective job qualifications. Please see our [General Privacy Notice](https://www.bamboohr.com/legal/privacy-policy) and [California Privacy Notice](https://www.bamboohr.com/legal/california-privacy-notice) for more details.

See our [AI Guidelines for Candidates](https://www.bamboohr.com/about-bamboohr/careers/ai-guidelines-for-candidates) for details on how BambooHR uses AI in recruiting, how we expect candidates to use AI, and what is not allowed.

## About BambooHR

## Company Overview
- **One-liner**: BambooHR provides an all-in-one cloud-based human resources platform that unifies HR, payroll, benefits, time tracking, and hiring workflows to help businesses build efficient and thriving workplaces.
- **Entity Type**: Private (prior funding round, bootstrapped origins)
- **Headquarters**: Draper, Utah, United States
- **Founded**: 2008
- **Founders**: Ben Peterson and Ryan Sanders

## Core Business
- Primary industry: Human Resources Software / HR Technology (SaaS)
- Target customers: B2B – small and medium businesses, mid-market, and enterprise organizations across 150+ countries
- Mission: “Set people free to do great work.”
- Vision: Become the #1 HR platform for businesses of all sizes around the world.

## Products & Services
- **BambooHR Platform**: Cloud-based HR software suite covering employee database, payroll, time tracking, benefits administration, hiring & onboarding (applicant tracking system), compensation management, and people analytics. (SaaS)
- **Payroll Add-on**: Integrated payroll solution with automatic data flow, tax filing, and reporting.
- **Compensation (New)**: Tools for salary band creation, benchmarking, approvals, and total rewards communication.
- **Hiring & Onboarding**: ATS with proactive onboarding tasks to streamline candidate experience and new hire integration.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Annual Revenue of $103.0M (latest known)  
  **Total Funding**: 1 prior funding round (amount undisclosed)
- **Notable Investors/Partners**: Not listed in available sources; partners include marketplace integrations.
- **Growth Signals**: 1,416 employees (+11.1% YoY, +189 people); operates in 6 countries (US, Philippines, Nigeria, Pakistan, Tanzania, Romania); serves over 150 countries; actively hiring for senior engineering and AI/ML roles.

## Competitive Advantages
- **All-in-One Platform**: Combines HR, payroll, time, benefits, and hiring in a single system, reducing manual data entry and errors.
- **In-House Support**: Customer support is entirely in-house (not outsourced), ensuring high-quality service.
- **Security & Compliance**: Zero Trust model, SOC II audit, encryption at rest and in transit, data centers in US, Canada, and Ireland, annual penetration tests.
- **Award-Winning Culture**: Recognized for workplace culture; strong values (Assume the Best, Enjoy Quality of Life, Do the Right Thing, Lead from Where You Are, Be Open).

## Strategic Focus
- **Product Expansion**: Continuing to build out payroll, compensation, and AI/ML capabilities (e.g., Manager AI/ML Engineering role).
- **Global Reach**: Expanding international presence and data residency options (Ireland data center for EU/EEA/UK/Switzerland).
- **Customer Experience**: Delivering exceptional HR experiences to become the #1 HR platform worldwide.

## Why Work Here
- **Culture & Values**: Award-winning culture with emphasis on inclusion, transparency, and employee well-being. Values include “Assume the Best” and “Enjoy Quality of Life.”
- **Compensation & Benefits**: Competitive pay based on market analysis; benefits include health/dental/vision, 401(k) match with immediate vesting, paid parental leave (including birthing recovery), tuition reimbursement, HSA match, Employee Assistance Program, and generous PTO (floating holidays, volunteer time, civic duty leave, birthday off).
- **Work Environment**: Business casual dress code; relaxed but professional atmosphere. Remote/hybrid policy not explicitly stated, but roles exist across multiple locations and countries.
- **Growth Opportunities**: Product-driven company with opportunities to work on impactful HR tools. Top-notch coworkers and a focus on learning and development.
- **Engineering Culture**: Heavy investment in AI/ML, data engineering, and security; open roles include VP of Engineering, Manager AI/ML Engineering, Sr. Data Engineer, Security Engineer II.

## Sources
1. [bamboohr.com/careers](https://www.bamboohr.com/careers/)
2. [bamboohr.com/about-bamboohr](https://www.bamboohr.com/about-bamboohr/)
3. [bamboohr.com/careers/benefits](https://www.bamboohr.com/careers/benefits/)
4. [linkedin.com/company/bamboohr](https://www.linkedin.com/company/bamboohr)
5. [bamboohr.com](https://www.bamboohr.com/)

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