---
title: 'Sr. Director, Brand and Product Marketing at Fanatics Collectibles'
canonical: 'https://feeny.ai/job/sr-director-brand-and-product-marketing-fanatics-collectibles-los-angeles-ca-n66jt8kndndn'
type: 'job'
last_seen: '2026-09-08'
---

# Sr. Director, Brand and Product Marketing at Fanatics Collectibles

- **Company:** Fanatics Collectibles
- **Location:** Los Angeles CA, United States / New York NY, United States
- **Compensation:** $196k–$271k
- **Posted:** 2026-08-07
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/fanaticscollectibles/jobs/4282707009

## Job description

## About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

## About the Team

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

Summary:  Fanatics Collectibles is looking for a Senior Director, Brand & Product Marketing to lead marketing across global properties. This role is a key member of the marketing leadership team, responsible for driving marketing that accelerates growth, strengthens brand equity, and deepens engagement within the trading card and collectibles ecosystem.  Success in this role requires a deep understanding of the trading card hobby, collector mindset, product portfolio, and broader trading card ecosystem. This individual will leverage their category expertise to provide strategic direction, guide integrated marketing initiatives, and help grow the collector community.

The Senior Director will oversee core product marketing strategy and execution while leading high-impact growth areas including strategic partnerships, youth marketing, and creator/influencer programs.

The deliverables of this position include the following:

- Business Planning development for global properties
- Gathering and applying insights that drive marketing execution against global properties
- Specific marketing plans and execution for global properties
- Ongoing cross functional collaboration focused on positive impact for the Collector
- Ongoing best practice sharing

This role is ideal for a forward-thinking leader who can translate strategy into execution, build scalable programs, and maintain strong relationships. This position will be responsible for handling a wide variety of duties, which include, but are not limited to the ones listed below.

What you will be doing...

- Providing strategic leadership for integrated marketing initiatives across Fanatics Collectibles global properties
- Leading the development and execution of marketing campaigns, activations and launches
- Serve as the marketing lead for strategic partnerships, working closely Partners (e.g. Leagues, Sports/Entertainment Organizations, Partner Brands) to maximize the value of the joint relationship
- Oversee cross-functional marketing alignment for Fanatics Collect by aligning marketing priorities ensuring cohesive execution
- Own and evolve youth marketing initiatives, identifying new partners and driving expansion with existing partners across sports and leagues to introduce and grow the trading card hobby
- Own creator/influencer strategy and execution to drive growth, brand equity, and community engagement
- Clearly outline success for marketing executions while ensuring objectives and goals are met through creative activations & production
- Collaborate cross-functionally across Brand, Product, Social, Content/Creative, Partnerships, Events, Fanatics Collect, Athlete, and Commercial teams to ensure seamless execution and alignment
- Work effectively under pressure and utilize strong project management skills to meet deadlines

What you will bring...

- Deep expertise in the trading card and collectibles industry, including a strong understanding of the hobby, collector behavior, product portfolio, release cadence, licensing ecosystem, and market trends.
- 12+ years’ experience in high-pace environment with a high-profile brand
- Leadership, motivation, and team skills – a natural connector & communicator
- Proven experience in marketing management & execution, strategy, campaign management or agency equivalent role
- Expertise in planning, developing, and executing successful marketing briefs, brand activations, and consumer-led campaigns across a wide array of marketing activities
- Track record of innovation and delivering results against tight deadlines
- Ability to work directly with Executive Leadership
- Ability to work autonomously while taking direction from leadership
- Sound strategic thinking capabilities and the ability to anticipate trends and turn insights into actionable plans
- Creative mind with an attention to detail but also the ability to see the big picture
- Passionate about sports and consumer brands and knowledge of the trading card and collectibles space
- Exceptional verbal and written communication skills, including meeting facilitation and presentation
- Able to travel as needed; work flexible hours/days of week and weekends

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).  For added security, where possible, apply through our company website at [www.fanaticsinc.com/careers](http://www.fanaticsinc.com/careers) The salary range represents base pay only and does not include short-term or long-term incentive compensation.  This salary range is specific to Los Angeles and may not be applicable to other locations.  When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Los Angeles Salary Range $195,500—$249,550 USD

The salary range represents base pay only and does not include short-term or long-term incentive compensation.  This salary range is specific to New York City and may not be applicable to other locations.  When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

NYC Salary Range $212,250—$271,250 USD

By submitting your application, you agree to our terms of service and acknowledge you have read our [Candidate Privacy Policy.](https://static1.squarespace.com/static/5ff494b9931735466ce28d5b/t/69de53bde2c02c25e9c38758/1776178110037/Candidate+Privacy+Policy+April+2026.pdf)

## About Fanatics Collectibles

## Company Overview
- **One-liner**: Fanatics Collectibles is a leading licensee, producer, designer, and seller of physical and digital trading cards, sports memorabilia, and digital collectibles, operating as the collectibles division of global sports retail giant Fanatics Inc.
- **Entity Type**: Private (subsidiary of private company Fanatics Inc.)
- **Headquarters**: New York, NY, United States (primary business roles); major operations also in Sunnyvale, TX and Tigard, OR [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-collectibles)
- **Founded**: Division launched around 2021-2022 (parent company Fanatics Inc. founded 1995)
- **Founders**: Michael Rubin (founder of Fanatics Inc.); collectibles leadership team includes industry veterans

## Core Business
- **Primary industry**: Sports trading cards and collectibles (physical and digital manufacturing, marketplace, and livestream commerce)
- **Target customers**: B2C collectors, hobbyists, and investors; B2B partnerships with leagues, teams, and creators
- **Mission or purpose**: “Relentlessly focused on improving the collector experience and growing the hobby for the benefit of all” [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-collectibles)

## Products & Services
- **[Fanatics Collect Marketplace](https://www.fanaticscollect.com/sell)**: An online marketplace for buying and selling trading cards, memorabilia, and collectibles, featuring vaulting, grading partnerships (PSA, CGC, SGC, Beckett), and consignment services.
- **[Fanatics Live](https://www.fanaticsinc.com/fanatics-collect)**: A livestream shopping app for live box breaks, creator-run events, and real-time card purchasing (launched summer 2024, acquired Voggt for European expansion).
- **Physical & Digital Trading Cards**: Licensed manufacturing of trading cards for MLB, NFL, NBA, and other leagues under brands like Topps and Panini (through exclusive league deals).
- **High-End Private Sales**: Partnership with Sotheby’s to sell cards valued at $100K+ [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-collect).

## Market Standing
- **Valuation/Market Cap**: Parent company Fanatics Inc. valued at approximately $31 billion (2024, per Forbes) – collectibles division share not separately disclosed.
- **Key Metric**: Over 3.1 million total cards sold and 740,000 total collectors on Fanatics Collect platform [fanaticscollect.com](https://www.fanaticscollect.com/sell).
- **Notable Investors/Partners**: Fanatics Inc. investors include Silver Lake, SoftBank, and Michael Rubin. Key partners: MLB, NFL, NBA, MLBPA, NFLPA, NBPA, Sotheby’s, and grading services PSA etc.
- **Growth Signals**: Exclusive long-term licensing with major U.S. sports leagues; launch of Fanatics Collect and Fanatics Live in 2024; acquisition of European livestream platform Voggt; expansion into high-end auctions via Sotheby’s; 170+ open jobs globally [greenhouse.io](https://job-boards.greenhouse.io/fanaticscollectibles).

## Competitive Advantages
- **Exclusive League Deals**: Holds exclusive rights to produce physical and digital trading cards for MLB, NFL, NBA (and related players associations), creating a near-monopoly on officially licensed cards.
- **Vertical Integration**: Controls design, manufacturing, marketplace, grading, vaulting, and livestream distribution, capturing value at every step.
- **Scale & Brand**: Backed by Fanatics’ global retail infrastructure, access to athletes, media partnerships, and a massive customer base.

## Strategic Focus
- **Digital Ecosystem**: Expanding from physical cards into digital collectibles, NFTs, and app-based marketplaces.
- **Livestream Commerce**: Scaling Fanatics Live (including international via Voggt) to replicate the social “breaking” experience.
- **International Growth**: Building presence in Europe (Paris, London, Frankfurt, Milan) and Asia (Shanghai, Hong Kong) with dedicated business roles.
- **Collector Experience**: Enhancing platform with AI-driven pricing (Card Ladder integration), instant payouts, and consignment convenience.

## Why Work Here
- **Dynamic Industry**: Work at the intersection of sports, pop culture, and technology with a company that “owns the conversation” in collectibles.
- **Growth Trajectory**: Rapidly expanding division with new products (live streaming, marketplace, international) and hundreds of open roles across engineering, product, marketing, operations, and more.
- **Global Presence**: Offices in New York, Los Angeles, London, Paris, Shanghai, Hong Kong, and operations hubs in Texas and Oregon; hybrid/office policies vary by role.
- **Culture**: Described as having a “world-class executive team” focused on innovation and operational excellence [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-collectibles).
- **Notable Perks**: Opportunity to work directly with major sports leagues, athletes, and cutting edge live-commerce tech; roles in data analytics, software engineering, supply chain, and creative.

## Sources
1. [Fanatics Inc. – Fanatics Collectibles](https://www.fanaticsinc.com/fanatics-collectibles)
2. [Fanatics Inc. – Fanatics Collect](https://www.fanaticsinc.com/fanatics-collect)
3. [Fanatics Collect – Sell/Consign](https://www.fanaticscollect.com/sell)
4. [Fanatics Collectibles Careers – Greenhouse](https://job-boards.greenhouse.io/fanaticscollectibles)
5. [Fanatics Collectibles Job Listings (171 jobs)](https://job-boards.greenhouse.io/fanaticscollectibles/jobs/4208219009)

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