--- title: 'Sr. Director, Commercial APAC at Emma – The Sleep Company' canonical: 'https://feeny.ai/job/sr-director-commercial-apac-emma-the-sleep-company-manila-h76eam91777v' type: 'job' last_seen: '2026-09-13' --- # Sr. Director, Commercial APAC at Emma – The Sleep Company - **Company:** Emma – The Sleep Company - **Location:** Manila - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-05-25 - **Last confirmed live:** 2026-09-13 - **Apply:** https://jobs.lever.co/emma-sleep/1a4716e3-cbe6-40e8-95fc-6c4b4ae747d7 ## Job description The Senior Director, Commercial APAC is a pivotal leadership role at Emma, responsible for shaping and executing our commercial strategy across one of our most strategically important growth regions. This leader combines strategic and entrepreneurial drive with disciplined execution, building Emma into the most trusted and profitable sleep brand across Asia-Pacific. With full accountability for revenue, margin, customer trust, and sales strategy, the Senior Director drives Emma’s countries through the growth phases from early to mature phases, ensuring that every step is profitable, structured, and scalable. ## What You'll Do Strategic Growth & Market Leadership - Own the end-to-end commercial growth strategy for APAC (online and scaling offline) in line with Emma’s global objectives, advancing best practices and balancing synergies, complexity, local adaptation, growth and profitability. - Scale pioneering and emerging markets into sustainable growth engines while continuously improving our more mature markets in the region. - Grow offline (wholesale, Emma-branded stores) and build omnichannel presence to capture premium profit pools while strengthening online synergy. - Ensure Emma develops towards the most trusted sleep brand in APAC, generating and using customer insights and data to craft the strategy with adjacent teams. - Deliver a great, regionally tailored, and reliable customer experience in close collaboration with Product, Marketing and Operations, which delights consumers and pays off in growth and profitability. - Drive EBIT, top-line growth and NPS as primary success metrics. Leadership & People Development - Build and mentor a high-performing regional commercial team, ensuring succession depth and cross-country synergies. - Empower country managers as entrepreneurial leaders, holding them accountable to phase-appropriate KPIs. - Foster a co-owner culture: cost-conscious, customer-centric, and execution-driven. - Form a strong regional leadership team with fellow senior regional leaders of other departments. - Act as a visible regional leader and role model for the office in Manila and out various hubs across the region (Tokyo, Delhi, Shanghai, Seoul) Who We're Looking For - 15+ years of commercial leadership experience across APAC markets, with proven P&L ownership. - Track record in profitable scaling across multiple markets and channels. - Strong business acumen and strategic thought leadership - High openness to learn and adapt fast to new best practices. - Exceptional talent leadership skills, with experience in developing senior leaders and building succession pipelines. - Fluent in English; additional regional language skills a plus. Become an Emmie! Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up. We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age. Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible! ## About Emma – The Sleep Company ## Company Overview - **One-liner**: Emma – The Sleep Company is the world’s largest direct-to-consumer sleep brand, designing and selling mattresses and sleep accessories in over 35 countries. - **Entity Type**: Private (backed by FRANZ HANIEL & CIE. GMBH; one prior funding round) - **Headquarters**: Frankfurt am Main, Germany - **Founded**: 2015 - **Founders**: Not publicly disclosed in available sources ## Core Business - **Primary industry**: Retail / Consumer Sleep Products (D2C) - **Target customers**: B2C – end consumers looking for better sleep comfort - **Mission**: “Enhance people's sleep” and “Awaken your best every day” through innovative sleep products. ## Products & Services - **Emma Mattress (Original & Hybrid)**: Multi-layer foam and hybrid mattresses featuring proprietary AirGrid lattice technology for breathability, pressure relief, and support. Sold with a 100‑day free trial. - **Pillows, Mattress Toppers & Bedding**: Complementary sleep comfort products. - **Physical Retail Stores**: 25+ stores across Europe offering in‑person tryouts. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Annual revenue of $500M+ (LinkedIn estimate) - **Notable Investors/Partners**: Parent company is FRANZ HANIEL & CIE. GMBH, a German industrial group. - **Growth Signals**: - Headcount of 1,002 employees (+9.4% YoY as of 2025) - Operations in 20+ countries with 4 global offices (Frankfurt, Lisbon, Manila, Mexico City) - 1.5 million mattresses sold in 2020; now available in 35+ countries - Transitioning from e‑commerce into sleep tech ## Competitive Advantages - **Proprietary AirGrid Technology**: A lattice structure that combines memory‑foam pressure relief with enhanced breathability and responsiveness. - **Strong Brand Recognition**: Recommended by leading consumer associations in EMEA, APAC, and the Americas. - **Test‑and‑Learn Culture**: Data‑driven, hypothesis‑led execution that allows rapid iteration. - **Global Direct‑to‑Consumer Model**: Vertical integration from design to delivery, bypassing traditional retail mark‑ups. ## Strategic Focus - **Sleep Tech Expansion**: Moving beyond mattresses into technology‑driven sleep solutions (careers page lists “Transform sleep through tech” as a key area). - **Offline Retail Growth**: Expanding physical store presence across Europe to complement online sales. - **International Scaling**: Continued market entry (e.g., Taiwan & Hong Kong) and deepening local operations. ## Why Work Here - **Culture**: “Start‑up heart with corporate power” – high ownership, bias for action, data‑informed decision making. - **Hybrid & Flexibility**: Office‑first with up to 40% home office (22 home office days per quarter), flexible hours, pet policy in EU & Mexico offices. - **Learning & Growth**: 70-20-10 model (70% hands‑on, 20% mentorship/coaching, 10% workshops). Access to 40+ mentors, 300+ self‑paced courses, and above‑benchmark coaching investment. - **Diverse Community**: 900+ employees from 70+ nationalities, offices across 3 continents. - **Compensation & Rating**: LinkedIn rating 3.4/5 (982 reviews) – strengths in work‑life balance (3.5) and culture (3.3), compensation rated lower (2.9). ## Sources 1. [team.emma-sleep.com](https://team.emma-sleep.com/about-emma) 2. [jobs.lever.co](https://jobs.lever.co/emma-sleep) 3. [team.emma-sleep.com](https://team.emma-sleep.com/life-at-emma) 4. [teams.emma-sleep.com](https://teams.emma-sleep.com/) 5. [linkedin.com](https://de.linkedin.com/company/lifeatemma) ## Other roles at Emma – The Sleep Company - [Senior Backend Engineer](https://feeny.ai/job/senior-backend-engineer-emma-the-sleep-company-frankfurt-4b92a5beqwct) — Frankfurt, Germany - [Logistics Intern - (French Speaker)](https://feeny.ai/job/logistics-intern-french-speaker-emma-the-sleep-company-lisbon-4k2pjmrqg3vf) — Lisbon, Portugal - [(Junior) Customer Escalation Manager](https://feeny.ai/job/junior-customer-escalation-manager-emma-the-sleep-company-lisbon-jh0226z6xc4r) — Lisbon, Portugal - [Junior Logistics Manager](https://feeny.ai/job/junior-logistics-manager-emma-the-sleep-company-manila-05kkmr3f9j4c) — Manila - [Recruiting Coordination Intern](https://feeny.ai/job/recruiting-coordination-intern-emma-the-sleep-company-lisbon-4t6c2tjnqat5) — Lisbon, Portugal - [Logistics Manager](https://feeny.ai/job/logistics-manager-emma-the-sleep-company-lisbon-df1phe2e61q3) — Lisbon, Portugal - [Assistant Store Manager - Munich (m/w/d)](https://feeny.ai/job/assistant-store-manager-munich-m-w-d-emma-the-sleep-company-munich-cj7847hf6tze) — Munich, Germany - [Store Manager - Munich (m/w/d)](https://feeny.ai/job/store-manager-munich-m-w-d-emma-the-sleep-company-munich-mwjcwg75ds5x) — Munich, Germany - [Assistant Store Manager - Oberhausen (m/w/d)](https://feeny.ai/job/assistant-store-manager-oberhausen-m-w-d-emma-the-sleep-company-oberhausen-s7ww969k9et8) — Oberhausen, Germany - [Store Manager - Oberhausen (m/w/d)](https://feeny.ai/job/store-manager-oberhausen-m-w-d-emma-the-sleep-company-oberhausen-596hr7pajeb2) — Oberhausen, Germany