---
title: 'Sr Director, Demand Generation EMEA at Pendo'
canonical: 'https://feeny.ai/job/sr-director-demand-generation-emea-pendo-london-ekpbf7eqnx54'
type: 'job'
last_seen: '2026-09-13'
---

# Sr Director, Demand Generation EMEA at Pendo

- **Company:** Pendo
- **Location:** London, United Kingdom
- **Posted:** 2026-07-13
- **Last confirmed live:** 2026-09-13
- **Apply:** https://job-boards.greenhouse.io/pendo/jobs/8613609002

## Job description

The Team + The Role

The Senior Director, Demand Generation EMEA is a senior, hands-on leadership role owning Pendo's marketing pipeline across the region — UK, DACH, France, Nordics, and the Netherlands.

This is a rare opportunity to shape how Pendo grows across Europe. You'll work closely with regional sales leaders to build high-performing, pipeline-generating marketing programmes from the ground up — with real visibility into commercial leadership and a direct line into how new business and customer growth gets driven across EMEA.

We're not looking for someone to localise global campaigns. We're looking for a builder — someone who creates demand programmes from scratch, understands what resonates with European buyers, and can operate with genuine autonomy to lead the region.

You'll report to the VP of Revenue Marketing, based in North America, and work as part of a small, focused EMEA marketing team.

This is a hybrid role, based three days a week in our London office.

What this looks like day-to-day

- Owning and delivering Pendo's EMEA pipeline contribution target across all segments and sub-regions
- Building original, EMEA-first demand generation programmes — digital, ABM, and account-based plays designed for European buyers
- Partnering closely with EMEA Sales and SAles Leaders on account plans, pipeline coverage, and deal acceleration
- Developing a coherent EMEA marketing strategy across diverse markets, languages, and buying behaviours — with particular depth in French and DACH
- Serving as the primary EMEA voice in global marketing planning, advocating for regional needs and investment
- Leading and developing the EMEA demand generation function, including the Director of Field Marketing
- Defining the EMEA co-marketing strategy with regional partners, resellers, and SIs
- Owning EMEA marketing performance reporting — pipeline contribution, ROI, funnel conversion, and marketing-attributed revenue

## Who You Are

Beyond the qualifications, we hire through a specific lens. These aren't buzzwords; they're the things we'll actually look for in how you talk about your work.

You're a builder, not a maintainer. You're most energized when there isn't a clear path yet, and you get to define it. You don't wait for direction; you identify gaps, shape solutions, and drive them forward. At Pendo, great Marketeers don't just follow instructions; they operate as strategic advisors, influencing decisions, guiding stakeholders, and elevating how we work.

You're AI-curious - genuinely. You're not using AI tools occasionally. You're rewiring how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to everything — how you approach your work, how you prep, how you communicate, how you think. We want someone who sees AI as a multiplier, not a shortcut.

Must-haves

- 8+ years of B2B SaaS marketing experience, with 3–5+ years in a senior demand generation or regional marketing leadership role
- A proven track record of owning and hitting a pipeline number in a high-growth environment
- Experience building demand generation programmes from scratch — not adapting global campaigns for regional use
- Multi-market EMEA experience, with genuine depth in French and/or DACH markets
- Experience working in or closely with a US-headquartered company, working autonomously from Europe
- Comfortable operating in a small, lean team with a high degree of autonomy — you move without being told to
- Data-driven, with confidence in attribution, forecasting, and performance analysis
- A strong collaborator with Sales, and a people leader who builds high-trust, high-performance teams
- Fluency in French or German would be ideal -  we need you to understand the language but also the culture

## About Pendo

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software. Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.

Pendo Core Values: Bias to Act, Hone Your Craft, The Team is Pendo, and Maniacal Focus.

Location: Pendo is a hybrid culture. In-office 3 days per week unless designated remote.

Benefits: Comprehensive, top-tier coverage including medical, dental, and life insurance, combined with pension match, equity, and high-value lifestyle perks.

EEOC: We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.

Accessibility: Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.

#LI-Hybrid

## #LI-VR1

## About Pendo

## Company Overview
- **One-liner**: Pendo provides a comprehensive product experience platform that uses AI-powered analytics, in-app guidance, and user feedback to help companies improve software adoption and user experience.
- **Entity Type**: Private (Unicorn, Secondary Market)
- **Headquarters**: Raleigh, North Carolina, United States
- **Founded**: October 2013
- **Founders**: Eric Boduch, Erik Troan, Rahul Jain, Todd Olson

## Core Business
- **Primary industry/industries**: Product Experience & Analytics Software, SaaS
- **Target customers**: B2B; serves a wide range from SMB and mid-market to large enterprises (Fortune 500, B2B tech, education, healthcare). Over 14,000 companies use Pendo across 115 different industries.
- **Mission or purpose statement**: "To elevate the world's experiences with software." [pendo.io](https://www.pendo.io/about/)

## Products & Services
- **[Pendo Platform]**: The core all-in-one product experience platform combining powerful software usage analytics, in-app guidance (walkthroughs, tooltips), and user feedback capabilities. It enables both technical and non-technical teams to deliver better product experiences. [pendo.io](https://www.pendo.io/)
- **[Pendo Listen]**: An AI product launched in 2024 to help product teams take action on customer feedback and deliver returns on R&D investments. [crunchbase.com](https://www.crunchbase.com/organization/pendo-io)
- **Mind the Product & Customer Communities**: Provides education, events, and training to support product and digital leaders globally.

## Market Standing
- **Valuation**: Not publicly disclosed (Private Unicorn status).
- **Key Metric**: Surpassed **$200 Million in Annual Recurring Revenue (ARR)** as of May 2024, with a record number of new products released during that fiscal year. [crunchbase.com](https://www.crunchbase.com/organization/pendo-io)
- **Total Funding**: $469.5M raised. [crunchbase.com](https://www.crunchbase.com/organization/pendo-io)
- **Notable Investors/Partners**: Thoma Bravo, Tiger Global Management. [crunchbase.com](https://www.crunchbase.com/organization/pendo-io)
- **Growth Signals**: 
  - Processes over **20 billion daily events** and serves **1 billion+ monthly users**. [pendo.io](https://www.pendo.io/about/)
  - Has collected **35 trillion events** to power its AI. [pendo.io](https://www.pendo.io/)
  - Customers include major names like Verizon, Morgan Stanley, LabCorp, OpenTable, Okta, Salesforce, and Zendesk. [crunchbase.com](https://www.crunchbase.com/organization/pendo-io)
  - 850+ employees across 10 global offices. [pendo.io](https://www.pendo.io/about/)

## Competitive Advantages
- **Massive Proprietary Data Set**: The largest product data set in the world (35 trillion events), which powers a uniquely smart, real-time AI for products and agents. [pendo.io](https://www.pendo.io/)
- **Comprehensive Platform**: Combines analytics, in-app guidance, and feedback in one platform, enabling non-technical teams (e.g., product managers, marketers) to act on data without engineering support.
- **Strong Community Moat**: Through "Mind the Product," Pendo has built a large, loyal community of product professionals, creating a powerful network effect and brand loyalty.

## Strategic Focus
- **AI-First Innovation**: Heavily investing in AI, with a Chief AI Officer and new AI products like "Pendo Listen" to close the gap between AI spend and AI adoption. [pendo.io](https://www.pendo.io/careers/)
- **Product-Led Growth**: Continuing to put "product at the center of everything," helping companies innovate at the speed of changing user needs.
- **Global Expansion**: Operating in 10 offices worldwide (Raleigh, San Francisco, New York, Herzliya, Tokyo, Sydney, London, Sheffield) with a clear focus on scaling international sales and engineering teams.

## Why Work Here
- **Culture**: Described as a blend of "startup thrill with grown-up responsibility." Values include "Maniacal Focus on the Customer," "Bias to Act," and "The TEAM is Pendo." The culture is ambitious, caring, and direct. [pendo.io](https://www.pendo.io/careers/)
- **Remote/Hybrid/Office**: Offers flexible work hours and a flexible time off policy. Many roles are available in specific offices (Raleigh, NYC, San Francisco, London, etc.) with some remote options (especially for EST-based roles). [greenhouse.io](https://job-boards.greenhouse.io/pendo)
- **Notable Perks**: 
  - Up to **16 weeks of paid parental leave** with a flexible return schedule. [pendo.io](https://www.pendo.io/careers/)
  - Generous health and wellness plans (medical, dental, vision, mental health).
  - In-house management development classes, guest speaker lunch & learns, and conference attendance.
  - Fun workplace culture including board game nights, team karaoke, ping pong, weekly catered lunch, and local brews on the rooftop deck. [pendo.io](https://www.pendo.io/careers/)
- **Diversity & Inclusion**: Committed to building teams that represent the communities they operate in, valuing diverse backgrounds and lived experiences. [pendo.io](https://www.pendo.io/careers/)

## Sources
1. [Pendo Careers Page](https://www.pendo.io/careers/)
2. [Pendo About Page](https://www.pendo.io/about/)
3. [Pendo Product Page](https://www.pendo.io/)
4. [Pendo Job Board (Greenhouse)](http://job-boards.greenhouse.io/pendo)
5. [Pendo Crunchbase Profile](https://www.crunchbase.com/organization/pendo-io)

## Other roles at Pendo

- [Senior Customer Engineer - Pre & Post Sales](https://feeny.ai/job/senior-customer-engineer-pre-post-sales-pendo-london-3jreyp4ecry3) — London, United Kingdom
- [Senior Pre- & Post-Sales Customer Engineer, Enterprise](https://feeny.ai/job/senior-pre-post-sales-customer-engineer-enterprise-pendo-san-francisco-ynr8fhff99bz) — San Francisco, CA / Seattle, WA / Denver, CO
- [Software Engineer (AI)](https://feeny.ai/job/software-engineer-ai-pendo-new-york-arck5yxr7n9z) — New York, NY
- [Senior Pre- & Post-Sales Customer Engineer, Enterprise](https://feeny.ai/job/senior-pre-post-sales-customer-engineer-enterprise-pendo-new-york-exfq2seyx91h) — / New York, NY / Raleigh, NC / Atlanta, GA / Boston, MA
- [Account Executive Commercial Sales (Growth)](https://feeny.ai/job/account-executive-commercial-sales-growth-pendo-raleigh-p5460waves27) — Raleigh, NC
- [Sr. Software Engineer](https://feeny.ai/job/sr-software-engineer-pendo-sheffield-england-qk2a49zah60f) — Sheffield England, United Kingdom
- [Account Director Commercial Sales (Mid-Market)](https://feeny.ai/job/account-director-commercial-sales-mid-market-pendo-raleigh-0tg901fakh7t) — Raleigh, NC
- [Sr. Technical Support Engineer](https://feeny.ai/job/sr-technical-support-engineer-pendo-raleigh-c2gbsq8g842r) — Raleigh, NC
- [Account Director, Enterprise Sales - French Markets](https://feeny.ai/job/account-director-enterprise-sales-french-markets-pendo-london-6z5a7qpjf5qp) — London, United Kingdom
- [Sr. Engineering Manager - Pendo for Agents](https://feeny.ai/job/sr-engineering-manager-pendo-for-agents-pendo-new-york-0kasccbawpr9) — New York, NY