--- title: 'Sr. Director Demand Generation & Marketing Operations at CentralReach' canonical: 'https://feeny.ai/job/sr-director-demand-generation-marketing-operations-centralreach-holmdel-e4ewd4sbks2p' type: 'job' last_seen: '2026-11-05' --- # Sr. Director Demand Generation & Marketing Operations at CentralReach - **Company:** CentralReach - **Location:** Holmdel, NJ - **Compensation:** $175k–$200k - **Posted:** 2026-10-30 - **Last confirmed live:** 2026-11-05 - **Apply:** https://job-boards.greenhouse.io/centralreach/jobs/4473453009 ## Job description CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction. We are looking for a Sr. Director, Demand Generation & Marketing Operations to own the pipeline engine behind CentralReach's growth. This is a player-coach role: you will set the demand strategy, carry a pipeline target, and stay hands-on, while leading a team of four, with the opportunity to grow it, alongside our agency and vendor partners. The ideal candidate is a self-starter who prioritizes well, adapts quickly as priorities change, and can move from building a campaign to presenting performance to executive leadership. This role reports directly to the CMO. Key Accountabilities: - Deliver the pipeline number Own the marketing-sourced and influenced pipeline target, set jointly with the CMO and Sales leadership, and the plan to hit (or exceed it!) it. Partner with Sales to turn that pipeline into closed-won revenue. - Build and maintain the pipeline model: channel mix, spend allocation, conversion rates, and stage-by-stage targets. - Agree lead definitions, handoff SLAs, and feedback loops with Sales so lead quality and conversion keep improving. - Reallocate budget quickly based on results: invest, pause, or stop. - Run a full-funnel demand engine Set the strategy and stay close to execution, building and optimizing campaigns yourself when necessary. - Run multi-channel programs across paid (search, LinkedIn, social), SEO and content, email, webinars, events, and partner channels. - Design and run plays for priority segments: account tiering, multi-channel orchestration, and account-level measurement. - Partner with Creative & Brand to make the website a core demand engine, with shared goals for conversion rate, lead quality, and pipeline contribution. - Test continuously with structured experiments, including A/B testing, and scale what works. - Build the marketing operating system Own Pardot, the martech stack, and the data that makes the funnel measurable and trustworthy. - Own the martech roadmap, budget, and vendors, including Pardot, CRM integration, analytics, and enrichment tools. - Own the lead lifecycle: scoring, segmentation, routing, nurture, and data hygiene and governance. - Keep marketing and sales systems integrated with Sales, Revenue Operations, and IT, and apply AI and automation to targeting, content workflows, and reporting. - Lead the AI strategy for demand generation and marketing operations: own the roadmap, decide where and how we adopt new technology, and make our workflows measurably faster and more efficient. - Lead the team, agencies, and budget Lead the team and partner bench that can scale without adding overhead. - Lead, coach, and develop a 4 person team, with the opportunity to grow it to 6-8, across demand generation and marketing operations. - Manage agency and vendor partners on scope, performance, and cost. - Own the demand generation and marketing operations budget with discipline and transparency. - Be the voice on pipeline performance Give the CMO and executive team a clear, trusted view of what is working and where to invest next. - Define and track KPIs, and deliver reporting on performance, attribution, and pipeline contribution, including board or quarterly business review material. - Partner with Sales, Customer Success, Finance, and Revenue Operations on forecasting and revenue planning. - Work with Brand & Creative, Product Marketing, and Integrated Marketing so messaging, positioning, and assets support demand programs. Desired Skills and Experience: Background - 10+ years of B2B marketing experience, including significant experience leading demand generation at a SaaS or B2B technology company; healthcare, health IT, or behavioral health experience preferred. - Track record of owning and delivering a pipeline or marketing-sourced revenue number. - Experience in private equity or venture-backed companies during periods of growth and change. - Bachelor's degree in Marketing, Business, Data Analytics, or a related field; MBA a plus. Technical - Hands-on expertise with marketing automation (we use Pardot) and CRM, including lead scoring, routing, and attribution. - Strong analytical skills: comfortable with CAC, payback, and conversion by stage and source, and able to build models and dashboards yourself. - Experience with paid media, SEO, ABM, and email at scale. - Fluency with AI tools and the ability to apply them to campaigns, analytics, and operations. Leadership - 3+ years of people management, including leading a small team and managing agencies. - A self-starter and hands-on leader who can jump in quickly and stay effective as priorities change. - A credible peer to Sales and Finance leaders, comfortable presenting to executive leadership. #LI-Hybrid Base Salary Range $175,000—$200,000 USD Backed by Roper Technologies, Inc. (Nasdaq: ROP), CentralReach is entering an exciting phase of growth, innovation, and scale. Recognized as one of the best places to work over 10 times by organizations such as Inc, Built In, and NJBIZ, our culture is centered around impact, inclusion, and flexibility. As a hybrid company with collaborative offices in Ft. Lauderdale, FL; Holmdel, NJ; and Verona, Italy, we foster a workplace where top talent can thrive and make a real difference in the lives of those we serve. We offer competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full-time employees. Our team members also enjoy hybrid work schedules, career development support, wellness programs, and opportunities to give back through CR Cares™, our community engagement initiative. Be part of a market leader driving the future of care. Explore opportunities at [centralreach.com/careers](https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fcentralreach.com%2Fcareers%2F&data=05%7C02%7Cjamie.madarasz%40centralreach.com%7Cb7b1c0d4e2354127669a08dda36f3df3%7C515bdea7d91847b3b73f5700d21635ec%7C0%7C0%7C638846420463140236%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=WNerHqhY5w8%2Fh6TrRUbAh6uyPQJS8ymWAWaKuyJfaHo%3D&reserved=0). Protecting your information is important to us.  Please take a moment to review our Notice of Privacy Practices for Job Applicants. [Applicant-Privacy-Notice-110725](https://centralreach365.sharepoint.com/:b:/s/ApplicantPrivacyNotice/IQBl-WqOdm5oQI9tZ2avE2_7AYJGJ5xXuv-ubvZ989Cf9tk?e=KdZc3m) to understand how we collect, use, store, and protect your personal information during the recruitment process. ## About CentralReach ## Company Overview - **One-liner**: CentralReach provides the #1 AI-powered software platform for autism and intellectual/developmental disability (IDD) care, serving applied behavior analysis (ABA) practices, multidisciplinary clinics, and PreK-12 special education. - **Entity Type**: Private (funding rounds not publicly disclosed) - **Headquarters**: Fort Lauderdale, Florida, USA (with a second office in Holmdel, New Jersey) - **Founded**: 2012 - **Founders**: A practicing Board Certified Behavior Analyst (BCBA) – name not publicly disclosed ## Core Business - **Primary industry**: Healthcare IT / Autism & IDD Care Software - **Target customers**: B2B – ABA therapy providers, multidisciplinary practices, PreK-12 school districts, and employers who support neurodiverse employees. - **Mission or purpose statement**: “Unlock potential in autism and IDD care” – to help children and adults diagnosed with autism and related IDDs, and those who serve them, achieve better outcomes and live more independent lives. ## Products & Services - **CentralReach Platform (All-in-One)** : AI-powered SaaS platform for clinical data collection, scheduling, billing, claims management, and compliance. Includes modules for ABA and multi-disciplinary therapies (speech, occupational therapy). - **cari™ (AI Assistant)**: An AI layer trained on over a billion data points and 40+ BCBA reviews. Provides real-time assistance for note drafting, claim auditing, and scheduling. - **ClaimCheckAI®**: Pre-submission claims auditing tool that reduces denials by catching missing or incorrect information. - **ClaimAcceleratorAI™**: Automates claims checks and intelligently routes clean claims to shorten reimbursement cycles. - **NoteGuardAI™**: Reviews clinical notes for errors, compliance risks, and completeness before submission. - **NoteDraftAI™**: Generates real-time first drafts of session notes from session details to save provider time. - **ScheduleAI®**: Intelligent staff and client scheduling automation that minimizes conflicts and adapts to changing needs. - **CR BillMax**: Revenue cycle management (RCM) service for billing and collections. ## Market Standing - **Valuation/Market Cap**: Not publicly available - **Key Metric**: Over 185,000 professionals trust the platform (as of 2025); 400 total employees. - **Notable Investors/Partners**: Not disclosed (private company) - **Growth Signals**: - Named to Inc. Magazine’s 2025 list of fastest-growing private companies in the Southeast for the 5th time. - Named a Top AI Company of 2025 by the Software Report. - Named a 2025 Best Place to Work in New Jersey. - Won Dual Stevie® Awards in 2025 for People-Focused CEO (Chris Sullens) and AI Technology Breakthrough of the Year (ClaimCheckAI). - User base grew from 115,000 (Built In, 2024) to 185,000+ professionals. ## Competitive Advantages - **Niche focus**: Deep specialization in autism and IDD care, with roots in ABA therapy – a market with high regulatory and compliance demands. - **AI moat**: Proprietary AI (cari) trained on the largest dataset in the industry (1B+ data points) and refined by clinical experts. - **Integrated platform**: Combines clinical, scheduling, billing, and claims in one system, reducing the need for multiple vendors. - **Established trust**: Trusted by 185,000+ professionals and consistently recognized as a top workplace and fastest-growing company. ## Strategic Focus - **AI-driven automation**: Continued investment in AI features to reduce administrative burden and improve clinical outcomes. - **Expanding beyond ABA**: Growing platform capabilities to support multidisciplinary therapies (speech, occupational therapy) and special education. - **Addressing the care gap**: Using technology to scale access to autism and IDD services amid a growing neurodiverse population. ## Why Work Here - **Culture & Mission**: Mission-driven work with a direct impact on the autism and IDD community. Recognized as a Best Place to Work in NJ and by Built In for culture. - **Work Model**: Hybrid work environment – remote-first but with offices in Fort Lauderdale, FL, and Holmdel, NJ. Most roles are remote-eligible within the US. - **Benefits**: - Two robust medical plans, low-cost dental/vision, 24/7 Teladoc, pet insurance, EAP - 401(k) with strong company match, employer HSA contribution, financial advisor access - Generous PTO, paid holidays, extra PTO day for volunteering (CR Cares) - Paid parental leave, family medical leave - Comprehensive onboarding, career pathing, leadership development, quarterly CR Talks sessions - Company charitable match, diversity and inclusion initiatives (mandated unconscious bias training, inclusive hiring) - **Engineering Culture**: Tech stack includes Ruby on Rails, React, React Native, Angular, Node.js, AWS, Kubernetes, Terraform, SQL. Emphasis on career growth and innovation. ## Sources 1. [CentralReach Careers – Culture & Benefits](https://centralreach.com/careers/) 2. [CentralReach About – Company Overview](https://centralreach.com/about/company/) 3. [CentralReach Homepage – Products & AI](https://centralreach.com/) 4. [CentralReach Job Board – Greenhouse](https://job-boards.greenhouse.io/centralreach/jobs/4147040009) 5. [Built In – CentralReach Perks & Culture](https://builtin.com/company/centralreach?base_route_name=entity.node.canonical&overridden_route_name=entity.node.canonical&page_manager_page=node_view&page_manager_page_variant=node_view-panels_variant-0&page_manager_page_variant_weight=-1) ## Other roles at CentralReach - [Technical Escalation Manager](https://feeny.ai/job/technical-escalation-manager-centralreach-fort-lauderdale-jez4jzr5xfbs) — Fort Lauderdale, FL - [Business Systems Automation Engineer](https://feeny.ai/job/business-systems-automation-engineer-centralreach-holmdel-7s6pp65wpazm) — Holmdel, NJ - [Outcomes-Based Care Manager](https://feeny.ai/job/outcomes-based-care-manager-centralreach-united-states-pc0dfrh3v40v) — United States - [Senior Sales Engineer, Data Products](https://feeny.ai/job/senior-sales-engineer-data-products-centralreach-united-states-18p1xt2q678f) — United States - [Configuration Specialist II](https://feeny.ai/job/configuration-specialist-ii-centralreach-fort-lauderdale-florida-united-states-n0sjg89q4trk) — Fort Lauderdale Florida United States Holmdel New Jersey, United States - [Sr. Software Engineer](https://feeny.ai/job/sr-software-engineer-centralreach-united-states-jqgcfhpmbg8f) — United States - [Sr. Communications Manager](https://feeny.ai/job/sr-communications-manager-centralreach-holmdel-37jaa7r5h5gj) — Holmdel, NJ - [Principal Platform Engineer](https://feeny.ai/job/principal-platform-engineer-centralreach-united-states-n4x2v709jsfz) — United States - [Clinical ABA Implementation Manager](https://feeny.ai/job/clinical-aba-implementation-manager-centralreach-fort-lauderdale-florida-united-rp550fq8k1bm) — Fort Lauderdale Florida United States Holmdel New Jersey, United States - [Director, Account Management](https://feeny.ai/job/director-account-management-centralreach-united-states-kj20jwqg1evj) — United States