---
title: 'Sr. Director, Demand Generation at Pacvue'
canonical: 'https://feeny.ai/job/sr-director-demand-generation-pacvue-united-states-tzngdxh665b9'
type: 'job'
last_seen: '2026-09-16'
---

# Sr. Director, Demand Generation at Pacvue

- **Company:** Pacvue
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-09-11
- **Last confirmed live:** 2026-09-16
- **Apply:** https://job-boards.greenhouse.io/pacvue/jobs/6189238004

## Job description

About Us:

Pacvue is the leading Commerce Media OS, powering over $12B in advertising spend across 100+ global retail media networks including Amazon, Walmart, Target, Kroger, Instacart, Criteo, and CitrusAd. Powered by industry-leading AI and real-time data, Pacvue enables over 70,000 brands and agencies to maximize advertising performance, drive incrementality, and expand reach across the commerce universe from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide excluding China. Combined with Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.

At Pacvue and Helium 10, great careers don’t just happen — they’re built. Here, you’ll rise as an industry leader, push the boundaries of innovation, own your journey, and thrive as part of an inclusive global community that’s redefining the future of commerce.

About the Role:

We are seeking an experienced Senior Director of Demand Generation to own the global demand generation function for Pacvue's enterprise business, reporting into our SVP of Marketing. This role owns the demand engine end-to-end, the pipeline, the program budget, and distinct growth channels: paid media, lifecycle marketing and integrated campaigns, industry demand generation partnerships, and our paid referral program.

The Senior Director will lead the demand generation organization through a team of managers and ICs, each owning a discipline, and will set the global demand methodology, standards, and measurement that regional teams execute against. As the senior voice for demand generation, you will reconcile competing priorities across sales, product, regional leadership, and global functional heads, and you will be the single point of accountability for marketing pipeline across every channel that generates it.

This is a role for someone who is equal parts strategist, operator, and dealmaker. You will decide where our demand dollars go, set the campaign and lifecycle strategy that carries prospects from first touch to closed-won, and personally build the partner and referral relationships that put Pacvue in front of buyers we cannot reach on our own.

Responsibilities:

- Set and own the global demand generation strategy, including budgeting, forecasting, and reporting against pipeline and revenue targets
- Establish the methodology the demand function runs on globally; campaign frameworks, performance standards, channel playbooks, and measurement
- Partner with regional marketing leaders, including the Director of EMEA Marketing, so global campaigns land with regional market fit and sales alignment.
- Own paid strategy across search, social, display, and content syndication, with Google Ads, Meta, and LinkedIn as core channels, holding the team to targets for CPL, cost per opportunity, and ROAS on pipeline
- Own the lifecycle strategy across email, nurture, and in-product touchpoints, building segmented programs that convert existing database demand rather than only buying new leads
- Partner with Product Marketing to turn positioning and messaging frameworks into campaigns that convert, and with Content and Events so every program lands as one coherent story
- Align demand generation goals with Sales leadership on shared definitions and targets; own the lead-to-opportunity handoff and support SDR/BDR effectiveness
- Own industry partnerships as a demand channel — identify, negotiate, and scale co-marketing relationships with retailers, technology partners, agencies, and industry media that generate qualified pipeline
- Own the paid referral program end-to-end: partner recruitment, incentive and commission structure, enablement, tracking, payout operations, and performance reporting
- Partner with Sales, Legal, and Finance on partner agreements, referral terms, deal registration, and attribution of partner-sourced pipeline
- Manage through leaders — set direction and standards for disciplines you do not execute yourself, and develop your managers into stronger leaders
- Measure demand performance and ROI through data analytics; provide regular reporting to leadership on funnel health across all regions
- Drive a continuous testing agenda across channels, audiences, creative, and landing page conversion, and improve lead quality at every stage handoff in partnership with Sales and Marketing Operations

Skills & Qualifications:

- 12+ years of marketing experience with deep specialization in B2B demand generation or growth. This role requires career depth in the demand discipline itself, not oversight of it as one of several functions
- Senior leadership responsibility for a global or multi-region functional area, owning the standards and measurement regional teams operate against
- Proven experience leading demand generation teams through a layer of managers
- Demonstrated ownership of a demand budget and pipeline target across multiple channels simultaneously; breadth across the funnel, not depth in one channel alone
- Deep, hands-on performance marketing background, with significant paid budgets owned across Google Ads, LinkedIn, and Bing
- Strong lifecycle and nurture expertise, with working command of marketing automation and Salesforce CRM
- Experience building co-marketing, channel, affiliate, or referral programs as a measurable source of pipeline, including structuring the incentives and negotiating the agreements behind them
- Strong analytical skills with real fluency in funnel math and attribution
- Experience working in matrix organizations and driving alignment with regional counterparts you do not directly manage
- Strong expertise in B2B marketing (SaaS, eCommerce, retail media, or commerce advertising preferred); experience in a scale-up environment
- Ability to work effectively in a fast-paced, results-driven environment
- Ability to challenge the "status-quo" and not be afraid to test new, bold ideas

Benefits:

- Flexible Paid Time Off
- Paid Holidays and Floating Holidays
- Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance
- 401k with Employer Match
- Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
- Paid Parental Leave
- Company-subsidized membership to Wellhub and Peloton
- Fertility and family-building information platform through Carrot

The annual base salary range for this position is $180,000-$215,000 USD. The actual salary will vary depending on the applicant’s experience, skills, and abilities as well as internal equity and market data for their location. This position is also eligible for an additional annual bonus compensation through one of Pacvue’s highly attractive incentive plans, full details will be provided during the recruitment process.

#LI-Remote Pacvue is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

## About Pacvue

## Company Overview
- **One-liner**: Pacvue is the leading commerce acceleration platform that unifies retail media, commerce management, and measurement to help brands and agencies maximize advertising performance and drive growth across global marketplaces.
- **Entity Type**: Private (acquired by Assembly in 2021) [linkedin.com](https://www.linkedin.com/company/pacvue)
- **Headquarters**: Los Angeles, California, United States [linkedin.com](https://www.linkedin.com/company/pacvue)
- **Founded**: 2018 [pacvue.com/about/about-us](https://pacvue.com/about/about-us/)
- **Founders**: Three retail industry veterans (names not publicly disclosed) [pacvue.com/about/about-us](https://pacvue.com/about/about-us/)

## Core Business
- **Industry**: Retail Media & Commerce Acceleration (AdTech / MarTech / eCommerce SaaS)
- **Target Customers**: B2B – brands (enterprise and SMB) and agencies selling on major online retailers
- **Mission/Purpose**: “Empower teams to win in the future of eCommerce” by providing the leading solutions that accelerate brands’ success in the evolving commerce and retail media landscape [pacvue.com/about/about-us](https://pacvue.com/about/about-us/)

## Products & Services
- **Pacvue Commerce**: Integrated omnichannel solution connecting store operations, inventory management, digital shelf, promotions, and search across retailers like Amazon, Walmart, Target, and Instacart – SaaS. [pacvue.com/platform](https://pacvue.com/platform/)
- **Pacvue Advertising**: Unified campaign management for search, DSP, social, and retail media across 100+ retailers; includes AI-powered automation (Pacvue Agent) for bid/budget optimization. [pacvue.com/platform](https://pacvue.com/platform/)
- **Pacvue Revenue Recovery**: AI-driven auditing and dispute management to recover lost revenue from deductions, shortages, and chargebacks; proactive prevention tools. [pacvue.com/platform](https://pacvue.com/platform/)
- **Pacvue Market Insights**: Real-time competitive intelligence and category performance analytics to uncover growth opportunities and align media strategy. [pacvue.com/platform](https://pacvue.com/platform/)
- **Pacvue Data-as-a-Service (DaaS)**: Standardized commerce data feeds from 100+ retailers for integration into BI tools and data warehouses. [pacvue.com/platform](https://pacvue.com/platform/)

## Market Standing
- **Valuation**: Not publicly disclosed (private company acquired by Assembly)
- **Key Metrics**:
  - $150B+ total GMV driven for brands and agencies (over past three years) [pacvue.com](https://pacvue.com/)
  - $13B total ad spend managed (over past three years) [pacvue.com](https://pacvue.com/)
  - 70,000+ global brands and agencies powered [pacvue.com/about/careers](https://pacvue.com/about/careers/)
  - Estimated annual revenue: $20M (per LinkedIn, likely third-party estimate) [linkedin.com](https://www.linkedin.com/company/pacvue)
- **Notable Investors/Partners**: Acquired by Assembly; retail media integrations with Amazon, Walmart Connect, Target, Instacart, and 100+ other retailers. [pacvue.com/platform](https://pacvue.com/platform/)
- **Growth Signals**:
  - 800+ employees globally [pacvue.com/about/careers](https://pacvue.com/about/careers/)
  - 23% year-over-year headcount growth [linkedin.com](https://www.linkedin.com/company/pacvue)
  - Operations in 15 countries [pacvue.com/about/careers](https://pacvue.com/about/careers/)
  - Launched Walmart Display Campaign Management (March 2025) and fully integrated Pacvue Commerce for Target (Feb 2025) [pacvue.com/blog](https://pacvue.com/blog/pacvue-launches-walmart-display-campaign-management/) [pacvue.com/blog](https://pacvue.com/blog/introducing-pacvue-commerce-for-target/)

## Competitive Advantages
- **First fully integrated Commerce Operating System** that unifies retail media, commerce management, and advanced measurement in one platform.
- **AI-powered automation** (Pacvue Agent) for governed, real-time optimization of bids, budgets, and pacing.
- **First-to-market retail media integrations** with major platforms (Amazon, Walmart, Target, Instacart) – powers 12% of total retail media ad spend worldwide. [pacvue.com](https://pacvue.com/)
- **Scale & reach**: 100+ retailers / 30+ countries for unified campaign execution and data.

## Strategic Focus
- Expand AI-driven automation and agentic workflows to reduce manual effort and improve profitability.
- Deepen integrations with new retailers (Walmart Display, Target omnichannel) and continue global expansion.
- Strengthen revenue recovery and market intelligence offerings to move clients from reactive operations to proactive growth.

## Why Work Here
- **Culture**: Emphasis on “Rise as an industry leader,” “Thrive in a global community,” and “Push the boundaries of innovation.” Employee Resource Groups, inclusive floating holidays, paid volunteer days, and customer-obsessed hackathons. [pacvue.com/about/careers](https://pacvue.com/about/careers/)
- **Work Environment**: Flexible PTO, generous paid parental leave, annual wellness benefits, company-wide fitness challenges. Global presence (15 countries) suggests hybrid/remote flexibility, though explicit policy not detailed.
- **Growth**: Cross-functional exposure, PacPartners Mentorship Program, Manager Excellence Training. Described as a place to “design growth pathways that nurture ambition and sharpen skills.”
- **Recognition**: Won 2024 MarTech Breakthrough Award for Campaign Management Innovation. [pacvue.com/about/about-us](https://pacvue.com/about/about-us/)

## Sources
1. [Pacvue About Us](https://pacvue.com/about/about-us/)
2. [Pacvue Platform Overview](https://pacvue.com/platform/)
3. [Pacvue Careers Page](https://pacvue.com/about/careers/)
4. [LinkedIn Company Profile](https://www.linkedin.com/company/pacvue)
5. [Pacvue Blog – Walmart Display Campaign Management](https://pacvue.com/blog/pacvue-launches-walmart-display-campaign-management/)
6. [Pacvue Blog – Commerce for Target](https://pacvue.com/blog/introducing-pacvue-commerce-for-target/)

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