---
title: 'Sr. Director, Head of Consumer Communications APAC at Match Group'
canonical: 'https://feeny.ai/job/sr-director-head-of-consumer-communications-apac-match-group-singapore-z4t5yz6x71r5'
type: 'job'
last_seen: '2026-09-15'
---

# Sr. Director, Head of Consumer Communications APAC at Match Group

- **Company:** Match Group
- **Location:** Singapore
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-03-24
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.lever.co/matchgroup/1eedad2c-15b0-4150-8e6d-15dccb26317d

## Job description

Know where you belong!

Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.

## Role Overview

We are seeking a forward-thinking Senior Director of Consumer Communications to redefine how Match Group brands show up in culture across Asia. This is not a traditional PR leadership role focused solely on earned media volume, but a strategic position that shapes cultural relevance, drives conversation, and builds meaningful connections with our users. This leader will shape and amplify culturally resonant narratives that connect deeply with Gen Z audiences — across social platforms, creator ecosystems, pop culture, emerging media formats, and evolving digital communities. You will architect integrated storytelling strategies that transcend traditional press coverage, blending earned media, social-first storytelling, cultural partnerships, and community influence to drive relevance and brand meaning.

- Traditional PR KPIs: # of articles, Media reach, Tier 1 coverage
- Future-facing KPIs:
- Quality and impact of reach and coverage
- Cultural conversation penetration and narrative adoption
- Creator-led amplification and engagement
- Share of voice within priority platforms and ecosystems
- Depth of subculture and community ownership

## What You'll Own

■ Cultural Narrative & Positioning

- Define and evolve Tinder and Match group brands cultural narrative across Asia, ensuring resonance with Gen Z and young millennials.
- Translate brand strategy into culture-shaping storylines that travel across earned, social, creator, and entertainment ecosystems.
- Anticipate cultural moments, tensions, and trends to proactively insert the brand into meaningful conversations.

■ Social-First Communications Strategy

- Design comms strategies that start in social, not end there.
- Ensure Tinder narratives are optimized for how Gen Z consumes content: short-form video, creators, podcasts, niche communities, and emerging platforms.
- Design storytelling frameworks that originate in social, not just traditional media.
- Partner closely with Marketing, Social, and Brand teams to ensure narrative cohesion across paid, owned, and earned channels.

■ Creator & Cultural Ecosystem Engagement

- Develop relationships beyond journalists — including creators, cultural commentators, podcast hosts, community leaders, entertainment IP, and subculture tastemakers.
- Identify new amplification nodes: digital-native publishers, newsletters, Discord communities, YouTube formats, etc.
- Lead strategic partnerships that build long-term cultural relevance (not just campaign spikes).

■ Modern Earned Media Leadership

- Continue to steward key journalist relationships and top-tier media strategy, but evolve success metrics beyond coverage volume.
- Drive quality, sentiment, narrative pull-through, and cultural impact.
- Integrate traditional outlets’ social extensions and digital platforms into comms plans.

■ Reputation & Issues Management

- Lead crisis and issues management with a real-time, cross-platform lens (including TikTok, Reddit, X, etc.).
- Develop proactive narrative guardrails and response playbooks suited for viral environments.
- Partner with MG corp comms and legal to manage reputational risk.

■ Measurement & Impact

- Redefine comms KPIs to include cultural impact, share of conversation, sentiment, narrative adoption, and social amplification.
- Build reporting frameworks that connect comms to brand equity and business impact.

## Who You Are

- 10-15+ years in communications, with significant experience beyond traditional PR.
- Proven track record shaping narratives that resonate with Gen Z or digital-native audiences across social platforms.
- Deep understanding of Asian cultural nuance across key markets (Japan, Korea, SEA, India preferred).
- Strong instincts for internet culture, pop culture, and emerging platforms.
- Experience integrating earned, social, creators, and brand storytelling into a cohesive strategy.
- Has led crisis communications in fast-moving digital environments.
- Executive presence — able to counsel regional leadership and global stakeholders.

What Success Looks Like

- Tinder is meaningfully present in youth culture conversations, not just media headlines.
- Narratives originate in social ecosystems and travel outward.
- Strong creator and cultural partner network across Asia.
- Earned media reflects deeper storytelling, not transactional announcements.
- Improved brand perception and cultural relevance among Gen Z audiences.

#MG

## #LI-YN1

## About Match Group

## Company Profile: Match Group

Match Group is a publicly traded internet company that owns and operates a portfolio of dating and social connection apps, including Tinder, Hinge, Match.com, OkCupid, Plenty of Fish, Azar, Her, Meetic, and The League. The company focuses on helping people find meaningful relationships across diverse demographics and geographies.

### Status
**Public** – Ticker: MTCH (NASDAQ). IPO in 2015.

### Key Facts
- **Founded**: 2009 (as a spin-out from IAC)
- **Headquarters**: Dallas, Texas, USA (with 20 offices worldwide)
- **Employees**: 2,000+ globally (as of 2026)
- **CEO**: Spencer Rascoff (as of 2026)
- **Chairman**: Thomas J. McInerney

### Market & Financials
| Metric | Value | Date |
|--------|-------|------|
| Market Cap | ~$9.5B | 2026 |
| Annual Revenue (FY2025) | $3.5B | 2025 |
| Operating Income (FY2025) | $873M | 2025 |
| Net Income (FY2025) | $613M | 2025 |
| Q2 2026 Revenue | $853M | Quarter ended June 30, 2026 |
| Diluted EPS (Q2 2026) | $0.70 | 2026 |

*Sources: [LinkedIn](https://www.linkedin.com/company/matchgroup), SEC 10-Q filed Aug 5, 2026.*

### Notable Brands
- **Tinder** – flagship dating app
- **Hinge** – designed to be deleted (relationship-focused)
- **Match.com** – long-standing online dating site
- **OkCupid** – algorithm-driven matching
- **Plenty of Fish** – free messaging platform
- **Azar** – video-first social discovery
- **Her** – dating and community for LGBTQ+ women
- **Meetic** – European dating leader
- **The League** – curated, career-oriented dating

### Competitive Advantages
- **Portfolio breadth**: Brands serve different life stages and preferences, creating cross-platform user acquisition and retention.
- **Network effects**: Over 500 million matches per month; one-third of marriages in the U.S. begin on a Match Group app.
- **Global reach**: Available in 40+ languages across 190+ countries.
- **Data & AI**: Deep investment in matching algorithms, safety systems, and personalization.

### Strategic Focus
- **Safety & trust**: Strengthening user safety features (e.g., photo verification, background checks) and moderation tools.
- **AI-driven innovation**: Leveraging machine learning for better matches, fraud detection, and conversational assistance.
- **International expansion**: Growing in Asia (Azar), Latin America, and Europe.
- **Monetization**: Subscription tiers (e.g., Tinder Platinum, Hinge Preferred) and a la carte features.

### Why Work Here (from Careers Page)
- **Benefits**: Comprehensive medical, dental, vision; mental health support via Modern Health; ClassPass/Active & Fit memberships; 100% employer match on 401(k) up to 10% (capped at $10,000); Employee Stock Purchase Program; flexible PTO; generous parental leave; fertility and adoption benefits; pet insurance; annual training allowance.
- **Culture**: “1 Match Group” philosophy – Employee Resource Groups (ERGs) and cross-brand collaboration; emphasis on belonging and giving back through volunteer opportunities.
- **Career growth**: Internal mobility across brands and functions; access to Udemy and ongoing learning resources.
- **Work environment**: Hybrid/remote flexibility depending on role; global teams spanning 20 offices across 19 countries.

### Sources
1. [Match Group Careers](https://mtch.com/careers/)
2. [Match Group About](https://mtch.com/about/)
3. [Match Group Life at Match Group](https://mtch.com/careers/life-at-match-group/)
4. [Match Group Open Positions (Lever)](https://jobs.lever.co/matchgroup)
5. [Match Group LinkedIn](https://www.linkedin.com/company/matchgroup)

## Other roles at Match Group

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- [Workplace & Technical Operations Generalist](https://feeny.ai/job/workplace-technical-operations-generalist-match-group-dublin-m9jbm9c4sey6) — Dublin, Ireland
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- [Workplace & Technical Operations Generalist](https://feeny.ai/job/workplace-technical-operations-generalist-match-group-london-jpa3ys4p25mv) — London, United Kingdom
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