--- title: 'Sr Director, Paid Social at Digital Matter' canonical: 'https://feeny.ai/job/sr-director-paid-social-digital-matter-new-york-fk44aeej6dqa' type: 'job' last_seen: '2026-09-13' --- # Sr Director, Paid Social at Digital Matter - **Company:** Digital Matter - **Location:** New York, NY - **Compensation:** $175k–$210k - **Work type:** hybrid - **Posted:** 2026-02-16 - **Last confirmed live:** 2026-09-13 - **Apply:** https://jobs.lever.co/digital-matter/dede67e5-751a-43e7-be4e-cc0fda56c2e2 ## Job description Who We Are: At Digital Matter, we are a next-generation growth and transformation partner built for the realities of today’s market. We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm. Our team brings deep operating experience across media, retail, and technology. We have built, scaled, and transformed organizations. We help consumer brands unlock growth and navigate transformation by managing media as a strategic asset class, connecting data, technology, and creativity to deliver measurable business impact. Our mission is clear: to transform media into a lever for enterprise-level value creation, powered by intelligence, automation, and future-ready technology. Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits, proving that when media is managed as capital, it becomes a catalyst for growth and transformation at scale. ## What You’ll Do - Develop and oversee multi-platform Paid Social strategies (across Meta, TikTok, Snapchat, Pinterest, X, and Reddit) tailored to retail client goals (e.g., ROAS, new customer acquisition) through the full account management lifecycle. - Serve as the key player in kick-off meetings, client relationship management, ad-serving, tech stack implementation, campaign optimization, and quarterly business planning. - Be a trusted advisor to clients, guiding their investment strategies & performance to broader business KPIs. - Develop and grow relationships with client-side stakeholders to ascertain business needs and craft the best strategic and tactical approach. - Identify trends and opportunities to innovate within the Paid Social landscape, especially in dynamic retail environments (e.g., seasonality, promotions, inventory constraints). - Lead, mentor, and grow a team of Managers and Analysts, fostering a culture of curiosity, accountability, and performance. - Act as the senior point of contact for key accounts, providing strategic oversight and performance storytelling that resonates with executive stakeholders. - Collaborate with other channel leads (e.g., Paid Search, Programmatic, SEO) to ensure a unified and customer-centric media approach. - Partner cross-functionally to assist with proposal responses, technical demos, and marketing efforts. ## What You’ll Bring - 12+ years in paid social media, ideally across retail, fashion, luxury, or adjacent consumer categories, with increasing ownership of strategy, delivery, and outcomes. - Demonstrated ability to build and run paid social brand + performance strategies across channels. - Strong platform fluency across Meta, TikTok, Snapchat, Pinterest, and X, and related ecosystems, able to guide teams and challenge assumptions with confidence. - A structured, analytical problem-solving mindset: you can decompose ambiguity, build a plan, and connect media decisions to business impact. - Strong command of measurement and analytics, including attribution concepts, incrementality, lift, and experimentation design—with the ability to convert analysis into action. - Strong data analysis abilities (VLOOKUPs, pivot tables, and statistical analysis). - Proven ability to lead teams and influence, confidence, and clarity. - Experience onboarding and training team members. - BA (Bachelor of Arts) or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature; preferably a degree in Marketing, Economics, Accounting, Mathematics, or Statistics Closing What We Value: One Team. We’re all in. When we win, we win together. When we miss, we learn together. Collaboration isn’t optional; it’s how we operate. Everyone plays a part, everyone has a stake, and every result belongs to all of us. Maximum Transparency. We are transparent, both internally and externally. The value we deliver comes from leveraging those truths to drive actionable solutions that move the business forward. Ownership Culture. We believe in moving with purpose. We don’t wait for perfect conditions - we identify opportunities, make informed decisions and execute with speed and accountability. Success is measured by what we accomplish, not just what we plan. Digital Matter is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Digital Matter are based on strategic business needs, job requirements, and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics, or any other protected status. If you require a reasonable accommodation for an interview please reach out to HR at Jana.Greenberg@dgtlmttr.com ** Note to Recruiters and Placement Agencies: We do not accept unsolicited agency resumes. ** ## About Digital Matter ## Company Overview - **One-liner**: Digital Matter is a technology-first, integrated media and marketing consultancy that partners with leading consumer brands to unlock growth and transformation by managing media as an asset class. - **Entity Type**: Private (bootstrapped – no public funding rounds found) - **Headquarters**: New York, New York, United States - **Founded**: 2018 - **Founders**: Not publicly listed; CEO is Rachel Mack ## Core Business - **Primary industries**: Integrated media, digital marketing, performance marketing, data science & analytics, strategic consulting, media management & optimization - **Target customers**: B2B – primarily large consumer brands seeking growth and transformation (e.g., True Religion, Marc Jacobs) - **Mission or purpose**: “We manage media as an asset class, applying the discipline of capital allocation to maximize returns and compound value.” ## Products & Services - **Media Services**: Full-service media planning, buying, and optimization across paid social, paid search, programmatic, and integrated media. - **Cloud for Marketing**: Cloud-based infrastructure and solutions tailored for marketing operations. - **Data Science, Analytics & AI**: Advanced analytics, data engineering, and AI-driven insights to power media decisions. - **Measurement & Attribution**: Custom frameworks for measuring media effectiveness and ROI. ## Market Standing - **Valuation/Market Cap**: Not publicly available (private company) - **Key Metric**: Total funding – Not disclosed (likely bootstrapped); headcount reported as 7 (LinkedIn) or 16 (Built In NYC) – conflicting reports. - **Notable Investors/Partners**: No external investors found; partners include leading consumer brands and agencies (e.g., Tapestry, Gilt Groupe, MetLife, Bayer, AlphaSights, WPP, Omnicom, Dentsu, Publicis). - **Growth Signals**: Active hiring in 2025-2026 (3 open positions as of Sept 2026); recent hires and departures; LinkedIn following of 5,432 (+0.1% monthly growth). Notable client wins: True Religion e-commerce milestone, Marc Jacobs brand ecosystem. ## Competitive Advantages - **Specialized focus**: Treats media spend as a capital allocation discipline, bridging finance and marketing. - **Diverse expert team**: Hires from top consulting, media, and tech firms (Tapestry, Gilt, MetLife, Bayer, WPP, Omnicom, etc.). - **Technology stack**: Modern data tools (Snowflake, dbt, Looker, Python, SQL, Adobe Analytics, The Trade Desk, DV360) combined with deep media buying expertise. - **Privacy-first data strategy**: Emphasizes compliant, future-proof data approaches. ## Strategic Focus - Continued growth in integrated media buying and performance marketing. - Expanding data science, analytics, and AI capabilities to deliver measurable ROI for clients. - Building a hybrid, in-office culture in New York with a lean, high-impact team. ## Why Work Here - **Culture**: Described as a technology-first, data-led consultancy with a flat structure and direct client impact. - **Remote/Hybrid**: Hybrid – employees work from a physical office in New York (300 Park Avenue) with typical on-site expectations. - **Notable perks**: Opportunity to work with iconic consumer brands, exposure to cutting-edge ad tech, and a collaborative team of industry veterans. - **Engineering culture**: Emphasis on data engineering, business intelligence, and analytics (e.g., recent hiring for Sr. Business Intelligence Engineer, Mid-Sr. Data Engineer). Small team size ensures ownership and visibility. ## Sources 1. [dgtlmttr.com](https://www.dgtlmttr.com/) 2. [jobs.lever.co/digital-matter](https://jobs.lever.co/digital-matter) 3. [linkedin.com/company/dgtlmttr](https://www.linkedin.com/company/dgtlmttr) 4. [builtinnyc.com/company/digital-matter](https://www.builtinnyc.com/company/digital-matter) ## Other roles at Digital Matter - [Senior Manager, Paid Social](https://feeny.ai/job/senior-manager-paid-social-digital-matter-new-york-ekamgr6yjdss) — New York, NY - [Director, Programmatic](https://feeny.ai/job/director-programmatic-digital-matter-new-york-6g5h9tdhvzv6) — New York, NY