---
title: 'Sr. Director, Product Marketing at Varicent'
canonical: 'https://feeny.ai/job/sr-director-product-marketing-varicent-toronto-c8gea50w0p6c'
type: 'job'
last_seen: '2026-10-18'
---

# Sr. Director, Product Marketing at Varicent 

- **Company:** Varicent 
- **Location:** Toronto, Canada
- **Work type:** remote
- **Posted:** 2026-09-23
- **Last confirmed live:** 2026-10-18
- **Apply:** https://job-boards.greenhouse.io/varicent/jobs/5433609008

## Job description

At Varicent, we’re not just transforming the Sales Performance Management (SPM) market—we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the 2025 Forrester Wave Report for SPM, 2023 Ventana Research Revenue Performance Management (RPM) Value Index, Gartner Peer Insights, 2024 Gartner SPM Market Guide, and G2. Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more. Here’s why you’ll thrive at Varicent:

- Innovate with Purpose: Build impactful solutions for customers worldwide.
- Join Excellence: Work in a diverse, collaborative, and innovative team.
- Shape the Future: Lead in redefining revenue optimization.
- Grow Together: Unlock your potential in a supportive environment.

Join us at Varicent—where your talent and ambition meet limitless opportunities for success!

Summary of the Role and Team

As the Senior Director, Product Marketing, you will lead Varicent’s Product Marketing function and play a critical role in shaping the company’s go-to-market strategy, market positioning, category narrative, commercialization approach, and revenue growth initiatives.

Reporting as a senior marketing leader, you will lead and develop a team of Product Marketing professionals responsible for translating market insights, customer needs, competitive intelligence, and product innovation into differentiated messaging, sales enablement, launch execution, and measurable business results.

This role partners closely with Product, Sales, Customer Success, Revenue Operations, Alliances, Marketing, and Executive Leadership to strengthen Varicent’s market position, accelerate growth, and support the successful adoption and expansion of Varicent’s solutions.

## What You Will Be Doing

- Lead and develop the Product Marketing organization, establishing priorities, operating rhythms, team goals, and performance measures aligned to business objectives

- Define and evolve product positioning, messaging frameworks, buyer personas, value propositions, and market narratives across Varicent’s solution portfolio

- Partner with Product leadership to influence roadmap priorities, commercialization strategies, packaging decisions, and market readiness activities

- Lead product launches and go-to-market initiatives, ensuring alignment across Product, Sales, Customer Success, Demand Generation, Enablement, and Partner organizations

- Drive sales enablement programs, competitive intelligence initiatives, and value-based messaging that improve seller effectiveness and customer engagement

- Lead market, customer, analyst, and competitive research efforts to identify growth opportunities, market trends, and differentiation strategies

- Champion the strategic use of AI-enabled workflows and modern marketing technologies to improve research, content creation, enablement, and operational effectiveness

- Provide strategic market insights and recommendations to executive leadership regarding category evolution, competitive dynamics, growth opportunities, and go-to-market performance

## What You Bring

- 12+ years of experience in B2B technology organizations, with significant experience in enterprise SaaS, Revenue Operations, Sales Performance Management, sales technology, HR technology, financial planning technology, or related enterprise software markets
- 7+ years of Product Marketing experience, including ownership of positioning, messaging, go-to-market strategy, commercialization, or product launches
- 3+ years of experience leading and developing Product Marketing teams, including managing senior individual contributors, people leaders, or Product Marketing managers
- Demonstrated success influencing go-to-market strategy and driving measurable business outcomes such as pipeline growth, revenue impact, customer adoption, retention, expansion, or market differentiation
- Experience partnering with Product, Sales, Marketing, Customer Success, and Executive teams on commercialization and growth initiatives
- Ability to transform market insights, customer challenges, and product capabilities into compelling business narratives and positioning strategies
- Experience leveraging generative AI technologies and AI-enabled workflows to improve marketing effectiveness, scalability, and insight generation
- Bachelor's degree in Marketing, Business, Communications, Computer Science, Engineering, or a related field, or equivalent experience

## Nice to Have

- Experience within Sales Performance Management, Revenue Operations, Incentive Compensation, Sales Planning, Financial Planning, or related enterprise software categories

- Experience with value-based selling, platform selling, account-based marketing, and enterprise sales motions

- Experience engaging industry analysts, strategic partners, customer communities, or industry associations

- MBA or advanced business degree

- Experience working with partner ecosystems, marketplaces, integrations, or adjacent enterprise technology platforms

Success Outcomes

First 90 Days

- Develop a comprehensive understanding of Varicent’s products, customers, competitive landscape, and go-to-market strategy

- Build relationships with Product, Sales, Customer Success, Marketing, Alliances, and Executive stakeholders

- Assess existing positioning, messaging, launch processes, enablement programs, competitive intelligence, and Product Marketing operations

- Establish clear team priorities, objectives, and success measures aligned to business goals

Within 6 Months

- Deliver updated messaging and positioning frameworks that improve alignment across customer-facing teams

- Strengthen product launch and go-to-market processes through improved cross-functional coordination and execution

- Implement scalable product marketing frameworks for enablement, competitive intelligence, market research, and commercialization activities

- Demonstrate measurable adoption of AI-enabled workflows that improve team efficiency and content development processes

- Support pipeline growth and sales effectiveness through targeted enablement and market-facing initiatives

Within 12 Months

- Establish Product Marketing as a strategic driver of revenue growth, market differentiation, and product adoption

- Demonstrate measurable impact on pipeline generation, sales effectiveness, customer engagement, and business growth initiatives

- Strengthen Varicent’s category leadership through differentiated positioning, thought leadership, analyst engagement, and market presence

- Build a scalable, high-performing Product Marketing organization with strong operational discipline and clear business impact

- Enable consistent go-to-market execution across products, solutions, and strategic growth initiatives

This posting is for an existing vacancy.

This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement — not replace — human decision-making.

Overview of Benefits:

- Health & Wellness — Comprehensive medical, dental, and vision coverage tailored to your local needs
- Time Off — PTO and public holidays to rest, recharge, and do what matters most
- Volunteer Days — Dedicated time to give back and support the communities that matter to you
- Ignite Days — Dedicated learning days to support continuous growth, skill development, and professional learning
- Financial — Compensation that reflects your market and your value
- Retirement — Retirement plans designed to help you build long-term financial security
- Tuition Assistance — Invest in your growth with support for continuing education and professional development
- Flexibility — Work where you thrive, with remote and hybrid options available across most regions

Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require accommodation at any time during the recruitment process please email accomodations@varicent.com

Varicent is also committed to compliance with all fair employment practices regarding citizenship and immigration status. By applying for a position at Varicent and/or by using this portal, you declare and confirm that you have read and agree to our[Job Applicant Privacy Notice](https://www.varicent.com/recruitment-portal-privacy-notice) and that the information provided by you as part of your application is true and complete and includes no misrepresentation or material omission of fact

## About Varicent 

## Company Overview
- **One-liner**: Varicent provides a comprehensive SaaS platform for sales performance management, enabling revenue leaders to plan, execute, and optimize go-to-market strategies using GenAI-powered insights.
- **Entity Type**: Private (divested from IBM in 2020, now independently owned)
- **Headquarters**: Toronto, Ontario, Canada (with offices in the United States, London, and Bucharest)
- **Founded**: 2005
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industries**: Sales Performance Management (SPM), Revenue Performance Management, Enterprise SaaS
- **Target customers**: B2B, enterprise organizations with large sales teams (100,000+ payees managed)
- **Mission**: “Own Your Revenue Growth” – help revenue leaders drive growth through connected planning, incentives, and AI-driven execution

## Products & Services
- **Varicent Incentives**: Design and manage variable compensation plans that align seller behavior with revenue strategy.
- **Varicent Sales Planning**: Balance territories, optimize quotas, and model capacity to turn strategy into performance.
- **Varicent GenAI**: AI-powered insights embedded across the platform to build quotas, territories, and plans that adapt to shifting priorities.
- **Varicent Concert** (acquired): Expanded portfolio for revenue orchestration.
- **Symon.AI** (acquired): AI technology that accelerated market disruption.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: 700+ employees (up from ~120 at divestiture in 2020); 100,000+ payees managed worldwide
- **Notable Investors/Partners**: Previously owned by IBM; current investors not publicly listed. Trusted by brands such as T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody’s, and Stryker.
- **Growth Signals**: Recognized as a market leader in the 2023 Forrester Wave for SPM, 2023 Ventana Research RPM Value Index, Gartner Peer Insights, and 2024 Gartner SPM Market Guide. Rapid headcount growth and strategic acquisitions (Symon.AI, Varicent Concert).

## Competitive Advantages
- **Unified platform**: Single, connected system for quotas, territories, comp, and capacity – eliminating silos.
- **GenAI at the core**: AI-driven planning and insights that adapt in real time, recovering revenue lost by traditional plans.
- **Proven scale**: Manages over 100,000 payees for some of the world’s largest enterprises.
- **Deep domain expertise**: 20+ years focused exclusively on sales performance management.

## Strategic Focus
- **GenAI expansion**: Embedding generative AI into every module to automate planning, provide predictive insights, and increase seller productivity.
- **Revenue orchestration**: Moving beyond SPM to a full revenue lifecycle platform (plan, execute, grow).
- **Global growth**: Expanding headcount and customer base across five global regions.

## Why Work Here
- **Work-life balance**: Generous time off (including your birthday), remote/hybrid options, flexible hours, and no-meeting days.
- **Professional development**: Tuition reimbursement, “Ignite Days” (quarterly learning time), and continuous growth opportunities.
- **Health & wellness**: Virtual healthcare, mental health support, and Employee and Family Assistance Program.
- **Inclusion**: Strategic inclusion groups that drive impact and remove barriers; paid volunteer hours and donation matching.
- **Culture**: Connected, innovative, and collaborative – regular team events (in-person and virtual), post-work socials, and community giving.
- **Global & remote-friendly**: Offices in Toronto, US, London, and Bucharest; many roles are remote-friendly (see current openings for Canada, Mexico, UK, etc.).

## Sources
1. [varicent.com](https://www.varicent.com/) – Main site, product overview, growth story
2. [varicent.com/company](https://www.varicent.com/company) – About Us, leadership, journey, values
3. [varicent.com/company/careers](https://www.varicent.com/company/careers) – Careers page, benefits, culture
4. [job-boards.greenhouse.io/varicent](http://job-boards.greenhouse.io/varicent) – Current job openings (64 roles)
5. [linkedin.com/company/varicent](https://www.linkedin.com/company/varicent) – LinkedIn company page

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