---
title: 'Sr. Director, Talent & Creator Marketing at Excel Sports Management'
canonical: 'https://feeny.ai/job/sr-director-talent-creator-marketing-excel-sports-management-new-york-new-york-7sxp715d4dst'
type: 'job'
last_seen: '2026-09-13'
---

# Sr. Director, Talent & Creator Marketing at Excel Sports Management

- **Company:** Excel Sports Management
- **Location:** New York New York, United States
- **Posted:** 2026-07-29
- **Last confirmed live:** 2026-09-13
- **Apply:** https://job-boards.greenhouse.io/excelsportsmanagement/jobs/4719629005

## Job description

[Excel Sports Management](http://www.excelsm.com/) is an industry-leading sports agency representing top-tier talent, blue-chip brands and marquee properties. Our success is rooted in our people, our high character reputation and our commitment to creating a diverse and welcoming workplace. We focus on team chemistry, collaboration, strong relationships, valuable networks, and ambitious ideas to deliver innovative solutions that keep our clients and agency ahead of the curve.

Excel Sports Management is an Equal Opportunity Employer (EOE).

## OVERVIEW

We are looking for a Sr. Director of Talent & Creator Marketing to oversee a growing team and a portfolio of complex, high-profile campaigns. This role is an opportunity to shape how we show up in the creator economy and build something lasting. This is a hands-on senior role — you'll manage and develop team members day-to-day while staying deeply involved in campaign execution, from ideation and pitching through talent negotiation, briefing, and delivery. You'll also play an active role in driving new business, from shaping influencer strategies for pitches to building the kind of creator relationships and compelling presentations that win clients. You bring client confidence, sharp judgment, and the ability to juggle fast-moving projects without losing the details.

## WHAT YOU'LL DO

## Team Oversight & Development

- Directly oversee a small influencer marketing team — assigning work, reviewing output, coaching on craft, and keeping everyone moving on deadline.
- Support team members' growth through regular feedback, hands-on guidance, and clear expectations.
- Build and refine workflows, processes, and tooling that help the team execute more efficiently as the workload grows.

Strategy & Ideation

- Translate complex client briefs into clear, differentiated campaign strategies with measurable objectives.
- Collaborate closely with account, creative, and social teams to bring integrated ideas to life.
- Stay ahead of platform trends, emerging talent, and shifts in the creator economy to keep our thinking fresh and competitive.

Sales & New Business

- Lead influencer and talent strategy for new business pitches — from shaping the initial concept to presenting a polished, confident story to prospective clients.
- Develop compelling sales materials, case studies, and capabilities presentations that win and retain business.
- Identify upsell and expansion opportunities within existing accounts, proactively bringing forward ideas that deepen the relationship and grow scope.
- Partner with business development and account leadership to respond to RFPs, craft custom proposals, and close new work.
- Build and leverage creator relationships as a sales asset — knowing which talent partnerships will resonate with a specific client or category before the ask even comes in.

Program Execution & Oversight

- Personally oversee key campaigns from kickoff through wrap — staying close to talent negotiation, contracting, briefing, content review, and final delivery.
- Step in as the day-to-day point of contact on high-priority or complex accounts, ensuring nothing slips through the cracks.
- Oversee all contracting across the team, including deal terms, usage rights, exclusivity, and FTC compliance.
- Own or directly supervise fast-turn projects, making quick calls on talent, scope, and execution without sacrificing quality.
- Review and sign off on campaign reporting, ensuring recaps are accurate, insightful, and client-ready.
- Maintain direct relationships with talent, agents, and creator networks — and put those relationships to work on campaigns.

Client Management

- Serve as a trusted senior client partner — proactively bringing ideas, handling escalations, and presenting work with confidence.
- Navigate complex client organizations, stakeholder dynamics, and approval processes with ease.
- Manage multiple accounts and workstreams simultaneously without dropping the ball.

## WHAT YOU BRING

- 8+ years of talent & influencer/creator marketing experience, with at least 2–3 years directly managing people and overseeing campaigns.
- Experience across brand, entertainment, or sports clients preferred. Agency background strongly preferred.
- Proven ability to build and present strategies and decks that win business.
- Deep fluency in the creator ecosystem — platforms, talent tiers, rates, content formats, and emerging trends.
- Track record of negotiating talent & influencer/creator deals at scale, including celebrity and macro talent.
- Existing relationships with creator talent and management strongly preferred.
- Strong project management skills with the ability to manage competing priorities under tight deadlines.
- Collaborative partner who also knows when to own a decision and drive the work forward.
- Exceptional written and verbal communication — polished in client settings, clear and direct internally.
- Experience with influencer platforms (e.g., AspireIQ, Grin, Traackr, CreatorIQ) and reporting tools.

## BONUS POINTS

- Experience in sports, music, or entertainment verticals.
- Background in paid amplification and dark posting strategy for creator content.
- Familiarity with both brand safety considerations and authentic creator-first storytelling.

The pay range for this position is: $170,000 - $190,000 per year. This position is also eligible for benefits and discretionary bonus.

Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law.

Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria.

This position is not eligible for sponsorship.

This position is not eligible for sponsorship.

Excel Sports Management provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, leaves of absence, compensation and training.

## About Excel Sports Management

## Company Overview
- **One-liner**: Excel Sports Management is an industry-leading management and marketing agency that represents top-tier talent, blue-chip brands, and marquee properties across the sports landscape.
- **Entity Type**: Private (owned by Goldman Sachs Group, Inc.)
- **Headquarters**: New York, New York, United States
- **Founded**: 2002
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Spectator Sports (Sports Agency, Talent Representation, Brand Marketing)
- **Target customers**: Elite athletes (talent), global brands (B2B), sports leagues/properties (B2B), and premium events.
- **Mission or purpose statement**: “To be the premier sports agency in the world. We channel the power of sports to help our clients reach their fullest potential.” [excelsm.com/our-mission](https://excelsm.com/our-mission/)

## Products & Services
- **Talent Representation**: Full-service management and marketing for professional athletes (NBA, MLB, NFL, soccer, golf, etc.).
- **Brand Marketing**: Strategic consulting, sponsorship activation, and integrated campaigns for blue-chip brands.
- **Properties & Events**: Rights management, hospitality, and event production for marquee properties.
- **Digital & Analytics**: Data-driven insights and digital strategy (bolstered by acquisition of Block Six Analytics in 2021).
- **Executive Search & Advisory**: Talent placement for sports industry leadership roles (via acquisition of Nolan Partners in 2022).
- **NIL Services**: Name, Image, and Likeness strategy and management for college athletes.
- **Speakers & Coaches**: Booking and representation of motivational speakers and coaching talent.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue ~$34.2 million (LinkedIn estimate) – not officially confirmed.
- **Notable Investors/Partners**: Parent company Goldman Sachs Group, Inc.; acquisitions include Block Six Analytics (2021), Nolan Partners (2022), REP1 Sports (2023).
- **Growth Signals**: 
  - Headcount of 412 employees with +66.1% yearly growth [linkedin.com](https://www.linkedin.com/company/excel-sports-management)
  - Operates in 27 countries including India, UK, UAE, Pakistan, and Indonesia
  - 22 active job postings (monthly +22.2%, yearly +2100%)
  - Recent office expansion in London with hybrid working model (3 days in-office)

## Competitive Advantages
- **Largest independent sports agency** with a diversified portfolio spanning talent, brands, and properties.
- **Strong relationships** across major sports leagues (NBA, MLB, Premier League, etc.) and blue-chip corporate clients.
- **Full-service capabilities** from traditional representation to data analytics (Block Six Analytics) and executive search (Nolan Partners), offering a one-stop shop.
- **Deep industry access and influence** – described as having “elite expertise, influence, and insights” globally.

## Strategic Focus
- Continue scaling as “the premier sports agency in the world” through international expansion and new service lines.
- Invest in data & analytics to drive smarter sponsorship and marketing decisions.
- Grow NIL (Name, Image, Likeness) representation for college athletes.
- Leverage Goldman Sachs ownership for capital and strategic support (e.g., acquisitions like REP1 Sports).
- Maintain high-character reputation and focus on team chemistry, integrity, and ambitious thinking [excelsm.com/our-mission](https://excelsm.com/our-mission/).

## Why Work Here
- **Culture**: Rated 4.6/5 for culture and 4.5/5 for career development on LinkedIn; 4.4/5 overall employer rating (35 reviews). Values include integrity, collaboration, and “getting it done” [linkedin.com](https://www.linkedin.com/company/excel-sports-management).
- **Work Environment**: Hybrid policy – at least 3 days per week in the office (based on London job posting). Offices in New York, Los Angeles, Miami, Dallas, Chicago, and London.
- **Perks & Benefits**: Competitive compensation, discretionary bonuses, benefits package. Equal Opportunity Employer.
- **Engineering/Data Team**: Growing business intelligence and analytics department (e.g., VP of Business Intelligence role), offering data-driven roles in sports.
- **Growth Opportunities**: Rapid headcount growth (+66% YoY) and many open roles across marketing, sales, IT, and operations.

## Sources
1. [excelsm.com](https://excelsm.com/)
2. [excelsm.com/careers](https://excelsm.com/careers/)
3. [linkedin.com/company/excel-sports-management](https://www.linkedin.com/company/excel-sports-management)
4. [job-boards.greenhouse.io/excelsportsmanagement](https://job-boards.greenhouse.io/excelsportsmanagement/jobs/4677462005)
5. [excelsm.com/our-mission](https://excelsm.com/our-mission/)

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