---
title: 'Sr. Full-Stack Engineer at Cruva'
canonical: 'https://feeny.ai/job/sr-full-stack-engineer-cruva-los-angeles-d43jy0b5d3x3'
type: 'job'
last_seen: '2026-09-12'
---

# Sr. Full-Stack Engineer at Cruva

- **Company:** Cruva
- **Location:** Los Angeles, CA
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-05-11
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/cruva/6cf4b2e4-9eac-4bec-b46b-a44c73a895a5

## Job description

## The Role

Cruva is the operating system for TikTok Shop. Over 1,400 brands use us to find creators, manage affiliate programs, and run their commerce operations on the fastest-growing platform in the world. We ship fast, move massive volumes of data, and own our stack end to end. You will work across the full stack on the product that brands and creators depend on every day. That might mean designing a new ClickHouse schema to unlock a query pattern we could not run before, building a Next.js dashboard, or writing a Lambda that reliably scrapes a tricky TikTok Shop endpoint. You will architect, ship, debug in production, and have real say in what gets built next. We do not hand you a ticket backlog. We hand you problems and trust you to solve them.

## What You'll Do

- Design and build across the full stack: Next.js on the frontend, AWS (ECS, ECR, Lambda) on the backend, Postgres, ClickHouse, and MongoDB for data.
- Build and maintain web scraping pipelines and automations across TikTok Shop at scale.
- Architect new features end to end, from schema design through deployment.
- Debug in production and take ownership of system reliability.
- Contribute to technical roadmap decisions. We do not hand you tickets; we hand you problems.

## What You'll Bring

- Production systems that real users depend on, at real scale. Not toy apps or abandoned side projects.
- Deep full-stack range. You can take a feature from idea to deployed without handoffs.
- Strong AWS experience, especially containers (ECS/ECR) and Lambda.
- Experience with high-volume data systems. ClickHouse is a strong plus.
- Comfort building web scrapers and automations that do not break when a target page changes.
- A bias toward shipping. You would rather have something live and iterating than perfect in a doc.

## Compensation

To be discussed depending on experience, plus meaningful early-stage equity.

Location Remote (LA Preferred)

## About Cruva

## Company Overview
- **One-liner**: Cruva is the AI operating system for social commerce, helping brands scale TikTok Shop affiliate programs through creator discovery, automated outreach, and full-pipeline CRM.
- **Entity Type**: Private (funding stage not disclosed)
- **Headquarters**: Los Angeles, California, United States
- **Founded**: Not publicly available (rebranded from UPTK in October 2025)
- **Founders**: Sebastian Nelson (Co-Founder & CEO)

## Core Business
- Primary industry/industries: Social commerce, affiliate marketing, creator management, SaaS
- Target customers: B2B – brands and agencies running TikTok Shop (and soon multi-platform) affiliate programs, from early-stage to enterprise scale
- Mission or purpose statement: To become the operating system for creator-driven commerce, enabling brands to build and manage affiliate communities that drive measurable GMV and halo effects across channels.

## Products & Services
- **Cruva Platform**: A comprehensive SaaS suite that combines AI-powered creator discovery, automated multi-channel outreach, full-pipeline CRM, sample management, private creator communities, and halo effect attribution. It is an Official TikTok Shop Partner and integrates with Shopify.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Over $47 million in cumulative GMV managed (as of October 2025); 233% year-over-year growth; serving 2,000+ brands
- **Notable Investors/Partners**: Official TikTok Shop Partner; no external investors publicly listed
- **Growth Signals**: 433% headcount growth YoY (from ~2 to 12 employees); expanding beyond TikTok Shop to Instagram Shopping, YouTube Shopping, and Amazon Influencer programs; 12% creator response rates (vs. 2% industry average); 65% sample-to-sale conversion rate

## Competitive Advantages
- Official TikTok Shop Partner status provides direct API access and trusted workflows.
- AI-native creator discovery using natural language queries and competitor signal analysis.
- Unique halo effect measurement that attributes GMV beyond direct clicks (branded search lift, paid ad CAC reduction, site traffic).
- Private creator community features (contests, tiered rewards, re-activation) that drive repeat posting and compounding content.

## Strategic Focus
- Multi-platform expansion: extending the platform beyond TikTok Shop to Instagram, YouTube, and Amazon influencer programs while maintaining core TikTok Shop strength.
- Scaling the platform to handle larger affiliate networks and deeper analytics without increasing team overhead.
- Continuing to improve AI discovery and automation to reduce manual work for brand teams.

## Why Work Here
- Rapidly growing startup (12 employees, +433% headcount growth YoY) offering significant ownership and impact.
- Remote/hybrid setup: offices in Los Angeles and the Philippines; likely flexible work arrangements.
- Culture described as fast-paced and results-oriented, with white-glove onboarding and dedicated customer success.
- Opportunity to shape the operating system for an emerging social commerce category alongside experienced leadership.
- Active job posting for Senior Marketing Manager at the time of research.

## Sources
1. [cruva.com](https://cruva.com/)
2. [linkedin.com](https://www.linkedin.com/company/cruva)
3. [apps.shopify.com](https://apps.shopify.com/cruva)
4. [markets.financialcontent.com](https://markets.financialcontent.com/wral/article/getnews-2025-10-23-tiktok-shop-automation-leader-uptk-rebrands-to-cruva-expands-multi-platform-vision)

## Other roles at Cruva

- [Sales Account Executive](https://feeny.ai/job/sales-account-executive-cruva-los-angeles-d47xxc6zk0bb) — Los Angeles, CA
- [Customer Success Manager](https://feeny.ai/job/customer-success-manager-cruva-los-angeles-t2tqhrzwn5n8) — Los Angeles, CA
- [GTM Engineer](https://feeny.ai/job/gtm-engineer-cruva-los-angeles-fyj4nv11as61) — Los Angeles, CA
- [Head of Growth](https://feeny.ai/job/head-of-growth-cruva-los-angeles-4erd7ypafvfx) — Los Angeles, CA
- [Sr. Marketing Manager](https://feeny.ai/job/sr-marketing-manager-cruva-los-angeles-6nstmtmc7v4r) — Los Angeles, CA