---
title: 'Sr. Global Demand Planning Manager at Willow Innovations'
canonical: 'https://feeny.ai/job/sr-global-demand-planning-manager-willow-innovations-united-states-vvw13ayp326p'
type: 'job'
last_seen: '2026-09-10'
---

# Sr. Global Demand Planning Manager at Willow Innovations

- **Company:** Willow Innovations
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-02-23
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/willowinnovations/jobs/5802322004

## Job description

Willow is a platform for products that help improve the lives and health of women. We are a mission-driven team of experienced inventors, mothers, and fathers dedicated to making a difference in women’s lives. The Willow™ Wearable Breast Pump, selected as one of TIME's 25 Best Inventions in 2017 and 2018 CES Innovation Award for Wearable Technologies, is the first solution in our platform.

The Demand Planning Manager will own and lead the end-to-end demand planning process across the US and International business units. This role is highly analytical and strategic, responsible for developing accurate, data-driven forecasts while incorporating commercial insights from Sales, Marketing, and Finance. The Demand Planning Manager will drive forecast accuracy, identify trends and risks, and translate demand signals into actionable insights for supply, inventory, and leadership teams.

Roles and Responsibilities:

Demand Planning and Forecasting

- Responsible for demand forecasts across all channels (DTC, DME, retail, and distributor) and customer care support, in all regions and global markets
- Develop and maintain an 18-month rolling forecast at the SKU, channel, region level to inform global supply chain purchasing decisions
- Identify demand risks and opportunities early and proactively recommend mitigation actions
- Own and manage the global demand planning calendar, ensuring forecasts are timely, complete, and aligned with commercial and operational objectives
- Lead the demand pillar of S&OP/IBP, ensuring alignment across Commercial, Supply Chain, Finance, and regional stakeholders

Cross-Functional Collaboration

- Partner closely with the regional sales teams to incorporate pipeline, promotional plans, launches, and market intelligence into the forecast
- Collaborate with Product & Marketing teams on NPI, campaigns, and demand-shaping activities
- Work with Supply Planning and Finance to align demand plans with capacity, inventory targets, and financial forecasts

Analytics & Continuous Improvement

- Analyze historical sales, promotions, product lifecycle, and market trends to improve forecast accuracy
- Develop, track, and report on key demand KPI’s including MAPE and forecast bias, at the market, SKU level
- Identify trends, variance, and root causes of forecast error, and implement corrective actions
- Drive data integrity and reporting accuracy to support decision-making
- Conduct scenario planning for new products, market expansion, and promotions
- Drive continuous improvement in forecast systems, tools, and processes, to improve visibility, agility, and decision-making

Qualifications:

- Strong business acumen and analytical skills, complimented by effective oral and written communication

Willow is proud to be an equal opportunity workplace. We are committed to equal employment opportunities regardless of gender, race, religion, sexual orientation, gender identity, age, marital status, disability, or Veteran status.

## About Willow Innovations

## Company Overview
- **One-liner**: Willow Innovations designs and manufactures wearable, app-connected breast pumps and maternal health solutions to give mothers freedom and mobility.
- **Entity Type**: Private
- **Headquarters**: Mountain View, California, USA
- **Founded**: 2014
- **Founders**: Not publicly available (the company was built by a team of women innovators)

## Core Business
- Primary industry/industries: FemTech (Female Technology), Maternal Health, Consumer Medical Devices
- Target customers: B2C (new mothers and breastfeeding parents), B2B (healthcare providers, hospitals)
- Mission statement: “Bring joy to motherhood” and “Build solutions to mom’s most meaningful problems.”

## Products & Services
- **Willow Wearable Breast Pump**: The first all-in-one, in-bra wearable breast pump (launched 2017). FDA approved, clinically tested, 100% leak-proof, and app-connected. Selected as one of TIME’s 25 Best Inventions.
- **Willow 3.0**: The latest generation pump, featuring smart technology for personalized pumping, improved fit, and higher milk output.
- **Willow Accessories & Breast Care**: A range of accessories and breast care products designed to support the full pumping journey.
- **Willow App**: Companion app with smart controls, milk volume tracking, and in-app resources including access to International Board Certified Lactation Consultants and Willow Mom Coaches.
- **Elvie x Willow Platform**: Following a 2025 partnership/merger with Elvie, the combined entity is building a broader maternal care platform offering solutions in feeding and postpartum wellness.

## Market Standing
- **Valuation**: Not publicly disclosed (private company)
- **Key Metric**: Total employee count of approximately 90 as of latest reports
- **Notable Investors/Partners**: Not publicly disclosed in available sources; the company is noted as the only leading pump brand founded and based in the U.S. with a team built of women.
- **Growth Signals**: 
  - 120+ patents and 5 trademarks held
  - Merged with Elvie in 2025 to form a combined maternal care platform, signaling significant scale and market consolidation
  - Expanding from hardware into a full platform (app, coaching, community)
  - Actively hiring for roles including Senior Quality Engineer, Sr. Global Demand Planning Manager, Amazon Marketplace Manager, and Senior Software Engineer

## Competitive Advantages
- **First-Mover & IP Moat**: Invented the first wearable breast pump in 2017, with a strong patent portfolio (120+ patents).
- **Brand Trust & Clinical Validation**: FDA approved, clinically tested, and US-based manufacturing. Selected as one of TIME’s 25 Best Inventions.
- **Leak-Proof Technology**: The only 100% leak-proof wearable pump on the market, a critical differentiator for user experience.
- **FemTech Leadership**: As a pioneer in female-first technology, the company has deep understanding of women’s health needs, now amplified by the Elvie partnership.
- **Community & Support**: Offers in-app lactation consultants and Mom Coaches, creating a sticky ecosystem beyond just the hardware.

## Strategic Focus
- **Platform Expansion**: Moving from a single product (wearable pump) to a comprehensive maternal care platform (Elvie x Willow) covering feeding and postpartum wellness.
- **Global Reach**: Scaling through the Elvie partnership to reach a broader international audience.
- **Technology & AI Integration**: Leveraging “world-class smart technology” and exploring AI (e.g., “Ema AI for women’s health”) to enhance the user experience.
- **Product Innovation**: Continuing to develop new solutions for real-life problems, including accessories and breast care, not just pumps.

## Why Work Here
- **Mission-Driven Culture**: Strong focus on supporting mothers and bringing joy to motherhood. The company states, “Because when you’re taking care of the baby, who takes care of you? We do.”
- **Flexibility & Work-Life Balance**: 
  - Hybrid workspace (combination of remote and on-site work)
  - Flexible work schedules with work-from-home opportunities
  - “No Meeting Wednesdays” for uninterrupted focus time
  - Generous and flexible time off
- **Parental Leave**: New parents receive 16 weeks paid parental leave, plus six 4-day weeks to smoothly transition back to work.
- **Health & Wellness**: Comprehensive benefits including medical, dental, vision, wellness programs, health & gender affirmation reimbursement, 401k, life insurance, and disability options.
- **Diversity & Inclusion**: Strong commitment to building a diverse and inclusive workforce, with a stated mission to support all mothers on their unique motherhood journey.
- **Engineering & Innovation**: Opportunity to work on award-winning, patented technology that has a direct impact on users’ lives. Roles available in software engineering, quality engineering, and commercial operations.
- **Office Locations**: HQ in Mountain View, CA with remote/hybrid options available for some roles.

## Sources
1. [onewillow.com - About Page](https://onewillow.com/pages/about)
2. [onewillow.com - Homepage](https://onewillow.com/)
3. [onewillow.com - Careers Page](https://onewillow.com/pages/careers-legacy)
4. [Built In - Willow Innovations Profile](http://www.builtin.com/company/willow-innovations-inc)
5. [Greenhouse - Willow Innovations Job Board](http://job-boards.greenhouse.io/willowinnovations)

## Other roles at Willow Innovations

- [Program Manager, NPI](https://feeny.ai/job/program-manager-npi-willow-innovations-united-states-30wdf7dxb13p) — United States
- [Project Manager, Consumer Products – Maternal Care](https://feeny.ai/job/project-manager-consumer-products-maternal-care-willow-innovations-remote-dvhvyfh7sjyy)
- [Sr Director of Engineering (EE, Firmware, Software & Cloud)](https://feeny.ai/job/sr-director-of-engineering-ee-firmware-software-cloud-willow-innovations-9nvvcjmmny42) — Mountain View, CA
- [Senior Quality Engineer](https://feeny.ai/job/senior-quality-engineer-willow-innovations-mountain-view-w5g71rwxar70) — Mountain View, CA