--- title: 'Sr Growth Marketer (f/m/x) at doinstruct' canonical: 'https://feeny.ai/job/sr-growth-marketer-f-m-x-doinstruct-within-mf479bkbjs15' type: 'job' last_seen: '2026-09-05' --- # Sr Growth Marketer (f/m/x) at doinstruct - **Company:** doinstruct - **Location:** Within, Germany - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-07-31 - **Last confirmed live:** 2026-09-05 - **Apply:** https://jobs.ashbyhq.com/doinstruct/e12b727b-704f-45ae-b2bf-32244943f33c ## Job description Most growth roles at this level are execution seats: run the campaigns someone else planned, report the numbers, wait for direction. This one isn't that. You'll own performance channels and CRO end-to-end β€” what we spend, where, and why β€” and use AI to do the work of a much bigger team. doinstruct builds software that helps organizations train and enable their frontline teams β€” the people in factories, logistics hubs, construction sites, and manufacturing plants who are hardest to reach with conventional L&D. We're Series A funded, growing fast in Germany, and expanding into the US. The performance foundation exists, but GTM Engineering, the team that will eventually run automation and AI agents across growth, is still being built. You won't just use whatever tooling shows up later; you'll help shape what it needs to do. 🎯 What you'll own - Own performance channels (Google Ads, LinkedIn Ads, Meta) end to end: strategy, budget, and the number they produce, working closely with an agency to execute at scale. - Run experiments continuously across landing pages, funnels, and forms β€” always testing something, and documenting it in a way GTM Engineering can build on later. - Work daily in AI tools β€” Claude, Clay, Cursor or Lovable, n8n or Make β€” to move faster than a traditional performance team. GTM Engineering owns the infrastructure; you're the fluent user who tells them what's worth building next. - Turn spend and conversion data into a clear read on what's working, and change course fast when it isn't. - Bring a performance lens to our US expansion, and grow your scope as the channels you run prove themselves out. πŸ™‹ Who you are - 4-6 years in performance marketing/growth, in B2B SaaS, with real ownership of a budget and a number you were measured against. - Hands-on in Google Ads, LinkedIn Ads, and Meta β€” you've built the campaigns yourself, not just briefed someone else to. - A real CRO track record: you run experiments constantly and can talk through what you changed, what moved, and what you learned even when a test didn't go your way. - Comfortable in HubSpot, GA4, and Google Tag Manager β€” you can set up and troubleshoot your own conversion tracking. - Already using AI tools daily β€” Claude, Clay, Cursor or Lovable, n8n or Make β€” because it's genuinely how you get more done, not an experiment on the side. GTM Engineering owns the infrastructure; you just need to be a sharp user of it. - Fluent in German β€” this is a must, not a nice-to-have. 🀩 What's different here You won't be handed a media plan and a set of guardrails. You'll be handed a budget, a target, and the room to figure out the fastest path there. That includes working closely with an agency β€” you know these channels well enough to run them yourself, which is what makes that relationship work β€” and helping define what AI and automation should take over as GTM Engineering builds it, rather than waiting for a finished system. πŸš€ Why doinstruct - Series A funded, 400+ customers, under 2% churn β€” growth here compounds on top of a product people actually keep. - We're moving AI-first as a company, which means the tools and support to go deep on AI-driven growth work, not just permission to try it quietly. - You're joining while the growth motion is still being built, so the systems you put in place are the systems that stick. - A real US expansion underway, which means your channel work doesn't stay confined to one market for long. πŸ“ˆ What success looks like 3 months You've taken over your channels, you understand what's been tried in CRO and why, and you've shipped your first tests. You can tell us what's working and what isn't, with numbers behind both. 6 months You've got a repeatable testing rhythm running, at least one channel or conversion point looks meaningfully better than when you started, and AI tooling is visibly part of how you work rather than a side experiment. 12 months You own a bigger piece of the growth budget than you started with, because you've earned it. There's a clear, repeatable system for performance and CRO at doinstruct, and it's one you built. ____ At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development. Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply. We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct. _ For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com. ## About doinstruct ## Company Overview - **One-liner**: doinstruct is an AI-powered frontline operational excellence platform that automates multilingual training and compliance for deskless workers. - **Entity Type**: Private (Series A, raised $18M in April 2025; total funding $33.8M) - **Headquarters**: Berlin, Germany - **Founded**: 2021 - **Founders**: Charlotte Rothert (CEO & Co-Founder), Mona Feder (Co-Founder & CPO), Thorsten Gross (GrΓΌnder), Daniel Marinkovic (GrΓΌnder) ## Core Business - **Industry**: Software Development, focused on frontline workforce training, compliance, and operational excellence. - **Target Customers**: B2B – primarily companies with deskless/frontline workers in manufacturing, logistics, food production, and other regulated industries. Serves both SMEs (up to 150 users) and enterprises. - **Mission**: Empower the backbone of society – the frontline workforce – by making workplaces safer, more compliant, and more efficient. ## Products & Services - **Manager (Web App)**: Control center for training automation, compliance tracking, certificates, and audit readiness. Role- and site-specific training pushed automatically. - **App (Mobile-first)**: Delivers clear, multilingual training directly to frontline workers – no downloads, no passwords, instant access. - **Genius (AI Engine)**: Instantly generates, translates, and updates trainings from SOPs, expert input, industry knowledge, and international standards. Powers the entire platform. - **Doinstruct API**: Modern REST API for integration with existing HR, HSE, and employee apps. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metrics**: Annual Revenue $5.7M (LinkedIn estimate); Total Funding $33.8M; 400+ customers; 75 employees (+26.1% YoY) - **Notable Investors/Partners**: HV Capital (led Series A), Creandum, Spotify (participated in venture round), HTGF (alumni go to) - **Growth Signals**: Expanded to 7 countries (Germany, UK, Italy, Ireland, Czechia, Kosovo, Netherlands); active US hiring (Founding Account Executive, Senior Account Executive – USA); 35+ languages supported; LinkedIn followers up 61.5% year-over-year. ## Competitive Advantages - **AI-powered content generation and translation** (Genius) reduces manual effort for creating and updating training in 35+ languages. - **Audit-ready compliance** (GFSI/IFS8 compliant) with 0% deviations reported by customers. - **Mobile-first, password-free access** drives high adoption among deskless workers. - **Multilingual by default** – platform available in 35+ languages, enabling global scale. - **Transparent per-user pricing** with low deployment effort (start within 24 hours). ## Strategic Focus - **US market expansion** – hiring founding sales roles on the East Coast. - **Scaling AI capabilities** – Genius engine is central to product evolution. - **Deepening enterprise integrations** via API and partnerships. - **Customer success and retention** – growing Customer Experience and Customer Success teams. ## Why Work Here - **Culture**: Office-first in Berlin (dog-friendly, collaborative environment) with hybrid options. Remote roles available within Germany and US East Coast. - **Perks**: 50€ monthly voucher (Belonio), Babbel language learning subscription, JobBike leasing, Urban Sports Club/eGym membership, 20% bAV subsidy, and discounts on sustainable products. - **Values**: Ownership, Honesty, Enabler, Appreciation – high autonomy and direct feedback. - **Growth**: Fast-growing startup (26% headcount growth YoY) with clear progression opportunities. Teams are lean and impact-driven. - **Engineering**: Modern tech stack, AI-first product, and a focus on building for the underserved frontline workforce. ## Sources 1. [doinstruct.com](https://www.doinstruct.com/) 2. [LinkedIn – doinstruct](https://www.linkedin.com/company/doinstruct/) 3. [CB Insights – doinstruct](https://www.cbinsights.com/company/doinstruct) 4. [Built In – doinstruct Software GmbH](https://builtin.com/company/doinstruct-software-gmbh) 5. [Ashby Careers – doinstruct](https://jobs.ashbyhq.com/doinstruct?action=apply) ## Other roles at doinstruct - [Content Marketer (f/m/x) - AI-First](https://feeny.ai/job/content-marketer-f-m-x-ai-first-doinstruct-within-dftdy001hy70) β€” Within, Germany - [Founders Associate to CEO (f/m/x)](https://feeny.ai/job/founders-associate-to-ceo-f-m-x-doinstruct-berlin-7bg5h014wcey) β€” Berlin, Germany - [Customer Operations Associate (f/m/x)](https://feeny.ai/job/customer-operations-associate-f-m-x-doinstruct-within-th2f0c6e57t9) β€” Within, Germany - [Field Marketing Manager (f/m/x)](https://feeny.ai/job/field-marketing-manager-f-m-x-doinstruct-within-xkskk0qhfvd8) β€” Within, Germany - [Senior Sales Development Representative (SDR) (f/m/x)](https://feeny.ai/job/senior-sales-development-representative-sdr-f-m-x-doinstruct-within-p7h32m51rjrr) β€” Within, Germany - [Sales Development Representative (SDR) (f/m/x)](https://feeny.ai/job/sales-development-representative-sdr-f-m-x-doinstruct-within-r8rb5512jhxt) β€” Within, Germany - [Unexpected Awesome Person - Join our Talent Pool](https://feeny.ai/job/unexpected-awesome-person-join-our-talent-pool-doinstruct-within-4rf6etwx9k3s) β€” Within, Germany