---
title: 'Sr. Growth Marketing Manager, Paid Social & Creator Marketing at Favor'
canonical: 'https://feeny.ai/job/sr-growth-marketing-manager-paid-social-creator-marketing-favor-austin-hnagv3jk5qyd'
type: 'job'
last_seen: '2026-09-15'
---

# Sr. Growth Marketing Manager, Paid Social & Creator Marketing at Favor

- **Company:** Favor
- **Location:** Austin, TX
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-14
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.lever.co/askfavor/81b6611c-9240-4758-82ad-f4f0ebd22851

## Job description

Favor is a Texas born-and-bred restaurant and grocery delivery company, and a proud member of the H-E-B family. Driving growth at Favor means working cross-functionally across media, creative, integrated marketing, product, and analytics to provide a best-in-class customer experience while continuously testing new channels and creative strategies. The Favor marketing team is responsible for driving both Consumer and Runner growth across the Lone Star State.

As the Sr. Growth Marketing Manager, Paid Social & Creator Marketing you will lead Favor’s influencer, affiliate, and paid social strategies to drive full-funnel acquisition. You will test and scale social channels including but not limited to Meta, TikTok, and Reddit, as well as affiliate programs with custom revshare models and seasonal promotions.

This role bridges the gap between creator partnerships and paid media execution. The ideal candidate is a strategic, relationship-driven marketer who knows how to operationalize influencer content into a high-volume performance channel, working closely with creative, analytics, and integrated marketing to maximize growth.

What You'll Do:

- Paid Social & Amplification: Drive channel planning across paid social platforms given Favor target audiences and growth goals. Define and chart the vision for Favor’s paid social strategy including channel mix and creative strategy.
- Influencer & Affiliate Strategy: Build and scale an always-on micro-influencer and affiliate program. Fully leverage Impact.com to streamline creator selection, briefing, automated payouts, and optimize the program to drive orders.
- Partner Management & Sourcing: Act as the primary point of contact for influencer and affiliate partners. Lead end-to-end outreach, contract negotiations, and relationship management, briefing creators on Favor’s campaign objectives and brand guidelines.
- Offer Strategy & Promotions: Oversee creator promotional and discount strategies, ensuring partners promote compelling deals across the Favor app to drive new user growth and retention.
- Measurement & Data Synthesis: Leverage Mobile Measurement Platforms (MMP) and Media Mix Modeling (MMM) for cross-channel tracking. Measure campaign performance, establish benchmarks, and synthesize data into actionable strategies for senior executives.
- MarTech Collaboration: Partner with product and engineering teams to implement deep links, execute automation optimizations, and continuously improve campaign technical performance

Skills You Have:

- Bachelor’s degree.
- 7+ years of demonstrated experience managing social media channels with experience in building out influencer marketing strategy.
- Strategic thinker, able to map channel investment and strategy to business goals.
- Experience with measurement tools (MMP and Media Mixed Modeling).
- Quantitative ability and an advanced understanding of digital media analytics and relevant KPIs.
- Leverage AI to increase productivity, including elevating creative briefs or data analysis
- Individual contribution with opportunity to grow the team in the future

Who You Are:

- You are a social expert who understand how to build relationships with influencers and affiliates and turn creator content into a growth engine
- You have excellent communication skills and the ability to work effectively across departments
- You are able to synthesize data into learnings and trends for senior executives, you balance tactical demands and long-term strategic thinking
- You have worked for DTC brand(s) with aggressive acquisition goals.
- Have great work ethic, stay positive and drive solutions forward.
- Excited by marketing opportunities, driven to push the limits, and someone who takes pride in producing quality work.

Life at Favor

Where you’ll work: This is a hybrid role, meaning you’ll work from home roughly three days per week and collaborate with other team members in person at our HQ in Austin, Texas for the remaining work days. No matter where you work best, we foster an inclusive and flexible environment to support our workforce.

Benefits: We offer premium health, vision, dental, and life insurance, alongside 401(k) options. We go beyond the basics, while also throwing in a Favor Gold subscription and H-E-B discounts!

Paid time off (PTO): We offer unlimited PTO for salaried employees (that’s actually unlimited) and ample vacation time to all team members.

Learning and development: We encourage personal growth and education through Intern(al)ships and Learning Labs taught by Favor team members and external facilitators.

Community: Whether you’re an avid cyclist, dog lover, or Magic enthusiast, there’s a group for you here. We foster community through Employee Resource Groups (ERGs), company-wide events, happy hours, and regular connection opportunities.

Diversity, equity, and inclusion: At Favor, we believe that to be the best delivery app in Texas, we need to represent all Texans. We are committed to growing a team with different backgrounds, experiences, abilities, and perspectives, and we are an equal opportunity employer. We review all resumes and qualifications with an open mind and encourage you to apply if this role interests you!

In addition, as a candidate, if you require any accommodations throughout the recruitment process, simply let your recruiter know! Our talent acquisition team will work with you directly to ensure a smooth and delightful process.

## About Favor

## Company Overview
- **One-liner**: Favor is a Texas-only on-demand delivery platform, owned by H-E-B, that delivers restaurant food, groceries, and more with a local "neighbor-to-neighbor" hospitality model.
- **Entity Type**: Private (wholly owned subsidiary of H-E-B; previously venture-backed with ~$34M in total funding)
- **Headquarters**: Austin, Texas, United States (Eastside Tech Hub, 2416 E 6th St)
- **Founded**: 2013
- **Founders**: Zachary Maurais and Ben Doherty

## Core Business
- **Primary industry**: On-demand delivery / local commerce / consumer logistics
- **Target customers**: B2C consumers across Texas; B2B restaurant and retail partners seeking delivery distribution
- **Mission**: "To lift our communities by connecting neighbors—one delivery at a time" — with a strong emphasis on Texas hospitality and community-first values.

## Products & Services
- **Favor Delivery App**: Consumer mobile app and web platform offering on-demand delivery from thousands of national and Texas-only restaurants, plus groceries and other local goods, typically delivered in 45 minutes or less. Type: Consumer marketplace / on-demand logistics platform.
- **Favor for Restaurants & Retailers**: Delivery enablement for local merchants, allowing them to reach Texas customers through the Favor network. Type: B2B delivery partnership.
- **Favor Salutes / Community Programs**: Internal recognition and community engagement initiatives that reinforce the company's neighbor-focused brand. Type: Culture/community program.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company; acquired by H-E-B in February 2018)
- **Key Metric**: Annual revenue estimated at $55M (per business data aggregators); total pre-acquisition funding of $34M across seed, Series A ($12M, 2015), and Series B ($22M, 2017, led by S3 Ventures)
- **Notable Investors/Partners**: H-E-B (parent company since 2018), S3 Ventures (Series B lead), plus prior seed and Series A investors
- **Growth Signals**: Headcount of ~834 employees (+1.1% YoY); in 2025 the company hired 40 new team members, promoted 65 employees, hosted 10 summer interns, completed 2,852 hours of learning & development, and posted 295 "Favor Salutes" recognizing team members. Active hiring across engineering, marketing, people operations, sales, and support.

## Competitive Advantages
- **Exclusive Texas focus**: Favor operates only in Texas ("proudly unavailable in 49 states"), giving it deep local brand affinity and a differentiated, community-oriented identity versus national gig-economy competitors.
- **H-E-B backing**: As part of one of the largest and most iconic Texas retailers, Favor has financial stability, grocery supply chain integration, and instant brand trust.
- **Hospitality-driven culture**: The "neighbor-to-neighbor" model and Texas hospitality positioning create strong customer loyalty and a differentiated employee value proposition.
- **Small-team agility**: Employees describe a "startup vibe" with the resources and stability of an established parent brand, allowing faster innovation than typical enterprise environments.

## Strategic Focus
- Expanding delivery coverage and category breadth across Texas (restaurants, groceries, and more)
- Scaling the team deliberately — 2025 saw meaningful internal promotions (65) and L&D investment (2,852 hours), signaling a focus on retention and career growth
- Strengthening community engagement both externally (Texas neighborhoods) and internally (ERGs, company-wide events, recognition programs)
- Maintaining a hybrid/remote-friendly operating model while keeping a vibrant Austin HQ presence

## Why Work Here
- **Culture**: Mission-driven, community-first environment with a "small but mighty" team. Core values emphasize positivity, resilience, and bringing your whole self to work.
- **Flexibility**: Mix of remote (Texas-based) and hybrid roles in Austin, TX, depending on the position.
- **Perks**: Unlimited PTO for salaried employees, premium health/vision/dental/life insurance, 401(k), H-E-B discounts, complimentary meals and snacks, and an Austin HQ (Eastside Tech Hub) featuring a coffee bar, library, fully stocked kitchen, fitness center, and wellness center with a bouldering wall.
- **Community & growth**: Employee Resource Groups (ERGs), quarterly company-wide events, weekly happy hours, Learning Labs, and internship programs. In 2025, the company celebrated 65 internal promotions and 1,504 cumulative years of service among team members.
- **Employee ratings**: Mixed but generally positive — 3.6/5 across 781 reviews on employer aggregator sites (with culture at 3.7 and work-life balance at 3.8), while Blind reviewers rate work-life balance highly at 4.9/5 (smaller sample of 18 reviews, overall 4.1/5).

## Sources
1. [favordelivery.com](https://favordelivery.com/careers)
2. [linkedin.com](https://linkedin.com/company/favor)
3. [about.favordelivery.com](https://about.favordelivery.com/)
4. [jobs.lever.co](https://jobs.lever.co/askfavor)
5. [teamblind.com](https://www.teamblind.com/company/Favor-Delivery/reviews)

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