---
title: 'Sr. GTM Engineer at Firework'
canonical: 'https://feeny.ai/job/sr-gtm-engineer-firework-mexico-yme4qk2vzrmp'
type: 'job'
last_seen: '2026-09-09'
---

# Sr. GTM Engineer at Firework

- **Company:** Firework
- **Location:** México
- **Work type:** remote
- **Posted:** 2026-08-11
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.lever.co/fireworkhq/fb9e00f9-d672-4e3b-98a9-b49189ab0b7e

## Job description

## About Firework

Join Firework – Where Innovation Meets Impact Firework is redefining the future of commerce as an AI and video commerce company — combining cutting-edge technology, an exclusive network of enterprise brands and retailers, and a first-mover position to win the agentic commerce race. We've built the world's most advanced and largest video commerce platform, trusted by global brands and leading retailers. But we're more than software — our compounding network effect grows stronger with every partner we add, bringing the energy of in-store experiences online and transforming how businesses engage, convert, and build lasting customer relationships at scale. Having raised over $235M to date, led by investors such as SoftBank Vision Fund 2, and operating at global scale, we offer unparalleled opportunities to solve complex challenges and drive meaningful impact in the future of connected commerce. If you're curious, ambitious, and energized by big ideas — Firework is the place to grow, lead, and shape what comes next. Together. Summary Firework is a global start-up in high-growth mode with a vision to digitally transform video commerce. We're looking for a Sr. GTM Engineer to build the foundation of our go-to-market engine from the ground up — the systems, data infrastructure, and automations that power lead generation. This is a green-field, builder role: you'll design and stand up the enrichment, sourcing, scoring, and routing systems that turn our total addressable market into a healthy, qualified pipeline, and you'll own lead generation as a discipline end to end. You'll work closely with Sales to make sure the foundation you build directly translates into pipeline. This role is for someone who's energized by building from scratch, comfortable owning a problem with real ambiguity, and excited to use AI tools to move faster than a team this size normally could.

## What you'll be doing

- Build the foundation: stand up the core GTM systems and data infrastructure — CRM architecture, enrichment tooling, and the integrations that connect them — from the ground up

- Own enterprise lead generation end to end: define and build the sourcing, enrichment, scoring, and routing logic that turns raw market data into qualified, sales-ready leads

- Design and automate outbound and inbound lead flows so Sales always has a full, well-qualified pipeline without manual list-building or hand-offs

- Partner with Sales and leadership to define what a qualified lead looks like, then build the systems that enforce it at scale

- Use AI tools (including Claude) to prototype and ship lead-gen automations — enrichment, scoring, personalized outbound — quickly and iteratively

- Continuously test and improve lead generation systems — instrument what's working, kill what isn't, and iterate as the market and team evolve

We'll be excited if you have

- 3+ years of experience in a GTM engineering or demand generation role, ideally having built enterprise lead generation systems from scratch

- Hands-on experience with a modern GTM stack — Salesforce, enrichment tools, sales engagement platforms, and automation tools

- Working proficiency in SQL and comfort with at least one scripting language (Python or JavaScript) for building custom workflows and integrations

- A track record of building or significantly improving lead generation systems — sourcing, enrichment, scoring, or routing — that measurably grew qualified pipeline

- Genuinely tech-savvy, with comfort picking up new tools fast — including AI tools like Claude — to work smarter and stay ahead

- Strong analytical instincts; you're comfortable digging into messy data to find the root cause of a pipeline or data-quality problem

- Excellent written and verbal communication skills — able to translate technical systems into plain language for non-technical stakeholders

- Sense of ownership and a builder's mindset; comfortable creating structure from zero and operating with autonomy in a fast-moving, resource-lean environment

- Adaptable and collaborative, with the ability to shift gears quickly as priorities, tools, and processes evolve

Location The role may be remote. For remote, we are looking for candidates based in India and Mexico. Don’t hold back We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past.  As an equal employment opportunity employer, we are a diverse team that strives for an inclusive environment for all. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

## About Firework

## Company Overview
- **One-liner**: Firework is a video commerce platform that helps brands source, curate, and syndicate shoppable video content across their websites, apps, and email to drive engagement and conversion.
- **Entity Type**: Private (venture-backed; has raised 8+ funding rounds including Series B)
- **Headquarters**: San Mateo, California, United States
- **Founded**: 2017 (originally operating as Loop Now Technologies, Inc.)
- **Founders**: Vincent Yang (CEO) and Jerry Luk (COO)

## Core Business
- **Primary industry**: Video Commerce / Marketing Services / E-commerce enablement
- **Target customers**: B2B — enterprise retailers, DTC brands, and global brand marketers (1,500+ brands including top retailers)
- **Mission/purpose**: "Revolutionizing commerce by bringing the power of video to every digital experience, fostering deeper human connections between brands and shoppers" — and helping "every brand own its story and convert every moment into a meaningful interaction through an immersive omnichannel video experience."

## Products & Services
- **AI Video Solutions**: An all-in-one platform for shoppable video, video showrooms, and AI Content Solutions that source authentic influencer, UGC, and social-native content — plus AI-generated, commerce-ready video. Deployed across homepage, product pages, and landing pages.
- **AI Agentic Solutions / AI Shopping Agent**: A contextual, real-time AI shopping assistant that interprets shopper intent, delivers personalized answers, and guides users alongside shoppable video throughout the purchase journey.
- **Video Showrooms**: Live and pre-recorded virtual showroom experiences designed for DTC sites and retailer platforms.
- **Email Video Embedding**: Curated video embedded directly into email campaigns to increase click-through rates.
- **In-App Video**: Mobile app video integration for guided discovery, purchase, and loyalty journeys.
- **AI Livestream Commerce**: Live shopping solutions (evidenced by open roles for AI Livestream Specialist in multiple regions).

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: **Total funding — $270.3M** raised across 8 rounds per LinkedIn; company materials state "over $250M in capital raised" (conflicting reports — company website lower than LinkedIn-derived figure)
- **Notable Investors/Partners**: SoftBank Vision Fund (led $150M Series B, May 2022), IDG Capital (led Series A, 2018); additional venture rounds from undisclosed investors
- **Growth Signals**:
  - Trusted by **1,500+ leading global brands** (homepage/careers page) or **500+ top retailers & brands** (about-us page — conflicting reports)
  - Platform metrics: **300M+** video views/engagements and **2.0 Trillion+** cumulative commerce/media impressions
  - **300+ employees** (company website) vs. **160 employees** per LinkedIn (-4.4% YoY — conflicting reports; LinkedIn likely undercounts contractors/global staff)
  - Workforce distributed across **26 countries** with 6 offices: San Mateo (HQ), New York, Toronto, London, Hong Kong, Tokyo
  - **80% yearly LinkedIn follower growth** on the company page (53,540 followers, +79.8% YoY), signaling strong employer-brand momentum

## Competitive Advantages
- **Full-stack video commerce infrastructure**: Combines content sourcing, AI generation, shoppable video, conversational AI, and analytics in a single enterprise-grade platform — versus point solutions that only handle one slice.
- **First-mover scale in shoppable video**: 1,500+ brand deployments give network effects and category-defining data on what converts.
- **Owned-channel/customer-data control**: Unlike walled-garden social platforms, Firework lets brands keep video experiences on their own sites/apps and retain first-party customer data.
- **AI-native roadmap**: The AI Shopping Agent + AI content generation layer creates a compounding differentiation as commerce shifts to conversational, agentic shopping.
- **Global, decentralized operating model**: A 26-country distributed team enables 24/7 coverage and localized content operations for enterprise clients.

## Strategic Focus
- **Pioneering agentic commerce**: Scaling AI Shopping Agents that combine conversational intelligence with personalized video delivery to move shoppers from discovery to purchase.
- **Omnichannel expansion**: Extending video commerce beyond DTC websites into retailer platforms, mobile apps, and email.
- **Global growth**: Hiring enterprise account executives and AI livestream specialists for Hong Kong/Greater China, the Middle East, and across APAC — signaling international go-to-market expansion.
- **Diversity & inclusion as a growth lever**: The "Don't Hold Back" initiative with "clear, actionable goals" to champion D&I across all levels and functions.

## Why Work Here
- **Culture**: The team describes itself as "lifelong learners, creators, entrepreneurs, storytellers, and data geeks" — a builder-led, fast-moving environment at the intersection of media, AI, and commerce.
- **Flexibility**: Hybrid and fully remote roles available; remote positions span India, the Philippines, Bulgaria, and Romania — reflecting a "decentralized is our ethos" operating philosophy.
- **Executive access**: Leadership includes industry veterans across operations, business development, and people functions; a small-enough org that individual contributors can have direct impact.
- **Diversity**: "We are a diverse team where everyone belongs. At Firework, we care about who you are, not where you come from" — backed by the formal Don't Hold Back D&I initiative.
- **Notable roles currently open** (10+ visible): Staff Frontend/Backend Software Engineers, Sr. Customer Success Manager, Digital Showroom Hosts (English, French, German), AI Livestream Specialists (multiple regions), Sr. Enterprise Account Executive (HK/Greater China), and Account Executives.
- **Global presence with startup energy**: 6 offices across the US, Canada, Europe, and Asia, with a Silicon Valley HQ and a remote-first/distributed ethos.

## Sources
1. [firework.com — Homepage](https://firework.com/)
2. [firework.com — About Us](https://firework.com/about-us)
3. [firework.com — Careers](https://firework.com/careers)
4. [jobs.lever.co — Firework Open Roles](https://jobs.lever.co/fireworkhq)
5. [linkedin.com — Firework Company Page](https://www.linkedin.com/company/fireworkhq)

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