---
title: 'Sr. Lifecycle Marketing Manager at Willow Health'
canonical: 'https://feeny.ai/job/sr-lifecycle-marketing-manager-willow-health-canada-h9pv3n5ne6fy'
type: 'job'
last_seen: '2026-09-15'
---

# Sr. Lifecycle Marketing Manager at Willow Health

- **Company:** Willow Health
- **Location:** Canada
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-25
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.ashbyhq.com/willow-health/d90a3b0d-5fc2-45ba-bf31-94cdccacaefe

## Job description

About Willow: [Willow](https://www.startwillow.com) Willow is redefining healthcare by making confidence-driven, aesthetic outcomes a valid reason for care. We're hiring a Lifecycle Marketing Manager to own how we communicate with patients and customers across their full relationship with Willow, and to help lead our migration to Braze.

## What You'll Own

- Lifecycle Strategy & Retention — Own the full patient journey: nurture, onboarding, engagement, retention, winback, reactivation. Build behavioral/transactional segmentation (not just demographics) to increase LTV and reduce churn. Run a testing roadmap across messaging, cadence, and personalization, measured against retention and LTV — not just opens/clicks.
- Braze Migration & MarTech — Help lead Willow's migration to Braze: architecture, audiences, attributes, triggers, canvases. Build automated journeys across email, SMS, and other channels. Set standards for naming, QA, and governance.
- Data & Infrastructure — Partner with Product/Eng/Analytics to define the events and attributes lifecycle needs. Audit tracking gaps and translate marketing needs into clear technical specs. Comfortable enough with event schemas and customer profiles to work directly with technical teams.
- Multi-Brand & Commerce — Own lifecycle for Willow's Shopify-powered OTC line (welcome, cart, post-purchase, replenishment). Manage Kiosk-related comms. Coordinate transactional and marketing comms across prescription, OTC, and Kiosk into one experience.

What Success Looks Like

Braze becomes a trusted, well-structured platform. Journeys shift from calendar-driven to behavior-driven. Churn signals get caught earlier. Retention and LTV visibly improve, measurably.

Must-Haves

- 5+ years in lifecycle, CRM, or retention marketing
- Direct B2C marketing experience is required — this role sits inside a consumer-facing, high-volume customer base, not B2B
- Strong hands-on Braze experience — migration or major restructuring a plus
- Experience with Customer.io or a comparable platform
- Solid grasp of lifecycle data architecture: events, attributes, segmentation, triggers
- Track record improving retention/churn/LTV through automated journeys (not batch-and-blast)
- Shopify lifecycle/ecommerce experience
- Comfortable owning both promotional and transactional comms

Bonus Points

- Healthcare, telehealth, or regulated-industry background
- SQL fluency or self-serve comfort with customer data
- Experience with Segment, Snowflake, BigQuery, Hightouch/Census
- Multi-brand/multi-storefront lifecycle experience
- Built churn models or predictive segments

Who Thrives Here Someone who moves fluidly between "what should we say to this patient?" and "do we have the data to know when to say it?" — thinking in states, triggers, and systems, not just campaigns.

## About Willow Health

## Company Overview
- **One-liner**: Willow Health is a 100% online, physician-led telehealth company providing medically supervised weight-loss care through personalized GLP-1 medication prescriptions and ongoing support.
- **Entity Type**: Private (Funding stage undisclosed; last known funding event in 2021)
- **Headquarters**: United States (remote-first company)
- **Founded**: 2017
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Telehealth / Weight Loss & Wellness / Pharmaceuticals (Compounded GLP-1 medications)
- **Target customers**: B2C — individual consumers seeking medically guided weight loss treatment, primarily women
- **Mission**: To improve women’s overall wellbeing by making personalized weight loss medication accessible to every body, at a price affordable to most women, not just celebrities.

## Products & Services
- **GLP-1 Weight Loss Program (Subscription)**: A fully online, medically supervised program that includes a personalized treatment plan with compounded Semaglutide or Tirzepatide (injectable or oral tablets), same-day doctor approval, free discreet shipping, unlimited access to a Willow doctor, and 24/7 support from the Willow Care Team. Pricing starts at $299/month. [startwillow.com](https://www.startwillow.com/)
- **NAD+ Injection**: Offered as an additional treatment option when medically appropriate. [startwillow.com](https://www.startwillow.com/program)
- **Ongoing Care & Support**: Includes free follow-up consultations, video guides, and access to a peer community.

## Market Standing
- **Valuation**: Not publicly available
- **Key Metric**: Last known funding event was an undisclosed amount in October 2021. [remoterocketship.com](https://www.remoterocketship.com/company/willow-2/)
- **Notable Investors/Partners**: Not publicly available. The company partners with board-certified doctors and licensed compounding pharmacies. No direct affiliation with Eli Lilly or Novo Nordisk.
- **Growth Signals**: 
  - Employee headcount estimated between 201–500. [remoterocketship.com](https://www.remoterocketship.com/company/willow-2/)
  - 5 active job openings as of recent check. [remoterocketship.com](https://www.remoterocketship.com/company/willow-2/)
  - Serves patients across the US (with state-by-state availability due to telehealth regulations).
  - Active partnership inquiries for organizations looking to expand access to weight loss treatment.

## Competitive Advantages
- **Full-stack telehealth model**: Combines physician-led care, custom-compounded medications, and ongoing support in a single subscription, removing friction for patients.
- **Transparent pricing**: No insurance required; flat $299/month with no hidden fees; accepts HSA/FSA.
- **Patient experience focus**: Same-day doctor approval, free two-day shipping, and a dedicated Care Team differentiate it from traditional clinic-based or pharmacy-only models.
- **Specialized in women’s health**: Explicit mission to serve women, with a Chief Medical Officer (Dr. Michael Green, OB/GYN) and a team that includes physicians with personal GLP-1 experience, creating empathy-driven care.

## Strategic Focus
- **Expanding access**: Scaling to serve more states and partnering with organizations to broaden reach.
- **Personalized medicine**: Emphasizing custom-formulated compounded medications tailored to individual patient needs, rather than one-size-fits-all brand-name drugs.
- **Digital-first patient journey**: Streamlining the entire experience from assessment to delivery, reducing barriers like insurance pre-authorization and in-person visits.
- **Continuous care model**: Building long-term patient relationships through ongoing follow-ups and support, not just one-time prescriptions.

## Why Work Here
- **Remote-first company**: All roles are 100% remote, offering flexibility and work-from-anywhere culture. [remoterocketship.com](https://www.remoterocketship.com/company/willow-2/)
- **Mission-driven team**: Employees share a common passion for advancing women’s health and making transformative treatments accessible.
- **Supportive culture**: The company emphasizes continuous learning, ongoing development opportunities, and empowering team members to reach their fullest potential. [startwillow.com](https://www.startwillow.com/about)
- **Fast-growing environment**: With 201–500 employees and active hiring, the company is in a growth phase, offering career advancement opportunities.
- **Meaningful impact**: Directly helping patients achieve significant health outcomes (weight loss, improved wellbeing) through accessible medical care.
- **Engineering & product culture**: Building a fully digital healthcare platform from assessment to delivery, with opportunities to work on complex logistics (pharmacy, shipping, compliance) and patient-facing technology.

## Sources
1. [startwillow.com](https://www.startwillow.com/)
2. [startwillow.com - About](https://www.startwillow.com/about)
3. [startwillow.com - Program](https://www.startwillow.com/program)
4. [remoterocketship.com](https://www.remoterocketship.com/company/willow-2/)
5. [jobs.ashbyhq.com - Willow Health Careers](https://jobs.ashbyhq.com/willow-health)

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