---
title: 'Sr. Manager, Key Accounts & Strategy at Allied Beverage Group'
canonical: 'https://feeny.ai/job/sr-manager-key-accounts-strategy-allied-beverage-group-elizabeth-xfrw2w6t0exz'
type: 'job'
last_seen: '2026-09-25'
---

# Sr. Manager, Key Accounts & Strategy at Allied Beverage Group

- **Company:** Allied Beverage Group
- **Location:** Elizabeth, NJ
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-05-29
- **Last confirmed live:** 2026-09-25
- **Apply:** https://jobs.lever.co/alliedbeverage/e3d892f1-862b-42db-b59e-2ff2fab35fc5

## Job description

Join the team at New Jersey’s largest wine and spirits distributor! At Allied Beverage Group, we’re proud of our dynamic, family-based culture and our role in keeping the beverage industry moving. If you're looking for a great company with great people—this is the place to be!

Opening

1. Strategic Leadership & KPI Attainment Roles will own the ‘Play to Win’ scorecard, ensuring that our Core Selling Divisions aren't just meeting but exceeding targets.

- Alignment: Will act as the primary conduit between Sales and Marketing to ensure that national strategic programs are translated into actionable, local execution.
- Accountability: We will track performance with focusing on price management, shelf standards, distribution gaps along with all other critical winning opportunities for the portfolio;

1. Market Execution & Merchandising Will manage and mentor our key account merchandisers to turn retail environments into supplier showcases.

- The "Perfect Store": We will pursue dominance in A Retail Locations, primary shelf placement, cold box and high-traffic secondary displays.
- Account Planning: Each Strategic Account will have a custom plan focused on depletions and premium brand visibility.

1. Business Development & Relationship Management Growth comes from identifying opportunities and working across the full Commercial Teams to spot and capture winning on the portfolio.

- Opportunity Mapping: Will analyze competitive activity and customer needs to pivot our strategy in real-time, capturing new "White Space" in both On- and Off-Premise accounts.

1. Insight-Driven Strategy Data expectation to create Features and Benefits will be essential.

- Performance Tracking: All promotional activity will be tracked and reported for score carding
- Feedback Loops: Will use field insights to provide "boots on the ground" feedback to the marketing teams, ensuring our next round of initiatives is even more lethal than the last.
- ‘Allied Insights’: Utilize this program that provides a powerful tool to drive smarter decisions and stronger results for ‘real-world’ use cases.

## Responsibilities

Manage KPI ‘Play to Win’ Scorecard Manage Merchandiser’s and work with Key Sales Leads to ensure priorities are attained and top of mind.

- Ensure excellence across in-store execution of shelf placement, displays, cold box presence, and POS activation.
- Expand distribution of priority and innovation brands.
- Review and ensure Key Sales Leads are maintaining priority goals for the supplier.
- Promote and maintain consistent execution of merchandising standards across different accounts.

Account / Team Management and Growth Develop and execute business plans by coordinating with Merchandiser’s presenting pricing and promotional strategies and incorporating competitive insights and customer feedback.

- Deliver volume, revenue, and market share targets across the portfolio.
- Identify growth opportunities by presenting pricing strategies and promotional programs.
- Build strong relationships with sales representatives and buyers (decision makers).
- Achieves targeted display and feature placements across team and their accounts.
- Ensure KPIs are achieved according to supplier priorities for each group of accounts by team.
- Coach and train Merchandiser’s to provide accurate and effective information for pricing and promotional activities.
- Weekly meetings with Merchandiser’s review progress for each account they are responsible for.

Sales Engagement & Stakeholder Alignment Drive consistent, high-impact engagement across all levels of the sales organization to advance priorities and deliver against the supplier's commercial scorecard. Secure physical and digital advertising placements and tie in sales.

- Build and maintain daily relationships with Sales VPs, Directors, Key Account Managers, and field teams to drive alignment and execution
- Communicate and reinforce pricing, programming, and strategic initiatives to ensure strong in-market adoption
- Influence cross-functional stakeholders to unlock opportunities, remove barriers, and accelerate performance
- Partner with key accounts and internal teams to track results, share insights, and deliver against scorecard objectives

Strategic Planning, Communication, and Development Direct Merchandiser’s to ensure they are executing strategy, communication, and plans for supplier priorities in each account.

- Implement and execute supplier priorities with the accounts by communicating regularly and with face-to-face interactions.
- Conduct regular field visits with each Merchandiser to ensure execution of standards.
- Set clear KPIs and performance expectations.
- Provide updates on account activities, opportunities, and performance.
- Report accurate and timely updates with risks and opportunities to support decision-making and improve supplier priorities.

Conduct Business Reviews and Track Performance Analyze account performance and conduct regular business reviews that tie into KPI scorecard.

- Review account performance across display, shelf, and advertising activity with Merchandiser’s and accounts.
- Implement quarterly and annual business reviews.
- Foster a high performance, accountable, and reliable culture.
- Use performance data to identify opportunities and drive account growth.
- Maintain complete and accurate tracking of account activity.

## Qualifications

- Bachelor's Degree or equivalent experience
- 4 to 6 years of relevant sales, account management, sales planning and KPI Execution
- Strong understanding of account management, pricing strategy, and promotional planning
- Experience in beverage, alcohol, or related industry preferred
- Proficient in Microsoft Office Suite
- Strong organizational, analytical and problem-solving skills
- Ability to manage multiple accounts and priorities independently
- Strong presentation and communication skills
- Ability to work cross functionally and fluidly engage team to drive completion execution.
- High level of organization, attention to detail, and follow through
- Diver and CRM experience

## Compensation and Benefits

The anticipated salary range for this position is $100,000 to $110,000, depending on qualifications such as experience, education, and skillset.

In addition to salary,  this role is eligible for a discretionary bonus and offers a comprehensive benefits package including Medical, Dental, Vision, 401K plan with company match, Life Insurance, Long Term Disability, Flexible Spending Account, Employee Assistance Program, Pet Insurance Plan and more.

## Why You Will Love Allied Beverage Group

Industry Leader – We are New Jersey’s Largest Wine and Spirits Distributor Culture – We may be a big corporation, but we are still family owned and we like to think that influences our work environment. We promote a culture based on trust, respect and collaboration State of the Art Facility – We opened a brand-new corporate office and distribution center in Elizabeth, NJ in 2019 Your Continued Growth – Our company encourages our employees to reach high, live up to their potential, and advance in their careers. We offer over 9,000 professional development courses that employees can take at any time Competitive Pay and Quality Benefits – Allied Beverage Group offers competitive pay commensurate with experience along with a comprehensive benefits package Allied Perks! – Associate recognition, discounts with several vendors and more

The Company is dedicated to ensuring a safe and secure environment for our team members and visitors. To assist in achieving that goal, we conduct a drug and background check for all new team members post-offer and prior to the start of employment. The Immigration Reform and Control Act requires that verification of employment eligibility be documented for all new employees by the end of the third day of work.

Allied Beverage Group participates in the E-Verify program to confirm employment eligibility of all new hires in the United States.

## EEO and AI Disclosure Statement

Allied Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other legally protected characteristics.

As part of our recruitment process, Allied Beverage Group uses artificial intelligence (AI) tools to support the initial review of applications. These tools are designed to assist our recruiters in identifying qualifications and experience that align with the requirements of each role. The tools do not make hiring decisions. All final decisions are made by our recruitment team and hiring managers.

We are committed to fair and equitable hiring practices. If you have questions about this process or need an accommodation, please contact Human Resources.

## About Allied Beverage Group

## Company Overview
Allied Beverage Group is New Jersey's largest and most comprehensive wholesale distributor of fine wines and spirits, ranking among the top ten such distributors in the United States. The company is privately held, family-owned, and traces its roots back to the Repeal of Prohibition in the early 1930s. It was formed through the mergers of The Baxter Group, F&A Distributing, Jaydor Corporation, and the 2017 combination with Breakthru Beverage New Jersey. Headquartered in Elizabeth, New Jersey, the company operates a state-of-the-art distribution facility and offices in Elizabeth, with additional cross-dock facilities in Swedesboro, NJ.

## Company Status
- **Type:** Private (Family-Owned)
- **Founded:** 1933
- **Headquarters:** Elizabeth, New Jersey, United States
- **Ticker:** N/A (Private)

## Market Standing
- **Annual Revenue:** USD 1,000,000,000 (approx. $1B) – based on third-party estimates [linkedin.com](https://www.linkedin.com/company/allied-beverage-group)
- **Employees:** 413 (+2.6% year-over-year growth) [linkedin.com](https://www.linkedin.com/company/allied-beverage-group)
- **Total Funding:** Not applicable (bootstrapped/family-owned)
- **Notable Investors/Partners:** Not publicly disclosed. Recent partnerships include PINATA for a National Accounts Command Center (2025) [linkedin.com](https://www.linkedin.com/company/allied-beverage-group)
- **Growth Signals:** 
  - Launched the ABG ALL/IN eCommerce platform for customer self-service [home.alliedbeverage.com](https://home.alliedbeverage.com/)
  - Headcount grew ~2.6% year-over-year
  - Expanded portfolio with brands like Wild Common Tequila (2025) and Hawaiian rum producer (2023) [linkedin.com](https://www.linkedin.com/company/allied-beverage-group)

## Competitive Advantages
- **Scale & Reach:** Largest wine and spirits distributor in New Jersey; among the top 10 in the U.S.
- **Longevity & Relationships:** Family-owned since 1933 with deep supplier and customer ties across the state.
- **Digital Transformation:** The ALL/IN eCommerce platform provides customers 24/7 access to ordering and account management, modernizing a traditional industry.
- **Supplier Portfolio:** Represents world-leading beverage alcohol suppliers, including premium brands like Patrón.

## Strategic Focus
- **Digital Customer Experience:** Ongoing investment in the ALL/IN platform to improve convenience and operational efficiency for retailers and restaurants.
- **Portfolio Expansion:** Actively adding new, trending brands (e.g., additive-free tequilas, craft spirits) to meet evolving consumer tastes.
- **Operational Excellence:** Leveraging a state-of-the-art distribution center in Elizabeth and cross-dock facilities in Swedesboro to maintain service levels.

## Why Work Here
- **Culture & Stability:** Family-owned company with a long history and strong reputation; employee rating of 4.2/5 on LinkedIn (298 reviews) with high marks for compensation (4.3), culture (4.3), and career development (4.3) [linkedin.com](https://www.linkedin.com/company/allied-beverage-group)
- **Work Environment:** Hybrid and on-site roles available at the Elizabeth headquarters and other NJ locations. Roles range from sales and merchandising to operations, marketing, and strategy. [jobs.lever.co](https://jobs.lever.co/alliedbeverage)
- **Perks & AI Hiring:** The company uses AI tools to support resume review and candidate assessment but emphasizes human judgment in final decisions. [jobs.lever.co](https://jobs.lever.co/alliedbeverage)
- **Industry Exposure:** Opportunity to work with top global beverage brands and be at the intersection of traditional distribution and digital innovation.

## Sources
1. [jobs.lever.co](https://jobs.lever.co/alliedbeverage) – Careers page with job listings and AI hiring policy
2. [home.alliedbeverage.com](https://home.alliedbeverage.com/) – Company about page and ALL/IN platform details
3. [linkedin.com](https://www.linkedin.com/company/allied-beverage-group) – Company overview, employee count, revenue, recent news, and reviews
4. [builtin.com](https://builtin.com/company/allied-beverage-group) – Company profile with office location and total employees

## Other roles at Allied Beverage Group

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- [Benefits and Leave Manager](https://feeny.ai/job/benefits-and-leave-manager-allied-beverage-group-elizabeth-6v2cfzv8y9tk) — Elizabeth, NJ
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- [Warehouse Assistant Manager - Night Shift](https://feeny.ai/job/warehouse-assistant-manager-night-shift-allied-beverage-group-elizabeth-qvqbab2480nq) — Elizabeth, NJ
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