---
title: 'Sr. Manager, Marketing Programs & Operations at GoFundMe'
canonical: 'https://feeny.ai/job/sr-manager-marketing-programs-operations-gofundme-san-francisco-hk522n2k9tzz'
type: 'job'
last_seen: '2026-10-16'
---

# Sr. Manager, Marketing Programs & Operations at GoFundMe

- **Company:** GoFundMe
- **Location:** San Francisco, CA
- **Posted:** 2026-09-24
- **Last confirmed live:** 2026-10-16
- **Apply:** https://job-boards.greenhouse.io/gofundme/jobs/8226784

## Job description

Want to help us help others? We’re hiring!

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

Join us! GoFundMe is looking for a strategic and operationally exceptional leader to help operate and scale our Marketing programs and org.

As GoFundMe evolves, Marketing plays a critical role in driving participation, building brand meaning, helping nonprofits grow their impact, and accelerating business performance. Achieving that vision requires more than great strategy, it requires world-class execution.

We're looking for a Senior Manager of Marketing Programs & Operations to serve as the strategic and operational backbone of the Marketing organization. This leader will drive planning, prioritization, budgeting, resource allocation, organizational effectiveness and cross-functional execution while serving as a trusted partner to the SVP of Marketing and Marketing Leadership Team.

This leader will also manage and develop a high-performing team responsible for advancing Marketing’s strategic priorities, operational excellence, and cross-functional execution.

The role combines elements of strategy, operations and program management responsibilities to help build a high-performing marketing organization capable of delivering measurable business impact.

The ideal candidate is equal parts strategist, operator, and builder, someone who thrives in complexity, creates clarity from ambiguity and knows how to transform ambitious plans into operational reality.

Candidates considered for this role will be located in the San Francisco, Bay Area. There will be an in-office requirement of 3x a week.

## What You'll Do

Drive Marketing Strategy & Planning

- Build and evolve the operating system that powers Marketing.
- Partner with the marketing leadership team to translate company strategy into priorities, plans, and investments.
- Lead annual and quarterly planning, goal setting, business reviews, and organizational planning.
- Drive prioritization and resource allocation to maximize impact and focus.

Lead Cross-Functional Execution

- Drive execution of Marketing's highest-priority initiatives.
- Coordinate major campaigns, launches, growth initiatives, brand moments, and cross-functional programs.
- Establish operating rhythms that improve accountability, visibility, and decision-making.
- Identify risks, remove blockers, and ensure strategic initiatives stay on track.

Own Investment & Resource Planning

- Partner with Finance and Biz Ops on budgets, forecasting, headcount, and resource allocation.
- Develop frameworks to evaluate investments and prioritize opportunities.
- Provide visibility into budget performance, spending, and ROI.

Build and Lead a High-Performing Team

- Lead, coach and develop a team responsible for Marketing programs and operations.
- Establish clear roles, goals, and accountability while fostering an inclusive, collaborative and high-performing culture.
- Build the team’s capabilities and structure as the needs of the Marketing organization evolve.

Build Organizational Effectiveness

- Create systems and processes that help Marketing scale.
- Improve visibility into priorities, capacity, execution health, and progress.
- Simplify workflows, strengthen collaboration and drive operational excellence.

Lead Measurement & Reporting

- Build reporting, dashboards, and business reviews that connect Marketing activity to business outcomes.
- Track goals, strategic initiatives, and performance.
- Deliver insights that improve decision-making and resource allocation.

Oversee Marketing Operations & Technology

- Own marketing operations, workflows and infrastructure.
- Improve planning systems, campaign operations, and execution processes.
- Evaluate tools, AI solutions, agencies, and vendors that help teams move faster and work smarter.

## What You'll Bring

- 7-10+ years of experience in Strategy & Operations, Marketing Operations, Business Operations, Program Management, Consulting, or related disciplines.
- Proven people-management experience, including building, coaching, and developing high-performing teams.
- Proven success building operating systems and leading complex cross-functional initiatives in high-growth organizations.
- Strong experience in strategic planning, budgeting, forecasting, resource management, and organizational design.
- Exceptional program and project management capabilities.
- Experience partnering closely with executive leadership teams.
- Strong analytical, financial, and problem-solving skills.
- Experience developing reporting frameworks, operational dashboards, scorecards, and business reviews.
- Ability to influence stakeholders across functions and organizational levels.
- Excellent communication, presentation, and organizational skills.
- Ability to balance strategic thinking with hands-on execution.

## Preferred

- Experience supporting multi-functional marketing organizations.
- Experience in consumer technology, marketplaces, SaaS, fintech, media, or mission-driven organizations.
- Experience managing budgets, agencies, procurement, and vendor relationships.
- Experience building Strategy & Operations, Program Management, or organizational planning functions.
- Familiarity with modern marketing technology stacks, workflow systems, AI-enabled productivity tools, and operational best practices.

## Why you’ll love it here

- Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
- Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
- Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
- Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
- Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
- Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
- Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
- Community Engagement: Make a difference through our volunteering program.

We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose. Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences.  We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The annual U.S. salary range for this full-time position is $163,500 - $245,500. The company also offers equity and other benefits to employees, including healthcare, dental, vision, life insurance and 401(k) saving program. In addition to this wage, there are geolocation differentials that will increase pay depending on the work location. Additionally pay may vary depending on other factors including skills, experience, education, or training. Your recruiter can share more about the specific total compensation package based on your location during the hiring process.

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please fill out this [accommodation form](https://docs.google.com/forms/d/e/1FAIpQLSfMjnHwvO8-OvkDpXuRokGwUpWi9lLTL0gG1Rjx8ON_f4mpYA/viewform).

Global Data Privacy Notice for Job Candidates and Applicants:

Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available [here](https://www.gofundme.com/c/personal-privacy-notice-for-classy-and-gofundme). By submitting your application, you are agreeing to our use and processing of your data as required.

Learn more about GoFundMe:

We’re proud to partner with [GoFundMe.org](https://www.gofundme.org/), an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their [FY ‘26 annual report](https://www.gofundme.org/blog/fiscal-year-2026-impact-report/).

Our[annual “Year in Help” report](https://www.gofundme.com/c/gofundme-2025-year-in-help)reflects our community’s impact in advancing our mission of helping people help each other.

For recent company news and announcements, visit our [Newsroom](https://www.gofundme.com/c/newsroom).

## About GoFundMe

## Core Business
- **Primary industry**: Online crowdfunding and fundraising
- **Target customers**: B2C (individuals raising for personal causes) and B2B (nonprofits, businesses, and event organizers)
- **Mission**: “To help people help each other” and “to help people fundraise for the personal, business, and charitable causes that matter most to them” [welcometothejungle.com](https://app.welcometothejungle.com/companies/GoFundMe)

## Products & Services
- **GoFundMe**: The flagship personal fundraising platform – no fee to start, used for medical expenses, education, emergencies, memorials, and more [gofundme.com](https://www.gofundme.com/).
- **Classy**: A nonprofit fundraising platform acquired by GoFundMe, offering tools for campaigns, ticketing, and donor management [gofundme.com/c/careers](https://www.gofundme.com/c/careers).
- **GoFundMe Pro**: Advanced fundraising tools for nonprofits, including checkout and donation flow optimization (referenced in job postings for Staff Product Manager, GoFundMe Pro) [gofundme.com/c/careers](https://www.gofundme.com/c/careers).
- **Ticketing & Fundraising Events**: A product line for event-based fundraising (Staff Product Manager, Ticketing & Fundraising Events) [gofundme.com/c/careers](https://www.gofundme.com/c/careers).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Over **$40 billion** raised on the platform since 2010; more than **$50 million** is raised every week [gofundme.com/c/careers](https://www.gofundme.com/c/careers) [gofundme.com](https://www.gofundme.com/).
- **Notable Investors/Partners**: Not disclosed in available sources
- **Growth Signals**: 
  - Community of over 100 million users [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/5003185)
  - 768 U.S.-based employees (Medium-sized company) [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/5003185)
  - Expanding into AI/ML and pricing optimization (multiple ML and data science roles posted) [gofundme.com/c/careers](https://www.gofundme.com/c/careers)
  - Remote-first hiring across the globe (roles in Buenos Aires, Dublin, London, and US cities)

## Competitive Advantages
- **Trust & Safety**: Dedicated team of experts ensuring platform security and fraud prevention, a key differentiator in online fundraising [gofundme.com](https://www.gofundme.com/).
- **Brand Trust**: Rated the #1 crowdfunding platform, with a 5-minute customer service response time [indeed.com](https://www.indeed.com/cmp/Gofundme).
- **Scale & Network Effects**: Large, engaged community of 100M+ users drives visibility and success for fundraisers.
- **Integrated Nonprofit Suite**: Classy and GoFundMe Pro create a full-stack solution for nonprofits, from individual campaigns to large events.

## Strategic Focus
- **Nonprofit Growth**: Deepening capabilities for nonprofits through Classy, Pro, and event ticketing [gofundme.com/c/careers](https://www.gofundme.com/c/careers).
- **AI & Data Science**: Investing in machine learning for pricing, fraud intelligence, and personalized recommendations (hiring Staff Data Scientists and ML Engineers) [gofundme.com/c/careers](https://www.gofundme.com/c/careers).
- **Product Platform Expansion**: Building integrations, identity platform, and checkout flows to improve donor and fundraiser experiences.
- **Global Reach**: Growing international presence with remote teams and localized support (German, Italian, Spanish-speaking roles) [gofundme.com/c/careers](https://www.gofundme.com/c/careers).

## Why Work Here
- **Culture & Recognition**: 88% of employees say GoFundMe is a great place to work (vs. 57% at a typical US company) [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/5003185). Named a Best Workplace multiple times (e.g., #1 Best Medium Workplaces 2016).
- **Mission-Driven**: Employees report feeling good about the company’s community contribution (95% agree) [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/5003185).
- **Remote & Hybrid**: Most roles are remote; offices in Redwood City, San Diego, San Francisco, Buenos Aires, Dublin, and London. Many positions are fully remote.
- **Comprehensive Benefits** (from [welcometothejungle.com](https://app.welcometothejungle.com/companies/GoFundMe)):
  - Enhanced parental leave, 401(k) matching, $600 annual fitness/wellness reimbursement
  - 100% employee health insurance premium coverage (80% for dependents)
  - Weekly massages, standing desks, dog-friendly offices, fully stocked kitchens
  - 10 paid holidays, 17 days accrued vacation, unlimited sick time, 3 volunteer days
  - Caltrain GoPasses for Bay Area commuters, $50/month transit/parking subsidy
  - “Gives Back” program – employees nominate fundraisers for weekly donations
- **DEIB**: Strong commitment to diversity, equity, inclusion, and belonging with employee resource groups and inclusive initiatives [gofundme.com/c/careers](https://www.gofundme.com/c/careers).
- **Growth & Learning**: Access to Udemy, guest speakers, internal brown bag sessions, and development programs.

## Sources
1. [GoFundMe Careers](https://www.gofundme.com/c/careers)
2. [Great Place to Work – GoFundMe Profile](https://www.greatplacetowork.com/certified-company/5003185)
3. [Indeed – GoFundMe Company Page](https://www.indeed.com/cmp/Gofundme)
4. [Welcome to the Jungle – GoFundMe](https://app.welcometothejungle.com/companies/GoFundMe)
5. [GoFundMe Homepage](https://www.gofundme.com/)

## Other roles at GoFundMe

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- [Staff Software Engineer (Payments)](https://feeny.ai/job/staff-software-engineer-payments-gofundme-buenos-aires-2gymtqmk3v9x) — Buenos Aires, Argentina
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