---
title: 'Sr. Manager, Menu Performance (f/m/x) at HelloFresh'
canonical: 'https://feeny.ai/job/sr-manager-menu-performance-f-m-x-hellofresh-amsterdam-north-holland-exhj0tsfxwjn'
type: 'job'
last_seen: '2026-09-15'
---

# Sr. Manager, Menu Performance (f/m/x) at HelloFresh

- **Company:** HelloFresh
- **Location:** Amsterdam North Holland, Netherlands
- **Posted:** 2026-02-09
- **Last confirmed live:** 2026-09-15
- **Apply:** https://careers.hellofresh.com/global/en/job/7597827?gh_jid=7597827

## Job description

## The role

Factor Europe is scaling rapidly, and as the complexity of our product offering grows, we are looking for a Sr. Manager, Menu Performance to optimize the performance of our weekly menu plan and surrounding processes.

This is a data-driven, hands-on building role. You will decide what tools, systems, and processes we need to optimize our weekly processes, and use all of the AI tools at your disposal to develop / optimize them. You’ll be the ultimate owner of our weekly product cycle: which means optimizing our menu for maximal engagement and retention of our customers, as well as simplifying / automating as much of our internal process as possible.

Whether you’re analytical supply chain master who wants more exposure to product/customer, a systems thinker who loves building and improving processes, or a technical generalist who wants to push the boundaries of what’s newly possible with AI - this is a chance to supercharge one of Europe’s fastest-growing food-tech brands.

## What you’ll do

- Optimize menu performance
- Improve our menu planning model: Refine the models that architect our weekly menu—optimizing for customer engagement and retention within real constraints: seasonality, cost targets, and production capacity.
- Find out what actually drives outcomes: Run correlation and driver analysis on which menu attributes genuinely move engagement and retention.
- Model the commercial impact: Understand and forecast how menu decisions land on cost per meal and profitability to course-correct early.
- Own the weekly menu cycle
- Translate customer data into action: Own the weekly menu review, turning customer ratings and qualitative feedback into insights the Culinary and Kitchen Operations teams can act on.
- Run the process reliably: Ensure menus are built and uploaded on time, coordinating across R&D, Supply Chain, and Production as needed.
- Own recipe/menu data quality: Challenge our data hygiene practices and implement the processes and controls that ensure our data is complete and accurate.
- Build the tools and automate the work
- Automate meal onboarding: Take our concept-to-launch process apart, find the unnecessary manual steps, and eliminate or automate them to improve speed to market. Expect to build software and write scripts to get there.
- Own and extend the Product tool stack: Take our existing tools and improve them, consolidate them, and build what’s missing. Build systems that survive without you in the room.

## Who you are

- A builder: You are comfortable with ambiguity. You don’t need a playbook to be effective; you are excited to write it.
- Data-obsessed: You’re fluent enough to query and QA data yourself, and can create data visualizations that separate signal from noise.
- A systems thinker: You don’t just fix a problem; you fix the process that allowed the problem to happen.
- Structured and process-oriented: You can quickly spot the bottlenecks in a process and picture the improvements concretely enough to build toward them; you love creating issue trees and driving to the root cause of problems.
- AI-native: You’re on the cutting edge of what tools are available and have built things beyond what your formal background should allow.
- High agency: You don’t get stuck easily: you ask why, you find workarounds, and you hustle to keep the project on track.

## Requirements

- Experience: 5+ years in Product/Business Operations, Analytics, Management Consulting, or Operational Excellence. Experience in FMCG, E-Comm, or Food-Tech is a plus.
- Scale Exposure: You have a track record of transitioning manual, spreadsheet-based processes into automated, scalable systems.
- Technical Toolkit: Advanced in Excel/Google Sheets and proficiency with SQL is required; experience Python is an advantage.
- AI Experience: You should have numerous examples of what you’ve built with AI coding tools (e.g. Claude Code, Cursor, Copilot or equivalent).
- Stakeholder Management: Proven ability to influence leaders across different departments and geographies.

## What we offer

- Freedom to initiate, execute and implement your own ideas
- Lots of learning and development opportunities
- 24  holidays based on 40 hours per week per year, pro rata
- A hybrid work setup - with roughly 2 days in our Amsterdam office
- Reimbursement of travel expenses to the office
- Discount on your ClassPass subscription, and a discount for your gym membership via Bedrijfsfitness Nederland
- Discount on your additional health insurance through Zilveren Kruis
- A discount on your weekly, Factor, HelloFresh and/or Green Chef box in the Netherlands
- Healthy lunches, fruit and snacks in the office
- Competitive salary and pension scheme
- Social activities with our culturally diverse team!

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

#factor

#JD1008

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

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