---
title: 'Sr. Manager, New Concepts & Add-ons at HelloFresh'
canonical: 'https://feeny.ai/job/sr-manager-new-concepts-add-ons-hellofresh-toronto-n9pqf37bge6n'
type: 'job'
last_seen: '2026-11-10'
---

# Sr. Manager, New Concepts & Add-ons at HelloFresh

- **Company:** HelloFresh
- **Location:** Toronto, Canada
- **Compensation:** $112k–$122k
- **Posted:** 2026-11-06
- **Last confirmed live:** 2026-11-10
- **Apply:** https://careers.hellofresh.com/global/en/job/8353565?gh_jid=8353565

## Job description

S'more about the team

The Senior Manager of New Concepts & Add-ons (Canada) leads HelloFresh Canada's new concepts and add-on portfolio, from strategic partner development through to commercial launch. This role owns end-to-end sourcing strategy for finished goods, the commercialization of meal kit and ready-to-eat products in Canada and supports the development pipeline. This is a hands-on, fast-moving builder who can turn a newer program into a dedicated, scalable function.

You'll work closely with our product and culinary teams across all brands, and with operations, food safety and quality, regulatory, and finance to drive projects forward. You are an agile, fast-learning project leader who thrives on driving change across an organization, with a focus on impact and action.

Lettuce share what this role will be responsible for

- Own the commercialization of Meal Kit & RTE add-on & new concept products in Canada, including supporting business cases, pricing, MOQ and supplier economics and launch plans that meet volume and margin targets.
- Partner closely with Product, Culinary, Operations, FSQA, and Commercial teams to translate new product concepts into sourced, qualified, manufacturable finished goods — bridging culinary vision and operational reality.
- Own the end-to-end finished goods sourcing process for new product development — from co-manufacturer identification, RFP and qualification through pilot runs, FSQA sign-off, commercial negotiation, and successful first-ship commercialization.
- Balance customer experience, operational complexity, food safety requirements and total cost of ownership when onboarding new finished goods SKUs and co-manufacturing partners.
- Lead high-value commercial negotiations and contract management, and set cost optimization and margin targets across the portfolio
- Build supply resilience across co-manufacturers and suppliers, including dual-sourcing, capacity contingency planning, performance SLAs and corrective action
- Drive continuous improvement of supplier onboarding frameworks and category guidelines, and use data to inform strategic decisions
- Deliver the New Concepts pipeline for 2027 and beyond, with clear milestones, prioritization and tradeoffs against BAU and supply stability work.
- Leverage data and analytics to build data driven solutions and inform strategic decision making.
- All other duties, as assigned

Sound a-peeling? Here's what we're looking for

- Total of 5-6+ in strategic sourcing, category management, product development or supply chain operations — with direct experience sourcing finished goods, managing co-manufacturers, or commercializing new products through third-party manufacturing partners in the food or consumer goods industry
- A successful track record of product innovation and leadership in a cross-functional stage gate process
- Strong quantitative and analytical experience (either through education or professional experience), including expertise with G-Suite, Excel and procurement systems
- An undergraduate degree, preferably in supply chain, business, engineering, or a related field (or equivalent relevant experience)
- Fluency in Google Suite applications (especially Google Sheets)
- A track record of successfully leading large initiatives and sourcing events through strategic sourcing processes
- Experience with high value contract negotiations
- Flexibility to travel (up to 10%)
- You are:
- Someone who has a clear strategic vision and loves the challenge of working with a diverse set of stakeholders and finding creative win-win solutions
- Data-driven with strong analytical skills, and passionate about bringing that decision-making mentality to the team
- Detail-oriented – You possess strong organizational skills and consistently demonstrate a systematic approach to all your work
- A self-starter – You are highly motivated and passionate; you're eager to take on new projects without knowing exactly what you will uncover.
- Agile – You thrive in fast-paced and dynamic environments, are willing to get deep into the weeds where needed, and move quickly
- A fast learner – You get up to speed quickly on new categories, suppliers, regulations and markets.
- A strong communicator who can easily communicate complex solutions verbally and in writing to cross-functional partners and upper management
- Autonomous – You manage the scope and timeline of complex sourcing projects independently and connect daily decisions to broader strategy
- A coach – You develop the people around you and give constructive feedback that challenges the technical soundness of their work
- Able to influence without direct authority across Product, Operations, Finance, Legal and FSQA

Let’s cut to the cheese, this is why you'll love it here

- Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
- Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
- RRSP Matching - Competitive RRSP matching program offered
- Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
- Family Benefits - A parental leave top-up program for expectant parents.
- Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
- Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
- Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
- Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 3 days in office per week.

## #LI-HYBRID

Working Conditions

It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.

HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.

This is a posting for an existing vacancy. We are actively seeking to fill this position.

Interested in joining the HelloFresh team? Don’t be chai, apply! Submit your application in PDF format today. Toronto, ON Pay Range $112,000—$122,000 CAD

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

## Other roles at HelloFresh

- [Manager, Indirect Accounting](https://feeny.ai/job/manager-indirect-accounting-hellofresh-boulder-8zb4kecn6b1t) — Boulder, CO / New York, NY
- [Senior Manager, Global Direct Procurement](https://feeny.ai/job/senior-manager-global-direct-procurement-hellofresh-amsterdam-north-holland-jefn64v4n7cd) — Amsterdam North Holland, Netherlands / Berlin, Germany / London, United Kingdom / New York, NY / Toronto, Canada / Warszawa Masovian Voivodeship, Poland
- [Print and Packaging Designer](https://feeny.ai/job/print-and-packaging-designer-hellofresh-manila-c4h00jm1abvx) — Manila, Philippines
- [Sales Manager, Factor](https://feeny.ai/job/sales-manager-factor-hellofresh-archived-echgnmhyhb68) — [archived], United States / Austin, TX
- [Senior Manager, Growth Marketing Strategy & Operations](https://feeny.ai/job/senior-manager-growth-marketing-strategy-operations-hellofresh-new-york-80jk6p04dd0g) — New York, NY
- [PT Sorter](https://feeny.ai/job/pt-sorter-hellofresh-minneapolis-f572bjkyr2t9) — Minneapolis, MN
- [FSQA Supervisor (all genders)](https://feeny.ai/job/fsqa-supervisor-all-genders-hellofresh-verden-niedersachsen-54h8nmpkk945) — Verden Niedersachsen, Germany
- [Junior Food Stylist (All Genders)](https://feeny.ai/job/junior-food-stylist-all-genders-hellofresh-berlin-x9jkb971h8x2) — Berlin, Germany
- [Senior Global Mobility Manager (all genders)](https://feeny.ai/job/senior-global-mobility-manager-all-genders-hellofresh-berlin-z4p04189ne8r) — Berlin, Germany
- [Associate Director, Grocery Strategy](https://feeny.ai/job/associate-director-grocery-strategy-hellofresh-new-york-mbgt5wk0ejmt) — New York, NY