---
title: 'Sr. Manager or Director, Growth Marketing at FSAStore.com'
canonical: 'https://feeny.ai/job/sr-manager-or-director-growth-marketing-fsastore-com-united-states-1j8z757jmdd0'
type: 'job'
last_seen: '2026-10-17'
---

# Sr. Manager or Director, Growth Marketing at FSAStore.com

- **Company:** FSAStore.com
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-09-28
- **Last confirmed live:** 2026-10-17
- **Apply:** https://job-boards.greenhouse.io/fsastorecom/jobs/8817346002

## Job description

About the role:

We're looking for a Sr. Manager or Director, Growth Marketing to own and scale full-funnel growth strategy across [Patiently](https://fsastore.com/patiently/fsa-weight-loss.html), our new telehealth brand helping people access FSA-eligible weight loss and wellness care. This is a high-impact individual contributor role where you'll be hands-on in the channels, close to the data, and directly tied to revenue outcomes.

You'll lead paid media execution and website optimization while partnering cross-functionally with marketing, product, and business owners to drive new customer acquisition and expansion. As an early and critical hire on the Patiently team, you'll have real ownership over how we grow this business from the ground up.

Final title and level (Sr. Manager vs. Director) will be determined based on the candidate's experience, scope of past ownership, and demonstrated impact — see leveling guidance below.

Key responsibilities:

- Serve as the first growth hire on the Patiently telehealth team — setting the foundation for how we acquire, convert, and retain customers across a brand being built in real time
- Own paid acquisition strategy and hands-on execution across Meta and Google, from campaign architecture through daily optimization, and actively test new acquisition channels in order to diversify media mix and accelerate growth
- Drive conversion rate optimization across the full funnel, from ad click to purchase
- Build and maintain reporting frameworks across all paid channels, translating performance data into clear, actionable insights for leadership
- Lead the site experimentation roadmap, including hypothesis generation, test design, result interpretation, and scaling what works
- Develop growth marketing plans that ladder up to revenue objectives and broader organizational goals
- Track and report on conversion metrics, channel efficiency, and to inform budget and strategy decisions
- Possibly manage agencies and/or more junior team members as we grow the growth org

What you'll need:

- Minimum 5+ years of experience in performance marketing, digital media, or growth
- Demonstrated ability to launch new channels from ideation through the build process, report creation, and daily optimization
- Deep hands-on expertise across on Paid Search and Paid Social
- Fluency in performance marketing fundamentals — LTV:CAC efficiency, attribution — and the ability to apply them in day-to-day execution
- Comfort with ambiguity, whether that's shifting business objectives, new product launches, or evolving KPIs
- Strong analytical skills, including experience with Google Analytics and Excel, and the ability to translate data into decisions rather than just reports
- Experience with CRO, landing page and funnel optimization
- Clear communicator who can present complex performance data to non-technical stakeholders without losing the "so what"
- Self-directed and highly organized, with a track record of operating effectively in fast-paced, remote environments

Note for Current Employees:

Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.

Leveling Guidance:

Both levels perform the same core responsibilities above. The distinction comes down to depth of experience, scope of prior ownership, and readiness to operate with full autonomy in an ambiguous, early-stage environment.

Sr. Manager, Growth Marketing

- Minimum of 5–7 years of performance marketing/growth experience, with hands-on ownership of mid-size paid media budgets
- Executes growth strategy effectively but typically with some guidance in highly ambiguous or 0-1 situations
- Partners well cross-functionally with peers in marketing and product

Director, Growth Marketing

- 7+ years of performance marketing/growth experience, including end-to-end ownership of larger, multi-channel budgets
- Has independently built a growth strategy or function from scratch (0-1 experience) with minimal guidance
- Track record influencing senior stakeholders/leadership on strategy and budget decisions, and may have informally mentored or set direction for other growth hires

Compensation, Benefits, & Additional Details:

At Health-E Commerce, our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.  Final compensation is evaluated on various factors which include but aren’t limited to experience, skills, internal equity among peers, and geographic location.

Sr. Manager, Growth Marketing

- Base Compensation: $115,000–$135,000
- Discretionary Annual Bonus Eligibility: Up to 15%

Director, Growth Marketing

- Base Compensation: $120,000–$150,000
- Discretionary Annual Bonus Eligibility: Up to 20%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours

[Candidate Privacy Notice](https://www.health-ecommerce.com/employee-privacy-notice)

## About FSAStore.com

## Company Overview
- **One-liner**: FSAStore.com is the largest online retailer dedicated exclusively to FSA-eligible products, providing a one-stop shop and educational resource for consumers using Flexible Spending Accounts.
- **Entity Type**: Private
- **Headquarters**: New York, NY, USA
- **Founded**: 2010
- **Founders**: Not publicly available

## Core Business
- **Primary Industry**: E-commerce / Healthcare Consumer Goods
- **Target Customers**: B2C – primarily the ~35 million Americans who have a Flexible Spending Account (FSA) or Health Savings Account (HSA) through their employer.
- **Mission**: To help millions of FSA and HSA account holders manage and use their tax-free health money easily, eliminating the guesswork of what is eligible.

## Products & Services
- **FSAstore.com**: An e-commerce platform selling thousands of guaranteed FSA-eligible health, wellness, and personal care products. It also features an FSA Calculator, an Eligibility List, a Learning Center, and a Services section connecting users to 300,000+ practitioners.
- **HSAstore.com**: A dedicated store for Health Savings Account (HSA) eligible products, operating under the same parent company.
- **WellDeservedHealth.com**: A brand offering health and wellness products.
- **Caring Mill**: A private-label brand for personal care and wellness items.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (Private company).
- **Key Metric**: Total Funding – $3M (source: [craft.co](https://craft.co/fsastorecom)).
- **Notable Investors/Partners**: Not publicly listed. Partners include major payment processors and FSA administrators.
- **Growth Signals**: The company operates multiple brands (FSAstore.com, HSAstore.com, WellDeservedHealth.com, Caring Mill) and serves a large, stable market of ~35 million FSA users. Active hiring across multiple departments (Engineering, Marketing, Data) indicates growth.

## Competitive Advantages
- **Exclusive Focus**: The only major standalone e-commerce site dedicated exclusively to FSA/HSA eligible products, removing the guesswork for consumers.
- **Integrated Resource Hub**: Combines shopping with education (Learning Center), tools (FSA Calculator), and service provider discovery, making it a one-stop platform for FSA management.
- **Strong Brand Trust**: Accepts all FSA debit cards and major credit cards, offers 24/7 customer service, fast shipping (1-2 day turnaround), and free shipping on orders over $50.

## Strategic Focus
- **Multi-Brand Expansion**: Growing a portfolio of brands (FSAstore, HSAstore, WellDeservedHealth, Caring Mill) to capture more of the tax-advantaged health spending market.
- **Data-Driven Personalization**: Actively hiring for a Marketing Data & Personalization Lead, signaling a focus on leveraging customer data to improve the shopping experience and marketing ROI.
- **Performance Marketing**: Hiring a Director of Performance Marketing and Performance Marketing Associates, indicating a push to scale customer acquisition.

## Why Work Here
- **Mission-Driven**: Work that directly helps millions of Americans save money on healthcare and use their benefits effectively.
- **Growth Stage**: As a private company with active hiring across multiple functions (Engineering, Data, Marketing), employees have the opportunity to shape the company’s trajectory.
- **Engineering & Data Focus**: The company is investing in its data and engineering teams (hiring Data Engineers, Senior Data Engineers, and a Cloud Support Engineer), suggesting a modern tech stack and data-centric culture.
- **Location**: Headquarters in New York, NY, with some remote roles available (e.g., Performance Marketing Associate).
- **Brand Portfolio**: Opportunity to work across multiple recognized brands in the health and wellness space.

## Sources
1. [fsastore.com](https://fsastore.com/)
2. [craft.co](https://craft.co/fsastorecom)
3. [help.fsastore.com](https://help.fsastore.com/hc/en-us/articles/9525139145623-What-is-FSAstore-com)
4. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/fsastorecom)
5. [job-boards.greenhouse.io (jobs listing)](https://job-boards.greenhouse.io/fsastorecom/jobs/8524870002)

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