---
title: 'Sr. Manager, Product Marketing at Hims & Hers'
canonical: 'https://feeny.ai/job/sr-manager-product-marketing-hims-hers-united-states-gz5h1rpsm4k5'
type: 'job'
last_seen: '2026-10-20'
---

# Sr. Manager, Product Marketing at Hims & Hers

- **Company:** [Hims & Hers](https://feeny.ai/companies/hims-hers)
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-16
- **Last confirmed live:** 2026-10-20
- **Apply:** https://jobs.ashbyhq.com/hims-and-hers/dd9bd9fd-eb82-4c92-9206-3157f5380fa5

## Job description

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit [hims.com/about](http://hims.com/about) and [hims.com/how-it-works](http://hims.com/how-it-works) . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit [www.hims.com/careers-professionals](http://www.hims.com/careers-professionals).

About the Role: Hims & Hers is seeking an experienced Senior Product Marketing Manager to join our Product Marketing team. The successful candidate will be a strategic thinker, skilled storyteller, and expert influencer with the demonstrated ability to drive consensus across Product Management, Creative, Acquisition, and Retention teams. This individual will synthesize customer insights and data to drive go-to-market strategies and product adoption. In this role, this individual will build upon their understanding of consumers’ healthcare needs to optimize our existing offering and drive updates to better meet customer needs. Strong communication skills will be important, and this person will be able to confidently share strategies that educate and inspire internal and external partners at all levels.

This is a temporary position for 6 months.

You Will:

- Champion the voice of the customer to prioritize products and experiences to best address consumers’ healthcare needs
- Operate in a highly cross-functional role, partnering closely with Product/Engineering, Category Management, Integrated Marketing, Creative, Brand, Growth Marketing, Insights, and Product Development to scale the offering
- Collaborate with Product Management, Design, and Analytics to shape digital customer experiences that drive conversion, engagement, and retention
- Lead identification of the right segmentation, positioning, messaging, and adoption tactics for new and existing products in focus area(s)
- Develop differentiated product/feature positioning and messaging informed by customer insights, market trends, and competitive analysis
- Develop thoughtful go-to-market strategies and briefs anchored in customer insights and an understanding of competitive/macro landscape
- Drive experimentation strategy in partnership with Product Management, Design, Acquisition, and Lifecycle teams to optimize efforts
- Lead complex workstreams and/or product segments with minimal oversight
- Own end-to-end work across multiple categories and product lines

You Have:

- 7+ years of experience in marketing; 5+ of those years in product marketing specifically (or similar roles like GTM, consumer marketing, or integrated marketing strategy)
- Strong storyteller with the ability to develop campaigns that get customers’ attention and build product brands people love
- Ability to drive experimentation focused on conversion and engagement
- Analytical thinker with experience in data-driven marketing
- Experience using insights and strategic thinking to influence stakeholders and the product roadmap
- Proven track record of leading cross-functional teams
- Team player who is accountable, proactive, and solution-oriented
- Experience communicating the benefits of various marketing strategies to business audiences of all levels, including C-suite
- Experience driving complex projects in a fast-paced environment
- Consumer product marketing experience is a strong plus
- Bachelor’s Degree in Business, Marketing, Communications, Psychology, or related field, or equivalent work experience. An MBA or a Master's in marketing/communications is a plus

Our Benefits (there are more but here are some highlights):

- Competitive salary & equity compensation for full-time roles
- Unlimited PTO, company holidays, and quarterly mental health days
- Comprehensive health benefits including medical, dental & vision, and parental leave
- 401k benefits with employer matching contribution

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodations@forhims.com and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.

To learn more about how we collect, use, retain, and disclose Personal Information, please visit our [Global Candidate Privacy Statement](https://www.hims.com/global-candidate-privacy-statement).

## About Hims & Hers

## Company Overview
- **One-liner**: Hims & Hers is a leading digital health platform that connects people to licensed healthcare providers for personalized treatment plans across sexual health, hair care, weight loss, mental health, and more.
- **Entity Type**: Public (NYSE: HIMS)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2017
- **Founders**: Andrew Dudum, Jack Abraham, Hilary Coles

## Core Business
- Primary industry: Telehealth / Digital Health / Consumer Wellness
- Target customers: B2C – individual consumers seeking convenient, stigma-free access to healthcare for common conditions (men’s and women’s health)
- Mission: “To make the world feel great through the power of better health.”

## Products & Services
- **Hims (Men’s Health)**: Access to care for erectile dysfunction, hair loss, anxiety, low testosterone, and more. Prescriptions are shipped discreetly.
- **Hers (Women’s Health)**: Services for birth control, hair regrowth, skincare, mental health, menopause, and weight loss.
- **MedMatch**: Proprietary AI/ML tool that analyzes millions of de-identified data points to help providers identify optimal treatments for individual patients.
- **Mental Health**: Access to therapy and psychiatry via asynchronous messaging or live visits.
- **Weight Loss**: Personalized treatment plans including GLP-1 medications and lifestyle coaching.
- **At-home lab testing**: Available through strategic acquisitions (e.g., Honest Health in the U.K.).
- **Retail presence**: Products available at select retailers like Target.

## Market Standing
- **Valuation/Market Cap**: Publicly traded on NYSE: HIMS – market cap fluctuates; as of mid-2025, approximately $8–10B (check recent trading). *Not explicitly stated in provided sources.*
- **Key Metric**: Over 2.4 million subscribers as of June 30, 2025 (source: [hims.com](https://www.hims.com/about/the-company))
- **Notable Investors/Partners**: Backed by venture firms (Atomic Labs, Cherubic Ventures); went public via SPAC in 2021; partnership with Ochsner Health.
- **Growth Signals**: Expanded into new conditions (menopause, sleep, preventive health); launched Super Bowl ad in 2025; acquired Apostrophe (skincare) and Honest Health (U.K.); opened Ohio-affiliated pharmacy; retail expansion at Target; international expansion in the U.K.

## Competitive Advantages
- **Asynchronous care model**: Patients communicate with providers on their own time via secure messaging, removing barriers like commute and wait times.
- **Proprietary MedMatch AI**: Provides data-driven treatment recommendations to providers, improving personalization at scale.
- **Strong brand & stigma reduction**: Normalizes conversations around sensitive health issues (ED, hair loss, mental health).
- **Integrated pharmacy & fulfillment**: Partner pharmacies enable discreet home delivery and ongoing support.
- **Large subscriber base & data moat**: 2.4M+ subscribers generate millions of de-identified interactions to train MedMatch.

## Strategic Focus
- Scaling access to personalized care through data, lab testing, and AI.
- Expanding into new conditions (low testosterone, menopause, sleep, preventive health).
- Leveraging MedMatch and AI-supported coaching for smarter care delivery.
- Taking the model global (U.K. presence with Honest Health).
- Building long-term customer relationships through ongoing clinical support and educational resources.

## Why Work Here
- **Remote-first culture**: “Work from anywhere you like in the U.S.” (source: [hims.com/careers-professionals](https://www.hims.com/careers-professionals))
- **Flexibility & autonomy**: Emphasis on giving team members freedom to do their best work.
- **Benefits**: Competitive salary bands, stock options, 401(k) with matching, high-coverage medical/dental/vision, generous PTO and parental leave, $75/month utility stipend, employee product discount.
- **Culture**: Described as fun, dynamic, compassionate; monthly all-hands, executive fireside chats, dedicated Slack channels for interests.
- **Interview process**: Typically involves recruiter call, hiring manager, cross-functional panels, and possibly a take-home assessment; virtual via Zoom/Google Meet; accommodations available.
- **Team size**: 1,100+ team members across 40 states (source: [hims.com/careers-professionals](https://www.hims.com/careers-professionals))

## Sources
1. [hims.com – About the Company](https://www.hims.com/about/the-company)
2. [hims.com – Careers Professionals](https://www.hims.com/careers-professionals)
3. [builtin.com – What's It Like to Work at Hims & Hers](https://builtin.com/company/hims-hers/faq/workplace-perception)

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