---
title: 'Sr. Manager, Product Marketing- New Products at Hippo Insurance'
canonical: 'https://feeny.ai/job/sr-manager-product-marketing-new-products-hippo-insurance-austin-a46wfc6xc0xf'
type: 'job'
last_seen: '2026-10-16'
---

# Sr. Manager, Product Marketing- New Products at Hippo Insurance

- **Company:** Hippo Insurance
- **Location:** Austin, TX / Dallas, TX / Morristown, NJ / San Jose, CA
- **Posted:** 2026-10-05
- **Last confirmed live:** 2026-10-16
- **Apply:** https://boards.greenhouse.io/hippo70/jobs/8859550002?gh_jid=8859550002

## Job description

Title: Sr. Manager, Product Marketing- New Products

Location: Austin, TX | Dallas, TX | Morristown, NJ | San Jose, CA  (Hybrid)

Reporting to: Director of Performance Marketing

About Hippo:

Hippo was built on a promise: make homeownership effortless. Nearly a decade later, that mission still drives us. We use technology and data to help our customers stay ahead of problems and protect what matters most.

Today, that same tech-native approach powers our work beyond homeowners. Hippo operates as a diversified carrier platform, partnering with MGAs to deliver tailored program solutions that help them grow and deliver better customer experiences. Behind that work is a team that values ownership, curiosity, collaboration, and continuous improvement.

If you're energized by building what's next, we'd love to meet you.

About This Role:

This is a rare opportunity to build a function, not just fill a role. Hippo has led innovation in consumer home insurance since inception, and we are now standing up a product marketing discipline that carries that innovation to market. You will define what it is, how it works, and what it delivers.

Your first mandate is Hippo+: a net-new owned product — a bundled home protection offering unlike anything else in our portfolio — and one of three core engines driving Hippo's 2027 Homeowners Growth strategy.  You will be the voice, the strategist, and the architect of how we bring Hippo+ to market.

Reporting to the Director of Performance Marketing and working cross-functionally with multiple stakeholders across product, insurance, legal, and sales, you will you will drive everything from persona definition and competitive positioning to sales enablement and launch readiness. You will also direct a significant portion of the agile workforce building this product — scoping the work, setting the standard, and holding the quality line. This role sits at the intersection of product, marketing, and sales — with real authority, real visibility, and a real chance to build something that matters.

You will define the product marketing frameworks, connections, and evaluation model that every future Hippo product runs through — turning what you learn on the first launch into how this company brings anything new to market.

About You:

You’re the strategic builder who thrives on a blank page — someone who’s just as comfortable defining product narrative and enablement strategy as they are driving alignment across every agent, channel, and customer touchpoint. You bring a strong track record of taking ambitious growth initiatives from day-one concept to scale, an ability to write the playbook from scratch rather than just execute one, and a knack for creating scalable foundations that govern how new products hit the market. You’re a high-ownership, adaptable collaborator who turns complex, category-defining products into clear, compelling messaging while keeping cross-functional teams aligned and moving forward.

What You'll Do:

- Own positioning and message hierarchy for the Hippo product, including the insurance-plus-warranty category
- Define, refine, and maintain target personas, grounded in customer voice, data and research synthesis
- Lead competitive intelligence across the insurance-and-warranty category, tracking competitor filings, pricing moves, and positioning changes
- Build and maintain sales enablement content including battlecards, objection handling guides, one-pagers, and state-specific plan descriptions in partnership with Cinch
- Develop and manage the pre-approved language library that governs what we say and how we sell Hippo products
- Own launch readiness by state, partnering with Legal, Insurance Product, and Sales to ensure agents are equipped to sell a bundled product with Cinch coverage components
- Drive product team alignment across marketing, including critical inputs on website, agent sales funnel, and marketing data collection
- Lead marketing experimentation and optimization in support of the Hippo+ learning agenda
- Direct a significant portion of Hippo's agile workforce — the specialists, agencies, and partners bringing Hippo products to life — scoping engagements, setting quality standards, and keeping the work aligned to the go-to-market plan
- Build the durable product marketing foundation: the frameworks, templates, evaluation criteria, and stage gates that future Hippo product launches will run on
- Deliver against hard phase gates: documented target persona and pricing risk identification by December 31, 2026; personas, state-prioritization model, and rebuilt creative locked by end of Q1 2027

Must Haves:

- 8+ years of D2C product marketing experience, ideally within fintech, insurance, or a similarly regulated consumer category, with a proven track record of thriving in complex environments
- A builder's mindset-you've owned positioning and launch readiness end to end, not just executed someone else's playbook
- Experience getting excellent work out of people who don't report to you--agency, contract, or flexible- resource teams you scoped, directed, and held to a standard
- Appetite for building the system, not just the deliverable--you have created process and frameworks where none existed and that energizes rather than drains you
- Sharp judgement on messaging in regulated environments where legal review and partner approvals are part of the process, not an obstacle
- A track record of building sales enablement content that actually moves conversion metrics
- A natural collaborator who can work across Legal, Insurance Product, Sales, and external partners without losing momentum
- Fluency with AI tools to accelerate competitive intelligence, content creation, and research synthesis--you know how to use the best tools available to do more with less

## Benefits and Perks

Hippo treats its team members with the same level of dedication and care as we do our customers, which is why we’re fortunate to provide all of our Hippos with:

- Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k)-retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP).
- Equity - This position is eligible for equity compensation.
- Training and Career Growth - Training and internal career growth opportunities.
- Flexible Time Off - You know when and how you should recharge.
- Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers.
- Hippo Habitat - Snacks and drinks available and catered lunches for onsite employees.

The Morristown, NJ and San Jose, CA base pay range for this role is $168,000 - $225,000. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, location, business needs and market demands.

Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion. Hippo’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Hippo applicant who requires reasonable accommodations during the application process should contact the Hippo’s People Team to make the need for an accommodation known.

https://s3-us-west-2.amazonaws.com/hippo-document-prod/legal+/HIPPO-HRPrivacyNotice.pdf

## About Hippo Insurance

## Company Overview
- **One-liner**: Hippo Insurance is a technology-native insurance group that uses data, AI, and smart home technology to provide proactive, modern homeowners insurance and operates as a diversified carrier platform.
- **Entity Type**: Public (NYSE: HIPO)
- **Headquarters**: San Jose, California, United States
- **Founded**: 2015
- **Founders**: Assaf Wand, Eyal Navon

## Core Business
- **Primary Industry**: Insurance (Property & Casualty, Homeowners)
- **Target Customers**: B2C (Homeowners), B2B (Managing General Agents via carrier platform)
- **Mission Statement**: To protect what matters most and make homeownership effortless by helping customers stay ahead of problems.

## Products & Services
- **Hippo Homeowners Insurance**: A modern, data-driven home insurance policy offering enhanced coverage for computers, home office equipment, appliances, electronics, and service lines. Includes proactive home care services.
- **Smart Home Program**: Complimentary smart home devices (e.g., leak sensors) provided to policyholders to prevent damage, often paired with discounts.
- **Carrier Platform (Spinnaker Insurance Company)**: A diversified insurance platform that partners with MGAs to deliver tailored program solutions, helping them grow and improve customer experiences. Subsidiaries include Spinnaker Specialty Insurance Company and Wingsail Insurance Company.

## Market Standing
- **Market Cap**: ~$221 million (as of mid-2026)
- **Key Financial Metrics (Q1 2026)**:
    - Revenue: $122 million (+10% YoY)
    - Gross Written Premium: $332 million (+58% YoY)
    - Net Income: $7 million (vs. a Net Loss of $48 million in Q1 2025)
    - Combined Ratio: 99.5% (improved 60 points YoY)
- **Total Funding (Private)**: $1.26 billion (including a $150M Series E led by FinTLV, valuing the company at $1.5B)
- **Notable Investors/Partners**: Felicis, Lennar Corporation, Mitsui Sumitomo Insurance Company, FinTLV, and a strategic distribution partnership with Progressive and Westwood.
- **Growth Signals**: 58% GWP growth in Q1 2026, achieved profitability (Net Income positive), significant improvement in underwriting results, AI-powered transformation across claims and underwriting, and expanded distribution network.

## Competitive Advantages
- **Tech-Native Platform**: A modern, cloud-based infrastructure that enables data-driven underwriting, AI-powered claims processing, and proactive risk mitigation (smart home devices), differentiating it from legacy insurers.
- **Diversified Carrier Model**: Operates as both a direct-to-consumer insurer and a platform for other MGAs (via Spinnaker), spreading risk and creating multiple revenue streams.
- **Strategic Distribution**: Exclusive partnerships with Progressive and Westwood provide a large, tech-enabled distribution network that is difficult to replicate.
- **Proactive vs. Reactive**: Focuses on preventing claims (e.g., leak detection) rather than just paying them, leading to better loss ratios and customer satisfaction.

## Strategic Focus
- **Profitable Growth**: After years of growth-at-all-costs, Hippo is now laser-focused on underwriting profitability, as evidenced by the 60-point improvement in combined ratio to 99.5%.
- **AI Transformation**: Leveraging AI across claims, services, and underwriting to drive efficiency, support growth, and increase profitability.
- **Distribution Expansion**: Deepening partnerships with Progressive and Westwood to scale the homeowners product through multiple channels.
- **Platform Diversification**: Growing the carrier platform (Spinnaker) to reduce reliance on direct-to-consumer channels and enter new lines of business.

## Why Work Here
- **Culture**: Described as a team of "builders, problem solvers, and forward-thinkers" with values centered on ownership, innovation, collaboration, and embracing diverse ideas.
- **Hybrid Work Model**: The company operates a hybrid model, emphasizing "the best of both worlds"—in-office collaboration with the freedom to work remotely. Key hubs include San Jose, CA (HQ); Austin, TX; Dallas, TX; and Morristown, NJ.
- **Compensation & Equity**: Employees are granted RSUs (Restricted Stock Units), making them stakeholders in the company's financial success.
- **Benefits**:
    - **Health**: Competitive medical, dental, vision coverage with wellness rewards.
    - **Time Off**: Flexible paid time off.
    - **Family**: Paid parental leave and adoption assistance.
    - **Perks**: Complimentary snacks and lunches from local restaurants, birthday celebrations, holiday parties, and company outings.
    - **Learning**: Dedicated coaching and skill-building programs.
- **Engineering & Data Focus**: Strong emphasis on data, analytics, and engineering (roles like Senior Application Security Engineer, Data Governance Lead, and Actuarial Data Science Manager are prominent). The Chief Data and Analytics Officer is a key executive.
- **Workforce**: ~375 employees, with a notable presence in Poland, South Africa, Israel, and the Philippines. Employee rating on LinkedIn is 3.7/5.0.

## Sources
1. [Hippo.com Careers Page](https://www.hippo.com/careers)
2. [LinkedIn Company Profile](https://www.linkedin.com/company/hippo-insurance)
3. [Built In Profile](https://builtin.com/company/hippo-insurance)
4. [Hippo Q1 2026 Financial Results (Investor Relations)](https://investors.hippo.com/financials/quarterly-results/default.aspx)
5. [Hippo Homepage](https://www.hippo.com/)
6. [SEC Filings / Market Data (via Yahoo Finance / Google Finance)]

## Other roles at Hippo Insurance

- [Program Pricing Actuary](https://feeny.ai/job/program-pricing-actuary-hippo-insurance-austin-9vkk47mhv983) — Austin, TX / Dallas, TX / Morristown, NJ / San Jose, CA
- [Data Privacy, Cybersecurity & AI Compliance Manager](https://feeny.ai/job/data-privacy-cybersecurity-ai-compliance-manager-hippo-insurance-austin-rt61v9k66e10) — Austin, TX / Dallas, TX / Morristown, NJ
- [Actuarial Data Scientist](https://feeny.ai/job/actuarial-data-scientist-hippo-insurance-austin-s575ntn2n76v) — Austin, TX / Dallas, TX / Morristown, NJ / San Jose, CA
- [Senior Property Homeowners Underwriter – Hippo Plus](https://feeny.ai/job/senior-property-homeowners-underwriter-hippo-plus-hippo-insurance-austin-qsvfpp71pt51) — Austin, TX / Dallas, TX / Morristown, NJ / San Jose, CA
- [Reinsurance Operations Manager](https://feeny.ai/job/reinsurance-operations-manager-hippo-insurance-morristown-c2nw4hp3q6ge) — Morristown, NJ
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- [Associate Program Manager](https://feeny.ai/job/associate-program-manager-hippo-insurance-dallas-e3cwmdkhgpfb) — Dallas, TX
- [Senior Product Manager, Underwriting](https://feeny.ai/job/senior-product-manager-underwriting-hippo-insurance-austin-yv4ayk7n77r7) — Austin, TX / Dallas, TX / Morristown, NJ / San Jose, CA
- [Reinsurance Specialist](https://feeny.ai/job/reinsurance-specialist-hippo-insurance-austin-qp357vjddh0n) — Austin, TX / Dallas, TX / Morristown, NJ / San Jose, CA
- [Tax Director](https://feeny.ai/job/tax-director-hippo-insurance-austin-0mxkj702bzf8) — Austin, TX / Dallas, TX / Morristown, NJ / San Jose, CA