---
title: 'Sr. Manager, Product Marketing at Poshmark'
canonical: 'https://feeny.ai/job/sr-manager-product-marketing-poshmark-redwood-city-03h9dqh0w5gq'
type: 'job'
last_seen: '2026-09-09'
---

# Sr. Manager, Product Marketing at Poshmark

- **Company:** Poshmark
- **Location:** Redwood City, CA
- **Compensation:** $141k–$199k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-10
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/poshmark/4be405ab-82d2-4e35-84cb-022ec11d8f5c

## Job description

## ABOUT POSHMARK

Poshmark is the leading fashion marketplace where style comes alive through discovery, self-expression, and human connection. Powered by a vibrant community of 165 million members, Poshmark brings real people and taste to shopping through a social experience shaped by shared discovery. Buying and selling fashion feels simple, joyful, and personal, while every item tells its own story. Poshmark empowers sellers to grow meaningful businesses, keeps fashion in circulation longer, and gives shoppers access to unique and trusted finds, from everyday pieces to one-of-a-kind vintage and luxury.

## ABOUT THE ROLE

Poshmark is seeking a strategic and execution-oriented Sr. Manager, Product Marketing to lead go-to-market initiatives and lifecycle marketing programs that drive customer growth, engagement, and retention across the marketplace.

This role sits at the intersection of Product, Growth, Creative, and Community, translating platform capabilities into clear, compelling customer value propositions and customer experiences. The Sr. Product Marketing Manager will own the launch strategy and communications for new features and platform updates, while also developing lifecycle strategies that support customers from onboarding through long-term engagement and success.

We're looking for a Sr. Product Marketing Manager who has done real PMM work: building positioning from the ground up, running end-to-end launches, designing lifecycle programs that change behavior, and generating insights that help shape the product roadmap. You'll own customer GTM and lifecycle strategy, partner closely with Product, CRM, and Growth, and help raise the bar for how this team operates.

The ideal candidate combines strong product marketing fundamentals with growth thinking, customer empathy, and exceptional communication skills. This individual deeply understands buyer and customer motivations and marketplace dynamics and knows how to create messaging, education, and lifecycle programs that drive adoption, activation, and retention.

## RESPONSIBILITIES

## GO-TO-MARKET STRATEGY & EXECUTION

- Lead end-to-end GTM for features and platform initiatives — positioning, messaging, channel strategy, launch execution, and measurement.
- Translate product capabilities into crisp customer value propositions that drive adoption and behavior change.
- Partner with Product, Creative, CRM, and Growth to ship launches that hit business targets, not just ship dates.

## CUSTOMER LIFECYCLE MARKETING

- Design, optimize, and scale customer lifecycle programs across onboarding, activation, engagement, retention, and reactivation stages.
- Identify key behavioral moments and intervention opportunities where communication, education, or product awareness can improve customer outcomes.
- Partner with CRM and Growth teams to develop lifecycle journeys across email, push notifications, in-app messaging, and other owned channels.

## CUSTOMER POSITIONING & MESSAGING

- Develop and maintain customer-facing messaging frameworks, value propositions, and positioning strategies that reinforce Poshmark’s differentiated marketplace offering.
- Create channel-specific messaging and copy that effectively communicates customer benefits, platform capabilities, and community value.
- Ensure consistency of voice, positioning, and customer education across customer touchpoints and campaigns.

## CUSTOMER & COMPETITIVE INSIGHTS

- Be the internal authority and expert on customer motivations, segments, and behaviors — grounded in qualitative research, data, and direct community engagement.
- Leverage qualitative research, behavioral data, and marketplace insights to inform product marketing and lifecycle strategies and value proposition that reflect Poshmark’s unique marketplace positioning
- Monitor the competitive landscape for customer tools and experiences; translate findings into strategic recommendations.

## CROSS-FUNCTIONAL LEADERSHIP

- Act as a strategic bridge between Product, Growth, Creative, CRM, and Community teams.
- Translate product priorities into actionable marketing briefs and customer communication plans.
- Influence cross-functional stakeholders through strong collaboration, strategic thinking, and customer-centered advocacy.
- Model what excellent PMM work looks like — sharp briefs, rigorous positioning, outcome-oriented launches — for a team that is developing its craft.
- Contribute to how the PMM function operates: processes, frameworks, and standards that scale beyond any one project.

## 6-MONTH ACCOMPLISHMENTS

- Own and ship at least 2 customer-facing launches end-to-end, from positioning through post-launch measurement.
- Complete a customer lifecycle audit and deliver a prioritized roadmap of communication and engagement improvements.
- Establish yourself as the go-to customer expert internally — trusted by Product, CRM, Growth and Community
- Independently manage customer-facing go-to-market launches from positioning through execution.
- Successfully onboard into Poshmark’s customer ecosystem, product roadmap, and lifecycle marketing infrastructure.

## 12-MONTH ACCOMPLISHMENTS

- Become a trusted strategic partner for customer growth, lifecycle strategy, and product launch planning.
- Lead impactful go-to-market initiatives that drive measurable improvements in customer adoption, activation, retention, and engagement.
- Develop scalable lifecycle frameworks and messaging systems that support long-term customer success and marketplace growth.
- Influence customer product experiences through customer insights, behavioral analysis, and clear POV on what customers need.
- Strengthen Poshmark’s customer value proposition and competitive positioning within the resale and marketplace landscape.
- Establish operational excellence across launch planning, lifecycle execution, and cross-functional communication processes.
- Drive measurable improvement in customer activation, engagement, and retention through GTM and lifecycle programs.
- Actively elevate the PMM craft on the team — through feedback, shared frameworks, and leading by example.

## REQUIREMENTS

## EXPERIENCE

- 5–8 years of experience in Product Marketing, Product Management, Lifecycle Marketing, or related strategic marketing functions with a track record of doing the core work: positioning, launch strategy, lifecycle programs, customer insights.
- Strong experience leading both go-to-market initiatives and lifecycle or retention programs within a consumer app, marketplace, platform, or e-commerce environment.
- Experience marketing to customer, creator, supply-side, or marketplace communities and understands what motivates them.

## SKILLS

Go-to-Market

- Proven GTM instincts — can build positioning from scratch, develop messaging hierarchies, plan and execute launches end-to-end, and measure what matters.
- Knows how to write a creative brief that actually guides the work, and a positioning doc that holds up under cross-functional scrutiny.

Lifecycle & CRM

- Deep familiarity with lifecycle channels — email, push, in-app — and the behavioral data that informs when, what, and who to message.
- Has designed programs that change behavior across a user journey, not just sent campaigns.

Strategy & Influence

- Sharp strategic thinker who can develop a point of view from ambiguous inputs and bring leadership along.
- Comfortable operating without a full playbook — can set direction, make judgment calls under pressure, and create structure where there isn’t any.
- Strong enough instincts to coach others on PMM craft, not just execute it themselves.

Communication & Writing

- Exceptional writer across formats — positioning docs, customer-facing copy, internal briefs, exec comms.
- Can adapt voice and message for different customer segments and channels without losing clarity or conviction.

## NICE TO HAVE

- Background in resale, fashion, or peer-to-peer marketplace businesses.
- Hands-on experience with Klaviyo or a comparable lifecycle platform.
- Familiarity with customer education, community-led growth, or organic discoverability strategies.
- Prior experience managing or formally mentoring PMMs.

## About Poshmark

## Company Overview
- **One-liner**: Poshmark is a social commerce marketplace where users can buy and sell new and secondhand fashion, home goods, electronics, and more, combining social engagement with ecommerce.
- **Entity Type**: Private (acquired by Naver Corporation in January 2023 for $1.2 billion; formerly public with ticker POSH on NASDAQ)
- **Headquarters**: Redwood City, California, USA
- **Founded**: 2011
- **Founders**: Manish Chandra, Chetan Pungaliya, Gautam Golwala, Tracy Sun

## Core Business
- **Industries**: Social commerce, retail fashion resale, ecommerce
- **Target Customers**: B2C — individual sellers and buyers (primarily consumers), with a strong focus on women’s fashion and expanding into men’s, kids’, pets, home, and beauty categories
- **Mission Statement**: "To put people at the heart of commerce, empowering everyone to thrive."

## Products & Services
- **[Poshmark Marketplace]**: A social marketplace app and website where users buy and sell new or used items across fashion, home, electronics, and beauty. Core features include "Posh Shows" (live selling events), "Closet Clear Out," and "Offer to Likers." It is a peer-to-peer platform with a strong community focus.
- **[Posh Protect]**: Buyer protection program that ensures items are as described or the buyer gets a refund.
- **[Posh Post]**: A simplified shipping service with flat-rate labeling for sellers.
- **[Poshmark for Brands/Partners]**: Programs enabling brands to engage with the community, manage official closets, and run promotions.

## Market Standing
- **Valuation/Market Cap**: Acquired by Naver Corporation in January 2023 for $1.2 billion (all-cash transaction). Prior to going private, its market cap was approximately $1.2 billion at the time of the deal announcement.
- **Key Metric (Revenue)**: Annual revenue of approximately **$326 million** (latest available, from pre-acquisition filings; private company post-acquisition, financials not publicly disclosed).
- **Key Metric (Community)**: Over **80 million registered users** across the U.S., Canada, Australia, and India; over **350 million items sold** to date; sellers have generated over **$8 billion in earnings**.
- **Key Metric (Funding)**: Prior to its IPO, Poshmark raised over $150 million from investors including Mayfield Fund, GGV Capital, Menlo Ventures, and others.
- **Notable Investors/Partners**: Naver Corporation (parent company), Mayfield Fund, GGV Capital, Menlo Ventures, Rakuten, and others.
- **Growth Signals**: International expansion into Canada, Australia, and India; launch of "Posh Shows" live shopping; headcount growth of 5% YoY to approximately 1,855 employees; active hiring in engineering, data science, and product roles.

## Competitive Advantages
- **Community-First Social Commerce**: A highly engaged, loyal community of buyers and sellers—over 130 million items sold—differentiating it from traditional resale platforms like ThredUp or eBay.
- **Established Brand & Trust**: The "Posh Protect" program and consistent user experience create strong trust, with over $8 billion in seller earnings to date.
- **Data & Personalization Moat**: A large dataset on user preferences, selling patterns, and fashion trends powers recommendation algorithms and seller tools.
- **Parent Company Backing**: Naver’s resources (technology, AI, global reach) provide stability while allowing Poshmark to operate independently.

## Strategic Focus
- **Expanding Live Commerce**: Investing in "Posh Shows" to compete with TikTok Shop and other live selling formats, especially in the U.S. and international markets.
- **International Growth**: Deepening presence in Canada, Australia, and India, which are newer markets relative to the U.S.
- **Platform Enhancements**: Improving seller tools (e.g., AI-driven pricing, inventory management, shipping logistics) to increase conversion and user retention.
- **Sustainability & Circular Economy**: Positioning the platform as a leader in sustainable fashion (keeping items in circulation), which aligns with growing consumer trends.

## Why Work Here
- **Culture & Values**: Core values include "Focus on People," "Lead with Love," and "Embrace Your Weirdness." The company emphasizes authenticity, inclusion, and connection—both within the team and with the community.
- **Work Policy**: Hybrid workplace model (mix of remote and on-site, varying by team). Redwood City HQ is the primary hub, with offices in Chennai, Vancouver, and New York City. Many engineering and corporate roles are expected to work from the office on a regular basis.
- **Benefits**: Comprehensive health & wellness, flexible PTO, parental/family leave, 401K plan, remote work support, learning & development programs, and fun company events. Personal style (or not) is encouraged.
- **Engineering Culture**: Tech stack includes AWS, Java, Python, Kotlin, Ruby on Rails, Swift, Kubernetes, Terraform, and more. Teams work on ML, infrastructure, data engineering, and platform products. The company focuses on empowering engineers with autonomy and driving impact from day one.
- **Stability & Outlook**: Backed by Naver, a large and stable tech conglomerate, Poshmark has a solid financial footing and is actively hiring in engineering, data, and product roles.
- **Employee Ratings**: 4.0/5.0 on LinkedIn (417 reviews) — Work-Life Balance: 4.3, Compensation: 3.6, Culture: 4.3, Career: 3.8.

## Sources
1. [poshmark.com](https://poshmark.com/about)
2. [poshmark.com](https://poshmark.com/careers)
3. [builtin.com](https://builtin.com/company/poshmark)
4. [linkedin.com](https://www.linkedin.com/company/poshmark)
5. [investors.poshmark.com](https://investors.poshmark.com/news/news-details/2022/Naver-to-Acquire-Poshmark/default.aspx)
6. [boards.greenhouse.io](https://boards.greenhouse.io/poshmark)
7. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/poshmark)

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