---
title: 'Sr. Marketing Manager at Cruva'
canonical: 'https://feeny.ai/job/sr-marketing-manager-cruva-los-angeles-6nstmtmc7v4r'
type: 'job'
last_seen: '2026-09-12'
---

# Sr. Marketing Manager at Cruva

- **Company:** Cruva
- **Location:** Los Angeles, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-05-10
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/cruva/8a3c0c7e-7d5b-49b4-9d37-5453292cd812

## Job description

## The Role

Cruva is the operating system for brands selling on TikTok Shop. We work with 1,400+ DTC brands, from multi-seven-figure to nine-figure operations, running their affiliate programs, creator relationships, sample seeding, payouts, and GMV attribution at scale. We are doing multi-millions in ARR, profitable, bootstrapped, and growing several-fold in 2026. This is Cruva's first dedicated marketing hire, reporting directly to our CEO, Sebastian. You will own how Cruva shows up in public: newsletter, case studies, social channels, our quarterly report, and brand moments. Sebastian owns marketing strategy, the founder voice, agency relationships, and the demand generation and sales motion. You make the brand visible and consistent every week. If you have been a content lead at a creator-economy SaaS, an influencer or creator agency, an ecommerce growth agency, or a creator-led DTC brand, this seat will feel familiar.

## What You'll Do

- Cruva newsletter. Own the editorial calendar, draft each issue, ship on cadence, and grow the list.
- Customer case studies. Interview the brands and creators behind our largest customer wins and develop them into substantive stories that operators in the space share with each other.
- Social channels. Run LinkedIn (primary), TikTok, and Instagram. Voice, production, repurposing, and community engagement.
- Founder content distribution. Sebastian writes the LinkedIn posts and long-form pieces. You edit, schedule, repurpose into clips and threads, and syndicate.
- The Cruva TikTok Shop Index. Our quarterly proprietary data report on the state of the platform. You manage design, copy production, launch, and distribution end-to-end; Sebastian writes the data narrative.
- Lead magnets. At least one free tool, report, or template per quarter. Brief design and engineering, write the copy, ship, and promote.
- Podcast and show production. Once launched: booking, coordination, clip production, distribution.
- Brand and event marketing. TikTok Shop Summit, partner events, customer dinners: both production and storytelling.

## What You'll Bring

- 2 to 5 years of marketing experience inside the creator economy or ecommerce, at a creator-economy SaaS, an influencer or creator agency, an ecommerce or Amazon growth agency, or a creator-led DTC brand.
- A strong writing portfolio. Half of this role is writing: newsletter issues, case studies, founder content edits, campaign and landing copy. We ask for samples and weigh them heavily.
- A demonstrated storytelling instinct: the ability to identify the narrative inside a customer interview and produce a piece worth forwarding.
- Fluent, disciplined use of AI tools, with clear opinions on which is best for which task. Taste filters every output before it ships.
- Production discipline. You can brief designers, edit short-form video, run projects to deadlines, and learn unfamiliar tools without supervision.
- Comfort executing against a defined strategy. Sebastian sets direction; you make it real. The right candidate finds this energizing rather than constraining.

## Compensation

$95,000 to $125,000 base salary depending on experience, plus meaningful early-stage equity. Start date: as soon as available.

Location Los Angeles, CA. In-person at our office regularly. Remote candidates will not be considered for this role.

## About Cruva

## Company Overview
- **One-liner**: Cruva is the AI operating system for social commerce, helping brands scale TikTok Shop affiliate programs through creator discovery, automated outreach, and full-pipeline CRM.
- **Entity Type**: Private (funding stage not disclosed)
- **Headquarters**: Los Angeles, California, United States
- **Founded**: Not publicly available (rebranded from UPTK in October 2025)
- **Founders**: Sebastian Nelson (Co-Founder & CEO)

## Core Business
- Primary industry/industries: Social commerce, affiliate marketing, creator management, SaaS
- Target customers: B2B – brands and agencies running TikTok Shop (and soon multi-platform) affiliate programs, from early-stage to enterprise scale
- Mission or purpose statement: To become the operating system for creator-driven commerce, enabling brands to build and manage affiliate communities that drive measurable GMV and halo effects across channels.

## Products & Services
- **Cruva Platform**: A comprehensive SaaS suite that combines AI-powered creator discovery, automated multi-channel outreach, full-pipeline CRM, sample management, private creator communities, and halo effect attribution. It is an Official TikTok Shop Partner and integrates with Shopify.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Over $47 million in cumulative GMV managed (as of October 2025); 233% year-over-year growth; serving 2,000+ brands
- **Notable Investors/Partners**: Official TikTok Shop Partner; no external investors publicly listed
- **Growth Signals**: 433% headcount growth YoY (from ~2 to 12 employees); expanding beyond TikTok Shop to Instagram Shopping, YouTube Shopping, and Amazon Influencer programs; 12% creator response rates (vs. 2% industry average); 65% sample-to-sale conversion rate

## Competitive Advantages
- Official TikTok Shop Partner status provides direct API access and trusted workflows.
- AI-native creator discovery using natural language queries and competitor signal analysis.
- Unique halo effect measurement that attributes GMV beyond direct clicks (branded search lift, paid ad CAC reduction, site traffic).
- Private creator community features (contests, tiered rewards, re-activation) that drive repeat posting and compounding content.

## Strategic Focus
- Multi-platform expansion: extending the platform beyond TikTok Shop to Instagram, YouTube, and Amazon influencer programs while maintaining core TikTok Shop strength.
- Scaling the platform to handle larger affiliate networks and deeper analytics without increasing team overhead.
- Continuing to improve AI discovery and automation to reduce manual work for brand teams.

## Why Work Here
- Rapidly growing startup (12 employees, +433% headcount growth YoY) offering significant ownership and impact.
- Remote/hybrid setup: offices in Los Angeles and the Philippines; likely flexible work arrangements.
- Culture described as fast-paced and results-oriented, with white-glove onboarding and dedicated customer success.
- Opportunity to shape the operating system for an emerging social commerce category alongside experienced leadership.
- Active job posting for Senior Marketing Manager at the time of research.

## Sources
1. [cruva.com](https://cruva.com/)
2. [linkedin.com](https://www.linkedin.com/company/cruva)
3. [apps.shopify.com](https://apps.shopify.com/cruva)
4. [markets.financialcontent.com](https://markets.financialcontent.com/wral/article/getnews-2025-10-23-tiktok-shop-automation-leader-uptk-rebrands-to-cruva-expands-multi-platform-vision)

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