---
title: 'Sr. Marketing Manager at GenScript/ProBio'
canonical: 'https://feeny.ai/job/sr-marketing-manager-genscript-probio-united-states-00g6km99k8pk'
type: 'job'
last_seen: '2026-09-15'
---

# Sr. Marketing Manager at GenScript/ProBio

- **Company:** GenScript/ProBio
- **Location:** United States
- **Posted:** 2026-07-17
- **Last confirmed live:** 2026-09-15
- **Apply:** https://job-boards.greenhouse.io/genscript/jobs/5189645007

## Job description

## About GenScript

Founded in 2002 in New Jersey, GenScript Biotech Corporation accelerates innovation in biotech and healthcare by providing researchers and companies with the building blocks needed to develop groundbreaking treatments and products. Guided by its mission to Make People and Nature Healthier Through Biotechnology, and its role as a well-recognized biotechnology company, GenScript has a team of approximately 6,165 employees and has served more than 200,000 customers across over 100 countries and regions.

About ProBio:

ProBio, a subsidiary of GenScript, is a global CDMO offering end-to-end services from discovery to GMP for plasmids, antibodies, and cell & gene therapies. We bring together multidisciplinary expertise to accelerate development and manufacturing through customized, and comprehensive services. ProBio has established companies in the United States, the Netherlands, South Korea, and China (Hong Kong, Shanghai, and Nanjing) and other regions to serve global customers, and has helped customers in the United States, Europe, Asia Pacific and other regions obtain more than 150 IND approvals since October 2017.

## About The Role

We are seeking a strategic and commercially minded Senior Campaign and Content Marketing Manager to lead the planning, execution, and optimization of integrated marketing campaigns across the customer lifecycle. This is a senior individual contributor role for an experienced marketer who can independently translate business priorities into impactful multi-channel marketing programs that drive awareness, engagement, pipeline, and revenue growth. You will combine strong campaign leadership with a deep understanding of customer journeys, value proposition development, and content strategy within the life sciences sector. Working closely with Product Management, Commercial, Scientific, and Regional Marketing teams, you will develop customer-centric campaigns and content that strengthen ProBio's market position, communicate product value, and support business growth. This role requires the ability to influence senior stakeholders, align cross-functional teams, and deliver complex initiatives with minimal direction.

## Key Responsibilities：

Marketing Strategy & Campaign Leadership

- Own the development and execution of annual and quarterly marketing plans aligned to business priorities and commercial goals within designated segments.
- Lead complex, integrated, multi-channel campaigns from strategy and planning through execution, measurement, and optimization.
- Translate corporate, commercial, and product strategies into marketing programs that deliver measurable business outcomes.
- Independently manage campaign plans, budgets, timelines, stakeholder alignment, and performance tracking.
- Coordinate cross-functional teams including Commercial, Product Management, Scientific SMEs, Regional Marketing teams, and external partners to ensure successful delivery.
- Present campaign strategies, recommendations, and performance insights to senior leadership.

Customer Insights & Value Proposition Development

- Develop a deep understanding of customer segments, buying behaviours, decision-making processes, and market dynamics.
- Map customer journeys and ensure marketing activities support customers at each stage of the buying process.
- Partner with Product Management and Commercial teams to translate customer needs and technical capabilities into compelling value propositions, messaging, and campaigns.
- Leverage market insights, customer feedback, and performance data to continuously refine strategy and positioning.

Content Strategy & Execution

- Develop content strategies that support demand generation, thought leadership, brand awareness, and customer engagement goals.
- Collaborate with R&D, Product Management, Commercial teams, and scientific SMEs to create customer-focused content across channels.
- Ensure messaging consistency, brand alignment, and content relevance throughout the customer journey.
- Champion ProBio's value proposition across campaigns, content, and customer touchpoints.

Performance & Optimization

- Define KPIs and success metrics for campaigns and content initiatives.
- Analyze campaign, funnel, and engagement performance to optimize outcomes and maximize ROI.
- Provide recommendations based on performance data, customer insights, and market trends.
- Partner with digital marketing teams to continuously improve customer experience and demand generation effectiveness.

Qualification：

- 7+ years' experience in B2B marketing, campaign marketing, product marketing, or content marketing, preferably within life sciences, biotechnology, CDMO, or related industries.
- Proven success leading complex, integrated, multi-channel marketing campaigns that deliver measurable commercial results.
- Strong strategic planning and project leadership skills, with the ability to work independently and drive initiatives from concept to execution.
- Demonstrated experience building customer journeys, value propositions, and messaging frameworks for technical or scientific products and services.
- Excellent stakeholder management skills, with the ability to influence and collaborate across commercial, product, scientific, and leadership teams.
- Strong analytical mindset with experience using data and insights to optimize marketing performance.
- Exceptional communication, writing, presentation, and interpersonal skills, including experience engaging with senior stakeholders.
- Highly organized and capable of managing multiple priorities in a fast-paced, global environment.
- Experience working with scientific subject matter experts and within a regulated industry is highly desirable.
- Bachelor's degree required; MBA or advanced scientific qualification is a plus.

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Benefits:

Benefits include medical, dental, and vision insurance as well as a 401(k) retirement plan with a company match that vests fully on day one. We offer paid parental leave after just three (3) months of employment, and a paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays. Additional benefits include flexible spending and health savings accounts, life and AD&D insurance, short- and long-term disability coverage, legal assistance, and supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance. We also provide commuter benefits, well-being initiatives, and peer-to-peer recognition programs; demonstrating our ongoing commitment to building a culture where our people feel empowered, supported, and inspired to do their best work.

GenScript USA Inc/ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

GenScript USA Inc./ProBio Inc. maintains a drug-free workplace.

Please note: Genscript USA Inc./ProBio Inc. will only contact candidates through verified application sources. GenScript/Probio does not request personal information from candidates through individual email or any other platform.

## About GenScript/ProBio

## Company Overview
- **One-liner**: GenScript Biotech Corporation, through its subsidiary ProBio, provides end-to-end contract development and manufacturing (CDMO) services for biologics, cell and gene therapies, and mRNA innovations, accelerating drug development from discovery to commercialization.
- **Entity Type**: Public (Hong Kong Stock Exchange: 1548.HK)
- **Headquarters**: Piscataway, New Jersey, United States (GenScript HQ); ProBio’s U.S. CDMO center of excellence in Hopewell, New Jersey
- **Founded**: 2002 (GenScript)
- **Founders**: Not publicly listed on provided sources; GenScript was founded by a team of scientists and entrepreneurs.

## Core Business
- **Primary industry/industries**: Biotechnology – Contract Development and Manufacturing Organization (CDMO); Life Science CRO; Cell & Gene Therapy; Biologics; mRNA therapeutics.
- **Target customers**: Biotech and pharmaceutical companies of all sizes (startups to large pharma), academic researchers, and clinical-stage developers – B2B focused.
- **Mission or purpose statement**: “Make People and Nature Healthier Through Biotechnology” (GenScript); ProBio’s mission: “Through our commitment to quality, collaboration and innovation, ProBio delivers customized solutions to transform scientific discoveries into market-ready therapies that make a lasting impact on patients’ health and well-being.”

## Products & Services
- **Plasmid DNA Development & GMP Manufacturing**: Specialized services for cell and gene therapy programs, from early development through clinical and commercial supply, manufactured at the Hopewell, New Jersey facility (FDA-compliant).
- **Viral Vector Development & GMP Manufacturing**: End-to-end support for AAV, lentivirus, and other vectors for clinical and commercial programs.
- **mRNA Development & Manufacturing**: Integrated solutions for speed, scalability, and quality, covering process development and GMP production.
- **Biologics Discovery & Development**: Antibody discovery, engineering, cell line development, upstream/downstream processing, and drug product manufacturing for monoclonal, bispecific, and multi-specific antibodies and recombinant proteins.
- **CMC Services for CGT**: Full CMC support for plasmids, viral vectors, mRNA, and nucleic acid drugs – from IND filing to commercial manufacturing, including cell banking, process characterization, analytical development, and stability studies.
- **Integrated Services**: Process development, bioanalytical development, formulation, and in vitro/in vivo pharmacology.

## Market Standing
- **Valuation/Market Cap**: Not publicly available from provided sources (GenScript is a public company with ticker 1548.HK; market cap varies – check financial platforms for latest).
- **Key Metric**: GenScript employs approximately 6,165 people and has served over 200,000 customers across more than 100 countries. ProBio has helped customers obtain more than 150 IND approvals since October 2017.
- **Notable Investors/Partners**: GenScript is a publicly traded company; ProBio is a wholly owned subsidiary. No specific investor names provided. Key partners include biotech and pharma companies globally.
- **Growth Signals**: Global expansion with facilities in the US, Netherlands, South Korea, and China (Hong Kong, Shanghai, Nanjing). GMP capacity meeting FDA, EMA, and NMPA regulatory standards. Growing network of development and manufacturing sites to support international programs.

## Competitive Advantages
- **End-to-End Platform**: ProBio offers a fully integrated “DNA-to-GMP” platform covering discovery, development, and manufacturing across multiple modalities (plasmids, viral vectors, mRNA, antibodies) – reducing handoffs and risk.
- **Regulatory Expertise**: Facilities designed to meet FDA, EMA, and NMPA requirements, enabling clients to navigate global submissions.
- **Proprietary Technology**: Technology-driven platform processes that minimize variability and accelerate timelines from early development to commercial supply.
- **Proven Track Record**: 150+ IND approvals since 2017 and partnerships with companies of all sizes demonstrate reliability and depth.

## Strategic Focus
- **Current priorities and direction for growth**: Expand global footprint to be closer to customers and align with regional regulatory needs; invest in cutting-edge capabilities for advanced therapies (CGT, mRNA); maintain a customer-centric, innovation-driven culture to accelerate client programs.
- **Key initiatives**: Building out purpose-built facilities for each modality, enhancing proprietary platform processes, and recruiting talent across R&D, manufacturing, and business development.

## Why Work Here
- **Culture highlights**: Mission-driven environment focused on “making people and nature healthier.” Core values: Customer Centric, Innovation, and Integrity. Emphasis on ethical standards, transparency, and collaboration.
- **Remote/hybrid/office policy**: Not explicitly stated in provided sources; roles appear to be based at specific sites (e.g., Hopewell, NJ; Piscataway, NJ; Europe; Asia). Some positions (e.g., Commercial Technical Support Specialist) offer remote in Europe.
- **Notable perks or engineering culture**: Opportunity to work on cutting-edge therapies (gene editing, mRNA, biologics) that directly impact patient health. Global career opportunities across multiple continents. The company encourages “new ideas and challenging traditional approaches” – a strong innovation culture for scientists and engineers.

## Sources
1. [genscriptprobio.com](https://genscriptprobio.com/about-us.html?src=fromgenscriptsubpage)
2. [genscript.com](https://www.genscript.com/our-business.html)
3. [probiocdmo.com](https://www.probiocdmo.com/careers.html)
4. [greenhouse.io](https://job-boards.greenhouse.io/genscript/jobs/4697895007)

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