--- title: 'Sr. Marketing Operations Manager at Florence Healthcare - US' canonical: 'https://feeny.ai/job/sr-marketing-operations-manager-florence-healthcare-us-atlanta-72ptan3p5rym' type: 'job' last_seen: '2026-10-15' --- # Sr. Marketing Operations Manager at Florence Healthcare - US - **Company:** Florence Healthcare - US - **Location:** Atlanta, GA - **Posted:** 2026-10-09 - **Last confirmed live:** 2026-10-15 - **Apply:** https://job-boards.greenhouse.io/florencehealthcare/jobs/4742508005 ## Job description What We Do: Florence software advances cures by helping the world’s most important research sites do their best work. Our solutions are now used by over 65,000 research teams in 90 countries around the world—we’re the most widely deployed site workflow tool in the industry. By the end of the decade, we’ll double the pace at which new medicines get to market by doubling the output of trial site teams. To date, we were named a Deloitte Fast 50 business, G2 Category Leader, an Inc. & AJC best place to work, and an Inc. 5000 company five years in a row. At Florence, we are committed to make the world a better place by accelerating research while providing an environment for our employees where they can be happy in their lives, enjoy their jobs, and grow. What You’ll Bring to the Team: This is a hands-on, execution-focused marketing operations role at the center of Florence’s revenue operations engine on the GTM Strategy and Enablement team. You’ll sit at the intersection of marketing, sales, and revenue operations, owning the day-to-day execution inside our GTM tech stack, ensuring campaigns run, leads flow, pipeline grows, and reporting is accurate. The ideal candidate will bring clarity to ambiguity. You’ll navigate complexity, distill insight from noise, resolve issues quickly, and empower teams to make smart, confident decisions. You Will: Lifecycle & Cross-Platform Operations - Collaborate with cross-functional teams to architect and implement scalable operating models to support the end-to-end campaign & event lifecycle, from initial strategy and planning through execution, measurement, and optimization, ensuring seamless integration across various functions and geographies - Monitor HubSpot-Salesforce sync health as it affects marketing, triage sync errors, flag field mapping, overwrite, and timing issues, and bring documented change requests and downstream impact to GTM Systems - Keep HubSpot Lifecycle Stage and native HubSpot functionality (ad conversion events, suppression lists, segmentation, funnel reports) aligned with the Salesforce lifecycle object so downstream programs don't break - Lead definitions and entry/exit criteria for marketing-owned stages, and partner with Sales, RevOps, and GTM Systems on handoff criteria and SLAs; represent Marketing in lifecycle governance and drive adherence in HubSpot post-launch - Diagnose cross-system issues end to end (a contact stuck in a stage, a requalification that didn't fire, a report that won't tie out) and drive them to resolution Marketing Process & Campaign Operations - Own the operational design of marketing programs within our GTM stack: HubSpot, Salesforce, Cvent, Gong, Spekit, Clay, and other AI tools - Support Demand and Field Marketing team on operating cadences and processes, including monthly and quarterly business reviews, annual planning, budget and resource allocation, org-wide goal setting, and communications - Design scoring models and MQL criteria across the marketing lifecycle - Own the day-to-day execution of marketing programs, including: - List pulls, segmentation, and audience building across personas and industries - Campaign setup, QA, and deployment across channels - A/B testing and multivariate experiments to optimize campaign performance - Webinar and event operational support - Build and optimize ABM programs in HubSpot, including in-market account identification, segmentation frameworks, and targeted outreach across personas and industries - Leverage Clay and AI tooling to build scalable enrichment strategies, automated data workflows, and prompt-driven outreach programs in collaboration with the broader GTM team - Maintain HubSpot database cleanliness and health Data, Reporting & Business Rhythm - Build and maintain operational marketing performance dashboards in Salesforce and - HubSpot, covering campaign results, lead volume, top-funnel conversions, and channel attribution - Help ensure data consistency across marketing and CRM platforms, flagging issues and partnering with RevOps to resolve them - Serve as Marketing’s business owner for performance metrics in GTM leadership business reviews, turning data into recommendations rather than just reports Process Execution & Governance - Maintain and enforce data governance standards in day-to-day execution - Manage deduplication and enrichment workflows - Drive adoption through end-user training on processes and reporting, often aligning with Sales Enablement - Lead rollout of new workflows and tools in partnership with GTM Systems Partnering with GTM Systems - You will be a critical partner to the GTM Systems team, who own: - System architecture and integrations - Data model design and cross-platform data flow - Vendor/tool evaluation and stack strategy - Backend automation infrastructure - You'll be their primary marketing counterpart: bringing marketing requirements into architecture decisions, pressure-testing proposed designs for downstream impact on HubSpot programs and reporting, and owning operational rollout once changes are made. An Ideal Candidate Has: - 6+ years in marketing operations in a high-growth B2B SaaS company - Deep, hands-on experience in HubSpot (Marketing Hub + CRM) and Salesforce - Direct experience operating a Salesforce-Hubspot integration - Advanced Salesforce knowledge, including custom objects, Contact-only data models (no Lead object), and reporting - Experience with a custom lifecycle or funnel object, whether custom-built or through a tool - Has designed and run recycle and requalification processes, and funnel reporting that handles contact re-entry - A track record of leading a lifecycle redesign, CRM integration cleanup, or similar cross-platform initiative from requirements through adoption - Hands-on experience with Clay — including building workflows, enrichment pipelines, and prompt-based automations - Familiarity with AI tooling and prompt engineering; comfort experimenting with new tools and workflows to drive efficiency - Highly detail-oriented with strong execution skills; you notice when something’s off - Ability to manage multiple stakeholders and prioritize across competing requests What’s in it for you? - Do well. We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city. - Do good. We insist that health technology is the highest calling for software development. We pride ourselves on working on something bigger than ourselves; helping advance cures and therapies. - Make the leap. Join our high-output culture to create innovative, modern, and purposeful software solutions. Florence supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical disability, or any other protected class. Please be cautious of potential recruitment fraud. If you are interested in exploring opportunities at Florence Healthcare, please go directly to our [Careers Page](https://florencehc.com/careers/). Florence Healthcare will never ask you to pay a fee or download software as part of the interview process with our company. In addition, Florence Healthcare will not ask for your personal banking information until you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All communications with Florence Healthcare employees will only be sent from @florencehc.com email addresses. ## About Florence Healthcare - US ## Company Overview - **One-liner**: Florence Healthcare provides a purpose-built clinical trial operations platform that connects sponsors, CROs, and research sites to digitize workflows, enable remote monitoring, and accelerate study timelines. - **Entity Type**: Private (Series C) - **Headquarters**: Atlanta, Georgia, USA (3340 Peachtree Rd NE, Ste 650, Atlanta, GA 30326) - **Founded**: 2014 - **Founders**: Ryan Jones (CEO) and Andres Garcia (CTO) ## Core Business - **Primary industry/industries**: Clinical Trial Technology / Healthcare IT / Life Sciences Software - **Target customers**: B2B — primarily clinical research sites (hospitals, academic medical centers, community sites), sponsors (pharma/biotech), and Contract Research Organizations (CROs) - **Mission or purpose statement**: To unleash the next era of clinical trials intelligence by powering shared workflows and AI-augmented automation across sites and sponsors, ultimately improving patient outcomes worldwide. ## Products & Services - **Florence Trial Operations Platform**: An integrated suite that digitizes, automates, and connects study and site operations. Key modules include: - **eBinders™**: Digital investigator site files (eISF) and participant binders with compliant audit trails, role-based access, and e-signatures. - **SiteLink®**: Seamless document distribution, monitoring, and exchange between sponsors/CROs and all study sites. - **eConsent**: Digital informed consent workflows for in-person or remote consenting. - **ParticipantLink™**: A study-ready database to match candidates with future trials and route them directly to sites. - **eNcounter™**: Digitizes every document and automates workflows to centralize data and accelerate operations. - **StudyOrganizer™**: A free, easy-to-use study organizer for busy research sites (bookmarks, passwords, contacts). - **Automated Compliance**: Tools to maintain inspection-readiness and reduce risk. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed. - **Key Metric**: Total Funding of **$115.8M** across multiple rounds. - **Annual Revenue**: Estimated at **$11.7M** (per LinkedIn). - **Notable Investors/Partners**: Insight Partners (led Series C), Fulcrum Equity Partners (led Series B), Bee Partners (led Seed Round). - **Growth Signals**: - Connects **65,000+ study sites** and **600+ sponsors** across **90+ countries**. - Acquired **VersaTrial** in September 2023. - Active job postings: 8 (as of mid-2026), with a quarterly posting increase of +100%. - Headcount of **199 employees**, with +0.8% monthly growth. - Offices in the USA (HQ) and Belgrade, Serbia. ## Competitive Advantages - **Direct Site Connectivity**: The only eTMF platform built for direct connectivity to study sites for eISF document exchange, enabling true remote monitoring. - **#1 Rated Platform**: Consistently rated as the top platform for research sites to digitize and automate research workflows. - **End-to-End Workflow Automation**: Covers the full trial lifecycle from study start-up and participant enrollment through to close-out, reducing silos and paper-based delays. - **Global Scale & Compliance**: Operates in 90+ countries with strong compliance and audit-readiness features. - **Strong Leadership**: Founders and executive team have deep backgrounds at BCG, Microsoft, and leading healthcare institutions (e.g., Vanderbilt-Ingram Cancer Center). ## Strategic Focus - **AI-Augmented Automation**: Actively hiring for AI Automation Manager, Senior AI Engineer, and AI Product Manager roles, signaling a strong push toward embedding AI into the platform. - **Global Expansion**: Continued growth in international markets (Serbia, UK, Argentina, Nigeria, Bolivia, and more). - **Platform Integration**: Deepening the connection between sponsors, CROs, and sites to create a unified, intelligent trial operations ecosystem. - **Customer Success & Scale**: Investing in customer success, strategic engagement, and professional services to support a growing customer base. ## Why Work Here - **Culture**: Described as a "friendly environment" where managers are encouraging and provide constant feedback. Employees are passionate and hard-working. The company emphasizes making an impact and having fun. - **Remote/Hybrid/Office Policy**: Offers remote work opportunities and flexible work hours. Has a physical HQ in Atlanta and an office in Belgrade, Serbia, with remote workers globally. - **Notable Perks**: - Unlimited Vacation - Remote Work Opportunities & Flexible Work Hours - Exceptional Salary - Equity + 401k Programs - Excellent Health Benefits - Unlimited Snacks + Drinks - Commuter Benefits - Learning and Development Programs - Volunteer Opportunities - Dev Mentorship Program - Women of Florence Mentorship Group - Regular Office Celebrations - **Hiring Process**: Transparent and human-centric — humans review resumes, followed by team chats, a 10-minute virtual presentation, and then an offer. The company explicitly warns against recruitment fraud and does not ask for money or personal financial information. ## Sources 1. [Florence Healthcare Website](https://www.florencehc.com/) 2. [Florence Healthcare Careers Page](https://www.florencehc.com/careers/) 3. [Florence Healthcare LinkedIn](https://www.linkedin.com/company/florence-healthcare) 4. [Florence Healthcare Leadership Team](https://www.florencehc.com/team/) 5. [Florence Healthcare Jobs on Greenhouse](http://job-boards.greenhouse.io/florencehealthcare) ## Other roles at Florence Healthcare - US - [VP , Clinical Trial Platform](https://feeny.ai/job/vp-clinical-trial-platform-florence-healthcare-us-atlanta-jyfrxwf8dh89) — Atlanta, GA - [Sr. Data Engineer](https://feeny.ai/job/sr-data-engineer-florence-healthcare-us-atlanta-8wvwvzw2aeq5) — Atlanta, GA - [Group Product Manager (Clinical Trials software)](https://feeny.ai/job/group-product-manager-clinical-trials-software-florence-healthcare-us-atlanta-z2t7mt04gg00) — Atlanta, GA - [VP, Professional Services](https://feeny.ai/job/vp-professional-services-florence-healthcare-us-atlanta-sabs5rjrb7se) — Atlanta, GA - [Director of AI](https://feeny.ai/job/director-of-ai-florence-healthcare-us-atlanta-whyv65972ehe) — Atlanta, GA - [AI Automation Manager](https://feeny.ai/job/ai-automation-manager-florence-healthcare-us-atlanta-pybwr6an7jg6) — Atlanta, GA