---
title: 'Sr. Partner Marketing Manager at Cockroach Labs'
canonical: 'https://feeny.ai/job/sr-partner-marketing-manager-cockroach-labs-new-york-e0v9sdrqvrqj'
type: 'job'
last_seen: '2026-09-07'
---

# Sr. Partner Marketing Manager at Cockroach Labs

- **Company:** Cockroach Labs
- **Location:** New York, NY
- **Compensation:** $150k–$200k
- **Posted:** 2026-08-25
- **Last confirmed live:** 2026-09-07
- **Apply:** https://www.cockroachlabs.com/careers/job/?gh_jid=8157130

## Job description

Category-defining tech. Career-defining work.

The next era of software won’t operate at human scale. Applications will create applications. Systems will coordinate with systems. Data and decisions will move faster than teams can react to them. The infrastructure powering that world cannot be fragile, reactive, or limited by the assumptions of the past.

Cockroach Labs exists to build what comes next — before the world requires it.

We created CockroachDB to survive failures, scale without compromise, and adapt to changing conditions automatically. Now we’re helping define a future where complexity fades into the background and infrastructure simply works, no matter the scale.

This is the kind of challenge that attracts people who want to shape industries, not just participate in them. The work is ambitious, the standards are high, and the impact is real.

## The Role

We're hiring a Senior Partner Marketing Manager to own and amplify the go-to-market motion across CockroachDB's partner and ISV ecosystem. We're looking for someone with strong partner marketing experience, enough technical fluency to speak credibly about what we build, and a track record of turning partnerships into structured, measurable programs that drive awareness and pipeline.

You'll work closely with partner engineering, alliances, and product marketing to build co-marketing campaigns, partner launch playbooks, and joint GTM programs that strengthen CockroachDB's position across cloud, AI, and ISV ecosystems.

You must be based in New York City to be eligible for this role, and will be expected to go into our office on Mondays, Tuesdays and Thursdays.

You Will

Own the Partner Marketing Narrative and GTM Motion

- Lead go-to-market planning and execution for strategic technology partners across cloud, AI, and ISV ecosystems
- Build co-marketing campaigns, partner launch playbooks, and joint programs that drive awareness, adoption, and pipeline
- Translate integrations and engineering work into clear, compelling narratives for technical buyers and partner audiences
- Align partner launches and content with the broader integration roadmap and company positioning
- Track performance and continuously refine programs based on engagement, awareness, and business impact

Bring Technical Fluency to the Partner Motion

- Develop a working understanding of CockroachDB's technical value and how it fits within partner ecosystems
- Create partner content, co-marketing assets, and program materials that resonate with technically informed audiences
- Collaborate closely with partner engineering and product marketing to stay current on integrations and roadmap priorities
- Show up credibly in partner conversations, webinars, and co-marketing initiatives without needing to be the deepest technical voice in the room

Drive Cross-Functional Alignment

- Partner with alliances, product marketing, and demand gen to build joint programs that scale
- Serve as the connective tissue between partner relationships and internal marketing execution
- Help the partner team see marketing as a force multiplier by showing up proactively, not reactively

The Expectations

In your first 30 days, you'll meet the partner team, audit existing partner content and co-marketing agreements, and map the current integration landscape. You'll also build relationships with corporate marketing, product marketing, and demand gen.

By 60 days, you'll have published your first partner content, launched or planned a co-marketing activation with a priority ISV partner, and established a content and program calendar tied to the integration roadmap.

By 90 days, you'll have a repeatable go-to-market playbook for new partner integrations, active co-marketing programs running with at least two ISV partners, and measurable partner content contributing to awareness and pipeline.

You Have

- 5+ years of experience in partner marketing, alliance marketing, or ecosystem marketing in a B2B technology company
- A track record of building and executing co-marketing programs, partner launches, and joint GTM motions that drive pipeline
- Experience working across partner, PMM, and demand gen teams to align on shared goals and execution
- Enough technical fluency to hold credible conversations about cloud, infrastructure, APIs, or data products
- Ability to plan and execute webinars, virtual programs, and partner activations independently
- Strong written communication skills and an instinct for what resonates with technical and business audiences
- A self-starter mentality

## Nice to Have

- Experience marketing within developer or technical ecosystems
- Familiarity with databases, distributed systems, or cloud-native infrastructure
- Background in AI/ML ecosystem partnerships or ISV marketing
- Experience with dev rel or community-building programs

Success in this Role

- Every major partner integration has a go-to-market plan and supporting content before or at launch
- Co-marketing programs with priority ISV partners are running, measurable, and contributing to pipeline
- CockroachDB is visible and well-positioned within AI and cloud ISV ecosystems
- The partner engineering and alliances teams see marketing as a force multiplier, not a request queue

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at accessibility@cockroachlabs.com.

Cockroach Labs has a hybrid work model, with Roachers that are local to one of our offices coming in on Mondays, Tuesdays, and Thursdays and working flexibly the rest of the week. While we’ve learned valuable lessons working remotely, nothing can replace the connection, creativity, and fun that occurs when Roachers get together and we are committed to fostering a workplace that encourages collaboration and allows us all to do our best work.

## Benefits

- Stock Options
- Medical Insurance
- Vision Insurance
- Dental Insurance
- Life and Disability Insurance
- Professional Development Funds
- Flexible Time Off
- Paid Holidays
- Paid Sick Days
- Paid Parental Leave
- Retirement Benefits
- Mental Wellbeing Benefits
- And more!

The annual anticipated base salary range for U.S. candidates for this role is listed in USD below. This role is also eligible for commission. Salary is one component of the Cockroach Labs’ Total Rewards package, which also includes, for each employee: stock options, medical insurance, vision insurance, dental insurance, life and disability insurance, funds towards professional development resources, flexible paid time off, 11 paid holidays a year, 10 paid sick days a year, paid parental leave, a 401(k) plan, and wellbeing benefits.

We set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications, geographic location, skills, experience, and competencies. In addition, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.

Salaries for candidates outside the U.S. will vary based on local compensation structures.

This position will remain posted until filled. Applicants should apply via our Careers Page.

Annual Anticipated Base Salary Range (U.S) $150,000—$200,000 USD

The annual anticipated base salary range for U.S. candidates for this role is listed in USD below. Salary is one component of the Cockroach Labs’ Total Rewards package, which also includes, for each employee: stock options, medical insurance, vision insurance, dental insurance, life and disability insurance, funds towards professional development resources, flexible paid time off, 11 paid holidays a year, 10 paid sick days a year, paid parental leave, a 401(k) plan, and wellbeing benefits.

We set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications, geographic location, skills, experience, and competencies. In addition, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.

Salaries for candidates outside the U.S. will vary based on local compensation structures.

This position will remain posted until filled. Applicants should apply via our Careers Page.

Annual Anticipated Base Salary Range (U.S) $150,000—$200,000 USD

## About Cockroach Labs

## Company Overview
- **One-liner**: Cockroach Labs builds CockroachDB, a cloud-native, distributed SQL database that helps businesses build and scale applications with resilience and consistency.
- **Entity Type**: Private (Series F)
- **Headquarters**: New York City, New York, USA
- **Founded**: 2015
- **Founders**: Spencer Kimball, Peter Mattis, Ben Darnell

## Core Business
- **Primary industry/industries**: Database Infrastructure, Cloud Software, Enterprise Technology
- **Target customers**: B2B, Enterprise, SMB, and developers building mission-critical, geo-distributed applications
- **Mission or purpose statement**: To simplify how businesses build and operate world-changing applications by eliminating database bottlenecks and downtime.

## Products & Services
- **[CockroachDB (Core/Enterprise)](/products)**: A distributed SQL database built on a transactional key-value store, offering horizontal scalability, strong consistency, and survivability across regions. Available as a self-hosted (open-source core) or fully managed cloud service (CockroachDB Serverless and Dedicated).
- **CockroachDB Cloud**: A fully managed, multi-cloud database-as-a-service (DBaaS) on AWS, GCP, and Azure, handling operational complexity.

## Market Standing
- **Valuation/Market Cap**: Valued at approximately $5 billion as of its Series F round in 2021 (most recent disclosed valuation).
- **Key Metric**: Total Funding – Over $635 million raised.
- **Notable Investors/Partners**: Sequoia Capital, Benchmark, Tiger Global Management, GV (Google Ventures), Index Ventures, Redpoint Ventures, Altimeter Capital, and Bond.
- **Growth Signals**: Strong adoption by enterprise customers and startups; expansion of cloud offerings (Serverless, Dedicated); opening of new engineering offices (e.g., Toronto); consistent publication of research papers and contributions to the open-source community.

## Competitive Advantages
- **Technology Moat**: CockroachDB is one of the few databases that natively supports consistent, geo-distributed transactions with SQL semantics, a notoriously hard engineering problem. Its architecture (based on the Raft consensus protocol and a distributed key-value store) provides high availability and strong consistency without manual sharding.
- **Open-Source Ecosystem**: The core database is open-source (BSL license), fostering a large community, contributions, and widespread adoption, which creates a strong network effect and brand loyalty.
- **Cloud-Native by Design**: Built from the ground up for modern cloud environments, it runs on all major cloud providers and offers a seamless multi-cloud experience.

## Strategic Focus
- **Cloud Expansion**: Aggressively growing its managed cloud business (CockroachDB Cloud) to capture the growing DBaaS market and reduce operational overhead for customers.
- **Developer Experience**: Investing heavily in developer tools, SQL compatibility, and ease of use to lower the barrier to entry for teams migrating from legacy databases like PostgreSQL.
- **Enterprise Sales**: Targeting large enterprises with mission-critical applications that require zero downtime and global scale.
- **Multi-Region Capabilities**: Simplifying multi-region deployment with new SQL syntax and configuration options to make geo-distributed applications more accessible.

## Why Work Here
- **Culture**: Cockroach Labs emphasizes a culture of "good ideas come from everyone," collaboration, and leadership regardless of title. They have employee resource groups (CREWS) like Women at Cockroach Labs, Roacher Pride, AsianPI at CRL, and Black at CRL.
- **Work Model**: The company has an **office-first approach** (hybrid), requiring employees to be in one of their offices (NYC, Toronto, or other hubs) on Monday, Tuesday, and Thursday, with flexibility the rest of the week. Remote roles are reserved for specific field sales and enterprise architecture positions.
- **Benefits & Perks**: Competitive health insurance, paid parental leave, flexible PTO, learning & development budget, relocation support, and an employee referral bonus.
- **Engineering Culture**: Engineers work with a modern stack (Go, Kubernetes, Terraform, Prometheus) on a category-defining product. The company is committed to open source, continuous improvement, and publishing research. Onboarding includes a structured 30-day program.
- **Interview Process**: They use an "open interview process" with exercise-based assessments (coding, system design, case studies) to reduce bias and focus on skills rather than resumes. They aim for a fair, transparent, and two-way conversation.

## Sources
1. [Cockroach Labs Careers Page](https://www.cockroachlabs.com/careers/)
2. [Cockroach Labs Open Positions](https://www.cockroachlabs.com/careers/open-positions/)
3. [Cockroach Labs Open Interview Process](https://www.cockroachlabs.com/careers/open-interview/)
4. [Cockroach Labs Product & Engineering](https://www.cockroachlabs.com/careers/product-and-engineering/)
5. [Cockroach Labs Jobs (Greenhouse)](https://job-boards.greenhouse.io/cockroachlabs)

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