---
title: 'Sr People Partner at Vantage'
canonical: 'https://feeny.ai/job/sr-people-partner-vantage-toronto-rexps8qgw9dk'
type: 'job'
last_seen: '2026-10-29'
---

# Sr People Partner at Vantage

- **Company:** Vantage
- **Location:** Toronto, Canada
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-19
- **Last confirmed live:** 2026-10-29
- **Apply:** https://jobs.ashbyhq.com/vantageanalytics/1315b239-4b55-4b08-9289-99f4ef872b7f

## Job description

Vantage is growing, and we need a Sr People Partner to help our leaders become great ones. Your core client group is engineering managers, along with new managers and team leads across the business. Your job is to build a culture where coaching drives performance and where people feel it in their day-to-day experience at Vantage. You model the leadership you coach. You give managers candid advice, earn trust through sound judgment and follow-through, and hold leaders accountable for how they lead. This is a hands-on business partner role. You’ll coach managers through difficult conversations, run performance cycles that focus on growth as much as evaluation and handle employee relations from first concern to resolution. You will lead projects that shape how we define and measure great work and use onboarding, exit interviews and people data to keep improving the employee experience. You’ll also advise on employment compliance across Canada, the US and the UK, support compensation planning, and help build fair, consistently applied policies.

## Key Responsibilities

Business Partnering & Manager Coaching

- Be the primary people partner for employees, people leaders and team leads across the business.
- Equip managers to drive high performance through clear goals, ongoing feedback and real accountability, so great work gets recognized and issues get fixed early.
- Build manager habits that drive a culture of performance: setting clear goals, coaching in the moment, recognizing top performers, and acting quickly when performance slips.
- Advise on and manage employee relations matters, including performance improvement plans, written warnings, and terminations.
- Help design and launch a leadership training program for new and developing managers.

Performance Management

- Run the 90-day and Annual Review processes for your client groups, from manager preparation through to follow-up.
- Help define our competencies and what great work looks like at Vantage, and build them into how we measure performance.
- Build career planning frameworks that give employees a clear view of how they can grow here.
- Own ER cases from first concern to resolution, including investigations into harassment and misconduct complaints.
- Manage accommodations and leaves across jurisdictions with our Payroll and Benefits Specialist.
- Escalate and partner with the Head of People on higher-risk matters.

Programs, Policy & Compliance

- Refine People reporting so leaders have the data they need to make decisions.
- Create company content that explains our people programs, policies, and changes.
- Own the multi-jurisdiction handbook and support policy rollouts and manager training.
- Prepare offer, promotion and merit recommendations using market data and our compensation philosophy.
- Advise on employment standards across Ontario, BC, Alberta, the US (including California) and the UK through our EOR.

Employee Experience

- Own and improve onboarding and exit interviews to improve the employee experience and lifecycle.
- Support company events and initiatives, including in-person days, recruiting events, company retreats, and employee resource groups.

## Skills & Qualifications

- 5 to 7 years of experience in an HR Business Partner role.
- Experience at a scaling SaaS or technology company including experience partnering with engineering teams.
- Hands-on ER experience, including investigations, PIPs and terminations.
- Strong knowledge of performance management, competency frameworks.
- Sound judgment, discretion with confidential information, and the confidence to give leaders direct coaching and feedback.
- Ontario employment law knowledge; US/California exposure is an asset.
- Experience with comp planning or pay equity.
- Nice to have: PEO/EOR experience and CHRP/CHRL are assets.

## About Vantage

Vantage is the first unified platform purpose-built for retail media orchestration, empowering enterprise retailers to seamlessly activate onsite, offsite, and in-store advertising. With a global presence in North America and Asia-Pacific, Vantage enables retailers to launch and grow their media networks through scalable technology and automated workflows, and is trusted by leading retailers like The Home Depot to power their retail media programs. For a closer look at what we do, our culture, and our benefits, check out our [about us](https://gotvantage.com/about-us/) and [careers](https://gotvantage.com/employment/) pages.

Remote-First, Based in Toronto Vantage is proudly headquartered in Toronto, but we’re a remote-first team spread across North America (and beyond). Our flexible work philosophy means team members can thrive from wherever they do their best work—whether that’s from a home office, a local café, or while adding stamps to their passport. With a remote-friendly setup, home office support, and annual company retreats, we stay connected, collaborative, and energized—no matter the time zone.

Vantage’s Commitment to Diversity, Equity, and Inclusion Vantage Analytics is fueled by the diversity of our talented employees. We are an equal opportunity employer and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment. We encourage all individuals to apply for positions that fit their passions. We promote equality and strive to provide all current and prospective employees with support and opportunities. Reasonable accommodations are available to job applicants on request and throughout the application process.

How Vantage Uses AI in the Recruitment Process At Vantage, we use AI-enabled tools to support our hiring process. This may include using AI to help organize, screen, and assess applications. We are committed to using these tools responsibly, and ensuring every candidate is treated fairly throughout the process. All hiring decisions at Vantage are made by our team. Who we invite to work at Vantage is a decision we only trust ourselves to make.

What's Next? We thank all applicants in advance for their interest in this position, however, only those selected for an interview will be contacted. As part of the final stages of our hiring process, all candidates will be required to successfully complete a criminal background check.

## About Vantage

## Company Overview
- **One-liner**: Vantage provides a unified, purpose-built platform for retail media orchestration, enabling enterprise retailers to activate and manage onsite, offsite, and in-store advertising at scale.
- **Entity Type**: Private (Funding Stage: Venture)
- **Headquarters**: Toronto, Canada
- **Founded**: 2013
- **Founders**: Aran Hamilton (Co-Founder & CEO), Brandon Kane (Co-Founder & CTO)

## Core Business
- **Primary industry/industries**: Retail Media Technology / Advertising Technology (AdTech)
- **Target customers**: B2B; Enterprise retailers, brands, and partners in retail, convenience & fuel, and travel & hospitality sectors.
- **Mission or purpose statement**: To be the heart of transformative retail media networks through powerful technology and exceptional client care. Their vision is to transform the retail industry, helping retailers and brands create meaningful revenue streams quickly and easily through retail media networks.

## Products & Services
- **Vantage Platform (The Operating System for Retail Media)**: A single, unified SaaS platform designed to orchestrate retail media across all channels. It connects onsite, offsite, and in-store advertising, integrating with existing enterprise stacks to replace fragmented tools and manual workflows. Key features include campaign management, audience activation, measurement, and automated workflows that allow retailers to scale without proportionally increasing headcount.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (Private company).
- **Key Metric**: Total Funding of **USD 2.2 million** across two rounds (Seed rounds in 2014 and a Venture round in 2016). Investors include Real Ventures.
- **Notable Investors/Partners**: Real Ventures (lead investor in seed round). Named as a trusted partner for leading retailers like **The Home Depot**. Announced a partnership with **Triangle Retail Media** in March 2026 to expand retail media reach.
- **Growth Signals**:
    - **Headcount Growth**: Strong yearly growth of **+28.7%**, expanding from ~61 to 92 employees.
    - **Client Base**: Trusted by enterprise leaders like The Home Depot, indicating strong market validation.
    - **Industry Recognition**: Named a **Great Place to Work Certified™** in Canada and one of the **Best Workplaces™ in Canada for 2026** for the second consecutive year.
    - **Recent Hire**: Appointed Melissa Gallo (former CVS Media Exchange and Walmart Connect leader) as VP of Solutions and Delivery in May 2026, signaling a focus on operational excellence.

## Competitive Advantages
- **Purpose-Built for Retail Media**: Unlike generic ad platforms, Vantage is built specifically for the complex needs of retail media networks (RMNs), handling multi-banner, multi-channel environments.
- **Operational Scalability**: Their platform is designed to automate manual workflows, allowing retailers to run thousands of campaigns a month without adding operational headcount, which is a key differentiator.
- **Proven Enterprise Track Record**: The company has successfully deployed and scaled with complex, high-volume retailers, giving them a "proven where others are still promising" advantage.
- **Flexible & Integrated Infrastructure**: The platform integrates with a retailer's existing tech stack, adapting to their business rather than requiring a complete overhaul.

## Strategic Focus
- **Scaling Enterprise Deployments**: Focusing on complex, multi-banner environments and long-term partnerships with large retailers.
- **Operational Execution**: With the hire of Melissa Gallo, the company is doubling down on operational execution as a key differentiator in the competitive retail media space.
- **Omnichannel Expansion**: The partnership with Triangle Retail Media highlights a focus on activating first-party audiences across omnichannel inventory (onsite, offsite, in-store).
- **Geographic Growth**: While headquartered in Toronto, they are expanding their presence across North America and into the EMEA region, as evidenced by the job posting for a Regional Commercial Director, EMEA.

## Why Work Here
- **Culture & Recognition**: Vantage is a **Great Place to Work Certified™** and one of the **Best Workplaces™ in Canada (2026)**. The culture is described as open, flexible, and rooted in trust, transparency, and collaboration.
- **Remote-First & Flexible**: The company is proudly **remote-first**, with a team spread across North America (and beyond). They offer a home office budget and emphasize flexibility for team members to work from where they are most productive. They also host annual company retreats to build team connections.
- **Compensation & Benefits**:
    - Highly competitive salaries.
    - Comprehensive health & dental coverage starting from day one.
    - Four weeks paid vacation.
    - Generous parental leave.
    - RRSP & 401K matching.
    - Employee share ownership plan, giving team members a stake in the company's success.
    - Career development allowance for learning and upskilling.
- **Team & Impact**: The team is composed of ~92 people (as of mid-2026) with a technical focus (~29% in engineering/tech roles). The company is growing fast, offering employees the chance to work on a platform used by major retailers like The Home Depot and have a real impact on the retail media industry.

## Sources
1. [gotvantage.com](https://gotvantage.com/company/) - About Us, Team, Mission & Values
2. [gotvantage.com](https://www.gotvantage.com/careers) - Careers Page, Culture, Benefits & Great Place to Work Certification
3. [gotvantage.com](https://www.gotvantage.com/) - Main Website, Product Details, Industries Served, News/Press Releases
4. [linkedin.com](https://www.linkedin.com/company/vantage-retail-media) - LinkedIn Company Page (Headcount, Funding, Employee Demographics, Growth)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/vantageanalytics) - Active Job Postings

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