---
title: 'Sr. Product Manager at Baselayer'
canonical: 'https://feeny.ai/job/sr-product-manager-baselayer-san-francisco-nn18zyvx3cv7'
type: 'job'
last_seen: '2026-09-06'
---

# Sr. Product Manager at Baselayer

- **Company:** Baselayer
- **Location:** San Francisco, CA
- **Posted:** 2026-09-01
- **Last confirmed live:** 2026-09-06
- **Apply:** https://job-boards.greenhouse.io/baselayer/jobs/5412428008

## Job description

## ABOUT BASELAYER

Every business in America needs a bank account to exist. The system that decides whether they're real, who's behind them, and whether they're a risk, runs on infrastructure from the 1980s. We're rebuilding that layer from scratch.

Baselayer is the identity layer for institutions across the United States — the most complete business graph in America and every human tied to it. We fuse public records, IRS data, sanctions lists, web signals, and fraud telemetry from 2,200+ financial institutions into a single graph that resolves any business and the humans behind it in milliseconds. The legacy credit bureaus took 50 years to build something that gets 60% match rates. We've built something that gets 98% in under two years.

Today we're trusted by over 20% of financial institutions in America — including FIS, Rho, Socure and leading loan infrastructure providers. But the graph is becoming infrastructure for anyone who needs to know if a business is real and worth trusting: gig platforms, marketplaces, AI companies, and commerce infrastructure at scale.

Trust is the substrate of every financial transaction. We're rebuilding it.

## ABOUT THE TEAM

We're solving real-time entity resolution at a scale no one else has cracked — fusing dozens of data sources into a single business identity graph and resolving any entity in milliseconds. It's a graph AI problem, a retrieval problem, and a fraud-modeling problem stacked on top of each other. The technical depth is real.

You'd be joining a small team where the data moat is defensible, the research problems are open, and the infrastructure you build becomes load-bearing for businesses. Ownership is real. Velocity is real. There's no layer of process between an idea and shipping it.

We're at an inflection point — the graph is built, the match rates speak for themselves, and the hardest problems are still ahead: graph embeddings, fraud propagation models across the business network, real-time traversal at sub-100ms latency, and expanding the identity layer beyond finance into every platform that needs to trust a business.

If you want to work on something foundational — the kind of infrastructure that gets built once and everything else runs on top of — this is it.

## ABOUT THE ROLE

As Baselayer's first dedicated Sr. Product Manager, you'll report directly to our GM, Agentic Economy and own the creation, design, and full scoping of new products that take Baselayer beyond financial institutions and into new verticals where business identity is broken. You'll define what we build, why we build it, and what "done" looks like. You won't be inheriting a roadmap. You'll be writing one.

This role is hands-on. You'll write the specs, draw the wireframes, partner with design, and sit in eng standups. You'll also own the existing product surface: setting priorities, sequencing the roadmap, and making the daily calls that keep engineering shipping the right things. New verticals are the headline, but the day-to-day is a mix of zero-to-one product definition and disciplined operating cadence on what's already in market.

## WHAT YOU'LL DO

New Product Definition & Scoping

- Lead the scoping of new products targeting verticals beyond financial institutions, from initial thesis through detailed product spec
- Translate market opportunity into product requirements, including target user, core workflows, success metrics, and what's explicitly out of scope
- Build the artifacts that align the company: PRDs, one-pagers, wireframes, decision logs, and launch criteria
- Own the "what" and the "why" so eng and design can own the "how"

Specs, Wireframes & Design Partnership

- Write specs that engineers can build from without a dozen follow-up questions
- Produce wireframes and flow diagrams that make tradeoffs concrete and force decisions early
- Partner closely with design on UX, with strong opinions on craft and a clear bar for what ships
- Run spec reviews that surface ambiguity before it becomes rework

Roadmap & Prioritization for Existing Products

- Own the roadmap for Baselayer's current product surface, sequencing what gets built and what waits
- Make the daily prioritization calls that keep engineering focused on the highest-leverage work
- Build a planning cadence that's predictable for the team and legible to the rest of the company
- Kill work that isn't pulling its weight

Cross-Functional Execution

- Drive execution across engineering, design, and GTM (Sales, Marketing, CS, Growth)
- Run the launch process: scope lock, build, beta, GA, with clear handoffs and ownership at each stage
- Be the connective tissue between what's being built and what's being sold, supported, and marketed
- Operate with founder-level ownership and urgency. You'll be trusted to make calls and held to the outcomes

## MINIMUM REQUIREMENTS

- 5+ years in product management, with at least one zero-to-one product you scoped, shipped, and grew into material revenue
- Track record working closely with senior engineering leadership (CTO, VP Eng, founding engineers) as a true thought partner, not a ticket-writer
- Strong written communication. You write specs, briefs, and one-pagers that move decisions forward without a meeting
- Strong opinions on UX and product craft, with the ability to defend them and the humility to update them
- Operates with founder-level ownership and urgency. You don't wait to be told what's broken
- Comfortable with technical concepts. You can hold your own in architecture conversations without needing to write the code yourself
- Bias toward shipping. A v1 in market beats a v3 in a doc

## WHAT SETS YOU APART

- Experience taking a product into a new vertical or expanding into adjacent markets
- Background in B2B SaaS, fintech, identity, KYB, fraud, risk, or compliance
- Worked at an early-stage company where you owned product without the safety net of a PM team
- Experience as the first PM hire at a venture-backed startup

## WORK LOCATION

- Based in San Francisco; Hybrid - 4 days per week in office

## COMPENSATION

- Salary Range: $210,000 – $290,000 + equity

## BENEFITS

- Time off when you need it: Flexible PTO so you can recharge without red tape.
- In-person energy: We're based in SF and meet in the office full-time
- Competitive compensation: We pay well and back it with equity. We want you to think and act like an owner.
- Career rocket fuel: You'll help build the foundation of a high-growth startup, working side by side with experienced founders and team members who've done it before.
- Benefits on us: We cover 100% of your health, dental, and vision premiums. No surprise deductions from your paycheck.
- 401(k) with company match: We match your contributions so your future self benefits too
- HSA contributions included: We contribute to your HSA on applicable plans, so your coverage works as hard as you do
- Stay healthy, stay sharp: A $250 monthly gym stipend to help you bring your best self to work, and everywhere else
- A seat at the table: We believe in transparency, radical candor, and giving every team member a voice 🔥

## About Baselayer

## Company Overview
- **One-liner**: AI-powered platform for business identity verification, fraud detection, and risk scoring, serving 2,200+ financial institutions and government agencies.
- **Entity Type**: Private (Seed stage – raised $6.5M seed round in May 2024)
- **Headquarters**: New York, NY, USA
- **Founded**: ~2024 (inferred from seed round announcement)
- **Founders**: Timothy Hyde (CEO) and Jonathan Awad (CTO)

## Core Business
- **Primary industry**: Financial technology (FinTech) – business risk intelligence, identity verification, compliance, fraud prevention.
- **Target customers**: B2B – banks, fintechs, credit unions, government agencies, B2B platforms; end-users are small and medium-sized businesses.
- **Mission**: To make financial services more accessible to small businesses by providing real-time trust and risk infrastructure.

## Products & Services
- **Business Verification (KYB)**: Instantly verifies business identity, officers, owners, sanctions, legal and military risk using public records and AI.
- **Fraud Prevention**: AI-driven fraud detection with a consortium network to identify repeated fraud and emerging trends.
- **KYB Rating**: Proprietary AI score combining all available signals for intelligent decisioning.
- **Industry Prediction**: Automated business classification using signals from 120M+ business records.
- **Portfolio Monitoring**: Continuous, configurable monitoring of sanctions, fraud, adverse events, and entity changes.
- **Lien Searching & Filing**: Accelerated search and filing of liens against businesses.
- **Website & Social Media Analysis**: AI agents assess online presence and social/review data for risk signals.
- **Risk Rating**: Graded industry prediction scores via proprietary clustering and multi-source data.
- **Credit Stacking**: Unique capability to detect credit stacking risk (multiple applications).

All delivered via a unified API and web dashboard (Risk Co.Pilot) with pre-built integrations.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Total Funding**: $6.5M seed round (May 2024, from 7 undisclosed investors).
- **Annual Revenue**: Estimated $25M–$50M (LinkedIn data).
- **Key Metric**: Trusted by 2,200+ financial institutions; platform integrated into companies with 30M+ accounts.
- **Notable Investors/Partners**: Investors not named in available sources; partners include "ure" (likely a branding/media partner) per a 2025 PR Newswire announcement.
- **Growth Signals**: LinkedIn followers grew 1,840% year-over-year to ~23,600; 16 active job postings across engineering, sales, customer success, and operations. Headcount decreased 32.4% yearly (possibly restructuring after seed raise). Partnerships and product expansions ongoing.

## Competitive Advantages
- **AI-native architecture**: Combines public records, proprietary AI agents, and networked consortium intelligence for real-time, explainable risk decisions.
- **Broad data coverage**: Access to government records, web data, private databases, and a fraud consortium network.
- **High auto-approval rates**: Claims 92% increase in auto-approval rates for clients.
- **Agentic AI**: Automates manual risk checks, reducing cost and human error (Risk Co.Pilot).
- **Network effects**: Consortium model surfaces emerging fraud trends across participants, creating a moat.

## Strategic Focus
- Deepening AI capabilities (agentic AI, predictive modeling) to automate compliance and fraud workflows.
- Expanding partnerships with financial institutions and government agencies.
- Growing the fraud consortium to increase network value.
- Scaling platform usage beyond KYB into ongoing monitoring, lien services, and credit risk.

## Why Work Here
- **Culture**: Described as fast-paced, ambitious, and collaborative – "ideas over titles," "win together," "pace with purpose." The careers page emphasizes "cracked" individuals, founder mindset, and high ownership. Ego is not tolerated.
- **Work Environment**: Offices in New York (HQ), San Francisco, and Arizona (Mesa/Chandler). Likely hybrid/onsite given the roles posted; remote flexibility not explicitly stated.
- **Benefits**: 401(k) with matching, top-tier medical/dental/vision, unlimited PTO, competitive salary.
- **Engineering Culture**: Heavy focus on AI, machine learning, data engineering. Teams are small (≈28 employees), offering outsized impact. Roles include senior AI engineers, identity graph specialists, backend and full-stack engineers.
- **Employee Sentiment**: Glassdoor rating 3.6/5 (19 reviews). Strengths: compensation (3.8). Weaknesses: culture (2.8) and career growth (2.8) – typical for early-stage intense environments. Work-life balance rated 3.4.
- **Ideal Candidate**: Self-starters who want to be future founders, thrive in ambiguity, and are "wildly cracked" – bring high ambition and low ego.

## Sources
1. [baselayer.com](https://baselayer.com/) – Company website, product descriptions, claims
2. [baselayer.com/about](https://baselayer.com/about/) – Team, mission, culture, benefits
3. [linkedin.com/company/baselayer](https://www.linkedin.com/company/baselayer) – Employee data, revenue estimate, news, ratings
4. [job-boards.greenhouse.io/baselayer](https://job-boards.greenhouse.io/baselayer) – Open roles, hiring philosophy, company description

## Other roles at Baselayer

- [Data Engineer](https://feeny.ai/job/data-engineer-baselayer-san-francisco-qs82rgq9nm5x) — San Francisco, CA
- [Solutions Engineer](https://feeny.ai/job/solutions-engineer-baselayer-new-york-b28qdk6n0dz2) — New York, NY
- [Senior Software Engineer, Identity Graph](https://feeny.ai/job/senior-software-engineer-identity-graph-baselayer-san-francisco-xzyzewha8e8g) — San Francisco, CA
- [Senior Engineer, Agentic Identity](https://feeny.ai/job/senior-engineer-agentic-identity-baselayer-san-francisco-jrjjt5qw50ad) — San Francisco, CA
- [Senior AI Engineer, Agentic Data Enrichment](https://feeny.ai/job/senior-ai-engineer-agentic-data-enrichment-baselayer-san-francisco-6d49wszme7f9) — San Francisco, CA
- [Partnerships Manager](https://feeny.ai/job/partnerships-manager-baselayer-new-york-69j75e6wn2ck) — New York, NY
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