---
title: 'Sr. Product Manager - Custom Objects & CRM Data Platform at HighLevel'
canonical: 'https://feeny.ai/job/sr-product-manager-custom-objects-crm-data-platform-highlevel-india-srk644f8wswf'
type: 'job'
last_seen: '2026-09-12'
---

# Sr. Product Manager - Custom Objects & CRM Data Platform at HighLevel

- **Company:** HighLevel
- **Location:** India
- **Work type:** remote
- **Posted:** 2026-09-10
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/gohighlevel/ffc2572e-12ce-4ad2-a0cd-7e8eca60a185

## Job description

## About us

HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes. To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently. Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability. Our people With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home. Our impact Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that. Learn more about us on ourYouTube Channel orBlog PostsAbout the Role HighLevel is looking for a Senior Product Manager to own and evolve Custom Objects - a foundational part of our CRM platform. Businesses operate around more than Contacts, Companies, and Opportunities. A real estate business may need Properties, an automotive business Vehicles, and an insurance business Policies. Custom Objects allow customers to model these unique business entities, define relationships between them, and use that data across workflows, reporting, integrations, and other HighLevel products. We're looking for a technically strong Product Manager with deep understanding of databases, data modeling, APIs, and integrations who can work closely with Engineering to take this platform to the next level.

## What You'll Own

Define the product strategy and roadmap for Custom Objects and the evolution of HighLevel's CRM data model. Build scalable capabilities for creating custom entities, fields, records, relationships, associations, and permissions. Partner closely with Engineering and Architecture on data models, schemas, APIs, scalability, data integrity, performance, and platform extensibility. Make Custom Objects a first-class citizen across Workflows, Reporting, Contacts, Companies, Opportunities, Forms, Integrations, AI, and other HighLevel products. Evolve our API, webhook, import/export, and synchronization capabilities so customers and developers can reliably integrate Custom Objects with external systems. Translate complex customer requirements into reusable platform primitives rather than one-off solutions. Drive the product lifecycle from customer discovery and technical design through delivery, adoption, and iteration. Define and own success metrics across adoption, usage, API consumption, platform reliability, and customer outcomes.

## What We're Looking For

7+ years of Product Management experience, with significant experience building platform, CRM, data, developer, infrastructure, or integration products. Strong understanding of relational databases, entity-relationship modeling, schemas, metadata, and one-to-one / one-to-many / many-to-many relationships. Strong understanding of APIs, webhooks, data synchronization, integrations, imports/exports, and data mapping. Ability to reason about data integrity, scalability, performance, backward compatibility, and system-level trade-offs. Proven ability to work deeply with Engineering and Architecture on technically complex products. Strong product judgment - able to simplify sophisticated platform capabilities into experiences that are intuitive for SMB customers. Ability to operate in ambiguous problem spaces and align Product, Engineering, Design, Data, and GTM teams around a clear direction. Strong Plus Experience building products in one or more of the following areas: CRM platforms such as Salesforce, HubSpot, or Dynamics Flexible data platforms such as Airtable, Notion, or Coda API or developer platforms Integration/iPaaS platforms such as Zapier, Workato, or Tray.io Database, ERP, CDP, data infrastructure, or systems-of-record products Hands-on familiarity with SQL, APIs, data modeling, or integration architecture is highly valuable. What Great Looks Like You're someone who doesn't just ask: "What features should we build?" You ask: "What capability or primitive should exist in the platform so this problem is solved consistently across the CRM, APIs, Workflows, Reporting, Integrations, and AI?" You don't need to write production code, but you should be able to go deep with engineers, understand architectural trade-offs, challenge assumptions, and jointly arrive at scalable solutions. The decisions you make will help shape how HighLevel models and connects customer data across the entire platform.

## EEO Statement

The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision. We encourage you to review ourPrivacy Policy before submitting your application #LI-Remote #LI-MP1

## About HighLevel

## Company Overview
- **One-liner**: HighLevel provides an all-in-one, AI-powered sales and marketing platform that agencies can white-label and resell to their clients.
- **Entity Type**: Private (Series Unknown; $60M total funding)
- **Headquarters**: Dallas, Texas, United States
- **Founded**: 2018
- **Founders**: Shaun Clark, Varun Vairavan, Robin Alex

## Core Business
- **Primary industry**: Marketing technology / Sales automation / Software Development
- **Target customers**: B2B – marketing agencies, entrepreneurs, and small-to-medium businesses (SMBs)
- **Mission / Purpose**: Help marketing agencies grow and scale by unifying the tools they need to capture leads, automate outreach, and manage customer relationships in a single, white-label platform.

## Products & Services
- **HighLevel Platform (SaaS)**: A unified operating system that includes CRM, landing pages, surveys, forms, calendars, inbound phone system, automated messaging (voicemail, SMS, email, Facebook Messenger), payment collection, appointment scheduling, and analytics. AI is embedded across the entire system to power lead generation, conversion, and retention.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed.
- **Key Metric**: Annual revenue of $45M (as of most recent data); total funding of $60M.
- **Notable Investors / Partners**: General Atlantic (lead investor in 2024 private equity round), Peakequity (lead investor in 2021 round).
- **Growth Signals**: 
  - Powers 2.2 million businesses, facilitating 6.9 billion leads and $4.2 billion in sales (2025).
  - Employee headcount grew 53.7% year-over-year to ~1,497, with plans to surpass 2,000 by end of 2025.
  - 30% of workforce dedicated to R&D.
  - Expanded AI capabilities in 2024; manages 2.3 billion leads and 505 million opportunities.

## Competitive Advantages
- **White-labeling**: Agencies can fully rebrand the platform as their own, creating a stickier client relationship and recurring revenue.
- **AI-first approach**: AI embedded across the entire stack (lead scoring, automation, analytics) gives users a competitive edge without needing multiple tools.
- **Unified ecosystem**: Replaces the need for a patchwork of separate tools (CRM, email marketing, SMS, scheduling, payments), reducing complexity and cost for agencies.
- **Community-driven innovation**: Product roadmap heavily influenced by a large, active user community of 60,000+ customers.

## Strategic Focus
- **AI expansion**: Deepening AI capabilities to automate more of the marketing and sales workflow.
- **Scaling the platform**: Continuing to grow the user base (targeting 2,000+ employees) and expanding into new verticals.
- **Global reach**: Leveraging a remote-first, globally distributed team to serve customers in multiple countries and time zones.

## Why Work Here
- **Remote-first culture**: Work from anywhere; team spans 21 countries with async and real-time communication.
- **Culture of collaboration**: Emphasis on ownership, speed, continuous improvement; active Slack community and in-person retreats.
- **Benefits**: Comprehensive health & wellness, mental health support, flexible PTO, professional development stipends, mentorship, and leadership programs.
- **Engineering culture**: 30% of workforce in R&D; focus on building technology that serves millions; AI tools used in hiring process.
- **Growth opportunity**: Rapidly scaling company (53.7% YoY headcount growth) with clear plans to surpass 2,000 employees.

## Sources
1. [gohighlevel.com – Life at HighLevel](https://www.gohighlevel.com/careers-life-at-highlevel)
2. [gohighlevel.com – About Us](https://www.gohighlevel.com/about-us)
3. [LinkedIn – HighLevel Company Page](https://www.linkedin.com/company/highlevel)
4. [LeadIQ – HighLevel Overview](https://leadiq.com/c/highlevel/5b214cbe360000fc0066929d)

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