---
title: 'Sr. Product Manager at Firework'
canonical: 'https://feeny.ai/job/sr-product-manager-firework-san-mateo-8vdcrbw43zhh'
type: 'job'
last_seen: '2026-09-16'
---

# Sr. Product Manager at Firework

- **Company:** Firework
- **Location:** San Mateo, CA
- **Work type:** hybrid
- **Posted:** 2026-09-12
- **Last confirmed live:** 2026-09-16
- **Apply:** https://jobs.lever.co/fireworkhq/8d34e4d3-b152-4232-b397-b9c899fd6fab

## Job description

## About Firework

Join Firework – Where Innovation Meets Impact Firework is redefining the future of commerce as an AI and video commerce company — combining cutting-edge technology, an exclusive network of enterprise brands and retailers, and a first-mover position to win the agentic commerce race. We've built the world's most advanced and largest video commerce platform, trusted by global brands and leading retailers. But we're more than software — our compounding network effect grows stronger with every partner we add, bringing the energy of in-store experiences online and transforming how businesses engage, convert, and build lasting customer relationships at scale. Having raised over $235M to date, led by investors such as SoftBank Vision Fund 2, and operating at global scale, we offer unparalleled opportunities to solve complex challenges and drive meaningful impact in the future of connected commerce. If you're curious, ambitious, and energized by big ideas — Firework is the place to grow, lead, and shape what comes next. Together. Summary Are you obsessed with building products customers love? We are looking for an entrepreneurial-minded Sr. Product Manager with deep commerce product experience to lead the strategy, development, and evolution of Firework’s livestream commerce products.

## What you’ll be doing

- Own the strategy, roadmap, development, and delivery of livestream commerce products, features, and experiences from concept through launch and continuous optimization

- Conduct user research, market trends, competitive intelligence, and customer interviews across livestream commerce, social commerce, video platforms, creator tools, and emerging AI-power video experiences to identify opportunities and better understand user needs and pain points for continuous product improvement

- Collaborate and build consensus with Sales, Marketing, and Customer Success on go-to-market strategies for product launches, ensuring successful adoption and market penetration

- Prioritize product features and enhancements based on customer needs, technical feasibility, and business impact. Make and influence data-driven decisions to guide the product development process.

- Explore how AI can transform commerce, including content creation, host assistance, moderation, personalization, product recommendations, audience engagement, localization, and automation

- Monitor, track, and analyze product performance metrics, including usage data, customer feedback and financial KPIs to measure the success of product initiatives. Use insights to iterate on product features and improve business outcomes.

- Serve as the internal subject matter expert and the voice of the customer, helping shape Firework’s broader video commerce strategy

We’ll be excited if you have

- Bachelor’s degree in computer science, business, or related field. Advanced degree a plus.

- 7+ years of Product Management experience, ideally with some experience in a growth-stage startup environment with a track record of building and scaling 0-to-1 products

- Strong, hands-on experience building and scaling video products and working with B2B enterprise customers, ideally retailers, brands, or commerce platforms

- Proven project and program management skills

- Strong data analysis skills with the ability to gather and interpret data to drive product decisions and measure success metrics

- Excellent communication skills (listening, speaking, presenting) with the ability to clearly influence all technical and non-technical levels of the organization

- Advanced technical aptitude and able to work closely with engineering teams on APIs, architecture, video infrastructure, integrations, data, and platform capabilities

- Advanced knowledge of AI and emerging technology and curiosity about how AI will reshape video creation, livestream production, personalization, and commerce

- Start-up entrepreneurial mindset and thrives in a hands-on team-oriented environment

Locations The role is hybrid and we are looking for candidates in the Bay Area.

## Compensation

The following represents the expected range of compensation for this role: The estimated pay range for this role is $150,000-$170,000. Other factors that impact compensation include stock options. The posted pay range represents the anticipated low and high end of the compensation for this position and is subject to change based on business need. To determine a successful candidate’s starting pay, we carefully consider a variety of factors, including primary work location, an evaluation of the candidate’s skills and experience, market demands, and internal parity. Candidates may receive more information from the talent partner. Don’t hold back We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past.  As an equal employment opportunity employer, we are a diverse team that strives for an inclusive environment for all. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

## About Firework

## Company Overview
- **One-liner**: Firework is a video commerce platform that helps brands source, curate, and syndicate shoppable video content across their websites, apps, and email to drive engagement and conversion.
- **Entity Type**: Private (venture-backed; has raised 8+ funding rounds including Series B)
- **Headquarters**: San Mateo, California, United States
- **Founded**: 2017 (originally operating as Loop Now Technologies, Inc.)
- **Founders**: Vincent Yang (CEO) and Jerry Luk (COO)

## Core Business
- **Primary industry**: Video Commerce / Marketing Services / E-commerce enablement
- **Target customers**: B2B — enterprise retailers, DTC brands, and global brand marketers (1,500+ brands including top retailers)
- **Mission/purpose**: "Revolutionizing commerce by bringing the power of video to every digital experience, fostering deeper human connections between brands and shoppers" — and helping "every brand own its story and convert every moment into a meaningful interaction through an immersive omnichannel video experience."

## Products & Services
- **AI Video Solutions**: An all-in-one platform for shoppable video, video showrooms, and AI Content Solutions that source authentic influencer, UGC, and social-native content — plus AI-generated, commerce-ready video. Deployed across homepage, product pages, and landing pages.
- **AI Agentic Solutions / AI Shopping Agent**: A contextual, real-time AI shopping assistant that interprets shopper intent, delivers personalized answers, and guides users alongside shoppable video throughout the purchase journey.
- **Video Showrooms**: Live and pre-recorded virtual showroom experiences designed for DTC sites and retailer platforms.
- **Email Video Embedding**: Curated video embedded directly into email campaigns to increase click-through rates.
- **In-App Video**: Mobile app video integration for guided discovery, purchase, and loyalty journeys.
- **AI Livestream Commerce**: Live shopping solutions (evidenced by open roles for AI Livestream Specialist in multiple regions).

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: **Total funding — $270.3M** raised across 8 rounds per LinkedIn; company materials state "over $250M in capital raised" (conflicting reports — company website lower than LinkedIn-derived figure)
- **Notable Investors/Partners**: SoftBank Vision Fund (led $150M Series B, May 2022), IDG Capital (led Series A, 2018); additional venture rounds from undisclosed investors
- **Growth Signals**:
  - Trusted by **1,500+ leading global brands** (homepage/careers page) or **500+ top retailers & brands** (about-us page — conflicting reports)
  - Platform metrics: **300M+** video views/engagements and **2.0 Trillion+** cumulative commerce/media impressions
  - **300+ employees** (company website) vs. **160 employees** per LinkedIn (-4.4% YoY — conflicting reports; LinkedIn likely undercounts contractors/global staff)
  - Workforce distributed across **26 countries** with 6 offices: San Mateo (HQ), New York, Toronto, London, Hong Kong, Tokyo
  - **80% yearly LinkedIn follower growth** on the company page (53,540 followers, +79.8% YoY), signaling strong employer-brand momentum

## Competitive Advantages
- **Full-stack video commerce infrastructure**: Combines content sourcing, AI generation, shoppable video, conversational AI, and analytics in a single enterprise-grade platform — versus point solutions that only handle one slice.
- **First-mover scale in shoppable video**: 1,500+ brand deployments give network effects and category-defining data on what converts.
- **Owned-channel/customer-data control**: Unlike walled-garden social platforms, Firework lets brands keep video experiences on their own sites/apps and retain first-party customer data.
- **AI-native roadmap**: The AI Shopping Agent + AI content generation layer creates a compounding differentiation as commerce shifts to conversational, agentic shopping.
- **Global, decentralized operating model**: A 26-country distributed team enables 24/7 coverage and localized content operations for enterprise clients.

## Strategic Focus
- **Pioneering agentic commerce**: Scaling AI Shopping Agents that combine conversational intelligence with personalized video delivery to move shoppers from discovery to purchase.
- **Omnichannel expansion**: Extending video commerce beyond DTC websites into retailer platforms, mobile apps, and email.
- **Global growth**: Hiring enterprise account executives and AI livestream specialists for Hong Kong/Greater China, the Middle East, and across APAC — signaling international go-to-market expansion.
- **Diversity & inclusion as a growth lever**: The "Don't Hold Back" initiative with "clear, actionable goals" to champion D&I across all levels and functions.

## Why Work Here
- **Culture**: The team describes itself as "lifelong learners, creators, entrepreneurs, storytellers, and data geeks" — a builder-led, fast-moving environment at the intersection of media, AI, and commerce.
- **Flexibility**: Hybrid and fully remote roles available; remote positions span India, the Philippines, Bulgaria, and Romania — reflecting a "decentralized is our ethos" operating philosophy.
- **Executive access**: Leadership includes industry veterans across operations, business development, and people functions; a small-enough org that individual contributors can have direct impact.
- **Diversity**: "We are a diverse team where everyone belongs. At Firework, we care about who you are, not where you come from" — backed by the formal Don't Hold Back D&I initiative.
- **Notable roles currently open** (10+ visible): Staff Frontend/Backend Software Engineers, Sr. Customer Success Manager, Digital Showroom Hosts (English, French, German), AI Livestream Specialists (multiple regions), Sr. Enterprise Account Executive (HK/Greater China), and Account Executives.
- **Global presence with startup energy**: 6 offices across the US, Canada, Europe, and Asia, with a Silicon Valley HQ and a remote-first/distributed ethos.

## Sources
1. [firework.com — Homepage](https://firework.com/)
2. [firework.com — About Us](https://firework.com/about-us)
3. [firework.com — Careers](https://firework.com/careers)
4. [jobs.lever.co — Firework Open Roles](https://jobs.lever.co/fireworkhq)
5. [linkedin.com — Firework Company Page](https://www.linkedin.com/company/fireworkhq)

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