---
title: 'Sr. Product Manager, Mobile Apps at Raptive'
canonical: 'https://feeny.ai/job/sr-product-manager-mobile-apps-raptive-united-states-s9c1hkf2xr5r'
type: 'job'
last_seen: '2026-09-07'
---

# Sr. Product Manager, Mobile Apps at Raptive

- **Company:** Raptive
- **Location:** United States
- **Compensation:** $160k–$195k
- **Employment:** full-time
- **Posted:** 2026-05-13
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.ashbyhq.com/raptive/f3891f3b-42a5-4db1-836f-4143f96c7cf7/application

**Skills:** Mobile App Monetization, SDK-based monetization, Media Decentralization (MDM), In-app bidding, Programmatic demand, Ad formats, Measurement and analytics, Agile software development, Product roadmap strategy, Data analysis, iOS, Android, App store optimization, Privacy frameworks, GAM, SSPs, DSPs, Prebid, Header bidding

> The Senior Product Manager leads the product vision, roadmap, and execution for monetizing mobile apps across publishers. This role involves developing ad formats, placements, and SDK strategies while partnering with engineering to build scalable infrastructure and optimize revenue performance.

## Job description

Raptive is seeking a Sr. Product Manager, Mobile Apps to join our Ad Code team. This role will play a vital role in building and scaling mobile app monetization opportunities for our network of publishers, helping creators extend their businesses across mobile app experiences while maximizing revenue, performance, and user experience.

The Sr. Product Manager, Mobile Apps will be responsible for driving the product vision, roadmap, and execution for monetizing mobile apps across Raptive’s wide range of publishers. This person will work closely with engineering, revenue, publisher success, demand partnerships, analytics, and other product teams to define the infrastructure, integrations, and product capabilities needed to support scalable, high-performing app monetization.

While the primary focus of this role will be mobile app monetization, this person will also have exposure to other areas of Raptive’s ad code platform, particularly where shared infrastructure, demand integrations, identity, measurement, and optimization systems are needed to support apps alongside web-based monetization.

## WHAT YOU’LL DO

Mobile App Monetization Strategy — Define and drive the product vision for how Raptive monetizes mobile app experiences across a diverse publisher base, identifying the highest-impact opportunities to grow revenue while preserving user trust and experience.

App Ad Product Development — Lead the development of app monetization capabilities, including ad formats, placements, SDK strategy, mediation, demand integrations, auction mechanics, experimentation, reporting, and optimization tools.

Revenue Optimization — Bring ideas to the table to maximize app ad revenue, fill, CPMs, auction efficiency, and long-term publisher value through data-driven product improvements.

App Infrastructure & Ad Code Alignment — Partner with engineering and other product leaders to define the infrastructure needed to support app monetization, including systems that connect with or extend Raptive’s broader ad code platform.

Demand Integrations — Evaluate which demand partners, SDKs, mediation platforms, server-side technologies, and programmatic integrations are best suited for Raptive’s publishers, advertisers, and end users.

App User Experience — Balance monetization goals with high-quality app experiences, ensuring ad experiences are performant, thoughtfully placed, privacy-aware, and aligned with publisher needs.

Measurement, Analytics & Experimentation — Define the metrics, reporting, testing frameworks, and decisioning systems needed to evaluate app monetization performance and guide roadmap prioritization.

Cross-Functional Product Leadership — Work closely with engineering, business stakeholders, publisher-facing teams, and external partners to translate market needs and technical requirements into clear product priorities and successful launches.

THE SKILLS AND EXPERIENCE YOU'LL BRING TO THE JOB

- 7+ years of product management experience, ideally within mobile apps, digital media, advertising technology, monetization, or related technology businesses
- Proven track record of developing, launching, and scaling successful software products, preferably involving mobile app monetization or ad technology
- Strong understanding of mobile app advertising, including SDK-based monetization, mediation, in-app bidding, programmatic demand, ad formats, measurement, and app-specific UX considerations
- Familiarity with mobile app ecosystems, including iOS, Android, app stores, privacy frameworks, SDK implementation patterns, release cycles, and app performance considerations
- Strong knowledge of ad technology concepts such as GAM, SSPs, DSPs, header bidding, Prebid, auction dynamics, identity, targeting, and yield optimization
- Ability to define product requirements for technical infrastructure and partner effectively with engineering on architecture, tradeoffs, sequencing, and execution
- Excellent data analysis and data-driven decision-making skills, with comfort using performance data to identify opportunities, validate hypotheses, and prioritize roadmap investments
- Command of the product development lifecycle, from market analysis and problem identification to validation, solution development, go-to-market, launch, iteration, and optimization
- Strong prioritization skills and experience applying them in the development of a product roadmap
- Experience working in agile software development environments and collaborating closely with engineering teams to execute a product strategy
- Excellent communication skills, with the ability to align technical and non-technical stakeholders around a clear vision, roadmap, and success metrics
- Bachelor’s degree required

## KEY AREAS OF EXPERTISE

- Mobile App Monetization — SDKs, mediation, in-app bidding, app ad formats, app UX, privacy, measurement, and revenue optimization
- Ad Technology — GAM, SSPs, DSPs, Prebid, programmatic auctions, demand integrations, identity, and yield optimization
- Product Leadership — Roadmap strategy, prioritization, experimentation, cross-functional execution, and go-to-market planning
- Technical Product Management — Mobile app ecosystems, app infrastructure, platform integrations, performance, analytics, and scalable systems

## ABOUT RAPTIVE

Raptive is a new kind of media company built for creators and home to one of the largest and most diverse audiences on the internet. Raptive combines its position as the world’s largest ad management platform with a comprehensive suite of monetization, audience and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands. We stand for the future of a diverse, open internet powered by the creativity and entrepreneurship of the independent creators and publishers it serves. To date, Raptive has driven $4 billion in earnings to its partners. Join us in creating a more equitable and inclusive future for media. Raptive was recognized as a Fortune 100 Best Places To Work for 2025-2026.

The base salary range for this position is $160,000-$195,000. The range provided is Raptive’s reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills and abilities. This role is eligible for additional incentive compensation that isn’t included in the posted range.

For more information, visit www.Raptive.com http://www.raptive.com or follow us on LinkedIn or Instagram.

Raptive is committed to diversity, equity, and inclusion. We believe we are most impactful when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. We encourage candidates from all backgrounds to apply. Raptive is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to a member of our recruiting team.

## About Raptive

## Company Overview
- **One-liner**: Raptive is a global media company and creator network that provides ad management, monetization, and audience growth solutions for independent creators and enterprise publishers.
- **Entity Type**: Private (not publicly traded)
- **Headquarters**: New York, NY, United States
- **Founded**: 2006 (originally formed from the merger of CafeMedia and AdThrive)
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Advertising & Public Relations, Digital Media, Ad Technology
- **Target customers**: B2B – independent content creators, digital publishers, and enterprise media companies; also serves advertisers seeking premium, human‑created content environments.
- **Mission or purpose statement**: “To build a creator‑first future” (Glassdoor) / “Powering creator independence” (website)

## Products & Services
- **[Ad Management Platform]**: The world’s largest ad management platform, combining AI‑driven technology with human expertise to optimize ad revenue (RPMs) for creators and publishers.
- **[Creator Network]**: A selective network of over 4,000 independent content creators across categories (food, family, lifestyle, travel, pets, sports, etc.) that helps them grow into resilient businesses.
- **[Enterprise Publisher Solutions]**: Enterprise‑grade monetization, audience support, and strategic partnership for large media companies.
- **[Advertiser Marketplace]**: Premium advertising inventory reaching real audiences in authentic, human‑led editorial environments; Raptive does not monetize AI‑generated content sites.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: **$4B+** paid directly to creators and publishers to date; **47%** average two‑week revenue increase for creators switching to Raptive.
- **Notable Investors/Partners**: Not publicly available from search results.
- **Growth Signals**:
  - #1 largest ad management platform in the world.
  - Top 10 global media company (Comscore, Dec 2025).
  - Reaches **224M** consumers monthly (Comscore) and **195M** unique visitors; top 10 in Food, Family, Lifestyle, Travel, Pets, Sports.
  - 15% of global ad dollars managed by Raptive.
  - Active advocacy for the open internet and sustainable policies for publishers.

## Competitive Advantages
- **Scale & Premium Demand**: Unmatched network size and exclusive access to top‑tier advertisers seeking human‑curated content.
- **AI‑Driven Performance**: Proprietary AI and data intelligence that deliver the highest RPMs and pageview growth.
- **Strict Content Policy**: Only partners with original, human‑led content; no AI‑generated sites are monetized, ensuring brand‑safe, authentic environments.
- **Advocacy & Industry Leadership**: Actively shapes policy and standards to protect the open internet and creator independence.
- **Award‑Winning Service**: Dedicated specialist support with proactive collaboration and strategic guidance.

## Strategic Focus
- Scale the creator network and enterprise publisher partnerships globally.
- Advance AI‑driven monetization technology to further improve revenue outcomes.
- Continue advocacy for sustainable digital publishing and the open web.
- Strengthen diversity, equity, and inclusion within the company and the creator community.

## Why Work Here
- **Culture & Recognition**: Certified as a Great Place to Work® (93% of employees say it’s a great place to work, vs. 57% at a typical US company). Recognized on Fortune’s Best Workplaces lists (2025: #37 Best Workplaces for Women, #90 Best Medium Workplaces, #13 Best Workplaces in New York).
- **Remote‑First**: Work remotely from home or from offices; flexible time off, paid family leave, home office and wellness stipends, charitable giving matches, 401k matching.
- **Diversity & Inclusion**: Strong commitment to building a diverse team; employees report feeling welcome (96% say they are treated as full members regardless of position).
- **Leadership**: CEO Michael Sanchez has a 97% approval rating on Glassdoor; overall Glassdoor rating 4.2/5, with 85% of reviewers recommending the company to a friend.
- **Team & Mission**: Talented, passionate team on a mission to build a creator‑first future; employees cite meaningful work and a dynamic culture.

## Sources
1. [raptive.com/about](https://raptive.com/about/)
2. [raptive.com/](https://raptive.com/)
3. [raptive.com/careers](https://raptive.com/careers/)
4. [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7046638)
5. [glassdoor.com](https://www.glassdoor.com/Overview/Working-at-Raptive-EI_IE696867.11,18.htm)

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