---
title: 'Sr. Product Manager, Premium Content Experience at Twitch'
canonical: 'https://feeny.ai/job/sr-product-manager-premium-content-experience-twitch-new-york-wcmd3bz4t7jj'
type: 'job'
last_seen: '2026-10-31'
---

# Sr. Product Manager, Premium Content Experience at Twitch

- **Company:** Twitch
- **Location:** New York, NY
- **Compensation:** $151k–$235k
- **Posted:** 2026-10-20
- **Last confirmed live:** 2026-10-31
- **Apply:** https://job-boards.greenhouse.io/twitch/jobs/8903142002

## Job description

## About Us

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.

We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on [LinkedIn](https://link.twitch.tv/TwitchLinkedinJD) and [X](https://link.twitch.tv/TwitchTwitterJD),  and discover the projects we’re solving on our [Blog](https://link.twitch.tv/TwitchBlogJD). Be sure to explore our [Interviewing Guide](https://link.twitch.tv/TwitchInterviewingJD) to learn how to ace our interview process.

## About the Role

This content team’s goal is to engage viewers by providing entertaining content that allow organic communities to form and interact. We are looking for a product leader who has experience leading product initiatives from concept to successful launch especially in the premium content space including sports, live events, and streaming TV. The ideal candidate is a strong communicator with high levels of customer obsession, strong technical judgment, demonstrated ability to build scalable processes and products, and is an independent operator, experienced working across teams to deliver on behalf of customers.

As a Sr. Product Manager at Twitch, you’ll have an end-to-end ownership of the product(s), design, and technology required to ensure our end customers have a relevant and compliant Twitch advertising experience, reporting to a Director of Product on the Monetization team.

You can work from Twitch’s headquarters in San Francisco, CA; or from one of our hub locations in Seattle, WA; Irvine, CA; or New York City, NY - with West Coast (PST) working hours.

You Will:

- Lead the development and execution of a bold customer-focused product strategy and vision for premium, live content on Twitch including the monetization, sharing, and community building aspects of that content.
- Collaborate closely with cross-functional teams, including engineering, science, policy, operations, and business stakeholders, to define and execute a product roadmap.
- Partner with other teams and business development counterparts both within Twitch and Amazon to build and execute on content IP relationships.
- Work back from our customers by learning from their feedback, behavioral measurements, and other data sources to identify pain points and ensure we are building the right features over time.
- Monitor key performance indicators (KPIs) and analyze metrics to measure the impact of addressable inventory, identify areas for improvement, and drive optimization.
- Experience contributing to engineering discussions around technology decisions and strategy related to a product
- Own your launches by partnering with engineering, marketing and other teams to maximize the outcomes of your team's work.

You Have:

- 5+ years of work experience as a Product Manager
- Experience leading cross-functional initiatives
- Experience defining 1-2 year product strategies, and working on associated roadmaps
- Demonstrated advocacy of the needs of our customers including end-users (viewers & creators) and advertisers
- Run product experiments with in-depth product performance analysis
- Translated your product ideas into expected impact

Bonus Points

- 2+ years working in sports, live events, and/or streaming TV content
- Experience working on content monetization including IP rights management
- Experience in building ad products

## Perks

- Medical, Dental, Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Amazon Employee Discount

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Job ID: TW9307 The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

US, WA, Seattle - Annually $151,200—$204,600 USD

US, CA, San Francisco - Annually $173,900—$235,200 USD

US, NY, New York - Annually $166,300—$225,000 USD

US, CA, Los Angeles - Annually $151,200—$204,600 USD

US, CA, Irvine - Annually $151,200—$204,600 USD

Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Twitch values your privacy. Please consult our [Candidate Privacy Notice](https://www.twitch.tv/jobs/en/legal/privacy-notice/), for information about how we collect, use, and disclose personal information of our candidates.

## About Twitch

## Company Overview
- **One-liner**: Twitch is the world’s leading live-streaming platform for gamers, creators, and live entertainment, enabling real-time interaction between broadcasters and their communities.
- **Entity Type**: Public (subsidiary of Amazon; no separate ticker)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2011 (spun out from Justin.tv)
- **Founders**: Justin Kan, Emmett Shear, Michael Seibel, Kyle Vogt

## Core Business
- **Primary industry/industries**: Live streaming, Video game broadcasting, Entertainment, Creator economy
- **Target customers**: B2C (streamers and viewers), B2B (advertisers and brand partners); core audience is gaming and esports communities, but expanding into “Just Chatting,” music, and IRL (in-real-life) content
- **Mission or purpose statement**: “We’re building the future of live entertainment, and we’d do it even better with you. Twitch doesn’t just serve communities, we work as one too.” (from careers page)

## Products & Services
- **[Twitch.tv (Platform)]**: The flagship live-streaming website and app. Viewers watch, chat, subscribe, and donate to streamers. Type: SaaS/Platform.
- **[Twitch Turbo]**: An ad-free subscription tier for viewers, removing pre-roll and mid-roll ads across all channels. Type: Subscription service.
- **[Twitch Subs (Subscriptions)]**: Tiered monthly subscriptions (Tier 1/2/3) allowing viewers to support streamers directly, with associated perks like emotes and badges. Type: Digital goods/subscription.
- **[Bits & Cheering]**: Virtual goods (Bits) purchased by viewers to “Cheer” in chat, with streamers receiving a revenue share. Type: Virtual currency.
- **[Twitch Extensions]**: Interactive overlays and panels that streamers can add to their channels (e.g., live polls, mini-games, donation alerts). Type: API/Software development kit.
- **[Twitch Studio]**: Free, beginner-friendly broadcasting software for streamers. Type: Desktop app.
- **[Twitch Advertising (Video & Display)]**: Ad placements for brands targeting the live-streaming audience. Type: Ad network.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (subsidiary of Amazon). Amazon acquired Twitch for $970 million in 2014.
- **Key Metric**: Total funding (pre-acquisition): $35 million (Series C, led by Thrive Capital). Current revenue: estimated at $2.5–3 billion annually (2024-2025 analyst estimates, not publicly confirmed).
- **Notable Investors/Partners**: Amazon (parent company); prior investors include Thrive Capital, Bessemer Venture Partners, Alsop Louie Partners, and Draper Associates. Key partners include major game publishers (Riot Games, Epic Games, Blizzard) and brands (Coca-Cola, State Farm, Red Bull).
- **Growth Signals**:
    - Over 31 million average daily active viewers (Q1 2025).
    - Over 7 million unique streamers go live each month.
    - Strong growth in non-gaming categories (Just Chatting, Music, Sports).
    - Continued investment in creator monetization tools and advertising products.
    - Remote-friendly work culture with global no-meeting days.

## Competitive Advantages
- **First-mover & network effects**: The largest and most entrenched live-streaming community for gaming and esports, with deep social features (chat, emotes, subscriptions) that create high switching costs.
- **Amazon integration**: Leverages AWS infrastructure (reliability, low latency) and can cross-sell with Amazon Prime (Prime Gaming / Twitch Prime free sub).
- **Creator monetization**: Best-in-class suite of tools (Subs, Bits, Ads, Sponsorships) allowing streamers to build sustainable careers.
- **Brand & culture**: Iconic “purple” brand with a highly engaged, passionate user base and a distinct internet culture (emotes like Kappa, PogChamp).

## Strategic Focus
- **Expanding beyond gaming**: Growing “Just Chatting,” music, sports, and IRL categories to attract a broader audience and advertisers.
- **Improving creator tools & discovery**: Investing in AI-powered recommendations, discoverability features, and better tools for streamers (Twitch Studio, analytics).
- **Ad revenue growth**: Scaling its ad business (video ads, sponsorships, brand integrations) to diversify revenue beyond subscriptions and Bits.
- **Mobile & global expansion**: Enhancing the mobile app experience and growing in markets like Latin America, Europe, and Asia.
- **Safety & moderation**: Continued investment in automated moderation (AutoMod, Machine Learning) and human review to maintain community health.

## Why Work Here
- **Culture**: Described as a “quest” to empower live communities. Emphasis on inclusion, diversity, and a strong sense of purpose. The careers page says: “We take care of communities at Twitch — and that includes our own.”
- **Flexibility**: Remote-friendly workplace with global no-meeting days and company holidays. Modified work arrangements available.
- **Benefits**: Amazon’s competitive benefits (health, retirement, parental leave) plus Twitch-specific perks for mental health and wellness.
- **Engineering culture**: Heavy focus on behavioral and technical interviews; real human reviews (no AI overlords). Onsite interviews are currently remote.
- **Growth opportunities**: Mentorship, coaching, live workshops, e-learnings, and a strong early-career program (internships, Kappastone projects).
- **Perks**: “Twitch-specific perks to keep your mind and body well” (details not fully public). Office locations in San Francisco, Seattle, Los Angeles, New York City, and London.

## Sources
1. [Twitch Careers Page](https://careers.twitch.com/)
2. [Twitch Interview Process](https://careers.twitch.com/en/interviewing)
3. [Twitch Early Career Program](https://careers.twitch.com/en/early-career/)
4. [Twitch Greenhouse Job Board](http://job-boards.greenhouse.io/twitch)
5. [Wikipedia – Twitch (service)](https://en.wikipedia.org/wiki/Twitch_(service))
6. [Bloomberg – Twitch Revenue Estimates](https://www.bloomberg.com/news/articles/2024-03-15/twitch-revenue-2024-estimates)
7. [Crunchbase – Twitch Funding](https://www.crunchbase.com/organization/twitch)

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