---
title: 'Sr. Product Marketing Manager at Lone Wolf Technologies'
canonical: 'https://feeny.ai/job/sr-product-marketing-manager-lone-wolf-technologies-united-states-v2csyjbhg7xt'
type: 'job'
last_seen: '2026-09-07'
---

# Sr. Product Marketing Manager at Lone Wolf Technologies

- **Company:** Lone Wolf Technologies
- **Location:** United States
- **Compensation:** $145k–$165k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/lwolf/51f44b89-7fc8-4b07-ae3f-a9075ecc27d5

## Job description

Reporting directly to the VP of Product Marketing, your foundational responsibility is to know our customers and competitors better than anyone else. You will translate direct market feedback into core product positioning, strategic pricing, and roadmap decisions. Guided by this deep customer empathy, you will own the overarching Lone Wolf portfolio narrative, individual product positioning, and partner marketing.

Core Responsibilities:

Customer Knowledge & Voice of Customer

- Run the customer advisory board end to end, from member recruitment through agenda, facilitation, and follow through.
- Build and moderate product panels that put early features in front of real customers before launch.
- Own the customer survey program and report back what changed because of it.
- Conduct customer and prospect interviews and run win and loss analysis.
- Synthesize all feedback into one voice of customer view that product, sales, and marketing actually use.
- Bring a clear point of view on what customers need next, backed by what they told us.

Competitive & Market Intelligence

- Own competitive research across the real estate technology landscape.
- Maintain battlecards and competitive positioning sales can use in a live call.
- Track market shifts, pricing moves, and new entrants, and brief leadership on what matters.
- Feed competitive and market findings into segmentation and launch strategy

Positioning & Messaging

- Ground every positioning decision in evidence from customers and the market.
- Build clear messaging architectures and buyer personas.
- Unify the company narrative across all products.
- Translate AI capabilities into practical value for real estate professionals.

Go to Market & Strategy

- Drive product launches and market segmentation.
- Execute pilot programs to test pricing and positioning before wider release.
- Track launch impact on pipeline, adoption, and revenue.
- Develop B2B SaaS pricing and packaging recommendations tied directly to value.

Sales Enablement & Evangelism

- Create comprehensive sales enablement materials to fully equip the revenue team.
- Deliver webinars and high impact presentations to internal and external audiences.
- Attend industry events as a visible representative of the company.
- Support Analyst Relations and Public Relations initiatives.

Content & Partner Marketing

- Manage content partners and ensure high quality output.
- Build joint marketing narratives and campaigns with technology partners.
- Mentor fellow product marketers and partner closely with company leadership.

Requirements:

- 5 to 8 years of product marketing experience managing an entire product line.
- Experience running structured customer feedback programs such as advisory boards, panels, surveys, or win and loss analysis.
- Comfort facilitating a room of senior customers and turning that conversation into decisions.
- Deep knowledge of residential real estate, proptech, or adjacent industries.
- Proven success creating portfolio level messaging and SaaS pricing models.
- Track record of leading complex launches through influence and alignment.
- Daily proficiency using AI tools for research and content creation.
- Exceptional and direct writing skills.
- Ability to thrive and build structure in ambiguous environments.

Bonus Qualifications:

- Experience positioning AI products for business users.
- Background building joint marketing programs with technology partners.
- Hands on experience with survey and competitive intelligence tools.
- Experience managing distributed or offshore content teams.
- Prior employment at a real estate brokerage or franchise.

## About Lone Wolf Technologies

## Company Overview
- **One-liner**: Lone Wolf Technologies provides real estate technology solutions including back office, accounting, transaction management, CRM, and analytics to empower agents, brokers, and teams.
- **Entity Type**: Private (PE‑backed; funding rounds led by Vista Equity Partners and Stone Point Capital)
- **Headquarters**: Dallas, Texas, United States (with offices in Cambridge, Ontario, Canada and remote teams across North America, Philippines, Colombia, and Australia)
- **Founded**: 1989
- **Founders**: Lorne Wallace (chartered accountant and third‑generation real estate professional)

## Core Business
- **Primary industry**: Real estate technology (PropTech)
- **Target customers**: B2B – real estate agents, brokers, teams, and associations (SMB to enterprise)
- **Mission/purpose**: “To create solutions that enhance the human element of real estate. We aim to simplify the complexities of real estate transactions so agents and brokers can focus on what matters most—building lasting relationships with their clients.” [lwolf.com](https://www.lwolf.com/about)

## Products & Services
- **Lone Wolf Foundation** – The real estate industry cloud (launched 2024) that provides modular software covering the entire real estate journey: back office, front office, transaction management, CRM, analytics, and marketing. [lwolf.com](https://www.lwolf.com/about)
- **Back Office & Accounting** – Flagship accounting and back‑office software for brokerages (the company’s original product).
- **Transaction Management (zipLogix)** – Digital transaction and forms management tools, acquired in 2019.
- **CRM (LionDesk)** – Customer relationship management platform for agents, acquired in 2021.
- **Analytics & Data (W+R Studios, Terradatum)** – Market analytics, property data, and business intelligence tools, acquired in 2020‑2021.
- **Marketing & Mobile (HomeSpotter)** – Mobile and marketing solutions for agents, acquired in 2021.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Annual revenue of **$45 M** (estimated) [linkedin.com](https://linkedin.com/company/getlwolf)
- **Notable Investors / Partners**: Vista Equity Partners (led 2015 PE round), Stone Point Capital (led 2020 PE round) [linkedin.com](https://linkedin.com/company/getlwolf)
- **Growth Signals**:
  - Headcount of **517 employees** (+6.5 % YoY) [linkedin.com](https://linkedin.com/company/getlwolf)
  - Acquired six companies between 2017‑2021 (zipLogix, W+R Studios, LionDesk, HomeSpotter, Propertybase, Terradatum)
  - Launched the **Lone Wolf Foundation** cloud platform in 2024, signaling a shift to a unified, modular ecosystem
  - Workforce distributed across 7 countries with 22 % in technical roles [linkedin.com](https://linkedin.com/company/getlwolf)

## Competitive Advantages
- **35+ years of domain expertise** in real estate software, giving deep understanding of agent and broker workflows.
- **Comprehensive, integrated platform** covering accounting, CRM, transaction management, analytics, and marketing – reducing the need for multiple vendors.
- **Large, loyal customer base** in North America; the company’s back‑office software is considered the industry standard.
- **Modular cloud architecture** (Foundation) allows customers to adopt only what they need and scale.
- **Strategic acquisitions** have filled product gaps and brought in talent and technology.

## Strategic Focus
- **Unify the product suite** under the Lone Wolf Foundation cloud, creating a seamless end‑to‑end experience for real estate professionals.
- **Expand integrations** with third‑party tools and MLS systems to become the central hub for brokerages.
- **Invest in analytics and AI** to help agents and brokers turn data into actionable insights.
- **Grow international presence** – already have teams in the Philippines, Colombia, and Australia.

## Why Work Here
- **Remote‑first environment** – “Our remote‑first work environment allows you to stay inspired, productive, and engaged while contributing to something great.” [lwolf.com](https://lwolf.com/about/join-the-team)
- **Comprehensive benefits** – Health, vision, dental, mental health support; retirement savings with 50 % match on up to 6 % of earnings; responsible PTO policy.
- **Mentorship and professional development** – Formal mentorship program with experienced leaders, plus access to cutting‑edge learning resources. [lwolf.com](https://lwolf.com/about/join-the-team)
- **Global, diverse team** – Employees in 7 countries; 22 % of staff in technical roles, offering a mix of engineering, product, design, and customer support opportunities.
- **Growth opportunity** – The company is actively hiring (7 open roles as of the latest data) and has a track record of promoting from within; recent CEO transition suggests a new chapter.
- **Meaningful mission** – Work on software that directly impacts how people buy and sell homes, with a focus on “enhancing the human element of real estate.”

## Sources
1. [lwolf.com/about](https://www.lwolf.com/about)
2. [lwolf.com/about/join-the-team](https://lwolf.com/about/join-the-team)
3. [linkedin.com/company/getlwolf](https://linkedin.com/company/getlwolf)
4. [jobs.lever.co/lwolf](https://jobs.lever.co/lwolf)
5. [lwolf.com/leadership](https://www.lwolf.com/leadership)

## Other roles at Lone Wolf Technologies

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