---
title: 'Sr Product Marketing Manager – Norton Americas at Gen Digital Inc.'
canonical: 'https://feeny.ai/job/sr-product-marketing-manager-norton-americas-gen-digital-inc-united-states-new-cmwnszb5xg3p'
type: 'job'
last_seen: '2026-11-05'
---

# Sr Product Marketing Manager – Norton Americas at Gen Digital Inc.

- **Company:** [Gen Digital Inc.](https://feeny.ai/companies/gen-digital-inc)
- **Location:** United States / New York, NY
- **Compensation:** $175k–$200k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-25
- **Last confirmed live:** 2026-11-05
- **Apply:** https://jobs.ashbyhq.com/gen-digital/0416214e-16a6-4216-ae81-00767a483737

## Job description

## About the Role

We are looking for a Senior Product Marketing Manager to own Norton’s go-to-market engine in the Americas. This is a high-impact, high-visibility role at the center of Norton’s most consequential launches, campaigns, and market moments. You will be the connective tissue between product, marketing, sales, and the customer — translating complex capabilities into sharp positioning, leading major go-to-market executions, and ensuring Norton speaks with one consistent voice across every touchpoint in the US market. You will be Norton’s primary voice for US partner sales channels and the closest internal advocate for what customers are actually experiencing — synthesizing market signals, partner feedback, and customer data into product marketing strategy. You’ll also partner closely with Norton’s international product marketing leads to ensure regional consistency and coordinated global launch cadences.

Location: This is a hybrid role based in our NYC office. Employees are required to work onsite three days per week.

## Key Responsibilities

- Go-to-Market Leadership
- Own end-to-end GTM strategy and execution for major Norton product launches in the Americas — from positioning and messaging through channel activation, launch sequencing, and post-launch measurement.
- Lead feature naming and positioning for new Norton capabilities, ensuring every name and narrative lands with clarity, differentiation, and brand consistency.
- Develop and maintain launch playbooks that enable the broader marketing and sales organization to activate with precision and speed.
- Partner with the acquisition marketing team to ensure campaign creative, messaging, and audience targeting align with product positioning and customer insights.
- Customer & Market Insight
- Be the voice of the US customer inside the product and marketing organization — synthesizing research, behavioral data, support trends, and competitive intelligence into clear, actionable insight.
- Maintain a real-time pulse on competitor positioning, market dynamics, and emerging consumer behaviors; translate findings into recommendations that shape product and marketing strategy.
- Partner with research and analytics to build deep segmentation understanding, ensuring Norton’s messaging resonates with the right audiences at the right moments.
- Partner Sales Enablement
- Serve as the primary product marketing point of contact for US partner and channel sales teams — translating product capabilities into sales-ready materials, narratives, and tools.
- Ensure partner-facing messaging is accurate, compelling, and current — including pitch decks, battlecards, objection handling guides, and launch briefings.
- Build strong cross-functional relationships with partner sales leadership to understand their priorities and feed those insights back into product and marketing strategy.
- Regional Coordination & Internal Socialization
- Partner closely with Norton’s international product marketing leads (EMEA, APAC) to ensure consistency in global positioning, coordinated launch timing, and shared learnings across regions.
- Drive a regular internal communications cadence — briefing cross-functional stakeholders (product, engineering, marketing, leadership) on upcoming launches, competitive developments, and customer insights.
- Serve as the Americas product marketing representative in global planning forums, ensuring the US market perspective is well-represented in global strategy decisions.
- Cross-Functional Collaboration
- Collaborate tightly with product management to influence roadmap decisions with market and customer evidence, and to ensure product capabilities are launch-ready from a positioning standpoint.
- Partner with brand, creative, and demand generation teams to deliver integrated campaigns that connect product benefits to consumer needs with clarity and conviction.
- Bring structure and momentum to ambiguous, cross-functional initiatives — owning stakeholder alignment, milestone tracking, and clear communication throughout.

The annual base salary for this position is expected to be between $175,000 and $200,000. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.

What’s Next…. After you submit your application, you can expect the following steps in the recruitment process:

- TA Call
- Hiring Manager (Virtual)
- Key Stake Holder (Virtual)
- Senior Leadership (Virtual)
- Final Interview - Hiring Manager (Virtual or face-to-face)

## About Gen Digital Inc.

## Company Overview
- **One-liner**: Gen is a global leader in Cyber Safety, powering Digital Freedom through its trusted consumer brands Norton, Avast, LifeLock, and MoneyLion.
- **Entity Type**: Public (ticker not confirmed in provided sources; refer to SEC filings)
- **Headquarters**: Dual headquarters in Tempe, Arizona, United States, and Prague, Czech Republic
- **Founded**: Not explicitly disclosed; the merged entity (Gen) was formed in 2022 following the combination of NortonLifeLock and Avast
- **Founders**: Not publicly available for the merged company; predecessor brands were founded by Peter Norton (Norton) and Pavel Baudiš & Eduard Kučera (Avast)

## Core Business
- **Primary industry**: Cybersecurity (Cyber Safety), digital privacy, identity protection, and financial wellness
- **Target customers**: B2C (individuals and families), with some B2B2C offerings for enterprises and institutions (breach response, employee benefits)
- **Mission or purpose statement**: “Powering Digital Freedom” – giving people the confidence, tools, and insights to control, manage, and grow their digital and financial lives

## Products & Services
- **Norton**: Award-winning cybersecurity, online privacy, and device protection for individuals and families (SaaS security suites, VPN, password manager, etc.)
- **Avast**: AI-powered threat detection and digital security products focused on malware, privacy, and real-time protection (freemium model, top-ranked by industry experts)
- **LifeLock**: Identity theft protection with proactive monitoring, alerts, and dedicated Identity Restoration Specialists (U.S. leader)
- **MoneyLion**: Digital financial wellness platform offering Instacash, RoarMoney, Credit Builder Plus, and a marketplace for financial products (B2C and B2B2C)

## Market Standing
- **Valuation/Market Cap**: Not provided in search results; as a publicly traded company, refer to SEC filings for current market cap
- **Key Metric**: Nearly 500 million global users across the brand ecosystem; MoneyLion has processed $7.5B+ in transaction volume and served 81M+ users since launch
- **Notable Investors/Partners**: No specific investors cited; the company partners with leading institutions for breach response, employee benefits, and identity protection
- **Growth Signals**: 
  - Total cyberattacks blocked in 2024 is a key metric (exact number not shared)
  - MoneyLion’s rapid growth in transaction volume and user base
  - Expanding from protection into financial wellness and AI-driven personalization

## Competitive Advantages
- Family of trusted, globally recognized consumer brands (Norton #1 top-of-mind Cyber Safety brand, LifeLock leader in identity protection)
- Deep visibility into a vast threat network (machine learning and AI across ~500M users) enables superior threat detection and personalization
- Unique platform combining cybersecurity, privacy, identity restoration, and financial wellness – a “trust layer” for the digital economy
- Dual HQ presence (U.S. and Europe) provides diverse talent and regulatory insight

## Strategic Focus
- Building a unified AI-powered platform that delivers personalized, proactive, and automated Cyber Safety and financial empowerment
- Deepening leadership in Cyber Safety while extending into financial wellness to compound lifetime customer value
- Positioning Gen as the “trust layer” for the AI economy – bridging what AI can do and what consumers trust it to do
- Expanding B2B2C partnerships (breach response, employee benefits, identity protection for institutions)

## Why Work Here
- **Culture**: Emphasizes collaboration, innovation, a giving mindset, and customer obsession. Values include “Think Big. Be Bold.”, “Be Scrappy. Make it Happen.”, and “Play to Win. Together.”
- **Work model**: Hybrid – choose which days to be in the office with an expectation of three days per week; unlimited paid time off; recognized holidays; parental leave and leaves of absence
- **Benefits**: 
  - Employee Stock Purchase Plan (ESPP) 
  - Performance-based bonuses
  - Learning & development (Learn@Gen, mentorship, degree/certification reimbursement, 24/7 eLearning)
  - Wellness: virtual fitness, on-site gyms, Employee Assistance Program (EAP) extending to dependents
  - Adoption, foster care, fertility, and surrogacy benefits in 15+ countries
  - Global recognition program (“Inspire”) and diverse employee communities
- **Interview process**: Transparent – 15-30 min recruiter chat, 2-3 skill/team interviews (may include a task), then offer. Reflects the company’s collaborative culture.

## Sources
1. [gendigital.com](https://www.gendigital.com/us/en/) – Company overview, brand family, mission, and metrics
2. [gendigital.com](https://www.gendigital.com/us/en/who-we-are/) – Who We Are, strategy, and solution details
3. [gendigital.com](https://www.gendigital.com/us/en/life-gen/) – Careers page with culture, values, and interview process
4. [gendigital.com](https://www.gendigital.com/us/en/life-gen/jobs/) – Open roles listing
5. [gendigital.com](https://www.gendigital.com/us/en/benefits/) – Benefits overview (hybrid work, wellness, learning, compensation)

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- [Machine Learning Engineer - MoneyLion](https://feeny.ai/job/machine-learning-engineer-moneylion-gen-digital-inc-kuala-lumpur-6b7rzz97t62t) — Kuala Lumpur, Malaysia
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- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-gen-digital-inc-london-6cztgra31q85) — London, United Kingdom
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