---
title: 'Sr Product Marketing Manager at Planera'
canonical: 'https://feeny.ai/job/sr-product-marketing-manager-planera-united-states-vcfdn84tbj43'
type: 'job'
last_seen: '2026-09-10'
---

# Sr Product Marketing Manager at Planera

- **Company:** Planera
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-07-06
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/planera/5e4c93db-3d84-4cf8-a914-8574499927e8

## Job description

Location: Remote (US or Canada) Department: Product Management Type: Full-time Planera is a fast-growing startup rebuilding how the construction industry plans and schedules work. Construction is one of the largest industries on earth and one of the least served by good software; the tools most teams still rely on, Oracle Primavera P6 and Microsoft Project, were built decades ago. We replace them with a visual, collaborative, whiteboard-based platform that office teams, field crews, and executives want to use, now paired with Manny, an AI assistant that thinks like a scheduler. We are backed by top investors, growing quickly in high-stakes segments like hyperscale data center construction, and building a category from the ground up. This is our first dedicated product marketing hire, and it sits inside our product management team, not off to the side in a marketing silo. We believe the best product marketers live close to the product: in the room when features are shaped, not handed a finished thing to announce. It is a high-leverage seat.

## Why this role matters

We ship meaningful product on a regular cadence, and our users need to understand what we built, why it matters to them, and how to get value from it fast. Today that story is not told as sharply or as consistently as it should be. You will own it. You will help shape features from the start, turn releases into adoption and expansion, sharpen how we position Planera in a market that is still forming, and give our sales and solutions engineering teams the words and assets to win.

## What you'll do

Partner with product:

- Work alongside product management and engineering from the moment a feature is conceived, bringing the market and the customer into the room early so we build the right things and know how to talk about them before they ship.
- Shape positioning and messaging for new capabilities during design, not after launch.

Own launches:

- Own product and feature launches end to end: audience, positioning, messaging, in-app announcements, release notes, and the collateral around each launch.
- Drive engagement and adoption across the full user journey, from onboarding through power use, with in-app messaging and lifecycle campaigns.

Own competitive intelligence:

- Own our competitive analysis: track P6, Microsoft Project, and emerging challengers; turn what you learn into positioning, battle cards, and a clear, defensible point of view on where and why we win.

Enable sales and solutions engineering:

- Build the enablement layer for our Sales and Solutions Engineering teams: battle cards, one-pagers, demo narratives, objection handling, and training that make every rep and SE sharper in the field.

Strategic marketing:

- Own positioning and messaging for the product, and keep it consistent across every surface a customer touches.
- Partner with leadership on pricing and packaging as we scale.
- Work with our founder and marketing team on website, positioning, and top-level messaging.

## What we're looking for

- You come from construction technology, or an adjacent built-world software company, and you can speak the industry's language credibly. You know how schedulers, project managers, and executives think and talk.
- You are comfortable sitting inside a product team, partnering with PMs and engineers, and influencing what gets built, not just how it gets announced.
- You partner closely with our marketing team on the work that lives beyond the product itself: website, white papers, customer marketing and stories, and campaigns. Product marketing sits in product here, but the strongest results come from the two teams pulling in the same direction, and you know when to lead and when to lend.
- You are an operator, not a briefer. You get into the tools, set campaigns up, run them, and measure them yourself. You will have designers and support around you, but you own execution.
- You have launched products or features before and can point to the adoption or engagement that followed.
- You have done competitive analysis that changed how a team sold or built.
- You write clearly and persuasively, and you can turn a complex technical capability into a message a busy superintendent or a VP will read.
- You are comfortable marketing AI-forward products and can position them with substance rather than hype.
- You are analytical about your own work: you set goals, track results, and iterate.

Bonus points

- Direct experience marketing to general contractors, project owners, or specialty subcontractors.
- Familiarity with CPM scheduling, P6, or Microsoft Project, enough to hold your own in a product conversation.
- Demand-generation or ABM experience you can bring into the role.

## About Planera

Construction runs on schedules, and for decades those schedules have lived in tools only a specialist can use. Planera changes that. Our platform brings the whole team, office and field, onto a shared visual canvas, and Manny, our AI scheduling assistant, helps teams build, track, and recover their plans. Contractors like Big D, Balfour Beatty, and Zachry have chosen Planera, in several cases over P6. We are SOC 2 Type 2 certified and remote-first across the US and Canada.

## Compensation and benefits

Base salary in the range of $150,000 to $200,000, depending on experience and location, plus meaningful equity and full benefits. We hire for talent and drive from every kind of background, and we believe the best teams are built from people who see the world differently. Planera is an equal opportunity employer.

## About Planera

## Company Overview
- **One-liner**: Planera provides a modern, cloud-native construction scheduling platform that replaces legacy tools like Primavera P6 and Microsoft Project with an AI-powered CPM scheduler.
- **Entity Type**: Private (Series A-II; total funding $26.9M)
- **Headquarters**: San Ramon, California, United States
- **Founded**: 2021
- **Founders**: Erik Swenson (CEO), Saif Lodhi (CTO), Scotland Foss (Product Strategy), Travis Ortiz (Head of CS)

## Core Business
- **Primary industry**: Construction technology (ConTech)
- **Target customers**: General contractors, specialty contractors, and owners (B2B, Enterprise, mid-market to ENR 100 firms)
- **Mission**: “Improving construction outcomes and safety through accessible planning.”

## Products & Services
- **Planera Platform (Core CPM Scheduler)**: A full Critical Path Method scheduling engine with all relationship types, lag/lead, constraints, critical path and float analysis. Cloud-native with a drag-and-drop digital whiteboard interface.
- **AI Assistant “Manny”**: An intelligent scheduling assistant that answers questions, runs what-if scenarios, and proactively surfaces risk using AI.
- **Monte Carlo Simulation & DCMA 14-Point Checks**: Built-in schedule quality analysis and risk modeling against industry standards.
- **Field Schedules**: Connect task-level field schedules to the master project plan, keeping office and field aligned.
- **Preconstruction Planning**: Seamless planning and scheduling for the preconstruction phase.
- **Enterprise Portfolio Visibility**: Real-time, cross-project dashboards for leadership.
- **Integrations**: Native integrations with Procore and Autodesk; file import/export compatibility with Primavera P6 and Microsoft Project.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metrics**:
  - **Total Funding**: $26.9M (last round: $8M Series A-II, ~8 months ago per CB Insights)
  - **Annual Revenue**: $4.3M (LinkedIn estimate)
  - **Headcount**: 54 employees (+71.8% YoY)
- **Notable Investors**: Sorenson Capital, Brick & Mortar Ventures, Sierra Ventures, Zachry Construction, Prudence (and 5+ others)
- **Key Customers**: Balfour Beatty, HITT Contracting, Swinerton, Hensel Phelps, Big-D Construction, Zachry, and many other ENR 100 general contractors.
- **Growth Signals**: Over 50 million scheduling days planned on the platform; SOC 2 Type 2 certified; significant headcount growth; expanding into data center and infrastructure verticals.

## Competitive Advantages
- **Full CPM depth, modern UX**: Offers the scheduling power of Primavera P6 without the desktop-only, steep learning curve—delivered in a collaborative, cloud-native interface.
- **AI-first approach**: Built-in AI (Manny) for risk analysis, scenario simulation, and schedule quality checks (DCMA 14-point).
- **Seamless interoperability**: Native integrations with Procore and Autodesk, plus file compatibility with P6 and MS Project, lower switching costs for contractors.
- **Domain expertise**: Dedicated onboarding team with deep construction experience, not just software generalists.
- **Security**: SOC 2 Type 2 certified with enterprise-grade SSO and role-based access.

## Strategic Focus
- **Replace legacy scheduling tools**: Actively targeting contractors stuck on P6 or MS Project by offering a modern alternative that still meets contract file-format requirements.
- **AI leadership**: Continued development of the AI assistant (“Manny”) to automate schedule analysis and generate real-time insights.
- **Vertical expansion**: Deepening presence in data centers, infrastructure, and large-scale commercial projects.
- **Enterprise scaling**: Growing from mid-market to top-tier ENR 100 firms with portfolio-level visibility tools.

## Why Work Here
- **Culture & team**: “Dedicated to your success” – hands-on, construction-savvy support and implementation teams. The founding team combines construction scheduling expertise with modern software engineering.
- **Growth trajectory**: 71.8% YoY headcount growth signals a fast-scaling company with expanding opportunities.
- **Engineering culture**: Building a cloud-native, AI-powered platform from the ground up – opportunity to work on challenging problems in scheduling, real-time collaboration, and machine learning.
- **Remote/Hybrid**: Based in San Ramon, CA; hybrid likely (details not publicly specified).
- **Notable perks**: Modern tech stack, meaningful impact on a historically under-served industry, SOC 2-certified secure environment.

## Sources
1. [planera.io](https://www.planera.io/)
2. [planera.io/about-us](https://www.planera.io/about-us)
3. [linkedin.com – Planera Inc](https://www.linkedin.com/company/planera-inc)
4. [cbinsights.com – Planera](https://www.cbinsights.com/company/planera)

## Other roles at Planera

- [Senior AI Agent Engineer](https://feeny.ai/job/senior-ai-agent-engineer-planera-united-states-4qaee122fgz0) — United States
- [Technical Solutions Engineer](https://feeny.ai/job/technical-solutions-engineer-planera-united-states-fy7ecmh90r5k) — United States
- [Insights Product Manager](https://feeny.ai/job/insights-product-manager-planera-united-states-89dq3vvj6she) — United States
- [Product Manager](https://feeny.ai/job/product-manager-planera-united-states-r3mjrj96j8q8) — United States
- [Staff Product Designer](https://feeny.ai/job/staff-product-designer-planera-canada-jhj1v0srvxpd) — Canada
- [Frontend Software Developer](https://feeny.ai/job/frontend-software-developer-planera-united-states-cdn2cckrp9zb) — United States
- [Regional Sales Manager (Pacific Northwest)](https://feeny.ai/job/regional-sales-manager-pacific-northwest-planera-united-states-aacehq8asj24) — United States
- [Regional Sales Manager (Mountain States)](https://feeny.ai/job/regional-sales-manager-mountain-states-planera-united-states-h74s0tc75gta) — United States
- [Regional Sales Manager (Chicago)](https://feeny.ai/job/regional-sales-manager-chicago-planera-united-states-ktwyx94kjnn7) — United States
- [Technical Customer Success Manager](https://feeny.ai/job/technical-customer-success-manager-planera-united-states-jkmtka6ms36j) — United States