---
title: 'Sr. Product Marketing Manager at Viant Technology'
canonical: 'https://feeny.ai/job/sr-product-marketing-manager-viant-technology-chicago-illinois-8kqj503dzcza'
type: 'job'
last_seen: '2026-09-08'
---

# Sr. Product Marketing Manager at Viant Technology

- **Company:** Viant Technology
- **Location:** Chicago Illinois, United States / Irvine California, United States / Los Angeles California, United States
- **Posted:** 2026-08-27
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/vianttechnology/jobs/4326424009

## Job description

## WHAT YOU’LL DO

Viant is seeking a hands-on Sr. Product Marketing Manager, Commercial GTM to shape how our sales organization positions Viant, communicates differentiated value, and brings our solutions to market. This role will own the operating system behind Viant’s core commercial narratives, including the Viant Narrative, Agency Pitches, and Vertical Pitches, while building scalable content systems that help sellers win more effectively.

As a trusted partner to Sales, this person will combine strong content judgment with disciplined execution. You will prioritize high-impact field needs, maintain a scalable sales content system, coordinate cross-product solution stories, and translate customer feedback into sharper messaging. The role will work closely with Sales, Sales Strategy, Heads of Industry, Pod PMMs, Product, Design, and executive stakeholders.

## THE DAY-TO-DAY

- Maintain and update Viant’s approved core pitch platforms, including the Viant Narrative, Agency Pitch (Hold Co and Indy), and Vertical Pitches, in partnership with senior Product Marketing leaders and subject matter experts.
- Ensure core narratives reflect current product capabilities, proof points, market priorities, customer needs, and approved positioning and roadmap.
- Serve as a trusted partner to Sales, prioritizing new business pitch, messaging, and collateral needs based on business impact and identifying recurring requests that can be solved through scalable content.
- Coordinate cross-product solution modules organized around customer problems, desired outcomes, and relevant Viant capabilities, partnering with Pod PMMs for accuracy and differentiation.
- Own the commercial content system and Highspot governance, including organization, tagging, publishing, usage analytics, and archiving, to improve seller productivity and content adoption.
- Conduct customer interviews and synthesize Gong and field insights to identify recurring problems, objections, buying criteria, and messaging opportunities.
- Share customer insights and content recommendations with Pod PMMs, Product, Sales leadership, and Design to continuously improve sales-facing materials.

## GREAT TO HAVE

- 5+ years of experience in Product Marketing, Sales Enablement, Solutions Marketing, Content Strategy, or a related sales-facing role.
- Strong understanding of AdTech, including programmatic advertising, DSPs, CTV, measurement, identity solutions, and the broader advertising ecosystem.
- Proven experience developing sales narratives, pitch decks, battlecards, solution stories, and other sales-facing content for B2B organizations.
- Experience managing sales enablement platforms such as Highspot, including content governance, organization, publishing, searchability, and adoption.
- Ability to translate customer and field insights from sources such as Gong, customer interviews, and sales feedback into compelling positioning, messaging, and scalable enablement.
- Exceptional writing, communication, and presentation skills, with the ability to simplify complex, cross-product capabilities into clear, differentiated sales narratives.
- Strong cross-functional collaboration, project management, and organizational skills, with the ability to influence Sales, Product Marketing, Product, Design, and executive stakeholders while managing multiple priorities.
- Bachelor’s degree required.

## LIFE AT VIANT

Investing in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance, paid parental leave and unlimited PTO and more.

Base compensation range: $135,000 - $165,000

In accordance with California law, the range provided is Viant’s reasonable estimate of the compensation for this role.  Final title and compensation for the position will be based on several factors including work experience and education.

## #LI-KT1

## About Viant

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Viant is an equal opportunity employer and makes employment decisions on the basis of merit.  Viant prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws.  Viant also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.

By clicking “Apply for this Job” and providing any information, I accept the [Viant California Personnel Privacy Notice.](https://www.viantinc.com/wp-content/uploads/2023/02/Viant-2023-California-Personnel-Privacy-Notice-AMERICAS-1094795100-v11.pdf)

## About Viant Technology

## Company Overview
- **One-liner**: Viant Technology is an AI-powered, buy-side programmatic advertising platform purpose-built for Connected TV (CTV), enabling marketers to plan, execute, and measure omnichannel campaigns across the open internet.
- **Entity Type**: Public (NASDAQ: DSP)
- **Headquarters**: Irvine, California, United States
- **Founded**: 1999
- **Founders**: Tim Vanderhook (CEO) and Chris Vanderhook (COO)

## Core Business
- **Primary industry**: Advertising Technology (AdTech) / Programmatic Advertising
- **Target customers**: Primarily B2B, serving advertisers, agencies, and brands (buy-side) looking to run data-driven CTV and digital ad campaigns.
- **Mission / Purpose Statement**: To drive innovation in digital marketing by empowering advertisers to achieve their boldest goals through fully autonomous, people-based advertising solutions.

## Products & Services
- **Viant Advertising Platform**: An omnichannel, AI-powered demand-side platform (DSP) that allows marketers to plan, execute, and measure campaigns across CTV, digital audio, digital out-of-home, in-game, and other emerging channels. It emphasizes people-based advertising without third-party cookies, using proprietary content intelligence and household-level identity resolution.
- **ViantAI**: A suite of award-winning AI solutions aimed at building the future of autonomous advertising, where AI delivers real results in campaign execution and optimization.
- **Publisher Solutions**: A centralized tool set providing publishers with access to critical insights and monetization intelligence across the Viant platform (launched June 2026).

## Market Standing
- **Market Cap**: ~$336.5 million (as of mid-2026)
- **Annual Revenue**: ~$344.2 million
- **Total Funding**: ~$372.9 million (including a $100M venture round in 2007 and a $250M post-IPO equity round)
- **Notable Investors/Partners**: Viant was acquired by Time Inc. in 2016 and later spun out. Key executives include Fabrizio Blanco (CTO), Larry Madden (CFO), Dustin Kwan (CPO), and Linh Chung (CIO).
- **Growth Signals**: 13.4% year-over-year employee growth (337 employees); active job postings up 51.7% year-over-year; operates in 6 countries; recently named "Best Demand Side Platform" by MarTech Breakthrough.

## Competitive Advantages
- **People-Based, Cookie-Less Platform**: A core differentiator is the ability to activate first-party data and target real people across devices without relying on third-party cookies, making it future-proof for privacy-focused advertising.
- **CTV-First Focus**: The platform is purpose-built for Connected TV, a rapidly growing segment of digital advertising.
- **Proprietary AI (ViantAI)**: Award-winning AI and machine learning capabilities that drive autonomous campaign performance and measurement.
- **Longevity & Stability**: Over 20 years in the AdTech space with a public market listing, providing stability and a track record of innovation.

## Strategic Focus
- **Autonomous Advertising**: Leading the industry toward fully autonomous, AI-driven campaign management.
- **CTV & Omnichannel Expansion**: Deepening capabilities in CTV and expanding into emerging channels like digital audio and in-game advertising.
- **Publisher Ecosystem**: Strengthening the publisher side of the marketplace with new tools and insights.
- **First-Party Data Empowerment**: Continuing to help advertisers leverage their own data in a privacy-compliant manner.

## Why Work Here
- **Culture & Recognition**: Viant has been certified as a "Great Place to Work" and emphasizes a culture of innovation, collaboration, and fun. The company is committed to diversity, equity, and inclusion (DEI).
- **Compensation & Benefits**: Offers fully employer-covered medical, dental, and vision insurance; unlimited PTO (eligible from day one); 16 weeks paid parental leave for primary caregivers and 6 weeks for secondary caregivers; long-term disability and life insurance.
- **Work Environment**: A fast-paced environment with a hybrid work model; specific roles require 4 days in-office (Monday-Thursday) with the option to work remotely on Fridays. Offices are located in Irvine (HQ), Los Angeles, New York, Boston, Chicago, Dallas, Denver, and Seattle.
- **Engineering & Growth**: Teams work with cutting-edge technologies, handle petabytes of data, and have strong opportunities for professional development. The company has a strong track record of employee growth and internal mobility.
- **Internship Program**: Offers mission-critical internships across engineering, sales, marketing, and more.

## Sources
1. [viantinc.com](https://www.viantinc.com/)
2. [viantinc.com/company](https://www.viantinc.com/company/)
3. [viantinc.com/company/careers](https://www.viantinc.com/company/careers/)
4. [greenhouse.io](https://job-boards.greenhouse.io/vianttechnology/jobs/4215067009)
5. [linkedin.com](https://www.linkedin.com/company/viant-technology)

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