---
title: 'Sr. Social Media Manager at Hot Topic & BoxLunch'
canonical: 'https://feeny.ai/job/sr-social-media-manager-hot-topic-boxlunch-city-of-industry-x8xshqjmpm8z'
type: 'job'
last_seen: '2026-11-08'
---

# Sr. Social Media Manager at Hot Topic & BoxLunch

- **Company:** Hot Topic & BoxLunch
- **Location:** City of Industry, CA
- **Compensation:** $120k–$140k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-11-05
- **Last confirmed live:** 2026-11-08
- **Apply:** https://jobs.lever.co/hottopic/d3bda234-90fc-4581-8aac-646fdccd965e

## Job description

BoxLunch is seeking a strategic, culturally connected social media leader to grow brand awareness, deepen fan engagement, and drive measurable business results. This role leads social strategy, content development, creator and influencer partnerships, and the affiliate program, working closely with Brand, Creative, Merchandising, E-commerce, and PR to bring integrated campaigns to life.

## WHAT YOU'LL DO

- Own insight-led social strategy, channel plans, content priorities, and KPIs across key and emerging platforms, using audience insights, trends, and performance data to drive growth.
- Lead original, platform-native content development and the social editorial calendar, translating fandom, culture, product launches, and brand campaigns into compelling storytelling.
- Develop and manage creator and influencer partnerships, including talent selection, briefs, agency coordination, content approvals, and campaign measurement.
- Lead and grow the affiliate program, partnering with E-commerce to optimize recruitment, partner performance, conversion, and attributed revenue.
- Collaborate proactively with Brand, Creative, Merchandising, E-commerce, PR, and Retail on integrated planning; communicate timelines, priorities, deliverables, and results.
- Oversee social campaigns, community management, reporting, budgets, and agency partners; turn performance insights into actionable recommendations.
- Coach and develop the social team, setting clear priorities, maintaining creative quality, and fostering accountability and cross-functional partnership.

## WHAT YOU'LL NEED

- 7+ years of social media or digital content marketing experience with 3+ years in leadership, ideally in retail, fashion, lifestyle, entertainment, or consumer brands; 3+ years of team leadership experience.
- Proven success building social strategies and content that deliver audience growth, engagement, and business impact.
- Hands-on experience leading creator/influencer programs and affiliate partnerships with measurable performance or revenue goals.
- Strong cross-functional communication, planning, and stakeholder management skills, with a collaborative and solutions-oriented approach.
- Fluency in social analytics, platform trends, content development, and performance reporting; strong creative judgment and passion for pop culture and fandom.

## About Hot Topic & BoxLunch

## Company Overview
- **One-liner**: Hot Topic Inc. is a leading specialty retailer of pop culture and music licensed apparel, accessories, and gifts, operating under the brands Hot Topic, BoxLunch, and Her Universe.
- **Entity Type**: Private (owned by Sycamore Partners since 2013)
- **Headquarters**: City of Industry, California, USA
- **Founded**: 1989 (Hot Topic); 2015 (BoxLunch)
- **Founders**: Orv Madden (Hot Topic); BoxLunch was launched by Hot Topic Inc.

## Core Business
- **Primary industry/industries**: Retail – Pop Culture Merchandise, Apparel, and Gifts
- **Target customers**: B2C – Fans of music, anime, gaming, movies, TV, and pop culture; primarily Gen Z and Millennials
- **Mission or purpose statement**: To be the destination of pop culture and music merchandise while giving back to the community. BoxLunch’s specific mission: for every $10 spent, provide a meal to someone in need through Feeding America®.

## Products & Services
- **Hot Topic**: Clothing, accessories, music, jewelry, and collectibles featuring officially licensed band tees, pop culture-inspired collections, anime merch, and fashion apparel. (Brick-and-mortar and e-commerce)
- **BoxLunch**: Pop culture merch and gifts including apparel, collectibles, and accessories. Launched in 2015, with over 150 specialty shops and a thriving e-commerce site. Each purchase helps provide meals to those in need.
- **Her Universe**: A brand focused on female fans of sci-fi, fantasy, and pop culture, offering licensed apparel and accessories.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Annual Revenue – Hot Topic approx. $741.7M; BoxLunch approx. $74.3M (LinkedIn estimates, combined ~$816M)
- **Notable Investors/Partners**: Owner: Sycamore Partners (private equity); Partners: Feeding America®, Mental Health America, Notes for Notes, The Trevor Project
- **Growth Signals**: BoxLunch headcount grew 13.9% YoY to 655 employees; Hot Topic headcount grew 6.2% YoY to 2,215 employees; active job postings: 1,184 (as of Sept 2026); BoxLunch has given over 100 million meals to date; expanding distribution centers (La Vergne, TN and Riverside, CA).

## Competitive Advantages
- **Exclusive Licensing**: Deep relationships with major entertainment studios and music labels, securing exclusive product lines not available at general retailers.
- **Niche Community Focus**: Strong brand loyalty among pop culture, music, and anime fans; authentic engagement with subcultures.
- **Philanthropy as Differentiator**: BoxLunch’s meal-giving model creates emotional connection and repeat purchases.
- **Omnichannel Presence**: 600+ Hot Topic retail locations, 150+ BoxLunch stores, plus robust e-commerce and distribution network.

## Strategic Focus
- Expand BoxLunch store footprint and e-commerce penetration.
- Strengthen direct-to-consumer relationships through social media and influencer partnerships.
- Continue to invest in diversity, equity, and inclusion initiatives.
- Grow the Her Universe brand and cater to underserved female fandom.
- Optimize supply chain and distribution for faster fulfillment.

## Why Work Here
- **Culture**: Inclusive, collaborative, and authentic environment where employees are encouraged to “be who you are and love what you do.” The company values creativity and innovation.
- **Work Policy**: Hybrid workspace – employees engage in a combination of remote and on-site work. Typical time on-site is flexible.
- **Perks & Benefits**: Performance bonuses, family medical leave, job training and talent development programs. Benefits package includes medical, dental, vision, and 401(k).
- **Career Growth**: Opportunities across retail stores, distribution centers, and corporate HQ. Strong internal mobility, with many employees moving between brands (e.g., talent from GameStop, Target, Vans).
- **Community Impact**: Employees take pride in giving back through partnerships with Feeding America, Mental Health America, and other nonprofits.

## Sources
1. [lever.co](https://jobs.lever.co/hottopic) – Hot Topic Inc. careers page
2. [linkedin.com/company/hot-topic](https://linkedin.com/company/hot-topic) – Hot Topic company profile
3. [linkedin.com/company/boxlunch](https://linkedin.com/company/boxlunch) – BoxLunch company profile
4. [builtin.com](https://builtin.com/company/hot-topic-inc) – Hot Topic Inc. culture, perks, and offices
5. [builtinla.com](https://www.builtinla.com/company/hot-topic-inc) – Hot Topic Inc. Los Angeles office overview

## Other roles at Hot Topic & BoxLunch

- [Product Development Assistant](https://feeny.ai/job/product-development-assistant-hot-topic-boxlunch-city-of-industry-myrfr3pcdwr8) — City of Industry, CA
- [Accounts Payable Supervisor](https://feeny.ai/job/accounts-payable-supervisor-hot-topic-boxlunch-city-of-industry-4e8gyvd6b1v2) — City of Industry, CA
- [Purchasing Agent I](https://feeny.ai/job/purchasing-agent-i-hot-topic-boxlunch-city-of-industry-2jqm9znp21m8) — City of Industry, CA
- [Allocation Analyst](https://feeny.ai/job/allocation-analyst-hot-topic-boxlunch-city-of-industry-tayszfm9zz87) — City of Industry, CA
- [Associate Merchandise Planner](https://feeny.ai/job/associate-merchandise-planner-hot-topic-boxlunch-city-of-industry-4zc77wwe4fdq) — City of Industry, CA
- [Senior Inventory Accountant](https://feeny.ai/job/senior-inventory-accountant-hot-topic-boxlunch-city-of-industry-njt5gkg3rame) — City of Industry, CA
- [Fulfillment Team Lead](https://feeny.ai/job/fulfillment-team-lead-hot-topic-boxlunch-la-vergne-cka5ca8y90rk) — La Vergne, TN
- [Junior Systems Analyst, WMS](https://feeny.ai/job/junior-systems-analyst-wms-hot-topic-boxlunch-la-vergne-xks9s6aa5zqx) — La Vergne, TN
- [Financial Analyst](https://feeny.ai/job/financial-analyst-hot-topic-boxlunch-city-of-industry-68y9adc427cd) — City of Industry, CA
- [Equipment Operator](https://feeny.ai/job/equipment-operator-hot-topic-boxlunch-la-vergne-5bedc0esa0dq) — La Vergne, TN