--- title: 'Staff Copywriter at Retool' canonical: 'https://feeny.ai/job/staff-copywriter-retool-united-states-wraskj0df9as' type: 'job' last_seen: '2026-09-10' --- # Staff Copywriter at Retool - **Company:** Retool - **Location:** United States - **Compensation:** $157k–$235k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-08-25 - **Last confirmed live:** 2026-09-10 - **Apply:** https://jobs.gem.com/retool/am9icG9zdDpW0dKCx8teyghbzWrH8QfX ## Job description ## DESIGN AT RETOOL As a creative team we make daily decisions that will affect millions of people, from those creating software to the end-users who operate it every day. Instead of designing just one product, we’re effectively designing unique software products for thousands of companies across many different verticals. This also presents a unique design challenge. Because there are almost endless possibilities to what you can build in Retool, we don’t have absolute control over how our users experience the product. We’re constantly seeking just the right balance between convention and configuration, between technical expressiveness and conceptual simplicity. ## ABOUT THE ROLE Retool’s voice is very much still in a moldable state, even more so with recent evolutions in our products capabilities, with massive potential to expand and grow in how it shows up across all the work we ship. As a copywriter you will play a critical role in helping explore and define what that future looks like. You’ll advocate for a consistent voice and tone while still finding opportunities to break out and explore new ways of how we express ourselves, with an iterative mindset that explores conceptual opportunities to make our brand stand out in an oversaturated market of shared language. We’re not interested in playing it safe—we want to win the hearts and minds of developers, builders, entrepreneurs and more. This position sits within our Brand Design team as a part of a central design org with appropriate visibility and access to senior leaders to create business wide impact. ## IN THIS ROLE, YOU'LL - Partner with design, marketing, product and engineering to create an extraordinary brand experience across retool.com, brand and marketing campaigns, branded content moments, events, in-product experiences, etc - Write copy for end-to-end - Help maintain and expand a flexible voice and tone system for Retool that scales to meet the needs of the business - Collaborate within the brand team to establish how Retool’s voice is strategically expressed across all experiences, working alongside designers from concept through execution rather than purely writing following finished layouts - Act as a champion for the brand and how our voice is applied globally - Work with cross-functional partners to translate technical concepts into clear, compelling language that earns the respect of users without talking down to them or hiding behind buzz word jargon - Brief and collaborate with external partners for various needs across content, video, editorial, campaigns and other agency engagements to execute projects with consistent quality bar - Write through iteration, experimentation and utilizing documented research findings - Ensure consistency in brand language across all marketing channels while seeking opportunities to experiment and grow the capabilities of our voice - Be an active participant in design at Retool, providing thoughtful feedback across design and product teams in critiques, reviews, and more ## THE SKILLSET YOU’LL BRING - Minimum of 10 years of experience in copywriting in-house or in an agency setting - Experience and understanding of the formal elements of writing for brand—including headline craft, narrative structure, editorial standards and how copy behaves inside various layout considerations - A creative focus on writing applied across various surfaces such as web, environmental experiences, print and digital campaigns, video, product, etc. - Passion for brand voice, demonstrable through a portfolio of strong work in a variety of contexts and execution with a focus on voice and tone systems - Experience working with a technical audience, or a demonstrated ability to get smart on complex products quickly—developer tools experience is a plus - Strong communication skills and the ability to collaborate effectively - A curiosity to stay educated on the latest tools and techniques, tempered by a desire to establish an original, opinionated voice—not following trends - A track record of successfully collaborating with design, marketing and business partners to translate project needs, audience insights, and constraints into informed creative decisions - An ability to balance many simultaneous projects, independently prioritize work based on project objectives and business goals, and thrive in a fast-paced, high-growth startup environment - A proactive, self-starter work ethic with the ability to operate independently within a small team; Thoughtful, empathetic and creative. - Secondary skills are a huge plus! Editing, content strategy, information architecture, scriptwriting, etc. ## About Retool ## Company Overview - **One-liner**: Retool provides a platform for building, deploying, and managing custom internal software and AI applications by connecting to any database, API, or LLM. - **Entity Type**: Private (Series C) - **Headquarters**: San Francisco, California, United States - **Founded**: 2017 - **Founders**: David Hsu (CEO) ## Core Business - **Primary industry**: Software Development, Enterprise Internal Tools, AI Application Platform - **Target customers**: B2B, Enterprise, SMB; specifically developers, IT teams, and business operators building internal software - **Mission or purpose**: To enable companies to build production-ready internal software and AI applications dramatically faster, with enterprise-grade security and governance, so that domain experts and developers alike can solve critical business problems. ## Products & Services - **Retool App Builder**: A low-code platform to build custom internal apps (dashboards, admin panels, CRUD tools) by connecting to databases and APIs. Type: SaaS/Platform. - **Retool Workflows**: A visual automation tool to build and orchestrate complex business processes and backend logic. Type: SaaS/Platform. - **Retool AI**: An AI-powered app generation capability that transforms natural language into production-ready applications, agents, and workflows, integrating with any LLM. Type: AI Feature/Platform. - **Retool Mobile**: A solution to build and deploy internal mobile apps from the same Retool platform. Type: SaaS/Platform. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (last round was Series C). - **Key Metric**: Annual Revenue of $5 million (as per LinkedIn company data); Total Funding of $141.3 million. - **Notable Investors/Partners**: Sequoia Capital (lead), Nat Friedman, John Collison, Daniel Gross. Customers include Amazon, Stripe, Brex, and Orangetheory Fitness. - **Growth Signals**: Over 10,000 organizations use Retool. The company has automated over 100 million hours of work. It has 6 offices across the US and UK. Despite a recent headcount reduction (-11% YoY), it maintains a strong brand in the enterprise internal tools space and is aggressively pivoting into AI-powered app generation. ## Competitive Advantages - **Enterprise Governance from Day One**: Unlike point solutions, apps built in Retool are production-ready and pass security reviews, eliminating the need for rebuilds or audit scrambles. - **Deep Data Connectivity**: Securely connects to existing databases, APIs, and internal systems, ensuring apps run on real data with real permissions. - **Unified Platform**: One platform to manage, orchestrate, and scale all internal apps, agents, and workflows, providing centralized visibility and governance for IT. - **Trusted by Large Enterprises**: A strong customer base of high-profile companies (Amazon, Stripe, Brex) serves as a powerful validation of its enterprise readiness. ## Strategic Focus - **AI as the Core Platform**: Retool is positioning itself as the "first enterprise AppGen platform," where AI is used to generate production-ready code from natural language, expanding the definition of "developer" to include analysts and operators. - **Scaling Enterprise Features**: The company is focused on building out governance, security, and platform capabilities to support large-scale deployments across complex organizations. - **International Expansion**: With offices in London and a German-speaking Sales Engineer role, Retool is actively expanding its presence in the European market. ## Why Work Here - **Culture**: The company values ambition, intense curiosity, energy, and deep care. They emphasize moving fast, acting like an owner, and being both demanding and supportive. - **Work Environment**: Hybrid model with offices in San Francisco, New York, Salt Lake City, and London. The company believes great work happens when teams collaborate in person. - **Product Impact**: Employees are close to the product and use Retool internally, giving them a direct voice in improving it. The mission is to enable a wider community of builders to create production-grade software safely. - **Hiring Process**: Structured, with initial recruiter/hiring manager chats, a technical evaluation or practical exercise, and a final round of 3–5 interviews. The company aims for transparency and candidate preparation. - **Employee Sentiment**: Employer rating of 3.4/5.0 (127 reviews). Strengths include Work-Life Balance (4.1) and Culture (3.7). Compensation (3.4) and Career (3.4) are areas for potential improvement. ## Sources 1. [retool.com](https://retool.com/) 2. [retool.com/careers](https://retool.com/careers) 3. [retool.com/about](https://retool.com/about) 4. [linkedin.com/company/tryretool](https://www.linkedin.com/company/tryretool) 5. [jobs.gem.com/retool](https://jobs.gem.com/retool) ## Other roles at Retool - [Product Manager, AI Platform Infrastructure](https://feeny.ai/job/product-manager-ai-platform-infrastructure-retool-san-francisco-7hehw89e4nez) — San Francisco, CA - [Software Engineer, Enterprise Expansion](https://feeny.ai/job/software-engineer-enterprise-expansion-retool-san-francisco-y20tg7mpkr2z) — San Francisco, CA - [Senior Manager, Events & Field Marketing](https://feeny.ai/job/senior-manager-events-field-marketing-retool-united-states-tqdp9jzev9ms) — United States - [UX Research Manager](https://feeny.ai/job/ux-research-manager-retool-san-francisco-fsj427an79p5) — San Francisco, CA - [Support Engineer](https://feeny.ai/job/support-engineer-retool-new-york-ye0bq15pndzw) — New York, NY - [Enterprise Account Executive, EMEA](https://feeny.ai/job/enterprise-account-executive-emea-retool-london-ppnz3v0ba101) — London, United Kingdom - [Site Reliability Engineer (SRE)](https://feeny.ai/job/site-reliability-engineer-sre-retool-san-francisco-8dfvm4014zmx) — San Francisco, CA - [Principal Solutions Architect](https://feeny.ai/job/principal-solutions-architect-retool-london-pc39bf3vgmdb) — London, United Kingdom - [Director, Strategic Alliances](https://feeny.ai/job/director-strategic-alliances-retool-san-francisco-kkj34edv9c1n) — San Francisco, CA - [Senior Enterprise Sales Engineer](https://feeny.ai/job/senior-enterprise-sales-engineer-retool-london-xvv5hbmrm9q6) — London, United Kingdom