--- title: 'Staff, Data Analyst (Analytics Team) - Coupang Play at Coupang' canonical: 'https://feeny.ai/job/staff-data-analyst-analytics-team-coupang-play-coupang-singapore-evqn7q7g44yz' type: 'job' last_seen: '2026-11-06' --- # Staff, Data Analyst (Analytics Team) - Coupang Play at Coupang - **Company:** Coupang - **Location:** Singapore - **Posted:** 2026-11-05 - **Last confirmed live:** 2026-11-06 - **Apply:** https://www.coupang.jobs/en/jobs/?gh_jid=8354810 ## Job description ## About Coupang Play Coupang Play is an OTT video streaming service. We offer a wide range of content, including Original Series, TV Shows, Movies, and Sports. We are in the business of delivering exceptional storytelling. We produce award-winning scripted and unscripted Original Series, such as “Boyhood”, “Anna”, and “SNL Korea”. We believe Sports can also be elevated by creative storytelling. Play is now an authoritative destination for Sports, broadcasting K-League, La Liga, Bundesliga, F1, NFL, and other leading leagues and tournaments. We also offer some of the latest movies that were just released in local theaters, bringing more exceptional storytelling to our customers. To ensure that we deliver all content seamlessly, we invest in Engineering, Product, and Design. Coupang Play is available on all mobile devices, tablets, PC, Smart TV, Apple TV, and Android TV. Our teams keep optimizing how customers discover and stream both VOD and Live content. That includes investments in frontend, backend, and infrastructural developments. We also embrace Machine Learning to refine our CX. We are still very early in our growth stage. If you enjoy solving complex problems using industry-leading technology or unconventional business approaches, please join us. We are building a world-class team of problem-solvers, all dedicated to delivering exceptional storytelling to our customers. ## Role Overview The Analytics team at Coupang Play operates at the intersection of Business, Product, Content, Marketing, and Technology to drive user engagement and monetization. As a Senior Data Analyst, you will partner closely with Business, Content, Product, and Engineering stakeholders to develop self-serve data solutions and analyses that solve complex business challenges, improve decision quality and drive action. The ideal candidate is highly self-motivated and able to combine the strategic rigor of a Management Consultant with the technical skills of a seasoned Data Analyst. You should be comfortable collaborating with senior leaders, navigating ambiguity, and translating business problems into data-led solutions and narratives that drive strategic decisions and accelerate business growth. ## What You Will Do - Own the solution. Work through ambiguity to diagnose the decision to be made, metric drift, or logging error - then create defined requirements and drive the cross-functional effort to deliver the right Analytics solution end-to-end. - Quantify our GTM engine. Develop a deep understanding of our business and how different teams define success - then make sure our data models, metric definitions, reporting and dashboards measure the right metrics to keep teams on track. - Own metric definitions. Be fluent in the language of your stakeholders - you know that 'user' means something different to Product than to Finance, and can reconcile the difference by thinking systematically instead of leaving the decision to someone else - Own the fix. You don't default to only the technical reason when errors occur - you go deeper to investigate if the real problem is the system capturing wrong data, a sub-optimal process, or a data model that no longer matches business needs - and then drive the long-term solution that addresses the deepest failure modes and current stakeholder needs - Flex your communication style as needed. You are equally fluent giving executives the narrative and top-line takeaways, and deep diving into data with product and operational teams - Scale AI tooling. You can strategically leverage AI tools to enhance analytical capabilities, improve efficiency and drive innovation, both for yourself and across the Analytics team. - Mentor senior analysts, establish data analytics best practices, and set high engineering and analytical standards for the broader team. ## Basic Qualifications - Bachelor’s or Master’s degree in Computer Science, Information Systems, Data Science, or a related field, or equivalent practical experience - 7+ years of experience working with complex and unstructured datasets using SQL. - 7+ years of experience building and maintaining data marts and data pipelines. - 7+ years of experience developing dashboards and data visualizations for both executives and operational teams. - 5+ years of experience with experimentation and measurement, including setting up A/B tests, hypothesis testing, experiment design and statistical analyses. - Track record of presenting robust analyses to executives that influenced decisions. - Demonstrated ability to mentor and elevate other analysts, establish Analytics best practices and improve ways of working. - Demonstrated ability to manage multiple technical projects simultaneously in a fast-paced, rapidly evolving environment and prioritize across competing analytics workstreams. ## Preferred Qualifications - Interest in / experience with the global video streaming industry and the Korean entertainment market. - Experience in data modeling, schema design, and data mart development - Advanced proficiency with analytical programming languages such as Python, R, SAS, MATLAB - Excellent communication, stakeholder management, and documentation skills. - Ability to communicate effectively in English in a professional environment. Recruitment Process and Others Recruitment Process - Application Review - 1st Job Fit Interview - 2nd Tech Focus Interview - Leadership interview – Offer - The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. - Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. Details to Consider - This job posting may be closed prior to the stated end date for application if all openings are filled. - Coupang will be prioritizing applicants who have a current right to work in Singapore and do not require company sponsorship for an employment visa. - Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process. - Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. - Job titles and responsibilities may be subject to change depending on the candidate’s overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer. - Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met. - This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes. Privacy Notice - Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below. https://privacy.coupang.com/en/land/jobs/ ## About Coupang ## Company Overview - **One-liner**: Coupang is a global technology and Fortune 150 company that reimagines commerce by integrating e-commerce, logistics, last-mile delivery, restaurant delivery, video streaming, and fintech services to wow customers. - **Entity Type**: Public (NYSE: CPNG) - **Headquarters**: Seattle, Washington, USA (global HQ); operates major hubs in Seoul, South Korea, and other locations. - **Founded**: 2010 - **Founders**: Bom Kim (Bong-Seok Kim) ## Core Business - **Primary industry/industries**: E-commerce, Logistics & Fulfillment, Retail, Food Delivery, Fintech, Content Streaming, AI-driven Commerce. - **Target customers**: B2C (primarily consumers in South Korea, with growing global operations including Taiwan, Singapore, and the U.S.). - **Mission or purpose statement**: "We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, 'How did I ever live without Coupang?'" ## Products & Services - **[Coupang (Rocket Delivery)](#)**: Core e-commerce platform offering millions of products with over 99% of orders delivered same or next day via a proprietary logistics network. Includes Rocket Fresh (groceries) and Rocket Now (ultra-fast delivery). - **[Coupang Eats](#)**: Restaurant food delivery service. - **[Coupang Play](#)**: Video streaming service (original content, sports, and licensed shows). - **[Farfetch](#)**: Global luxury fashion platform acquired by Coupang. - **[Coupang Fintech](#)**: Payment and financial services (e.g., Coupang Pay, credit card partnerships). - **[Coupang Logistics & Fulfillment Services](#)**: End-to-end logistics for third-party sellers and brands. - **[Rocket Growth](#)**: SaaS-like tools and services for sellers/suppliers to manage inventory, analytics, and advertising. ## Market Standing - **Valuation/Market Cap**: ~$25.8 billion (as of mid-2026) [LinkedIn]. - **Key Metric**: Annual Revenue of **$34.5 billion** (most recent fiscal year) [LinkedIn]. - **Notable Investors/Partners**: Publicly traded on NYSE (institutional investors include SoftBank, BlackRock, Fidelity, and others). Key partners include major global brands and local Korean suppliers. - **Growth Signals**: - Ranked **#132 on the 2026 Fortune 500**, jumping significantly [investor relations]. - Rapid AI-driven global commerce expansion (e.g., Taiwan, Singapore, and U.S. tech hubs). - 5,940 employees (linkedIn data, with monthly headcount growth of +1.1% and quarterly job posting growth of +154.2%). ## Competitive Advantages - **Fully Integrated Infrastructure**: Coupang owns and operates over 100 fulfillment and logistics centers (covering tens of millions of square feet) combined with proprietary software, AI, and machine learning to predict demand and route deliveries — a moat that competitors in Korea and emerging markets find hard to replicate. - **Speed & Reliability**: Over 99% of orders delivered same or next day (including dawn delivery) 365 days a year, setting a bar that most global e-commerce players cannot match. - **Customer Obsession Culture**: "Wow the Customer" is a core leadership principle, driving constant innovation to break traditional tradeoffs (speed, selection, price). - **Startup Culture with Fortune 150 Resources**: Offers the agility and risk-taking of an early-stage company combined with the stability, compensation, and scale of a large public corporation. ## Strategic Focus - **AI & Technology Leadership**: Heavy investment in AI/machine learning for demand forecasting, dynamic routing, and customer personalization. Actively hiring senior ML and data engineers [careers page]. - **Global Expansion**: Leveraging its Korean infrastructure playbook to enter new markets (Taiwan, Singapore) and grow its global footprint. - **Diversification into Fintech & Content**: Building out Coupang Pay, Coupang Play, and fintech products to create an ecosystem (similar to Amazon Prime's strategy). - **Farfetch Integration**: Turning the luxury fashion platform into a global growth driver. ## Why Work Here - **Culture**: "Best of both worlds" — startup energy (fast decision-making, ownership, risk-taking) with the resources of a Fortune 150 company. Flat hierarchy, open culture, and a strong "bias for action" ethos [coupang.jobs]. - **Remote/Hybrid/Office Policy**: Flexible working hours and work-from-home options are available. Many roles are based in offices (Seattle, Mountain View, Seoul, etc.) with state-of-the-art amenities including cafeterias serving three meals a day, lounge spaces, and coffee/snack bars. - **Benefits**: - Medical insurance for employee and direct family. - Paid family leave (for celebration or bereavement). - Learning programs (foreign languages, soft skills). - Global project opportunities (collaborate with teams across continents). - Team and company events (games, food, bonding). - **Engineering Culture**: High-impact projects — building the commerce infrastructure of the future (large-scale AI, logistics optimization, mobile-first, search & discovery). Emphasizes "Hire and Develop the Best" and "Learn & Iterate" principles. - **Career Growth**: Opportunities for internal rotations, upskilling, and taking on entrepreneurial initiatives within a massive scale. ## Sources 1. [Coupang Careers](https://www.coupang.jobs/en/) 2. [Why Work at Coupang](https://www.coupang.jobs/en/why-coupang/) 3. [Coupang About Us](https://www.aboutcoupang.com/aboutus/) 4. [Coupang Investor Relations](https://ir.aboutcoupang.com/overview/) 5. 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