---
title: 'Staff Data Scientist, Lead Generation at Launch Potato'
canonical: 'https://feeny.ai/job/staff-data-scientist-lead-generation-launch-potato-lima-6t1d8m3ajswe'
type: 'job'
last_seen: '2026-10-26'
---

# Staff Data Scientist, Lead Generation at Launch Potato

- **Company:** Launch Potato
- **Location:** Lima, Peru
- **Work type:** remote
- **Posted:** 2026-10-21
- **Last confirmed live:** 2026-10-26
- **Apply:** https://job-boards.greenhouse.io/launch2/jobs/6230782004

## Job description

WHO ARE WE?

[Launch Potato](https://launchpotato.com/careers?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-back-to-careers) is the discovery and conversion company. We reach tens of millions of people every month through our brands, including [FinanceBuzz](https://financebuzz.com/?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-to-brand), [All About Cookies](https://allaboutcookies.org/?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-to-brand), and [OnlyInYourState](https://www.onlyinyourstate.com/?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-to-brand). We turn that attention into real outcomes for our partners, some of the world's leading companies.

Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.

We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.

WHY JOIN US?

You own outcomes here, not tasks. We measure work by impact, not activity. The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato.

## YOUR ROLE

You'll build the models that decide which carrier each auto insurance shopper sees on our click wall. The goal is to send every user to the carrier most likely to convert them, so carriers see our traffic convert and raise their bids. You'll also own the buying models behind our media spend, which are held to ROAS.

Carrier conversion data (quotes, policies and acquisition cost) is now coming back to us, and you'll be the one who puts it to work in production. The hard part is the data. Outcomes land weeks or months after the click, many sessions are sparse, the same shoppers come back, and the market drifts. Our bids also decide which users we win, so the model shapes the data it learns from next.

This is a hands-on individual contributor role. You frame problems directly with the business, find your own data, build and validate the model, and stay with it through deployment and monitoring. An ML engineer works alongside you on the production side. Auto insurance takes most of your time to start, and scope broadens to other verticals over time.

We're remote first, and most of the company works East Coast hours.

## WHAT SUCCESS LOOKS LIKE

By day 60, you run our insurance marketplace media buying on your own.

By the end of your first year:

- Click wall serving that matches each user to the right carrier
- Carrier conversion data running in production models
- Automated marketplace bidding taken from proof of concept to scale
- A clear approach for repeat users and sparse sessions
- Production models that hold up through drift and changing objectives
- Output the business trusts and uses without rework

## MUST HAVE

- 5+ years of hands-on applied data science with measurable business impact
- Your models drove paid media decisions: spend, bidding or ad serving. Attribution and reporting alone don't qualify.
- You built what's on your resume and can explain it down to the loss function and architecture choice, neural network fundamentals included
- You see how today's bids shape tomorrow's training data, and you've handled late labels, sparse features or drift
- You own models end to end: you find your own data, build through deployment and monitoring, and bring a point of view
- Expert Python and SQL

## NICE TO HAVES

- Real ad budget spent in live auctions
- Large-scale ranking or recommendation systems
- Explaining tradeoffs to non-technical partners in plain terms
- Designing for auction feedback loops, selection bias and exploration
- Hands-on neural network work, such as embeddings of text, creative or user behavior
- AWS for data science: ECS, S3, Athena, SageMaker
- CI/CD deployment

Want to accelerate your career? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

## About Launch Potato

## Company Overview
- **One-liner**: Launch Potato is a bootstrapped, profitable digital media company that owns and operates a portfolio of brands and technologies designed to connect consumers with new products and services.
- **Entity Type**: Private (Bootstrapped, no external investment)
- **Headquarters**: Delray Beach, Florida, United States
- **Founded**: 2014
- **Founders**: Not publicly listed, but described as a group of young, ambitious entrepreneurs. The CTO is Ryan Van Horn.

## Core Business
- **Primary industry/industries**: Digital Media, Advertising Services, Performance Marketing, Content Publishing
- **Target customers**: B2B (advertisers and brands looking for customer acquisition) and B2C (consumers discovering products and services through their content brands).
- **Mission or purpose statement**: To connect consumers with the world’s leading brands through data-driven content and technology. The company describes itself as "The Discovery and Conversion Company."

## Products & Services
- **Content & Media Brands**: A portfolio of owned-and-operated digital properties that attract over 30M+ monthly visitors. Key brands include:
    - **FinanceBuzz**: Personal finance content and product recommendations.
    - **All About Cookies**: Digital privacy and security advice.
    - **OnlyInYourState**: Travel and lifestyle content focused on U.S. states (acquired in July 2025).
- **Technology & Marketing Platform**: A proprietary technology stack for audience development, engagement, viral distribution, and monetization. This includes data pipelines, A/B testing (over 10,000 variations tested), and conversion optimization tools that connect advertisers to consumers.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (bootstrapped, no external investment).
- **Key Metric**: Annual Revenue of approximately **$41.5 million** (as of latest data).
- **Notable Investors/Partners**: No external investors (bootstrapped). Partners are the world's leading brands and advertisers they connect with consumers.
- **Growth Signals**: 
    - Reaches over 30 million monthly active users across its portfolio.
    - Has grown several digital properties to over 10 million active monthly users.
    - Acquired the travel publication "Only In Your State" in July 2025.
    - Named the 3rd Fastest-Growing Technology Company in South Florida (2021) and #4 (2024).
    - Tripled the size of its team in recent years.
    - Named an Inc. Magazine Best Workplace.

## Competitive Advantages
- **Bootstrapped & Profitable**: The company is self-funded and profitable, allowing for long-term strategic thinking and reinvestment without external pressure.
- **Proprietary Tech & Data**: A sophisticated, in-house technology stack focused on data science, A/B testing, and conversion optimization gives them a competitive edge in performance marketing.
- **Diversified Portfolio**: A portfolio of strong, independent content brands (FinanceBuzz, All About Cookies, OnlyInYourState) across different verticals reduces risk and provides multiple traffic and revenue streams.
- **Remote-First Culture**: A proven, globally distributed team operating across 15+ countries, allowing them to hire top talent regardless of location.

## Strategic Focus
- **Portfolio Growth & Acquisition**: Actively acquiring and scaling new digital media brands, as evidenced by the recent acquisition of OnlyInYourState.
- **Technology & Data Science**: Continuing to invest in and enhance its proprietary technology stack, data pipelines, and machine learning capabilities to improve audience targeting, content personalization, and conversion rates.
- **Audience Expansion**: Growing the reach of its existing brands (30M+ monthly visitors) and entering new content verticals to capture more consumer attention.
- **Engineering Excellence**: Building scalable web applications, large-scale data pipelines, and front-end libraries to support rapid experimentation and growth.

## Why Work Here
- **Culture**: Described as a high-growth, high-performance culture with a focus on ownership, speed, and measurable impact. Core values include "Focus and Win," "Better Every Day," "Stronger Together," and "Embrace Change."
- **Remote/Hybrid Policy**: **Remote-first**. The company was an early advocate for remote work and has a global team across 15+ countries. They also have a headquarters office in downtown Delray Beach, Florida, which is dog-friendly and steps from the beach.
- **Engineering Culture**: Engineers work with a modern tech stack (Python, Django, VueJS/Nuxt, GraphQL, PostgreSQL, AWS, Docker, RabbitMQ, Celery) and are encouraged to solve complex problems at scale. They have a strong emphasis on data science and A/B testing.
- **Notable Perks**: Flexible work environment and vacation policy, unlimited monitors and standup desks, a stocked kitchen with healthy drinks and snacks, and a dog-friendly office. The company emphasizes employee well-being and mental health.

## Sources
1. [launchpotato.com](https://launchpotato.com/about)
2. [launchpotato.com](https://launchpotato.com/careers)
3. [linkedin.com](https://www.linkedin.com/company/launchpotato)
4. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/launch2)

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