---
title: 'Staff Data Scientist, Marketing at Reddit'
canonical: 'https://feeny.ai/job/staff-data-scientist-marketing-reddit-ontario-ttm46pbyqarw'
type: 'job'
last_seen: '2026-09-06'
---

# Staff Data Scientist, Marketing at Reddit

- **Company:** Reddit
- **Location:** Ontario, Canada
- **Work type:** remote
- **Posted:** 2026-05-15
- **Last confirmed live:** 2026-09-06
- **Apply:** https://job-boards.greenhouse.io/reddit/jobs/7931000

## Job description

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit [www.redditinc.com](http://www.redditinc.com/).

Location: At Reddit we continue to grow our teams with the best talent. We're completely [remote friendly](https://www.redditinc.com/blog/evolving-reddits-workforce/).

Team Description:

The Marketing Science team at Reddit leverages data to maximize the impact of Reddit’s own marketing investments. We serve as the engine behind our growth, using advanced experimentation, causal inference, and econometrics to understand what drives users to Reddit and what brings advertisers to our platform. We work at the intersection of brand building and performance marketing, ensuring every dollar spent is an investment in the long-term health of our ecosystem.

Role Description:

Reddit is looking for a highly experienced Staff Data Scientist to lead the strategy and technical execution of our Marketing Intelligence efforts. In this role, you will be the primary architect of how we measure and optimize Reddit’s marketing spend. You will focus on two critical flywheels: B2B Marketing (acquiring and retaining advertisers) and B2C Growth (acquiring and engaging new Redditors).

This is a high-autonomy, high-impact role where you will set the long-term strategic goals for Reddit’s marketing measurement, influencing senior leadership and defining how we value our brand and performance efforts.

Responsibilities:

- Set Long-Term Marketing Strategy: Define the 2–3 year technical roadmap for marketing measurement. Establish the "North Star" metrics and frameworks that determine how Reddit allocates hundreds of millions in marketing budget.
- Optimize Marketing ROI: Build and refine Media Mix Models (MMM) and Multi-Touch Attribution (MTA) systems to mathematically quantify the incremental impact of marketing spend.
- Bridge B2B & B2C Growth: Design unified frameworks to optimize marketing aimed at both new advertisers (driving revenue) and new users (driving engagement), identifying synergies where brand awareness for one fuels growth for the other.
- Advance Causal Inference & Experimentation: Lead the design of complex "always-on" incrementality testing and geo-holdout experiments. Develop methodologies to measure the long-term "halo effect" of brand marketing on organic growth.
- Lead Through Influence: Collaborate deeply with Marketing, Growth, and Finance to translate complex data insights into actionable budget shifts.
- Be the Technical Guide for the Team: Mentor junior scientists and set the technical bar for code quality and statistical rigor across the Marketing organization.

Minimum Qualifications:

- Education: Advanced degree (Master’s or Ph.D.) in Statistics, Economics, Mathematics, or a related quantitative field.
- Experience:
- For M.S. holders: 10+ years of industry experience in marketing science, growth data science, or econometrics.
- For Ph.D. holders: 6+ years of industry experience.
- Domain Expertise: Deep understanding of the marketing ecosystem, including hands-on experience with Marketing Mix Modeling (MMM), Incrementality Testing, and Customer Lifetime Value (LTV) prediction.
- Technical Skills: Advanced proficiency in Python or R and SQL. Experience building production-grade data pipelines and using machine learning for predictive modeling (e.g., churn prediction, lead scoring).
- Strategic Communication: Proven track record of influencing C-suite stakeholders and "translating" complex statistical concepts into business strategy.
- Adaptability: Experience working in fast-paced environments where you must navigate ambiguity and build frameworks from the ground up.

Preferred Qualifications:

- Experience with Bayesian structural time series or causal inference libraries.
- Previous experience in a high-growth marketplace or social media platform.
- A passion for the Reddit community and an understanding of our unique "Ads-as-Content" philosophy.

Benefits:

- Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Comprehensive Medical Benefits & Health Care Spending Account
- Registered Retirement Savings Plan with matching contributions
- Income Replacement Programs
- Flexible Vacation & Paid Volunteer Time Off
- Generous Paid Parental Leave

## #LI-REMOTE

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable.  We will not sell your personal information or disclose it to any third party for their marketing purposes.  We will delete any recording of your interview promptly after making a hiring decision.  For more information about how we will handle your personal information, including our retention of it, please refer to our [Candidate Privacy Policy for Potential Employees and Contractors](https://redditinc.com/policies/candidate-privacy-policy).

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve.  Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

## About Reddit

## Company Overview
- **One-liner**: Reddit is the heart of the internet, a community of communities where people can dive into anything through experiences built around their interests, hobbies, and passions.
- **Entity Type**: Public (NYSE: RDDT, IPO March 2024)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2005
- **Founders**: Steve Huffman, Alexis Ohanian (original co-founders; Huffman remains CEO)

## Core Business
- **Primary industry**: Social Networking Platforms
- **Target customers**: B2C (users), B2B (advertisers, data licensing partners). Massive global consumer audience; advertisers range from SMB to enterprise.
- **Mission**: To empower communities, and make their knowledge accessible to everyone.

## Products & Services
- **Reddit Platform**: The core social network consisting of thousands of user-created subreddits. Users post, vote, comment, and build communities around any topic. Free to use.
- **Reddit Ads**: Self-serve and managed advertising solutions including display, video, and promoted posts. Key revenue driver.
- **Reddit Premium**: Subscription offering ad-free browsing, exclusive badges, and access to a private subreddit.
- **Reddit Public Access (API)**: Data feeds and APIs used by third-party developers, researchers, and increasingly for AI training data licensing.
- **KarmaLab**: Reddit’s in-house creative agency that helps brands create native content and campaigns.

## Market Standing
- **Valuation/Market Cap**: Publicly traded company; market cap fluctuates with stock price (specific figure not provided in search results). As of 2025 annual revenue of $2.2B, the company is valued in the tens of billions.
- **Key Metric**: Annual Revenue: ~$2.2B (latest fiscal year). Daily Active Uniques: 127M (as of March 31, 2026). Weekly Active Uniques: 493M+.
- **Notable Investors/Partners**: Parent company Advance Publications, Inc.; Tencent (led Series D); various institutional and retail investors post-IPO.
- **Growth Signals**: Headcount grew 21.2% YoY to 3,009 employees. Active job postings up 18.9% YoY. Revenue scaling rapidly as ad business grows toward $1B target. International expansion across 50+ countries.

## Competitive Advantages
- **Unique community-driven content**: User-generated, authentic, and highly engaged communities that are difficult to replicate. Over 100,000 active subreddits.
- **Data moat**: Massive archive of human conversations and knowledge (25B+ posts & comments) – increasingly valuable for AI training and research.
- **Brand recognition and cultural influence**: Reddit is a top-10 website globally, driving real-world impact (e.g., WallStreetBets, AMAs).
- **Moderator ecosystem**: Volunteer moderators curate high-quality content at scale, reducing content moderation costs while maintaining quality.

## Strategic Focus
- **Growing the advertising business**: Scaling ad revenue to $1B+ through improved ad products, self-serve tools, and international sales expansion.
- **AI and data licensing**: Monetizing Reddit’s unique content corpus through partnerships with AI companies (e.g., Google) and building AI-powered features.
- **International expansion**: Growing user base and ad sales in key markets (UK, Canada, Portugal, Netherlands, India, etc.).
- **Product innovation**: Investing in video, real-time features, and improving the user experience to retain and grow daily active users.

## Why Work Here
- **Culture**: Described as fun, quirky, and authentic. Core values include “Reddit’s Mission First,” “Add Value,” “Play to Win,” “Evolve,” and “Default Open.”
- **Benefits**: Comprehensive health benefits, flexible vacation & global days off, family planning funds, 4+ months paid parental leave, personal & professional development funds, workspace/home office benefits.
- **Employee Resource Groups (ERGs)**: Active ERGs including Ability, Allyship, Black People Reddit (BPR), Kaleidoscope, LGBTQ Snoo, OLE, RAN, Trans@Reddit, Women Eng, Women in Product, Women of Reddit.
- **Work environment**: Hybrid/office policy not explicitly stated in search results; many roles are likely based in San Francisco or other offices (NYC, Toronto, etc.). Engineering culture emphasizes autonomy, impact, and building products used by millions.
- **Career growth**: Rapid headcount growth and promotion opportunities; strong alumni network (Meta, Google, Amazon, etc.). Employee rating 3.8/5 on LinkedIn (compensation 4.1, culture 3.2, career 3.2).

## Sources
1. [redditinc.com](https://redditinc.com/careers) – Careers page with mission, values, benefits, ERGs, departments.
2. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/reddit) – Current job openings.
3. [linkedin.com](https://www.linkedin.com/company/reddit-com) – Company profile with financials, headcount, revenue, funding, employee data.
4. [investor.redditinc.com](https://investor.redditinc.com/overview/default.aspx) – Investor relations with key metrics (DAU, WAU, communities).
5. [sec.gov](https://www.sec.gov/Archives/edgar/data/1713445/000171344526000062/redditinc10-k2025.pdf) – 2025 Form 10-K with corporate info, employee count, values, risk factors.

## Other roles at Reddit

- [Senior Manager, Community Growth & Intelligence](https://feeny.ai/job/senior-manager-community-growth-intelligence-reddit-united-states-sphgmnh5m8y9) — United States
- [Staff Software Engineer, Developer Ecosystem](https://feeny.ai/job/staff-software-engineer-developer-ecosystem-reddit-united-states-y6z7aek7bpj7) — United States
- [Staff Product Manager, Ads Signals](https://feeny.ai/job/staff-product-manager-ads-signals-reddit-united-states-sjj5k78y5p21) — United States
- [Senior Frontend Engineer, Ads Creative](https://feeny.ai/job/senior-frontend-engineer-ads-creative-reddit-united-states-k7v51mgkq9sn) — United States
- [Staff Software Engineer - Site Defense](https://feeny.ai/job/staff-software-engineer-site-defense-reddit-united-states-b6j5hfv1qe9j) — United States
- [Director, Privacy Legal](https://feeny.ai/job/director-privacy-legal-reddit-united-states-01dwkcargrh7) — United States
- [Product Manager, Developer Ecosystem](https://feeny.ai/job/product-manager-developer-ecosystem-reddit-united-states-npfbk3brwrvt) — United States
- [Senior Community Lifecycle Manager](https://feeny.ai/job/senior-community-lifecycle-manager-reddit-united-states-aen8s96gnjsp) — United States
- [Senior Client Partner, Large Customer Sales (Big Box Retail)](https://feeny.ai/job/senior-client-partner-large-customer-sales-big-box-retail-reddit-new-york-b2g5evcxzkp8) — New York, NY
- [Staff Product Manager, Ads Formats](https://feeny.ai/job/staff-product-manager-ads-formats-reddit-united-states-9hc1nw6f5tbj) — United States